Top 10 Books to Improve Your Business Communication Skills at Work

November 11, 2022 4 min read

Blair Williamson

Blair Williamson

Management and employees must communicate effectively with one another to achieve business goals and better align with the company values. Why? The primary purpose is to enhance organizational practices, get rid of silos, minimize mistakes, and keep employees informed.

Communication books are an excellent choice to improve workplace communication skills or learn the underlying principles governing human interactions. 

In this post, we will share our list of the top 10 best business communication books to help you optimize work performance. These books cover diplomacy, body language, listening, and empathy. 

#1 – The Business Communication Profession: Essays on the Journeys of Leading Teacher-Scholars by Janis Forman

This book by Janis Forman compiles introspective pieces from some of the field’s most renowned professors, teachers, and executives to offer a distinctive orientation to the present, past, and future of business communication.

The Business Communication Profession can benefit a new generation of students, professionals, and teachers as they face the opportunities and challenges of business communication and assist in shaping the field’s future.

#2 – 365 Days with Effective Communication: 365 Life-Changing Thoughts on Communication Skills, Social Intelligence, Charisma, Success, and Happiness
by Ian Tuhovsky

Ian Tuhovsky authored this simple yet highly effective communication skills workbook, which will help you accomplish your goals more quickly with enjoyable and uncomplicated daily tasks. This groundbreaking communication book contains the required guidelines; all you need to do is make time for yourself.

You can push yourself, reinvent yourself, and continually improve – one workout at a time. This book will help you work on various conversation and communication skills, polish your skill set, and enhance both professional and personal relationships.

#3 – Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience
by Lee Lazarus and Janine Kumoff

In this book, visual communication and storytelling experts Lee Lazarus and Janine Kurnoff draw on their years of experience assisting executives at some of the world’s most renowned brands to offer meaning and clarity to their business communications. 

Everyday Business Storytelling provides an enlightening exploration of how to create captivating business stories, whether you need to influence decisions in your next meeting with an executive, produce a presentation, or write a high-stakes email.

Using a simple, repeatable framework, you’ll learn how to put your ideas, information, and insights into a coherent, convincing narrative.

#4 – Crucial Conversations: Tools for Talking When Stakes Are High
by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler

Crucial Conversations is a guide for communicating in tense situations. In this book, the authors provide tips and tactics for guiding difficult conversations into a peaceful resolution and explain how to handle difficult conversations with grace, compassion, and ability. 

The book teaches readers how to employ a solutions-focused tone, convince without pressuring, and maintain emotional control.

#5 – Simply Said: Communicating Better at Work and Beyond
by Jay Sullivan

This book offers a comprehensive guide for enhancing your communication based on the Exec|Comm philosophy, which states that we are all better communicators when we concentrate less on ourselves and more on others.

The author connects skills with scenarios and purpose rather than just providing a list of tips to help you hear and be heard. As you learn the secrets of effective communication, you’ll gain the skills to provide excellent presentations and clear, compelling messages, handle challenging discussions, manage effectively, lead honestly, and more.

#6 – The Communication Book: 44 Ideas for Better Conversations Every Day
by Mikael Krogerus and Roman Tschäppeler

Whether you struggle to find the right words to use in meetings or know what you want to say but are unsure how to express it, this book by Mikael Krogerus and Roman Tschäppeler offers 44 tried-and-true suggestions to help you change that.

This manual will enhance your communication abilities and assist you in creating deeper connections, whether you’re a CEO, just starting out, or want to enhance your relationships at home.

#7 – 10 Skills for Effective Business Communication: Practical Strategies from the World’s Greatest Leaders
by Jessica Higgins

This book provides practical strategies on how to communicate more effectively and help you succeed in your career. 10 Skills for Effective Business Communication applies effective strategy from the world’s most successful experts to typical workplace settings in an equal mix of study and practical advice.

You will learn why, how, and when to employ core communication skills to successfully navigate any circumstance using step-by-step directions and easy exercises in this book.

#8 – Words That Work: It’s Not What You Say, It’s What People Hear
by Dr. Frank Luntz

This book explores typical communication errors that cause misunderstandings, discusses how to choose words wisely, and instructs readers on communicating more effectively.

In Words That Work, the author, Dr. Frank Luntz, provides a blueprint for saying what you mean and being understood during conversations. Luntz explains the responsibility of using careful word choice and shows the best ways to convey ideas.

#9 – Writing That Works; How to Communicate Effectively In Business
by Kenneth Roman and Joel Raphaelson

Writing That Works by Kenneth Roman and Joel Raphaelson is a classic manual that teaches you how to express your ideas in writing clearly, concisely, and powerfully. It is essential for all levels of professionals, including those in executive positions.

This book gives guidance on writing business memos, speeches, resumes, letters, reports, and emails, as well as insights into political correctness and suggestions for adopting neutral language that won’t compromise your point.

#10 – The Fine Art of Small Talk: How To Start a Conversation, Keep It Going, Build Networking Skills — and Leave a Positive Impression!
by Debra Fine

In this book, Debra Fine offers guidance on how to hone and develop conversational skills in order to create meaningful connections and leave a positive impression.

The book offers a lot of practical applications in the workplace, such as how to get along with coworkers and build rapport with customers. 

The Fine Art of Small Talk shows that less formal conversations can have an equally significant impact, in contrast to many communication books that focus on managing high-stakes discussions.

Final Thoughts

Reading books on communication can help you capture and hold attention, avoid misconceptions, and make you more confident when speaking in front of others at work.

Additionally, the right communication books can help you progress in your career and enhance your company. 

Ready to invest in tools that will elevate communication in your office? Whether you need a VoIP phone service or a full-blown call center software, Nextiva has tools designed to help you provide simpler, faster, and more effective customer service. 

ABOUT THE AUTHOR

Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

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5 Best Firefox Extensions for Productivity

November 9, 2022 3 min read

Blair Williamson

Blair Williamson

We all want to work less and accomplish more at the office and at home, right?. But staying in the productivity zone can be difficult.  

Firefox is a fantastic browser for productivity, and there are many different add-ons available that can increase your productivity. Here are the top five productivity extensions for Firefox.

1. LastPass Password Manager

LastPass Password Manager is a free password manager that securely stores all your passwords. It automatically fills out login forms for you and even generates strong random passwords. You can use it to store usernames and passwords for websites and email accounts.

LastPass is super-easy to use. You only need to remember your master password, and you can access all your logins from anywhere. You can even generate strong passwords using their random number generator.

Top features:

  • Digital Wallet
  • Password Manager
  • Password Generator
  • Dark Web Monitoring
  • LastPass Authenticator
  • Family Manager Dashboard
  • Autofill
  • Password vault

2. Adblocker Plus

Adblocker Plus is among the best Firefox extensions for productivity because it blocks annoying ads while still letting you view content from legitimate websites. It’s compatible with both desktop and mobile browsers.

Plus, you can choose to allow some sites to load their content without blocking ads (like ours because our popups are actually super helpful!) and trackers or completely block them.

A filter list is necessary for each Adblock Plus function to work. Filter lists allow you to specify what types of content should not appear in your ad blocker. These filters are applied before any ads are loaded.

If you have no filter lists defined, then the default ones are applied. It works by blocking JavaScript code that loads advertisements. If you’re looking to save money on your data plan, then this extension is for you!

Top Features

  • Block ads
  • Disable tracking
  • Allow acceptable ads
  • Disable social media buttons

3. DownThemAll

This is a free download manager extension for Mozilla Firefox. You can organize downloads into folders and easily manage them from one place. It lets you download files directly from it without having to leave your page.

DownThemAll automatically manages your download queue and lets you easily find out what’s been downloaded and where it is located. You can even set automatic download reminders and get notified when your downloads are completed.

Top Features

  • Download Manager
  • Browser integration
  • Browser integration
  • Download Accelerator
  • Multipart download
  • Configurable Brave Shields
  • Image Downloader 

4. StayFocusd

StayFocusd is a free, open-source productivity extension that blocks distracting websites from loading until you’re ready to visit them. This productivity tool helps you stay focused on what matters most.

When you click the icon, it’ll show you a list of recently visited sites. If you decide you don’t want to visit those sites anymore, just click the red X button to close out the tab.

Top Features

  • Website blocking
  • Distraction-free UI
  • Browser extension
  • Procrastination Management
  • Block Facebook

5. Tomato Clock

Tomato Clock is a free productivity extension that breaks down your work sessions into tabata interviews called “Tomato” intervals, which are 25 minutes long, separated by short breaks. Longer breaks are available after completing four Tomato intervals.

The length of the Tomatoes and breaks are completely customizable in the extension page. By using the default browser notification system, there will be a sound to let you know when the timer is up. At the end, there is a feature statistic page for tracking how many Tomatoes you have completed.

Top Features

  • Customizable timer lengths
  • In-browser notifications
  • Feature statistic tracking

How Does Productivity Software Work?

Productivity software automates repetitive tasks and helps employees do their jobs faster and more efficiently. These tasks could be anything from scheduling appointments to sending emails.

Productivity software is not just about saving time; it’s about making sure that employees get everything done correctly and efficiently.

Nextiva’s new software is the ultimate productivity WorkHub. The software makes automating tasks, collaborating across teams, or managing your customers easier.

With just one tool, the new software will enable businesses of any size to increase team productivity while also providing customers with memorable, engaging experiences, with the ability to finish their work swiftly, without any friction or product silos.

