When you need to get in touch with customers who don’t answer your calls, there must be a better way to reach them. Likewise, you may need a backup plan to get in front of prospects or notify employees who don’t or can’t pick up the phone. 

In these situations, Voice over Internet Protocol (VoIP) texting comes into its own. You can send a text message via your business VoIP service, get messages to the right people, and stay in compliance at the same time.

Read on to learn about texting from your VoIP number, how it works, and exactly how you can use it.

What Is VoIP Texting?

VoIP texting is a method of sending and receiving SMS messages via your phone number provided by a VoIP provider. This might be a landline or a toll-free number. You can use your existing (or new) VoIP service to send and receive text messages on the same system as your business phone calls. 

There’s no need to pick up a mobile device or have a dedicated business cell phone. You just need SMS and MMS features enabled by your business VoIP service.

How VoIP texting works

VoIP texting works using a virtual phone number. You can assign this number to a user or group of users and enable text messaging over an internet connection, such as Wi-Fi.

When users need to send a text message, they simply open their team chat app and add a phone number or choose an existing contact. When someone replies, the same user or group of users is notified.

Behind the scenes, your VoIP system uses the same technology it would use to make a phone call or send an instant message. Packets of information (text messages, images, videos, etc.) are routed from your cloud system to a recipient’s mobile phone number.

VoIP network diagram

Want to learn more about the tech behind VoIP texting? 

Related: What Is VoIP? The Newbie’s Guide to Voice over IP

SMS and MMS differences

📝 Short Message Service (SMS): Text messaging function that has been around since 1992 for plain-text messages up to 160 characters long delivered to mobile phone users. When most people most commonly refer to text messages, they’re referring to SMS-based messaging.

🖼️ Multimedia Messaging Service (MMS): MMS was introduced in 2002, building upon SMS capabilities by enabling mobile phone users to send images, audio clips, videos, and larger character limits in their messages. MMS supports small files up to 300KB on virtually all smartphones today.

Ways To Use VoIP & Texting Together

There are many ways you can use VoIP texting, and there are no hard and fast rules about when you can’t use this service. We’ve highlighted common scenarios where you can benefit from VoIP texting functionality.

1. Customer support

When you need customers to provide photos or extra information for support cases, asking them to take a photo, send it to their email, download it, and upload it to a support link is a time-consuming process. The customer who called for help is now doing all the heavy lifting and becoming frustrated. Instead, you could text them a link so they can upload the photo directly.

This VoIP texting facility uses the same technology as the call you’re connected on, ensuring a smooth experience for your customers.

There’s also the major advantage of being able to send photos via MMS messaging. When field engineers, for example, are on-site with a customer, they can send photos directly to technical engineers to diagnose problems, removing the need to bring a piece of equipment back to the office and shortening the overall repair time.

 

2. Prospect follow up

The average response rate for SMS marketing is as much as 45%. That’s significant compared to the response rate for email marketing of 6% and cold calling conversion of 2%.

After you’ve spoken with a prospect or when a web visitor has downloaded an asset, send them a text message instead of picking up the phone or adding them to your next email campaign. When you hang up after a phone call, select the contact from your address book and start typing your customized text message. No special software is needed — just your VoIP app.

Not only will this result in a higher open rate (we read all our texts, after all), but you also give the recipient the option to click a link to learn more about your offer or service.

3. Appointment reminders

If you had the power to decrease the number of missed appointments, you’d welcome it with open arms, right?

It’s one thing for customers or patients to book appointments, but it’s another for them to show up. You can use VoIP texting for automation or to send manual reminders a week, day, or hour before an appointment, decreasing the probability of a no-show. 

Send appointment reminders with text message from your VoIP phone system.

When you’re on a live call with a patient and book the next appointment, decrease the likelihood of them noting down the wrong time or date by sending an SMS while on the call.

Likewise, you can simplify the steps for booking repeat appointments. When a patient needs to book a new appointment on a regular basis, you can send them a link via SMS so they can choose their appointment time. You save time on making calls that don’t connect, and patients can schedule appointments in their own time.

4. Text back after missed calls

How many times have you received notifications of a missed call only to call back and have nobody answer? Phone tag or voicemail tennis — whatever you call it — is unproductive.

It may also be that you don’t know who the missed call is from. So, you return the call, nobody answers, and you’re none the wiser.