Top features of Nextiva productivity software

  • Customer survey automation
  • Collaboration, including video meetings and desktop text messaging
  • File and document sharing
  • Data sharing and syncing
  • Shared interaction history
  • Interaction insights

Note: These features are available in one interface. You can click on your favorite apps through the interface, with your data and information safe.

Ready to give it a try? Book a 15-minute chat with a Nextiva expert to see what our productivity software can do for your team. 

ABOUT THE AUTHOR

Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

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How to Use Gamification to Motivate Your Sales Team

November 8, 2022 5 min read

Alex Doan

Alex Doan

Gamification is the new strategy for motivating salespeople, maximizing their enhanced productivity, and fostering employee satisfaction. Besides, research has shown that gamification can promote behavioral changes — a 2022 study showed that 89% of employees would feel more engaged in the workplace if there were gamified activities. However, only a small number of businesses have successfully integrated this novel approach into their sales team and reaped its benefits. 

Gamification can motivate, connect, and incentivize sales teams to work more effectively. And improved sales team performance correlates with a more productive workplace and higher revenue for your company.

In this post, we’ll focus on the advantages of sales gamification and how you can use gamification to improve your team’s performance.

What Is Gamification in Business?

Gamification is a way of turning a daily process into a game, such as introducing competition, scoring points for a particular successful task or action, ratings, “leveling-up,” etc. The aim of these gamification techniques is to boost participant involvement, motivate people to accomplish goals, and ultimately improve employee satisfaction. 

Gamification is a way of turning a daily process into a game, such as a competition, scoring points, or leveling up.  The goal? Boost employee participation, motivation, ultimately improve employee satisfaction.

The word “gamification” was first introduced in 2008 and became popular just after two years. Today, lots of renowned companies like United Airlines, SAP, IBM, GE, McDonald’s, FedEx, Nike, Microsoft, and many others employ gamification to boost performance.

Tools used in game design like “leveling-up,” rewarding users for accomplishments, and earning badges are brought into the real world to help motivate employees to reach their goals or boost performance.

Gamifying the whole sales process is a fantastic strategy to maintain workplace motivation. Real-time leaderboards, internal competitions, and badges are just a few gamification tools that can boost engagement in channel or sales incentive programs.

By integrating gamification with your call center software, you can detect the top percentage of your sales team’s inefficiency or efficiency, weak spots, and obstacles. Then, you can act quickly to address these issues while also recognizing high-performing team members. It’s crucial to remember that this program or solution ought to be incorporated into your CRM platform.

Sales Gamification Ideas

There are many ways to motivate employees; these methods don’t always entail rewards. Some of your sales representatives will be pleased with just being recognized for their hard work, while some thrive on small gifts or receiving praise from their coworkers. 

The following six sales gamification ideas can be used to create a gamification technique that will encourage your team members and produce the desired results.

A 2022 study showed that 89% of employees would feel more engaged by gamification activities.

6 ways to use gamification to motivate your team 

1. Leaderboards

Leaderboards are a great gamification idea because they are simple to use and are easily understood by everyone. Besides, they complement contests wonderfully as a sales gamification tool and help to improve employee satisfaction! You can create a sales competition based on the KPI you want to hit and showcase the winners on a podium. 

To make this method successful, you should display your leaderboards where they can be seen by everyone. 

2. Badges

People cherish recognition and desire what they are unable to get. Badges appeal to each of these fundamental desires – like the adult equivalent of scouting badges or stickers. To make things more effective, ensure you award badges only in recognition of progress or mastery. 

3. Establish Instant Notifications

Every time someone hits a target, give immediate honor by displaying instant notifications on TV screens, computers, and smartphones. By doing this, you stimulate your reps’ desire for recognition, fuel their competitive drive, and enable everyone to share in each other’s successes – thereby improving employee satisfaction.

4. Team Sales Contests

All the team members compete against one another in team sales contests. The reps are competing here depending on the number of leads they generate each month. By using conditional colors, it is easy for everyone to see who has accomplished their goals and how far they still have to go before catching up.

5. Head-to-Head Sales Contests

In a head-to-head sales contest, one member of a team dares another to a duel. For example, it could be based on a KPI, such as who answers the most calls. Just keep in mind that rewards don’t always have to be material things. Prizes like getting extra leave in a year or the opportunity to leave early on Wednesdays for one month can also be enjoyable and powerful motivators.

6. Flash Challenges

Challenges are a fun approach to encourage immediate action because they are less intense than sales contests. For instance, if energy is lagging on Friday, you can announce a flash challenge like who sends the most emails or makes the most calls wins Monday afternoon off. 

Again, if you observe a decline in demos, announce a weekly contest wherein every rep who completes a particular number of demo bookings in a single day wins a prize; allow a single rep to win numerous times and watch how their numbers will skyrocket. The goal is to ensure boosting in performance while also improving employee satisfaction.

How to create a custom leaderboard with Nextiva’s analytics dashboard

To create and display gamification leaderboards with Nextiva Voice Analytics,  visit nextiva.com, and click Client Login to log in.

If logging in from Nextiva Voice (purchased before Dec 2020), select Voice > Analytics.

Select Communication > Phone System > Voice Overview > Go to Analytics while logging in from NextOS (bought after Dec 2020).

Click the Monitor tile on the Nextiva Voice Analytics Home Page or select Monitoring from the top menu.

On the Gamification tab, customize the leaderboard thus:

  1. Select the time frame that you want.
  2. Click to switch real-time data ON (blue) or OFF (gray).
  3. Click the Slider icon to open the configurator.
  4. Pop out the leaderboard to view it in a separate tab or window.

The configurator’s leaderboard settings is made up of six tabs, including Board Type, Board Theme, Metrics, Filter Type, Filters, and Per Page.

On the Board Type tab, select the desired format to display the information.

The configurator’s leaderboard settings is made up of six tabs, including Board Type, Board Theme, Metrics, Filter Type, Filters, and Per Page.

On the Board Type tab, select the desired format to display the information.

From the Board Theme menu, select the leaderboard’s preferred theme.

Select the quantitative measurement to show on the leaderboard from the Metrics tab.

On the Filter Type tab, determine the competitor type.

Use the filters tab to choose which specific competitors to display on the leaderboard

Determine how many top or bottom performers to display Per Page of the leaderboard.

Ready to try gamification? 

Incorporating gamification into the sales process is a fantastic way to motivate your team and grow your business. It enables you to encourage and reward the entire team and help employees add excitement to their work. 

If you’re already handling significant call volume and want to try gamification, try Nextiva’s built-in analytics feature. It monitors your call center’s operations, as well as survey responses from your employees and customers. The data it collects and delivers aids in trend analysis, better business decisions, team and agent performance measurement, future business result prediction, and sales growth.

Its impressive features include an easy-to-use custom report, dashboard, wallboard creation, and users’ access to real-time and historical data. So, don’t hold off. Talk to one of our experts about how to integrate gamification tools into your company today.

ABOUT THE AUTHOR

Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

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Here’s Why the 80/20 Rule Is a Game Changer for Productivity

November 4, 2022 5 min read

Amelia Willson

Amelia Willson

There are only so many hours in a day. Wish as we might, it’s still only 24. So, the name of the game is making the most of those 24 hours. 

If you’re looking for productivity tips, you’re in the right place. We’ve got 36 of them.

But today, we’re doing a deep dive on the Pareto principle, also known as the 80/20 rule. Let’s take a look at how it works, and why it’s a game changer for productivity.

What is the Pareto principle?

Who the heck is Pareto, and why should I care about his principles? Let us explain.

Vilfredo Pareto was an Italian economist who lived during the turn of the twentieth century. He noted that there was an unequal distribution of wealth in his country, and so he set out to create a formula to describe it. 

This formula turned out to be the Pareto principle, and it described how 80 percent of the country’s wealth was held by 20 percent of the people. Pareto dubbed these the “vital few,” and the other 80 percent as the “trivial many.”

What is 80/20 Pareto Principle? It was created by Italian economist Vilfredo Pareto, and describes how 80% of outcomes come from 20% of efforts. Example: 80% of company's

Examples of the Pareto principle

Today, the Pareto principle, or the 80/20 rule, is more broadly applied to describe how 80 percent of outcomes come from 20 percent of causes. 

Tossing the theoretical aside, here are some real-world examples of the Pareto principle:

  • 80 percent of a company’s revenue comes from 20 percent of its customers
  • 80 percent of complaints come from 20 percent of customers
  • 80 percent of a website’s traffic comes from 20 percent of its pages
  • 80 percent of funding comes from 20 percent of investors
  • 80 percent of sales come from 20 percent of sales reps
  • 80 percent of leads come from 20 percent of marketing campaigns

In productivity terms, the Pareto principle states that 80 percent of your results come from 20 percent of your efforts. 

In other words, you’re spending 80 percent of your time on things that don’t mean as much. If you want to get more done, you need to make sure that you’re prioritizing the most important things first. 

The easiest way to understand the power of the 80/20 rule is with a to-do list. The typical to-do list runs much longer than is reasonably possible. If you have a ton of items on there, you may be tempted to cross off the easier items first. What’s more satisfying than checking things off? 

But, if you were to focus instead on the one or two most important items, you’d actually be more productive overall. That’s the Pareto principle in action. It’s all about prioritizing the most impactful tasks.

TL;DR: In a way, the Pareto principle helps you get more done, while actually doing less. 

If you’re thinking “Sign me up!”, read on.

Putting principle into practice

The easiest way to instantly start being more productive is by applying the Pareto principle to your daily to-do list. Each morning, review your to-do list and identify the one to three tasks that will generate the biggest impact. Work on those first. Once those are done, anything else is extra credit! 

How to use the Pareto principle for productivity
1. Your to-do list: Focus on top 1-3 tasks that will make the biggest impact. 
2. Your workload: Block 80% of your calendar time for the top 20% tasks. Outsource or reassign the rest.  
3. Your staff: Give extra love to your top performing staff. 
4. Try productivity software or a new work method.

Here are four more ways the 80/20 rule can make you and your colleagues more productive.

1. Focus on your best customers

If 20 percent of your customers generate 80 percent of your company’s revenues, that’s a group worth paying special attention to. Do your best to understand them. 

Use surveys to identify their pain points, their motivations, and what they love or hate about your products or services. Focus on fixing the complaints these customers have, rather than running around trying to solve the issues of the bottom 80 percent.

2. Streamline your workload

To give your productivity an extra boost, take a look at those tasks that were taking up 80 percent of your time, but only contributing to 20 percent of your results. Can any of those be outsourced? If you manage a team, consider which tasks can be offloaded via software or automation, or pushed to another department or resource. This frees up precious time and energy that can be reinvested back into your “vital few.”

  • Productivity Tip: Block your time. Chances are you can’t completely ignore everything on your to-do list. So, block out 80 percent of the time on your calendar for the top 20 percent of tasks, and reserve 20 percent of your time for the less important stuff. 

3. Give extra love to your top performers

Identify the 20 percent of your staff who generate 80 percent of your department’s performance. How can you give these team members some TLC to keep them motivated and contributing to that top 80 percent? 

Find ways to provide extra coaching or mentorship, run a sales contest, or offer additional perks. 

4. Resolve productivity problems

What are the productivity issues plaguing your team? Create a list. Then, categorize each issue, and prioritize them in terms of biggest impact. Chances are, many of those problems will fall into the same category. 

Find productivity software or a new work method to help address those — thereby knocking out 80 percent of your issues with 20 percent of the effort.

  • Productivity Tip: Track your work. At the end of the workday or week, take a look at how your Pareto principle paid off. Did you get the most important stuff done? Do you feel more productive? Hopefully the answer to both is yes!

A caveat on the 80/20 rule

As with anything, there are some caveats to consider with the Pareto principle. Just because your top 20 percent of customers generate 80 percent of your revenue, that doesn’t mean you should completely ignore your other 80 percent of customers. 

The same goes for items on your personal to-do list. Doing the laundry may not be as important as finding a new baby-sitter, but it’s something you will need to prioritize eventually. 

So, be smart about the Pareto principle. Don’t get reckless with it. 

Used correctly, it’s a powerful tool that can make you more productive, less stressed, and a whole lot happier in both your work and personal life. And while it doesn’t apply to everything, in the places where it does, it can be extremely effective.

Looking to do more with less? Of course you are. Unlock true productivity with NextivaONE, intelligent business software that brings all your customer and team conversations into one, streamlined view. Book your demo now.

ABOUT THE AUTHOR

Amelia Willson

Amelia Willson is a marketer-turned-freelance writer, based in sunny southern California. She covers health, technology, and digital marketing. When she’s not busy writing, you can find her at the beach or walking her dog Rockefeller.

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Top 5 Time-Saving Chrome Extensions for Productivity

November 1, 2022 3 min read

Blair Williamson

Blair Williamson

An employee who gets distracted often needs at least 20 minutes to get back on task. That’s a lot of wasted time. Just think about how often you get distracted at work…

Being productive requires your complete attention. But when you lack the willpower to avoid distractions, let technology do the work for you. 

There are hundreds of these tools available – from screen recording to auto typing your commonly used phrases.

Top time-saving extensions for Chrome to hack your work day… 

1. Grammarly

Grammarly has proven to be one of the best tools for writers. The tool goes beyond just helping writers to correct spelling; it also helps with plagiarism and citation suggestions. It is every writer’s best friend. 

Grammarly helps reduce typing errors, which will, in turn, reduce your typing time. The best part of using Grammarly is that you can use the Grammarly extension on almost all sites, and as soon as you attempt to type, Grammarly starts running. 

2. Checker Plus

If you use Gmail to communicate frequently, then the Checker Plus Chrome extension is a must-get. Just like other mail checkers out there, it alerts you when a new message pops up. 

The Gmail Checker Plus goes beyond just checking mail. The Chrome Extension allows you to take action without opening your Gmail Inbox. You can read mail, forward, and replying without leaving the tab that you are in. 

So if you are in a hurry, this will help you save time—you won’t need to go back and forth since everything can be done in one place. 

3. Todoist for Chrome

If you are looking for a tool to help you organize your projects, then the Todoist Chrome Extension will come in handy. This platform already has 25 million users. 

Todist lets you convert any link into a task item. For instance, if you find a blog post you love and want to read later, you can save it in your Todoist extension. 

Once you click on the Todoist icon in your extension, you will be able to see all your tasks. With this tool, you can handle multiple tasks swiftly and save valuable time. 

4. StayFocusd

Have you noticed how easy it is to drift away, especially when you have a task at hand? That’s where this extension comes in. StayFocus helps control how much time you spend on distracting websites. 

It allows you to set time limits for specific websites, and then StayFocusd can block any website where you spend too much time. This tool is a sure way of avoiding distractions. 

5. Just Read

Navigating some websites can be annoying. Once you open their page, they invite you to sign up for their newsletter or webinars, click on ads, or do something other than what brought you there.

Just Read Chrome extension is designed to solve that problem. It will help you block pop-ups and annoying ads. It will also allow you to customize the page to read more easily. With annoying ads and pop-ups out of the way, you will be able to focus on the task at hand.

How Does Productivity Software Work?

Nextiva’s productivity software solution is designed for all businesses, regardless of size, to boost their team productivity and create better customer experiences. 

Nextiva’s productivity software is a tool that creates a single platform for communication, collaboration, customer management, and productivity. It is resourceful and easy to use under a single work hub. It provides what you ordinarily would need 15-20 apps to do.

It helps users operate more efficiently and reduces their overall cost of operation. Nextiva combines all communications with customers and your team into a single app – no more switching between apps.  

Nextiva’s business software solution gives users access to the following features:

  • Collaboration, such as video meetings as well as text messaging
  • File sharing and data sync
  • It allows users to share files and documents
  • Access to shared interaction history
  • Message coworkers and clients via text, email, or phone all from one app

All these features are accessible from one interface. With this, you don’t have to jump from one application to another. It also ensures that all your data and information are safe. So you don’t have to worry about losing your data. 

Ready to give it a try? Book a 15-minute chat with a Nextiva expert to see what our productivity software can do for your team. 

ABOUT THE AUTHOR

Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

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How To Decide If Hot Desking Is Right For Your Business

October 24, 2022 7 min read

Dominic Kent

Dominic Kent

Some people love it.

Some people hate it.

Hot desking in your office could go one of two ways. Or somewhere in between.

So, what’s the key to a successful hot desking rollout?

Preparation.

In this guide, we introduce everything you need to know before you make a decision on implementing a hot desk environment in your business.

  1. What is hot desking?
  2. What is the difference between hot desking and desk sharing?
  3. Is hot desking a good idea?
  4. Advantages and disadvantages of hot desking
  5. What companies use hot desking?
  6. How do you make hot desking work?

Let’s start at the very beginning.

What Is Hot Desking?

Hot desking is a setup of office desk environments where anyone with a login can arrive and work without a pre-assigned seat.
It’s different from a typical office environment where everyone has an assigned desk.
Staff members can arrive on any day, often without booking a desk, and work there for as long as they need.
You might see a hot desking area assigned for specific departments. This means any salesperson, for example, who is often out meeting clients, can attend the office and sit near their colleagues.
If they’re not in the office for 50% of the week, there’s no need for them to have a designated desk.

hot desk supplies include a computer docking station, a desk phone, a monitor, and power outlets to connect other devices.

A typical hot desking environment includes:

  • A desk phone.
  • A PC or laptop docking station (which may have a softphone instead of a desk phone).
  • A monitor.
  • Power outlets to connect other devices.

Outside of these basic items at the desk, a hot desking office usually incorporates bookable meeting rooms, a communal printer, and other shared office facilities.

Why is it called hot desking?

The term, hot desking, is based on the saying “hot seat”. This is used for guests on radio or TV shows where they are the focal point of the show for a limited period of time.

Often, they get posed uncomfortable or quickfire questions then get to leave. The short timespan makes the seat “hot”.

Think of speed dating or playing hot potato. Neither activity lasts long, making them both “hot”.

While you don’t need to give up your seat immediately, you must clear it at the end of the day so tomorrow’s hot desk environment is reset and anybody can choose where to sit.

Note: Some organizations used desk booking or desk sharing policies to manage semi-permanent hot desks.

What is the difference between hot desking and desk sharing?

It’s important to understand that hot desking is not desk sharing.

Desk sharing is simply splitting use of a specific desk between specific people.