Instead, you can send a text acknowledging that you missed the call and inviting the caller to call back at suggested times. You might have a gap between 1 p.m. and 2 p.m., or you may only be contactable during the night shift.

Or, if you’re tied up on another call, send an SMS to say you’re currently engaged and will call them back as soon as you get the chance. You can even set up auto-replies so that when you miss a call, the caller automatically receives a text message.

Text Messaging Response Rates

Limitations of Using SMS Messaging With VoIP Numbers

Like all technologies, there are some limitations you must be aware of.

Here are six things to consider when deciding whether VoIP texting is right for your small business or enterprise:

  • Texting rate limits: You can’t send an unlimited number of text messages.
  • SMS functionality: Not all VoIP service providers support SMS functionality. 
  • Large file sizes: Large images or videos greater than 1 MB aren’t supported.
  • Character limits: Messages over 160 characters get split into multiple messages.
  • SMS shortcodes: SMS shortcodes may not always be supported.
  • Recipient consent: Businesses must maintain records of consent for sending text messages for commercial purposes, such as marketing campaigns.

Benefits of VoIP Texting

While there may be some limitations to using SMS messaging with VoIP numbers, the benefits outweigh them.

The key advantages include providing a better, more personalized customer experience and introducing a multichannel approach to your sales and support processes. At the same time, you’re making productivity gains by achieving the same or better outcomes in fewer calls and clicks.

Send and receive text messages from Nextiva with your team.

How To Set Up VoIP Texting

Follow these four steps to begin sending texts from your business phone number:

Step 1. Choose a VoIP provider.

First, you need to choose a VoIP phone service provider. Make sure they have experience with customers using VoIP phone systems and SMS facilities. If you already have a VoIP provider, inquire whether they have example customers who are also using the SMS option.

If you don’t have a VoIP provider and are currently considering moving from a traditional phone system to the cloud, this is the perfect time to make sure you transition to a single provider for both your calling and texting requirements.

Step 2. Get a new number, or keep your existing one.

Once you’ve chosen a provider, it’s time to think about phone numbers. You have two choices here:

  1. Use a new virtual number: Receive a new phone line for your outbound campaigns.
  2. Port your existing phone number: Keep your current number by moving it between networks (this may take a few weeks to set up).

Number porting involves asking your old provider to release the number from their infrastructure and your new provider to migrate it into theirs. Depending on the history of your phone number and where it currently resides, this might speed up or delay the process. Make sure you speak to your new provider when preparing to keep an existing number.

Step 3. Complete 10DLC registration.

The next step is to complete 10DLC registration. This is a 10-digit long code that refers to a personalized 10-digit phone number designated for business communication and text messaging applications.

Using such a number, however, comes with compliance regulations. Businesses must gain approval from The Campaign Registry before they can send messages. The 10DLC registration process has two parts:

  • Brand registration: Businesses must identify themselves to the carrier networks.
  • Campaign registration: Businesses must give examples of the messages they’re sending and show proof that consumers opted in to receive their text messages.

When you’re set up with 10DLC, you can begin texting from your VoIP line. 

Step 4. Start sending texts from your VoIP system.

In the Nextiva app, navigate to Messages and follow the following instructions:

  • Tap SMS, then +.
  • Select the contact(s) from the contact list or enter the phone number(s) in the To field.
  • Add multiple recipients to create a group SMS message. 
  • Press the paper clip 📎 icon to the left of the text field to send an image (JPG, PNG, BMP, or GIF less than 1 MB) or audio file (.mp3, .wav, or .mp4).
  • Enter your message and press Send.

Experience the Best VoIP Provider For Businesses

Whether you want to improve customer service or lower your missed appointment rate, VoIP texting is the perfect solution for small businesses and enterprises alike.

When looking for a VoIP texting provider, you need someone who has been there and done that. Nextiva has relationships with all the major phone service providers, so text messages are delivered reliably and from a simple interface. 

When you choose Nextiva for business SMS as well as VoIP, you benefit from:

  • Voicemail transcriptions: Get an email or SMS message with an accurate voicemail transcript.
  • Business text messaging: Exchange SMS text messages with customers and team members from your desktop or mobile app.
  • App integrations: Sync your business communications with popular CRM, customer support, and team collaboration tools.

This way, the entire workforce can get text-enabled phone numbers and exchange texts using the NextivaONE mobile, web, and desktop apps.