Hot deskingDesk sharing
Desks free for anyone to useDesks split between two or three people
Everyone clears the desk space after useMay leave paperwork for handover
Common areas for staff or membersDedicated area for departments

For example, Mohammed can use the desk he needs during the day and Julie can use that same desk when she takes over the night shift. 

hot desking vs desk sharing. Hot desking
Desk sharing
Desks free for anyone to use
Desks split between two or three people
Everyone clears the desk space after use
May leave paperwork for handover
Common areas for staff or members
Dedicated area for departments

Effectively, Mohammed and Julie have dedicated workspaces during their respective shifts; but they are literally sharing the same desk.

Hot desking means that desk 123 in London is free to anyone

Here’s a basic example of hot desking in action:

  • Monday: Mohammed arrives at work and logs into desk 123 in the London office.
  • Tuesday: Mohammed flies to the San Francisco office and uses desk 456. In London, Julie is now using desk 123.
  • Wednesday: Julie uses desk 123 in London again. Mohammed is flying back to London so doesn’t need a desk.
  • Thursday: Barry arrives early to work and logs into desk 123 in London. Mohammed and Julie both find alternative desks that are free.
  • Friday: 50% of the office work from home. Neither Barry, Mohammed, or Julie are in the office. The desks are free for anyone to use.

Desk sharing is ideal for split shifts within the same business. For example, a call center that provides 24/7 support. 

All agents need a desk but not at the same time.

Hot desking is better suited for three main uses cases:

  1. Shared buildings with common areas and workspaces for different businesses. Think of a WeWork or university campus.
  2. Large businesses with staff who come and go on irregular patterns. Sales teams who are often on the road or staff who split their time between home and office.
  3. Small businesses that don’t need large real estate. If you only have 20 staff and only 10 in the office at any one time, cut desk space and save on costs.

Is hot desking a good idea?

Depending on your office layout, hot desking can be either transformative or difficult.

If you run a shared building, like a WeWork, hot desking is a great idea. Any occupant can arrive and log in to a desk with everything they need to start working.

Even when one business hires an entire office, you can provide a hot desking environment within that space. If every employee was attending the office every day, that company would likely rent their own office rather than a WeWork.

This makes hot desking the perfect fit.

If you run a building with only one business, hot desking can still work. In fact, hot desking is becoming more common as not everybody needs to come to the office anymore.

Whether you’re a frontline worker who pops in once a week or a knowledge worker who works from home unless there’s an important meeting, you need a desk but not all the time.

This is where hot desking comes into its own.

When considering hot desking, keep in mind these key things:

  • Do people work from home on a regular basis?
  • Will space get used if you create a dedicated hot desking area?
  • Do you need space for all your staff to hot desk on the same day?
  • How much money will you save by implementing hot desking compared to reserving an unused space for each employee?

Advantages and disadvantages of hot desking

While the advantages of hot desking are clear, it’s only right to highlight some deemed disadvantages too.

Advantages of hot deskingDisadvantages of hot desking
Enables hybrid workingCan cause capacity planning issues if not managed well
Enhances productivityHumans resist change
Encourages a tidy desk policyLack of personal touch
Everyone has a seat if neededDesk hogging
Reduces costRegular cleaning
Meet and socialize with new staffMay not sit next to work bestie

While a lack of personal touch often feels like a disadvantage, studies show that a minimalist desk setup is more productive.

The 5S Lean Six Sigma principles, for example, suggest you should create and maintain a tidy working environment to thrive.

reasons to try hot desking - enables hybrid working, enhances productivity, encourages a tidy desk policy, everyone has a seat if needed, reduces cost, meet and socialize with new staff.

The 5S’ are:

  • Sort: remove clutter and non-essential items.
  • Straighten: essential items stored in their correct place.
  • Scrub: keeping everything you have on your desk clean and tidy.
  • Standardize: document and share plans for any changes to your workplace.
  • Sustain: making the first four S’ a habit.

Applying these to any working environment is productive. Hot desking enforces this mindset so nobody clutters their desk day after day.

What companies use hot desking?

Be it small companies with 10-20 staff or giant conglomerates, all sorts of companies used hot desking.

Maersk, the world’s largest shipping firm with over 80,000 employees, has over 100 locations around the world. In its Maidenhead, UK, office, there are six floors all with hot desking capabilities. Each team, or block of teams, gets designated a floor so departments are near each other if needed.

While there is a static array of desks for the in-house IT team, the rest of the floor is open for anyone to take a new seat each day. Meeting rooms and private offices are used around the perimeter of each floor.

At the other end of the scale, StableLogic, a technology consulting firm with around 20 staff, has shared office space in a Regus building.

While most consultants spend time at customer sites, when they return to the Regus building, they have the option to either hot desk from their private office or sit in a common area and log in to a free phone.

Other well-known companies using hot desking include:

  • Deloitte
  • Microsoft
  • Credit Suisse
  • Citigroup
  • LEGO
  • National Australia Bank

We also see hot desks in coworking organizations like WeWork, Regus, and Green Desk.

How do you make hot desking work?

Hot desking is somewhat a personal experience. But you can apply some basic logic to make hot desking a success in your business:

  1. Choose the right technology package.
  2. Make it clear which areas are already booked.
  3. Inform staff of the benefits hot desking will bring.
  4. Document log in/out instructions and make public.
  5. Communicate when you’re moving to hot desking.
  6. Remember that not everywhere needs to have hot desks.
  7. Use a booking system for teams that need to sit together.
  8. Use common areas and huddle rooms for group collaboration.
  9. Create a set of house rules so everyone knows what to expect.
  10. Plan for increased capacity when large meetings get scheduled.
  11. Embrace remote working so hot desks don’t become permanent desks.
  12. Allow temporary personalization (clear up at the end of the day or after the booking).

The best hot desking policy is worthless if the technology supporting it isn’t best in class.

Ensure PCs or docking stations are up to date and can handle workloads from different work types. 

Make sure they have either softphones installed or that you provide physical handsets.

As we’ve entered the era of cloud-first communications, you’ll want a cloud phone system (VoIP) powering your hot desks.

Spend time on the culture and policies, then choose the right technology provider.

If hot desking is right for your business, ensure it’s supported by the Best Business Phone Service.

What is hot desking?

Hot desking is a setup of office desk environments where anyone with a login can arrive and work without a pre-assigned seat.
It’s different from a typical office environment where everyone has an assigned desk.
Staff members can arrive on any day, often without booking a desk, and work there for as long as they need.
You might see a hot desking area assigned for specific departments. This means any salesperson, for example, who is often out meeting clients, can attend the office and sit near their colleagues.
If they’re not in the office for 50% of the week, there’s no need for them to have a designated desk.

ABOUT THE AUTHOR

Dominic Kent

Dominic Kent is a content marketer specializing in unified communications and contact centers. After 10 years of managing installations, he founded UC Marketing to bridge the gap between service providers and customers. He spends half of his time building content marketing programs and the rest writing on the beach with his dogs.

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How To Identify Collaborative Employees in the Job Interview

October 19, 2022 6 min read

Amelia Willson

Amelia Willson

What makes a high-performing team?

Working collaboratively, says the research. Companies that value collaboration in the workplace are five times more likely to be high-performing.

More collaborative teams are more motivated and more engaged, which leads to better business results — including increased innovation and productivity. 

Clearly, there’s value in building a collaborative team. And yet, only 14% of leaders feel good about their company’s current ability to collaborate.

If you’re ready to level up your collaboration, read on. We share the skills to look for — and the questions to ask — to identify collaborative employees during a job interview.

What makes a collaborative team?

Teams who work collaboratively set goals together, plan how to reach those goals together and solve problems together. Along the way, they probably make jokes together. 

Instead of contributing as individuals, each team member feels fully connected and unified in working toward a common goal. Together, they dream up bigger and better ideas, building on each other’s input. They respect other members of their team and value them for their complementary skills. 

Impact of collaboration on the employee: higher job satisfaction, 50% lower turnover, more effective day-to-day

Employees who collaborate report higher job satisfaction and are more likely to believe their employer cares about their morale. In addition to having 50% lower turnover rates, collaborative employees are also more effective in their daily work. 

According to a Stanford University study, collaborative employees can focus for 64% longer than employees working alone. They feel more engaged, less fatigued, and are ultimately more successful. 

These results held true even when the team members were physically apart. “[S]imply feeling like you’re part of a team of people working on a task makes people more motivated as they take on challenges,” the researchers said.

So, how do you find good candidates for collaboration? 

When hiring, look for the following traits to build a team who values collaboration in the workplace, including: 

  • Emotional intelligence
  • Strong communication skills
  • Accountability
  • Respect for others
  • Openness to feedback
To find collaborative employees, screen for these traits: emotional intelligence, strong communication skills, accountability, respect for others, open to feedback.

5 traits to look for when hiring collaborative employees

1. Emotional intelligence

Employees with high EQ, or emotional intelligence, know how to recognize and manage their own emotions. They also know how to recognize emotions in others — and react in a way that will be conducive. 

People with high EQs have a higher capacity to understand the moods of their teammates, which can prevent them from taking things personally. When hiring, they may be more likely to reach out to an employee who is struggling and help them feel safe in opening up. 

High EQ correlates with curiosity, empathy, and good conflict resolution skills — all key to ensuring effective collaboration in the workplace. 

Ask these interview questions:

  • Tell me about a time you forged a good relationship with a colleague in another department. 
  • How do you effectively collaborate with people outside of your own team?
  • Tell me about a time you noticed a teammate was struggling or not doing their fair share. How did you deal with it?
  • What could your current or former workplace do to foster a more close-knit team culture?

2. Strong communication skills

Communication is essential to successful collaboration in the workplace. These employees know how to communicate clearly, whether they’re speaking out loud or sending an email or text. 

But having good communication is not only about getting your point across — although that is certainly important. When working collaboratively, skilled communicators ensure that everyone understands the goals of a team project and that they feel valued and part of the team while working toward it. 

Active communicators also tend to be active listeners. Active listeners pay attention when their colleagues and managers are speaking. They mirror back what they’ve heard, and if they don’t understand something, they ask for clarification. Active listening helps people feel heard, which helps foster that sense of being on a team. It also helps prevent the kind of miscommunication which can derail projects.

Ask these interview questions:

  • How do you prefer to communicate with others?
  • Tell me about a time there was a miscommunication at work. How did you handle it?
  • How do you like to network with others?
  • Tell me about a time you disagreed with a teammate. How did you come to a resolution?
  • How do you ensure effective team communication?

3. Accountability

Accountable employees have integrity. They know what they are responsible for, and they intend to get it done. 

In a collaborative work environment, accountability is about understanding your responsibilities and those of the rest of the team. Accountable employees stand out because they work to complete their own tasks and, in the interest of meeting the group’s goals, they also work to support their teammates.

Ask these interview questions:

  • Have you ever led a team project? How did you motivate everyone and ensure they stayed on task? 
  • Have you ever worked on a team before? What was your role within the team, and how did it help the group achieve its goals?
  • If you were to lead a group project, how would you organize it?

4. Respect for others

Teams are made of people from different backgrounds, with different ideas, work habits, beliefs, and opinions. Employees who respect and value each others’ differences are less likely to engage in behaviors that make employees feel undervalued, ignored, or worse. 

Collaborative teams understand that group discussions are livelier and more productive when everyone feels welcome and valued. Everyone’s point of view is encouraged, and the team comes up with bolder ideas that overcome any individual biases.

Ask these interview questions:

  • How do you connect with a new team?
  • What approaches do you take when collaborating with others?
  • Have you ever had a tough time working with your manager or other coworkers? How did you navigate the situation?
  • How have you resolved conflicts within your team?

5. Feedback 

Collaborative employees are open to giving and receiving feedback. They see it as a helpful tool that enables them to grow and learn. 

Those who manage people working together should foster a culture where feedback feels safe and well-meaning. This enables employees to feel comfortable receiving and providing their own feedback to each other. 

Feedback also includes positive recognition for collaborative teamwork and individual efforts. Recognizing positive work builds feelings of trust that make people feel safer, eliciting constructive feedback. Managers and teammates can model this behavior by sending celebratory GIFs and emojis in real-time, say when the team meets an important deadline, or by sending a thoughtful email for a job well done.

Ask these interview questions:

  • How do you provide feedback to others? 
  • How do you recognize team achievements?
  • Have you ever been on a team project that failed? What do you think could have been done differently?
  • Tell me about a team project that was a success. What do you think contributed to the success?

Even more collaboration questions to ask in a job interview

Just for good measure, we brainstormed a few more interview questions to suss out collaborative job candidates.

  • How would you onboard a new team member?
  • What work habits promote collaboration?
  • Describe your ideal workplace culture.
  • What are the qualities of an effective team?
  • Do you prefer working on a team or on your own?
  • How do you feel about working in a team environment?
According to McKinsey, using team collaboration software can boost productivity by 25% or more. A workers are 20% more satisfied with their workplace culture when they have access to good collaborative tools.

And sometimes you just need a collaboration tool to bring it all together…

When teams work collaboratively, they produce incredible results — especially when they have the right tools.

According to McKinsey, using team collaboration software can boost productivity by 25% or more. And, workers are 20% more satisfied with their workplace culture when they have access to good collaborative tools. 

Rather than piecemealing functionality from multiple types of collaboration tools, opt for software that offers everything you need in one integrated solution — like NextivaONE. With NextivaONE, you can…

  • Run effective video meetings with screen sharing and annotation
  • Chat and message teammates with emojis, GIFs, and your favorite memes
  • Manage all your communications — internal and external — from the same dashboard
  • Finally keep track of all customer emails, texts, calls, and more

Ready to see what NextivaONE can do for you? Book your demo now.

ABOUT THE AUTHOR

Amelia Willson

Amelia Willson is a marketer-turned-freelance writer, based in sunny southern California. She covers health, technology, and digital marketing. When she’s not busy writing, you can find her at the beach or walking her dog Rockefeller.

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Top 10 Books to Improve Team Collaboration at Work

October 14, 2022 4 min read

Blair Williamson

Blair Williamson

Although not as easy as it sounds, team collaboration can provide outcomes like effectively meeting deadlines, saving money, and creating more nuanced work. And the commonly held belief is that all of this can be accomplished by just hiring a team of intelligent individuals. 

But that’s not always how goals are met. It makes no difference how smart or skillful someone is if they cannot collaborate with others without disputes cropping up time and time again.

Team productivity is more important than ever to get right, whether your team is working from home or navigating the difficulties of digital transformation.

Here’s our list of the top 10 books to improve team collaboration.

  1. Fast Times: How Digital Winners Set Direction, Learn and Adapt by Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlich

Beyond the issues with change management and technology that arise, attempts at digital transformation necessarily alter how people do their jobs, including how they interact with customers, collaborate in cross-functional teams, learn, etc. This book contains strategies for many of the interpersonal problems you’ll encounter during your digital transformation journey.

  1. Dignity: Its Essential Role in Resolving Conflict by Donna Hicks

In this book, Hicks proves that treating one another with respect motivates people to connect more and makes them more capable of developing collaborative and meaningful relationships. 

She discusses the components of dignity and how transgressing them causes defensiveness, using her vast expertise in international conflict resolution and insights from psychology, evolutionary biology, and neuroscience. In any circumstance, being defensive makes collaboration and teamwork improbable, often resulting in resistance, aggressiveness, sabotage, and even violence.

  1. Collaboration Explained: Facilitation Skills for Software Project Leaders by Jean Tabaka

The goal of Jean Tabaka in this book, Collaboration Explained, is to offer practical strategies for fostering a collaborative atmosphere within development teams.

Tabaka often uses anecdotes to demonstrate important points. Here, she does so by using examples of what collaboration is not to highlight effective working practices. She also uses the US Navy and the NBA as instances of collaborative leadership approaches that are successful.

This book contains lots of practical tips, and even if you feel like you know nothing, it will make you feel like you’ve got a complete toolbox to assist your team in operating together.

  1. Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work by Phil Simon

In Reimagining Collaboration, Simon discusses how to use technology to improve teamwork. The book offers a paradigm for fostering collaboration through the smart utilization of remote work platforms such as Microsoft Teams, Zoom, and Slack.

The author re-envisions teamwork for a workplace that is becoming more remote or hybrid by offering suggestions on how to utilize communication hubs.

  1. The 17 Essential Qualities of a Team Player: Becoming the Kind of Person Every Team Wants by John C. Maxwell

In this book, the author, John C. Maxwell, addresses the topic of teamwork. The book lists characteristics including dependability, adaptability, and persistence that make employees great collaborators and coworkers.

Maxwell suggests techniques for identifying and encouraging these qualities in team members. The 17 Essential Qualities of a Team Player is one of the best books on collaboration because of its clear writing style and detailed exploration of the subject.

  1. The Best Team Wins: The New Science of High Performance by Adrian Gostick and Chester Elton

The Best Team Wins is a practical guide for inspiring people toward harmony and team success through research insights and relevant examples.

In The Best Team Wins, Adrian Gostick and Chester Elton provide a ground-breaking, game-changing guide for creating today’s most collaborative teams – enabling any organization to function at its best. They share the tried-and-true techniques managers can utilize to create cohesive, productive teams irrespective of the obstacles and distractions that every company faces.

  1. Herding Tigers: Be The Leader Creative People Need by Todd Henry

Anyone looking to learn how to master the juggling act of innovative leadership with grace must read Herding Tigers by Todd Henry. With the help of the author’s wisdom, you are sure to bring out your team’s best work. Even a 30-year veteran can become a more effective leader with the help of the powerful ideas in Herding Tigers.

Todd Henry, a consultant to creative companies, knows personally of the obstacles creative leaders face in leading their teams to success and offers a bold new roadmap to help you become the leader your team needs in this book.

  1. Debugging Teams: Better Productivity through Collaboration by Brian Fitzpatrick and Ben Collins-Sussman

In this book, Brian Fitzpatrick and Ben Collins-Sussman give their knowledge on managing an organization, leading a team effectively, and establishing a positive rapport with your software’s users.

This book aims to assist programmers in becoming more productive and efficient in developing software by enhancing their capacity for understanding, collaboration, and communication with others.

  1. Team of Teams: New Rules of Engagement for a Complex World by Stanley McChrystal

Team of Teams contains an excellent explanation of complex systems and the importance of trust and collaboration in high-performing teams.

In this book, McChrystal and his coauthors cite the SEAL teams as their model of a great team. McChrystal and his colleagues emphasize that the main goal of SEAL training is to establish the interdependence and trust necessary to work collaboratively as an elite team in a volatile, ambiguous, complex, and uncertain world rather than to create super-fit warriors.