The phone system built for teams

Nextiva delivers business voice, text, video, and collaboration in ONE platform.

Related: Best Business Text Messaging Tools for 2024 [Free & Paid]

FAQs

Can SMS messaging be added to business phone numbers?

Yes, you can add SMS messaging to business phone numbers. If your phone system provider uses a VoIP solution, ask them if they support a VoIP texting service. Providers such as Nextiva can enable SMS messaging by providing a new number instantly or porting your number from your existing provider.

Can I limit who can send and receive text messages?

Yes, you can limit who can send and receive text messages inside your business. All you need to do is configure these settings in your VoIP admin portal. Choose who can send, receive, or send and receive on a user-by-user basis or by department. 

Can toll-free numbers receive text messages?

Yes, when your business enables text messaging on its toll-free number, it can both send and receive text messages. Using virtual number technology, you can encourage prospects and customers to reply to your messages using a toll-free number with a trusted calling code.

ABOUT THE AUTHOR

Dominic Kent

Dominic Kent is a content marketer specializing in unified communications and contact centers. After 10 years of managing installations, he founded UC Marketing to bridge the gap between service providers and customers. He spends half of his time building content marketing programs and the rest writing on the beach with his dogs.

Posts from this author

Google Voice marked a milestone in business phone service when it launched over a decade ago. But times have changed.

While Google Voice still offers flexible VoIP service for small businesses, its development and features have stagnated recently.

At first, Google Voice checks all the boxes: it lets you make free calls, works with Gmail, and gives you one number for calling and texting. However, its features and capabilities can start to feel limited if you’re using it as a business phone system.

For businesses seeking alternatives, a host of new and improved cloud-based phone systems have sprung up.

These VoIP phone services give you more advanced call routing, better call quality, more integrations, and other features that Google Voice just doesn’t offer.

In this article, we’ll discuss some top Google Voice alternatives and what sets them apart to help you find the right fit.

Why Businesses Use Google Voice?

Google Voice is a Voice over Internet Protocol (VoIP) service that provides users with a dedicated Google Voice number for local and international voice calls, texts, and voicemails.

Though Google Voice has limited capabilities compared to other VoIP solutions, its features are straightforward and useful. This includes voicemail transcription, call blocking, and call screening.

Many businesses choose Google Voice because of the following key benefits:

💰Cost-effectiveness

Google Voice offers a free plan for personal use and affordable business plans starting at just $10 per month. This makes it one of the most budget-friendly solutions on the market, cheaper than traditional landlines.

For US and Canada-based businesses, Google Voice also provides unlimited domestic calls, significantly reducing long-distance charges.

How much VoIP costs

🤝 Convenience and flexibility

Google Voice gives each user a single phone number accessible across devices, using a web browser on your computer or laptop or a mobile app on your iOS or Android phone. This streamlines communication and ensures employees can be reached anytime, anywhere.

With Google Voice, teams are no longer tied to their desks and can conveniently take calls remotely over WiFi. This flexibility is invaluable for remote employees and distributed teams.

✅ Seamless integration with Google Workspace

Many businesses already use Gmail, Google Calendar, Google Meet, and other Google apps.

Google Voice integrates seamlessly into Google Workspace, unifying communication and collaboration under one platform. This enhances efficiency, eases use, and simplifies the tech stack.

However, for businesses needing more advanced VoIP phone service, Google Voice has its limitations.

Let’s explore why Google Voice falls short for some use cases.

Reasons to Look for a Google Voice Alternative

Growing businesses often outgrow Google Voice’s capabilities and require a more robust VoIP phone service provider. Here are some of the key limitations:

Feature limitations

Google Voice provides only basic features that can feel restrictive as a business scales. For example, it has limited international calling support, which can be problematic for global companies.

It’s also only available in select countries outside the US and Canada, lacking the geographical coverage needed for worldwide teams.

Other missing features include toll-free numbers, vanity numbers, call analytics, and more.

You can’t port existing toll-free numbers into Google Voice.

Limited customer support

According to some G2 reviews, Google Voice offers very minimal customer service for free personal plans. Even documentation is often outdated, making issues difficult to resolve. This lack of support can leave businesses frustrated.

Not ideal for high call volumes

Google Voice struggles with high call volumes, with even individual users reporting disabled accounts due to excessive usage. For busy enterprises, Google Voice may simply not be robust enough.