  1. Leading Through Collaboration: Guiding Groups to Productive Solutions by John Glaser

This book contains a deeply personal look at strategies, perspectives, and tools for developing collaborative leaders and more cooperative organizations. John Glaser strikes a balance between theory and practical advice drawn from his significant experience as both an external consultant and an internal leader.

This user-friendly resource, which includes practitioner-friendly resources like diagrams, sidebars, charts, tools, tactics, and real-world examples, provides leaders dealing with conflict in their businesses with practical guidance.

Final Note

Not all employees are inherently good at working in a team. But even individuals with good soft skills can benefit from reading books on this subject since they are likely to work with coworkers with whom they do not get along at some point in their careers.

If you’re ready to really invest in team collaboration, Nextiva has the tools to get you there. Nextiva’s team collaboration tool gives you access to all your team chats, video meetings, and file sharing in the same window where you communicate with customers. 

Talk to an expert to see how Nextiva can help you succeed. 

ABOUT THE AUTHOR

Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

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5 Ways to Use Automated Emails to Surprise & Delight Customers

October 10, 2022 6 min read

Amelia Willson

Amelia Willson

As flashy and exciting as customer acquisition can be, everyone knows that customer retention is where it’s really at.

Increasing customer retention rates by just 5% can boost profits by 25% to 95%. Existing customers are 50% more likely to try new products than new customers, and they spend 31% more, on average. Oh, and did we mention that new customer acquisition costs have risen almost 60% in the past five years?

Increasing customer retention rates by just 5% can boost profits by 25% to 95%.

Translation: it’s worth having a dedicated marketing strategy for your existing customers. That’s where surprise and delight marketing comes in. Surprise and delight marketing focuses exclusively on making your existing customers feel fantastic. The better they feel, the more loyal they are — and the more likely they are to sing your praises to their family, friends, and social media followers. 

Let’s dig in with five ways you can use automated emails to surprise and delight your customers — using real-world examples!

1. Celebrate milestones and birthdays

In the real world, you celebrate people in your life. You wish them a happy birthday, happy graduation, happy anniversary, and more. Why shouldn’t you do the same with your customers? You are building a relationship with them, after all.

A birthday email is a perfect place to send well wishes to your customers and clients without asking for anything in return. Take this example from Rocket Mortgage. There’s no call-to-action or plug for their services. Just a happy dog and a short and sweet birthday note.

example of happy birthday email from Rocket Mortgage

A nice note is gift enough. But it’s worth noting that birthday emails have 481% higher transaction rates and 179% higher click rates than standard promotional emails. So, go ahead and uplevel your birthday email with an exclusive discount code, a free gift with their next purchase, or a free whitepaper (just make sure the subject matter has an element of fun). 

A client anniversary is another cause for celebration. Every year, language learning app Duolingo celebrates their customers’ “Duoversary” with a motivational CTA to keep on learning:

example of anniversary email from Duolingo

2. Give them an ego boost

Loyalty programs are excellent for keeping customers engaged. They’re also a perfect candidate for a surprise and delight email campaign. Instead of simply updating customers on their point-earning activities, you can use these emails to remind your customers how awesome they are. It’s always nice to be told how awesome you are.

Here’s an example from Sephora. The brand starts strong with a subject line telling the recipient they are a “TOP earner.” Then, the entire email celebrates them for spending so much with the company. Motivational phrases like “beauty wins”  are peppered throughout the email and reminders of how much they’ve earned so far. Sephora also reinforces its gratitude for loyal customers with phrases like “We love members like you” and “We love celebrating you.”

example of top earner loyalty email from Sephora

The above email from Sephora is sent out on a seasonal basis, which is one way to time the sending of these automated emails. You can also choose to send them after every purchase like Lively does in the example below:

example of loyalty points email from Lively

3. Say thank you, and that’s it

Customer inboxes are inundated with emails from brands asking them for something — to make a purchase, register for a webinar, post on social media, or write a review. The list goes on. 

If you really want to delight your customers, send them an email that asks for nothing. Just thank them for being part of your community. Here’s an example from a jewelry store:

example of a short, simple thank you email

M&M’s takes a similar approach, although they do admittedly throw some CTAs in there. However, the paragraph format of the email is refreshing. It reads more like a personal letter from a friend than your traditional communication from a brand.

example of a thank you email from m&m including CTAs

4. Provide value just because

Customer service emails can be so transactional. It’s the nature of doing business. Send an email that doesn’t directly ask customers to buy something from you for a breath of fresh air. Instead, focus simply on providing value to your customers. That’s truly delightful. 

Creating emails used to be a technical feat, but anyone can create clean and consistent emails with a drag-and-drop email builder.

Here’s an example from Golde, a food supplement company. Once customers sign up for their email newsletter, the brand surprises them with a free ebook of recipes. Even without buying anything, the brand is offering them real value — while also suggesting 15+ ways to derive more value from their products, should the customer decide to buy. However, the recipes will work regardless of whether or they choose to use Golde’s products. 

value-added email example from Golde, showing a recipe book download

For another approach, here’s a post-purchase email from Sephora. Instead of the typical post-purchase ask for reviews, Sephora surprises customers with a helpful email that shares tips for getting more value from the product they just purchased.

value-added email from Sephora showing tips for how to use recently purchased item

Finally, value doesn’t always have to be in the form of knowledge. Sometimes, you can just have fun. For example, Pottery Barn invites customers to learn more about themselves with a BuzzFeed-style quiz. The quiz features Pottery Barn products throughout, but the goal is to help customers discover their holiday style, not to sell.

5. Throw ‘em a freebie

We’ll end with the best tactic of all: a surprise gift or coupon code. 94% of customers say receiving a surprise gift makes them feel more positive about a brand, and over one-third say it directly leads to them purchasing something.

You can automate your emails to send after a set number of days since the customer’s last purchase, like this miss-you email from Bloomingdale’s:

coupon freebie offer via email from Bloomingdale's

You can also delight your most loyal customers with surprise gift cards, just because like Chewy does. This is a great way to show appreciation to your biggest spenders.

email from Chewy to high spenders

Refine your strategy for more success

Once you start with surprise and delight marketing, you will surely be delighted with the results. But it’s important to check in with how your efforts are working. 

With Nextiva, you can send automated follow-up surveys after every customer service interaction. Make sure your customers are as delighted as you think they are, and get their feedback on what you can do better. 

And then create some stellar emails like the ones above. Nextiva lets you send automated emails so you can surprise & delight your customers and get on with the rest of your work. 

Are you ready to communicate confidently, delight customers, and work smarter from one platform? Talk to an expert about Nextiva now.

ABOUT THE AUTHOR

Amelia Willson

Amelia Willson is a marketer-turned-freelance writer, based in sunny southern California. She covers health, technology, and digital marketing. When she’s not busy writing, you can find her at the beach or walking her dog Rockefeller.

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The Business Case For AI In Your Contact Center

October 7, 2022 8 min read

Dominic Kent

Dominic Kent

In a world full of technical jargon, “AI” (artificial intelligence) is a term we use broadly to cover a variety of technologies. 

In the past, we thought of robots.

Then we got chatbots.

Today, we see AI being sold as the next best contact center feature everyone must adopt.

So, is AI just another buzzword or are contact centers genuinely using it?

Before we dive into the complexities and use cases, it’s important to first understand exactly what we mean by AI in the contact center.

As the definition and use case has changed rather dramatically.

What is AI in the contact center?

Artificial intelligence (AI) is the term used to describe actions performed by something other than a human with the ability to learn and apply logic based on responses and actions.

Relating to contact centers, AI helps perform actions that need little or no human interaction to help customers reach their intended goal.

For example, chatbots get deployed as an alternative to staffed live chat

This saves humans spending time on minor details where customers can use self-service.

A typical flow looks like this:

  • Chatbot: Hey, I’m a chatbot. How can I help you today?
  • A: Support B: Sales C: Other
  • *Customer selects option A*
  • Chatbot: Great, which product would you like support with?
  • A: Contact Center B: VoIP C: Something else

And the process continues until the problem gets solved or the chatbot refers your customer to a human for specialist support.

This is the most basic form of AI in the contact center. 

The intelligence here is low. But the results are powerful.

Every minute saved using this automation enables a human agent to add value where needed.

So, if you save eight agent hours a day outsourcing to AI, you gain an entire FTE worth of resources.

The next step is when your customers have genuine conversations with a chatbot.

We call this conversational AI

What is AI in the contact center? Artificial = non-human. Intelligence = Logic and knowledge based on algorithms, pre-loaded data, and behavior.

It’s literally a human having a conversation with contact center AI technology.

Powered by complex algorithms and machine learning, technology can learn the sentiment and needs during a conversation.

Rather than selecting from a list of pre-populated answers, this is where higher levels of intelligence come into play.

Using natural language processing (NLP) and continuous learning programs, AI can solve entire customer problems without calling for human backup.

When you use AI correctly, the results speak for themselves.

Related: Conversational AI vs. Chatbots: Choosing the Best Solution

What are the benefits of having AI assistance in a contact center?

1. Free up staff to work on human problems

The most obvious (and welcome) benefit of AI in the contact center is that you don’t have to spend time on menial tasks.

If you so wish to, you can replace transactional conversations with AI.

From self-service options when a customer calls to finding the right department via live chat, AI can complete the routing element of interaction so agents spend time elsewhere.

This isn’t limited to answering calls, either.

For example, agents who spend time conducting post-call surveys can leave this routine task to a machine.