Posts of a user with their Google Voice account disabled due to call volume.

No integrations with other platforms

Google Voice only seamlessly integrates with Google Workspace itself. It doesn’t integrate with third-party software tools or platforms.

While competing VoIP solutions focus on custom integrations, Google Voice does not.

For businesses needing more advanced features, strong customer support, high call capacity, and integration with existing systems, Google Voice alternatives are worth considering instead.

Best VoIP phone system features

6 Best Google Voice Alternatives

Top Google Voice alternatives compared:

SolutionKey FeaturesPricing (Starting)Best For
NextivaHD calling, conference calls, video meetings, IVR $30/monthEnterprises needing reliability, customization
GrasshopperVanity numbers, extensions, auto attendant$14/monthEssential features at low cost
OomaRing groups, virtual receptionist, call recording$19.95/monthEasy to use with competitive pricing
ZoomVideo meetings, webinars, messaging, file sharing$149.90/yearVideo communications and real-time collaboration
SkypeVideo/audio calls, file sharing, instant messaging$2.99/monthAffordable global communication
SidelineWiFi calling, unlimited text, custom numbers, auto-replies$14.49/monthReliable call quality without constant internet availability

1. Nextiva

Nextiva product shot

Nextiva is a leading cloud communications platform that outperforms Google Voice with more advanced capabilities for businesses. It provides excellent reliability, scalability, security, and support.

Key reasons to choose Nextiva over Google Voice:

Nextiva pricing:

Plans start at $20 per user/month. Tiers are available for small to large teams, with advanced functionality like unlimited video conferences, call recording, and compliance features added in higher tiers.

Bottom Line: Nextiva excels for any sized business needing a secure, scalable communications system with enterprise-level capabilities and support.

2. Grasshopper

grasshopper phone service

Grasshopper is a VoIP provider that offers essential business phone features like extensions for incoming calls, supervised call transfers, call routing, voicemail transcriptions, customizable voicemail greetings, text messaging, and fax capabilities.

It stands out for its ease of use, quick setup, and budget-friendly VoIP calling tailored to small teams.

Why is Grasshopper better than Google Voice?

Compared to Google Voice, Grasshopper is more optimized for professional use cases with additional capabilities like vanity, local numbers, toll-free numbers, call management features, auto attendants, and more robust administrative controls.

While Google Voice offers the basics, Grasshopper better supports customized business phone solutions.

Pricing: Starts at $14 per user per month based on number of extensions needed.

Best for: Startups, solopreneurs, and teams that want an affordable, feature-rich virtual phone system that’s simple to manage.

3. Ooma

ooma voip

Ooma Office is a VoIP business phone service with over 50 business communication features for call routing, voicemail, analytics, integrations, and more.

It stands out for competitive pricing while delivering enterprise-grade capabilities that enhance productivity for growing teams.

Why is Ooma better than Google Voice?

Ooma provides significantly more robust options for advanced call flows, real-time monitoring, and integrations with top business apps. Ooma also offers more personalized onboarding and US-based customer support not provided by Google.

Pricing: Plans start at $19.95 per user monthly with tiered features and support based on business size and complexity needs.

Best for: Solopreneurs to mid-market companies that want productivity-enhancing phone tools without high costs or complexity.

Related: Ooma Business Pricing: Is it Worth it?

4. Zoom Phone

Zoom Meetings

Zoom catapulted in popularity as the video conferencing platform of choice during the pandemic. But it also offers fully integrated voice, chat, and webinar capabilities for convenient collaboration.

Related: Zoom Phone Pricing: Is It Worth the Cost? 

Why is Zoom Phone better than Google Voice?

Unlike Google Voice, Zoom Phone provides enterprise-grade reliability, security, and support options tailored for business use cases where real-time interaction at scale is critical. Zoom phone also enables video and content sharing for more impactful virtual meetings.

Pricing: Plans start at $149 annually for comprehensive video capabilities, management controls, transcription tools, and more.

Best for: Organizations conducting regular video conferences, training, and events.

5. Skype

skype phone system

Skype is a globally recognized platform for free voice and video calls along with group messaging and file sharing. It offers basic unified communications tailored to casual users and small teams.

Skype can be easily installed on cell phones, computers, laptops, and tablets.

Why is Skype better than Google Voice?

Skype enables group video conferences for up to 100 people simultaneously. Skype also makes it easy to connect with contacts overseas on a freemium model, while Google Voice lacks free international calling options.

Pricing: While Skype has free personal use options, paid plans start at $2.99 per month for voice-over-IP calling and other premium business features.

Best for: Solopreneurs, small teams, and international collaborators who appreciate low-cost video meetings.

6. Sideline

Sideline phone system

Sideline augments existing mobile plans by providing additional phone numbers to segment professional and personal calls. This “second line” also enables productivity features like auto-replies when on another call.

Why is Sideline better than Google Voice?

Unlike Google Voice’s web-based system, Sideline uses carrier networks like Verizon and AT&T to deliver reliability. This means connectivity even in areas with no wireless internet access.

Sideline also enables WiFi calling, conference lines, shared inboxes, and SMS alerts that Google Voice lacks.

Pricing: Plans with unlimited domestic talk and text start at $14.49 per additional number per month.

Best for: Field teams, remote workers, and entrepreneurs needing an extra business line with robust call control.

How To Choose a Google Voice Alternative

Here are some tips for choosing the best Google Voice alternative:

Make the Switch From Google Voice to Nextiva

While Google Voice works for basic calling and texting needs, its features come up short for many business users. If you find yourself needing more advanced telephony solutions, it may be time to upgrade to Nextiva.

Nextiva voip service

Key communication features like auto attendants, call queues, IVR, call recording, voicemail transcription, online faxing, SMS, MMS, and video conferencing make it a top choice for enterprise functionality.

In addition to enterprise-grade call quality, reliability, and features, Nextiva also appeals to small business owners through solutions intentionally designed for that segment. These include budget-friendly pricing plans, streamlined feature sets, and self-service management portals.

Some key things you’ll like about Nextiva:

Ready to upgrade to higher quality calls?

Get the best phone system features and support with Nextiva.

ABOUT THE AUTHOR

Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

Posts from this author

January Product Update

January 8, 2024 2 min read

Sarah Skidd

Sarah Skidd

Desktop app: Additional Caller ID verification 

Incoming calls are now instantly scanned and labeled as verified or not. Learn more about the anti-spam/spoofing initiative here.

Desktop app: Choose your Call Pop location

Select where on your screen you’d like the incoming call alert to appear. On the desktop app, go to your profile > My settings > Desktop configurations > Call Pop screen position

Mobile app: Select which number to call

If your contact has multiple numbers, you can now easily select which number to dial.

Want to learn more?

Check out our Product Updates page to see what else you can do.

Still need the Nextiva app?

Download App

Desktop

Mobile

Desktop – Windows 8 & earlier.

ABOUT THE AUTHOR

Sarah Skidd

Sarah Skidd is a Product Marketing Manager for Nextiva. Former small business owner and mom of a bunch of kids, Sarah’s a mix of strategist and boots-on-the-ground doer. Off the clock, she’ll sneak in a hike or bribe her kids to join her in Rummikub.

Posts from this author

As a call center manager or business owner, one thing is certain—customers are always hungry for more.

In fact, 91% of customers are more likely to make another purchase after a great customer service experience. At the same time, 63% of consumers expect customer service agents to know their unique needs and expectations.

This expectation weighs heavily on company leadership. Setting effective customer service goals is a great place to start if you’re wondering how to keep customers satisfied.

You’ve likely heard how important it is to set goals for customer service, but our guide goes a step further. We not only back up the importance of these goals using real-world scenarios but also guide you through creating your own.

Complimentary Gartner® report

Evaluate & elevate your CX maturity with research-backed insights.

Read on for inspiration and guidance as you craft this year’s ambitious contact center service goals to retain existing and attract new customers.

Why You Need To Set Customer Service Goals

Imagine every customer service representative at your organization perceiving your company’s tone differently. You’d have a lot of inconsistency, brand dissonance, and customer confusion on your hands.

Good customer service goals prevent issues like this from happening. Here’s how:

How To Set and Measure Customer Service Goals 

You can probably think of a few overarching goals for your customer service strategy right off the top of your head.

Ideas are great starting points, but goals require structure to have a real impact. That’s where SMART goals come in.

Your goals should be:

13 Customer Service Goals To Stay on Top of Your Strategy

Clear, focused customer service objectives are necessary for any customer retention strategy. Customers who feel satisfied and cared for after interacting with your customer service department will be far more likely to return.