If a customer opts into a post-call survey, your current process is one of two options:

  1. Assign an agent to call the customer back.
  2. Create customer surveys to send via email and hope they respond.

Instead, you could let AI do all the hard work for you.

AI automatically schedules a call to collect feedback when a call gets marked as resolved.

Customers only need to press the keypad to take part. 

If nobody answers, the AI tries again.

No agent time is needed.

2. Improve customer response time

Since there is no queuing for AI assistants, your customers don’t need to wait on hold before they speak to an advisor.

Log onto live chat?

There’s a chatbot available!

Call the support number?

Before you even think about holding music, you’re being routed to the right team. And that team might be AI too. 

Mastercard KAI

If you need to make a bill payment, you can do so using your keypad (assuming your call center is PCI compliant).

This helps contact center metrics across the board.

From average handle time to first call resolution, AI can help bring down the time it takes to (successfully) service a customer.

3. Speed up staff training times

When humans and AI work hand-in-hand, new agents can become ready to handle queries faster.

Think about the time spent buddying up senior agents with new staff. 

This is removing an experienced agent from your workforce for a period of time.

Using AI for real-time prompts reduces the time your senior agent spends away from customers.

Arsenal Business Growth saw an 83% reduction in training time when using AI prompts to assist with agent training.

Every time a customer speaks or signs a keyword or trigger phrase, AI can suggest natural responses and opportunities.

These might be to calm a customer down or create a sales opportunity.

4. Identify upsell opportunities

Not all support agents are salespeople. 

And that’s okay.

But it means you could miss out on upselling opportunities when support teams help a customer.

For instance, when a customer problem could be avoided by turning on a new feature, a support agent may not be comfortable talking about pricing.

Using AI prompts, you can present customers with products and pricing. This might be online or via your VoIP phone system

If a feature comes up in conversation, agents could receive a phrase to use to make the caller aware of a new product.

You can pre-program chatbots to display upgrade options when customers enquire about “faster internet speeds” or “unlimited cell phone plans”. 

Without AI, site visitors must find their own way around. This increases the chance of them not finding a better product and leaving your site.

With an AI prompt, customers get a link to add their new product to their basket and upgrade.

5. Reduce risk of errors

No human is perfect.

No AI is perfect either, but using data ensures that quantitative and lookup answers get taken from the right list of options.

In mature AI software that has learned about customer behavior, variables, and sentiment are taken into account too.

For example, a simple question is:

“What time does your Seattle store close?”

But your customer might ask:

“I’m in a rush and can’t get to the Seattle store before closing, what are my options?”

In the first example, a simple lookup in a database can present your opening times.

In the second example, providing the opening times for the Seattle store doesn’t help. Your customer needs other nearby stores with different opening times.

The intelligence element comes into play here and presents an answer with the empathy of a human.

One big difference?

AI doesn’t need to look up where the nearest stores are or find the opening times.

6. Improve employee engagement

Rather than completing the same task over and over again, agents can spend time on more challenging and rewarding work.

Happy employees = happy customers.

When AI looks after mundane tasks, agents find new areas to excel and enjoy.

7. Improve customer satisfaction

When staff looks forward to coming to work, their enthusiasm rubs off on your customers.

How many times have you phoned a call center and been greeted by a grumpy agent?

While AI can’t guarantee everybody will be happy all the time, taking away mind-numbing tasks and repetition goes a long way.

8. Continuously improve

Like most cloud technology, AI is always evolving. 

When you buy cloud contact center software today, you’re safe in the knowledge that you’ll get access to future features.

Businesses that bought cloud contact center software ten years ago had first access to omnichannel functionality and automated business intelligence.

Businesses that bought cloud contact center software ten years ago had first access to omnichannel functionality and automated business intelligence.

And AI will go the same way. What’s not available yet will get rolled out to early adopters.

We can now consider AI the now. But it’s also the future.

This begs the question…

If AI in the contact center is so great, will we need agents in the future?

Can AI replace call center agents?

AI can replace a lot of basic tasks call center agents do today.

A worrying thought for junior agents who carry out basic tasks like helpdesk direction. But, in reality, this means they are freed up to do more interesting and valuable tasks.

For example, Sandy spends four hours on calls per day. Half of her time is spent answering and redirecting calls.

“Thanks for calling Nextiva, how can I help you?”

Lots of call centers already use an interactive voice response (IVR) which allows callers to select an option for their desired department.

Freeing up this transactional process allows Sandy to spend time helping talk customers through tricky setups and offering consultative advice. 

When customers need to walk through a physical process, Sandy might use video in the contact center to ensure customers fit the right parts.

As Sandy becomes a product expert, she finds a clear path for career progression.

AI handles the basics.

Junior agents become more skilled.


Senior agents become subject matter experts. And it’s here where AI relies on humans in the early stages.

As Kevin Collins writes in Forbes, If you put thousands of documents into your content services platform and there are several bad documents, they will quickly be identified and kicked back for correction. A human can easily review and correct a few incomplete files rather than having to go through thousands. Even the corrections become valuable learning for the AI to improve.

The goal of AI in call centers isn’t to displace agents. It’s to help with significant call center automation significantly.

How artificial intelligence is transforming contact centers

Whether you’re a skeptic or an evangelist of contact center AI, real-world use cases are undeniable.

AI is being used for good across plenty of contact centers. 

Here are some examples of transformations:

Self-service and FTE savings

BISSELL handles over a million interactions per year across four contact centers and implemented a virtual agent to free up agents to handle complex queries.

Customers can now check their order status, cancel an order, or register their product without speaking or chatting with a human.

“Our customers are receiving answers in a natural, conversational way without speaking to a live agent. It’s allowed us to scale our service without compromising quality.”

  • Razi Sharbaan II, Associate Director of Consumer Services and After-Sales.

Not only has BISSELL reported 5% FTE savings and 9% improvement in customer satisfaction, it also reports containment rates have increased by 15%, too.

Related: Nextiva and Five9 Team Up to Help Businesses Deliver Seamless Customer Communications

Expert technical support

When your contact center provides support for complex, technical products, a data-backed bank of knowledge is often more productive than training agents over and over again.

Attracting and keeping those staff are issues in themselves, too. 

Highly-skilled agents are those likely to impress in a contact center and then progress to other roles. 

This means you lose your best line of technical expertise every time someone thrives.

To combat this, Nutanix implemented AI and now reports 30% of support issues to get resolved autonomously.

Using technology to remedy basic and complex problems frees up such a large part of your contact center that not doing so is no longer an option.

Get started with AI call center software

AI doesn’t have to be a scary term like we think of in the movies.

It’s more like a super-productive helping hand that frees up staff to thrive elsewhere.

Nextiva Contact Center gives you a chance to introduce self-service and conversational AI to kickstart your AI journey.

The best part is this functionality is now commonplace in leading cloud software.

As businesses are looking for a competitive edge, the time saved and increased sales makes AI a more attractive proposition than ever before.

Speak to a Nextiva expert to plan AI for your contact center.

ABOUT THE AUTHOR

Dominic Kent

Dominic Kent is a content marketer specializing in unified communications and contact centers. After 10 years of managing installations, he founded UC Marketing to bridge the gap between service providers and customers. He spends half of his time building content marketing programs and the rest writing on the beach with his dogs.

Posts from this author

96% of consumers say customer service is a key factor in whether they choose to be loyal to a brand. At the same time, 89% switched to a competitor after a poor customer experience.

Clearly, customer satisfaction can make or break a business. But you already know that. 

You’re here to get a gauge on your own customer satisfaction rates. One of the best ways to do that is with a customer satisfaction survey. 

There’s only one problem. The average response rate for customer satisfaction surveys ranges from 13% to 57%, with the average hovering around 33%.

The average response rate for customer satisfaction surveys ranges from 13% to 57%, with the average hovering around 33%.

Your mission: Make a survey your customers can’t wait to answer. Read on for best practices to do just that. 

3 keys to creating a customer satisfaction survey that succeeds

We’ll make this simple. There are three key things you’ll want to consider when creating your customer satisfaction survey:

  1. Ask the right questions
  2. Ask those questions in the right way
  3. Motivate your clients to respond

All three of these elements impact your clients’ likelihood of completing a survey. Let’s dig into each one below.

how to create a successful customer survey - ask the right questions, ask those questions the right way, motivate your clients to respond

1. Ask the right questions

Asking the right questions not only ensures you get the answers you’re looking for. It also increases your survey response rate. When survey questions feel irrelevant, clients get frustrated and confused, leading them to abandon the survey altogether.

As a business owner, you’d ask every question in the world if you could (we all would!) But a survey that long is unlikely to be answered. So, how do you ask the right questions? 

First, know your goals. How will this survey improve your business? What information are you looking for? Perhaps you want feedback on a specific product line or a customer service interaction. The questions for each of those surveys would be different and tailored to each experience. 

Pro Tip: Keep your survey focused to one issue. If you want to get feedback on a product line and your customer service experience, you should create two separate surveys. Be thoughtful of your customers’ time.

Then, once you know the main pieces of information you need, craft thoughtful survey questions that extract the most useful information. Need some inspiration? Check out our list of 60+ customer service questions.