Let’s explore 13 examples of customer service goals to consider setting for your own organization in 2024.

1. Amaze with first response time (FRT)

In the digital age, people are less patient than ever before. Customers see quick response and resolution time as one of the most important parts of a positive customer experience.

Nearly one-third of customers want an email response from companies within an hour, according to customer service expert Jeff Toister. Keeping wait times this low would satisfy 88% of consumers.

Response time expectations on social media are even more demanding. Most consumers want a response from companies on Instagram within an hour.

Social media response time measured by Lucid
Via Lucid

If you’re now worrying about your own average first response time, don’t fret. Creating a customer service goal targeting first-contact resolution just requires a little strategizing.

Here are some tips as you get started:

In addition to FRT, customers care about average handling time and resolution rate. If you follow the above tips, you should see all of these metrics improve significantly.

2. Accommodate many contact formats

Every customer has their preferred communication channels. These include but are not limited to chatbots, team messaging, business phone calls, and video conferencing. In fact, customers use an average of nine channels to complete tasks like seeking advice and making purchases.

Most companies miss the opportunity to connect with customers via live chat or a chatbot. In fact, companies are more likely to text than chat by a 3:1 ratio.

You’ll attract customers from every demographic by accommodating a wide range of channels. Consider making channel growth a key customer service goal this year.

3. Implement an omnichannel strategy

While the term omnichannel can come across as complex, its meaning is quite simple. An omnichannel customer service strategy keeps the customer at the center of everything. It’s about providing a smooth, seamless, and consistent customer experience across every channel.

Gladly sheds light on the importance of this strategy. Its 2020 Customer Expectations report shows that 86% of customers expect communications with agents to “seamlessly move between channels.”

An omnichannel strategy requires team synergy. Every department must communicate clearly and efficiently with one another. It’s one of the most important team goals an organization can set.

Take Goldberg Hedge Funds, for example. Goldberg used Nextiva to integrate its CRM and VoIP phone system.

The integration unified all relevant customer notes, allowing team members to seamlessly join conversations and execute deals. The impact: a 227% increase in efficiency and revenue 227% within Goldberg’s first six months using Nextiva.

4. Survey customers consistently

When crafting a great customer service strategy, feedback is gold.

Your customers use your products firsthand, making them your biggest critics. You can expect honest feedback, as they have nothing to lose and everything to gain by suggesting how to make your product better.

“Your most unhappy customers are your greatest source of learning.”

Bill Gates
Co-founder of Microsoft

That said, customers won’t always describe their experience unprompted. It’s your responsibility to pick their brains by regularly surveying them.

To get started, you’ll need a customer feedback collection tool like Nextiva, Typeform, or Loop. Then, decide which customer survey questions would provide you with the most insight into customer satisfaction.

For example, gauging net promoter score (NPS) through questions like “Would you recommend this product/service to a friend?” accurately measures customer satisfaction score.

What is net promoter score

Ultimately, always be thinking about the customer’s experience when taking the survey.

Is the survey being sent to them at the right time? Is there a balance between closed- and open-ended questions? Can it be completed relatively quickly?

A survey goal should specify how often you will survey customers. It should also specify how much you want customer experience metrics to improve over time.

5. Reduce cost per contact (CPC)

Cost per contact (CPC) is one of the most effective ways to gauge your call center’s health. It reflects the impact that operational changes have on your bottom line.

To calculate cost per contact (CPC), add every cost of operating a contact center, from salaries to software, and divide that total by the number of contacts you handle.

What is Cost Per Content

By performing this calculation on each channel (i.e., phone, chat, etc.) and comparing them, you can identify which are the most cost-effective.

There are several ways to reduce CPC. For example, you can optimize your interactive voice response (IVR) to quickly pair callers with agents.

Adams Publishing Group (APG) used Nextiva as a workforce optimization tool to reduce its CPC. With Nextiva, APG began transferring calls with ease and saving customers time. This, in turn, saved employees time and lowered APG’s CPC.

6. Improve customer onboarding processes

Your customer’s onboarding process is one of the first impressions they get of your organization, so it’s important to do it right. It’s your chance to go above and beyond, demonstrating that you’ll take great care of them.

During the onboarding process, keep the following best practices in mind:

Customer onboarding can be a long and tedious process unless you use the right tools. Take the IT Consulting Firm AVIT, for example. AVIT decreased its new client onboarding time by two-thirds with the help of Nextiva’s interface and supportive team.

When you run 10 to 12 projects a month rolling out restaurants, communication is critical. You’re dealing with multiple general contractors, multiple concepts and brands, and support, taking them from install and onboarding to our support team.

KELLY GREEN
GENERAL MANAGER AT AVIT

If you plan to improve your client onboarding strategy this year, lean on the tools that make it possible.

Related: How Restaurants Can Benefit From Call Center Software

7. Develop a customer appreciation strategy

A key component of ensuring customer loyalty is making your customers feel appreciated. In fact, Statista found that 44% of consumers are willing to switch to brands with a greater focus on personalization.

Statista stat on personalization

Countless customer service examples embody an impactful customer appreciation strategy. One that stands out is Picky Bars’ Picky Club.

This superfood company’s subscription service goes beyond sending customers their advertised products. They offer free perks like T-shirts to excite customers and make them feel cared for.

customer service example from Picky Bars

To set a goal surrounding customer appreciation, consult company leadership to ideate and prioritize customer appreciation strategies. These may include freebies, personalized correspondence, or donations to causes customers care about.

8. Make all customer support mobile-friendly

Mobile customer service is no longer the future — it’s the present. In the first quarter of 2021, mobile devices generated nearly 55% of global website traffic, according to Statista.

Improving mobile compatibility and mobile-friendliness should be a top priority for your organization.

Ensure that all of your features (e.g., chatbots, articles, FAQs, etc.) are easily accessible and usable on mobile devices. A user experience (UX) team member or consultant can help with this.

To go a step further, provide easy access to support for mobile users by integrating SMS or text message support into your channel strategy. App push notifications are another great way to communicate with customers.

9. Automate to fill in human gaps

If you’re skeptical of the role of automation in customer service, turn to the 79% of companies that are confident in its future.

Chatbots, AI-powered solutions, and self-service portals can streamline operations, free up valuable agent time, and enhance the customer experience.

Not only does automation reduce customer service costs, but it also allows for 24/7 support. This offering would be far more costly if an organization were to rely fully on its human employees.

Of course, automation can only go so far. It’s less intuitive than an agent and lacks a certain human touch. That’s why it’s important to implement automation strategically rather than relying on it for your customer service strategy.

Wondering how automation can help? Start with the following ideas:

10. Utilize social media creatively

Social media presents an opportunity for brands to connect with their customers. Since 48% of customers use social media for information before making purchases, supporting users on these platforms can be an excellent strategy.

For example, companies like Starbucks track when they’re mentioned on Twitter and regularly engage with their users. Whether it’s answering a question about operations or expressing gratitude for their customers, they come across as approachable and helpful.

Customer Tweet from Starbucks
Via X

11. Innovate with the industry

Expect your competitors to be on top of the latest customer service technologies and trends. Setting a goal around consistently researching and implementing these technologies will help you stay relevant.

Employee-centric technology like workforce management tools is transforming contact centers’ operations.

Remaining up to date with customer-facing technology and trends in customer service is also essential.

In 2021, Domino’s launched a pilot program in Houston, Texas, using autonomous delivery vehicles called “DomiNO’s DXP.” These AI-powered bots navigate sidewalks and roads to deliver pizzas directly to customers’ doorsteps. This innovative approach to delivery offered several benefits:

Staying ahead of the curve in customer service technology can go beyond mere efficiency and bolster customer experiences, bringing lasting benefits to both businesses and consumers.

Gartner report on five technologies expected to gain the most value in customer service

12. Help agents grow

Investing in your customer service team’s growth and happiness will benefit your bottom line. You’ll attract the best talent possible when you’re perceived as a workplace that invests in its workers. Satisfied employees also treat your customers better, in turn improving customer retention.

So how do you go about investing in your employees’ growth?

For starters, managers should schedule regular one-on-one meetings with their employees and provide personalized feedback. Employees should be given greater autonomy and responsibility as they grow and improve.

Improving customer service skills through setting specific goals can expand your customer base and improve customer interactions.

“Real-time analytics blended with coaching and personalized learning pathways is how we are going to bring on the next generation of live assistance as the bar for experience management continues to rise.”

Martin Hill-Wilson
Owner of Brainfood Consulting

13. Empower customers through self-service tools

Customers want quick answers without calling a customer support team. They want intuitive, customer-facing tools.