2. Ask in the right way

Once you’ve got your questions drafted, it’s time to polish and prioritize them. Follow these five tips for success:

  • Speak your audience’s language. How do they think and talk? Frame your survey questions so they match your audience’s speaking style.
  • Let your audience inform your survey format, too. Will you collect your responses via email, phone, mail, or mobile app? Certain personas may respond better to one format over another.
  • Keep it short and sweet. Research shows shorter surveys are more likely to get a higher response rate. You can always add an optional bonus section if customers feel like answering more questions.
  • Keep the answers short, too. If you’re asking multiple choice questions, limit the answers to five or less. Juggling more than that in your head at one time is a lot to ask! 
  • Pay attention to your question order. Here’s a secret survey best practice: place your demographic questions at the end. Asking them upfront can exhaust respondents before they get started. 

3. Motivate your clients to respond

By now, you have a fantastic survey just waiting to be answered. All that’s left to do is give clients that extra push. Try these techniques for boosting your survey response rates.

Thank them for responding.

Always be appreciative. Clients don’t owe you their responses. Expressing your gratitude, whether with a post-survey discount code or a simple thank you, can go a long way toward building your client relationships and encouraging them to answer your next survey.

Make feedback a habit.

Humans are creatures of habit. Check in at regular intervals for customer feedback. Once you establish that habit with your clients, they’ll be more likely to keep up the habit of responding. Did we mention that 77% of consumers view a brand more favorably if they proactively ask for and accept customer feedback?

77% of consumers view a brand more favorably if they proactively ask for and accept customer feedback

Explain how you’ll use the results.

Clients appreciate feeling heard. By sharing how you plan on using the survey results (e.g. improving processes, making things faster or more convenient for your clients, developing better products, etc.), customers feel confident that you’re not wasting their time. They also feel valued, which strengthens their relationship with your brand. 

Pro Tip: When the survey responses turn into a tangible result, such as a product improvement, let your customers know! You can mention it in your general marketing or — better yet — follow up with the survey respondents directly. 

Use an incentive.

Some people need a little extra nudge to respond to a survey. In fact, roughly two-thirds of them do. That’s the number of consumers who say they will happily respond to surveys — as long as they get something in return. So, give them an incentive for completing the survey, such as an exclusive promo code or a chance to be entered to win a gift card.

Get more from your survey responses 

Now that you’ve made and distributed your survey, it’s time for the best part: sitting back, relaxing, and watching those responses roll in. 

Once they do, what’s your plan for using them? Sure, you could view them all in a spreadsheet and scroll and scroll. But, wouldn’t it be nice to be able to pull a client’s relevant survey response before you call them? Ask for future responses at the end of a CS interaction? And, see that information from the same tool you use to create, collaborate, and communicate internally and externally?

It’s all possible with Nextiva. Nextiva’s business software, you can ask for feedback right from the ongoing thread of a customer conversation. Before you even pick up the phone, you can see customer survey scores, real-time sentiment, and more.

And, here’s the part that will really wow you (and your customers): threaded conversations let you see every interaction from a customer in one place. That means no more awkwardly stalling for time while you frantically shuffle to find the past interaction your customer is talking about.

Ready to learn more about surveys? Chat with an expert now.

ABOUT THE AUTHOR

Amelia Willson

Amelia Willson is a marketer-turned-freelance writer, based in sunny southern California. She covers health, technology, and digital marketing. When she’s not busy writing, you can find her at the beach or walking her dog Rockefeller.

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Top 11 Customer Experience Books You Must Definitely Read

September 30, 2022 5 min read

Blair Williamson

Blair Williamson

A survey of 362 firms carried out by Bain shows that 80% of organizations felt they provided a “superior experience” to their customers. Yet, only 8% of customers agreed with this statement. 

Wake-up call, right? Obviously, there’s a disconnect between what we think we’re doing well and how our customers feel about what we’re doing. 

So, whether you’re designing a customer experience (CX) strategy from scratch, considering where to take your CX strategy next, or searching for methods to add a more customer-centric mentality to your corporate culture, we’ve got a solid reading list that is worth your time.

These books cover real-world case studies, best practices, professional experiences, and innovative thoughts about customer experience from some of the most accomplished experts in the field. 

Our tip picks for customer experience books to read:

1. The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
by Dan Gingiss

The Experience Maker helps top management focus on customers who are frequenting their business, instead of investing more money in acquiring new customers. Author Dan Gingiss asserts that giving customers a memorable experience will guarantee that they become a company’s best salespeople and marketers.

In The Experience Maker, Dan sets out a strategy for differentiating yourself from the competition and winning at business with customer experience. This book will become your go-to resource for giving your customers exceptional experiences such that they tell everyone about it.

2. Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
by John Goodman

Customer Experience 3.0 is a reflection of how far the field has come in the last ten years, and its chapters show the global community of CX thought leaders’ emotional intelligence, intellectual development, and creativity.

The authors come from many different countries, cultures, and backgrounds. Still, they are all connected by a shared objective: to increase our understanding of the customer experience’s numerous facets and strengthen our organizations’ dedication to it.

The book contains a cutting-edge framework for customer experience and a detailed road map that teaches readers how to, among other things, design and deliver flawless services and products while maintaining open communication with customers, develop and put into practice a strong customer access strategy, and gather and use customer feedback to improve products.

3. The Business of Belonging: How to Make Community Your Competitive Advantage
by David Spinks

The Business of Belonging was written by David Spinks, the founder of CMX, a community of community experts. In this book, David explains how a company can develop a customer community and utilize it as an extension of its teams to provide measurable outcomes across all business functions, including product development, content creation, customer support, and marketing.

The Business of Belonging: How to Make Community Your Competitive shows that the brands that succeed in the future will be those that build genuine connections with their customers, giving them a sense of true belonging and enabling them to reach unprecedented scale.

4. The Ten Principles Behind Great Customer Experiences
by Matt Watkinson

This customer experience book outlines ten principles you can apply, regardless of what your company does or who you are, actually to improve the customer experience.

The book shows managers, executives, and entrepreneurs that implementing improvements that customers would value doesn’t have to be complicated or expensive.

The authors emphasize the significance of CX in the book’s opening and say that many attempts at the practice fail because businesses do not fully comprehend the craft.

5. The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists
by Shep Hyken

The Cult of the Customer is a masterclass in captivating customers. In this book, the author, Shep Hyken, encourages readers to strive to wow customers rather than merely satisfy them.

In The Cult of the Customer, Hyken reveals how to create a plan that guides customers and staff through five unique cultural phases, from “uncertainty” to “amazement.” Hyken outlines the crucial internal and external adjustments that allow great organizations to develop a Cult of the Customer through the presentation of numerous case studies and reveals how you can achieve the same.

6. Getting Service Right: Overcoming the Hidden Obstacles to Outstanding Customer Service
by Jeff Toister

Instead of providing yet another list of helpful customer service tips, Getting Service Right adopts a fresh strategy by identifying the true causes of employees’ inconsistent failure to provide the expected level of service.

The book contains examples from renowned organizations, real-life stories from employees on the front lines, and the most recent scientific findings. These potent, perhaps counterintuitive insights can be applied at individual, corporate, and departmental levels to help the entire team deliver exceptional customer service.

7. Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers
by Bridget Brennan

In her book Winning Her Business, Bridget Brennan discusses how to create positive customer experiences for women. The book emphasizes the purchasing power of female audiences and urges businesses to develop customer experiences for this demographic using research rather than making assumptions. Bridget Brennan identifies the four primary drivers of consumer behavior—connection, inspiration, confidence, and appreciation—and discusses how businesses can tailor these components to appeal to women.

Related: What Is a Contact Center? Definition, Features, and Uses

8. Be Our Guest: Protecting The Art Of Customer Service
by Theodore Kinni

The new edition of Be Our Guest, a book by Theodore Kinni for the Disney Institute, emphasizes the need to go above and beyond customers’ expectations. The book also describes some of the top businesses and the customer experience initiatives that contributed to their success.

9. More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experience
by Blake Morgan

More Is More is one of the most basic books you can find on customer experience. This book begins with a definition of customer experience, followed by an overview of current practices and forecasts for the near future. More Is More acts as a rallying cry to continually enhance the practice’s execution and shows how customer experience is a constantly developing concept.

10. Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
by Jeanne Bliss

Chief Customer Officer 2.0 will stimulate you into action right away with a unified leadership team and change your company’s focus to earning the right to growth by making customers’ lives better. In this book, the author, Jeanne Bliss, bravely provides her tools and leadership “recipe cards” for leading and facilitating your business transformation. This book follows the five-competency paradigm that Jeanne Bliss uses when coaching C-Suite and Chief Customer Officers members.

11. Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business
by Annette Franz

Currently, it’s a challenge to stand out from the crowd, especially due to the oversaturated business environment we face today. 

Annette Franz talks about rethinking the way that a company culture exists and reforming it to be based on the needs of its customers. She explains that a customer-centric culture intertwines a customer’s wants, needs, and perspective within the organization’s process: “They are, literally, at the center of every decision, conversation, action, process, and strategy.”

Final Thoughts

Businesses that don’t follow through on promises, make customers’ lives easier, or set themselves apart from competitors will eventually fall behind. 

If you’re ready to invest in customer experience strategy, Nextiva has the tools to get you there. Whether you need a VoIP phone service or a full-blown contact center, our tools are designed to help you provide simpler, faster, and more effective customer service

Talk to an expert to see how Nextiva can help you succeed. 

Related: How to Turn Customer Experience Transformation Into a Business Asset

ABOUT THE AUTHOR

Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

Posts from this author
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