Take Apple Support, for example.

Apple offers an integrated search tool and personalized flow options for customers to click on based on their questions. This simple, user-friendly knowledge base keeps customers in control as they resolve their concerns.

Of course, Apple didn’t just guess what its users needed.

To create intuitive self-service tools, you first need to understand your customers’ needs. Conduct comprehensive customer research and data analysis. This way, you can anticipate customer issues before they even arise.

“The goal isn’t just to solve customer problems — it’s to prevent them from happening in the future. Instead of addressing the issue over and over with each customer that calls, companies should update and improve their products so that customers don’t have to call in the first place.”

Blake Morgan
Keynote speaker and author

Overcoming Customer Service Goal Hang-Ups

Needless to say, setting excellent customer service goals requires serious investment.

While it’s easy to imagine a better future, the road to achieving your goals can be rocky and littered with obstacles like unaligned stakeholders, disjointed metrics, and limited resources.

Coming up with an idea for a goal is one thing, but deciding how to execute it is another.

how to execute on your customer service goals - lean on data, learn from competitors, delegate

As you approach bumps in the road during this process, keep the following tips in mind:

Realizing your customer service goals is nearly impossible without great service tools. Not only are Nextiva’s service tools best in class, but our business intelligence software makes data analysis easy.

Goals should never be made on a whim, and our software ensures they won’t.

ABOUT THE AUTHOR

Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

Posts from this author

Top 12 Call Center Tools Used by Support Agents

January 6, 2024 9 min read

Devin Pickell

Devin Pickell

The daily routines of employees have evolved. More people than ever are working remotely — call center agents included. It’s estimated that 38% of companies regularly employ remote workers, and that number is rising. They’re relying on home offices and co-working spaces to walk customers through a problem, in addition to the dedicated office builder.

What does that mean for your call and contact center? In a nutshell, you need communication software to support remote agents, one that has the features and flexibility your agents need to communicate with customers from anywhere in the world.

Get a cloud call center software from Nextiva.

IVR, call recording, VoIP numbers, call routing, advanced reporting–integrated in ONE cloud platform.

Top 12 Call Center Tools

Here are the must-have tools and features to consider when searching for new call center software.

1. Help desk software

Not every customer wants to pick up the phone to speak to a call center agent. In fact, an increasing number of people prefer a self-service approach to getting their customer support questions answered. Research from Zendesk found that 63% of consumers rely on email, 43% use live chat, 25% use social media, and 22% use SMS for support answers.
Help desk software helps call centers provide this type of omnichannel customer support. Customers use the communication method they use, putting less strain on your agents—especially if you’re providing FAQs through web chatbots.
With help desk software, customer support teams streamline their incoming messages. They don’t need separate software to handle emails, phone calls, and live chat messaging. All interactions are handled in a single space.

2. CRM software

With more sales and customer support teams working closely together, it makes sense to have your call center software integrate with your Customer Relationship Management (CRM) platform.
Check whether your call center solution has CRM integrations with popular tools like Salesforce or HubSpot. In an ideal world, your contact center software will be able to sync data to and from each tool to get a more holistic view of your customer conversations.
Some call center tools even have a built-in CRM tool with features like Screen Pop, which uses an incoming caller’s phone number and checks for a match in your CRM. If there is data to pull, you’ll see the callers:

  • Name
  • Company
  • Survey response
  • Account value
  • Customer experience score
CRM software Nextiva



It’s frustrating for customers to have to explain their issues to several different people in your department just to receive adequate support. A call center tool with CRM mitigates that issue.

Related: The Buyer’s Guide to Outbound Call Center Software

3. Desktop softphone and mobile app

With more call center agents working remotely, your call center software needs to have features that allow agents to take calls wherever.
Going with a cloud-hosted call center solution instead of on-premise gives your team flexibility and the ability to take business calls using the devices they’re already using. Better yet, your agents will have virtual business numbers instead of having to use their personal lines to field support calls.
All your agents need is an internet-connected device—like a laptop, smartphone, or tablet—to take business calls. Download your call center provider’s mobile app, assign licenses, and you’re ready to get started. Just remember to check if the app is compatible with the operating system your devices run on (such as iOS and Android) before committing to a VoIP provider.

4. Interactive Voice Response (IVR)

Call centers saw a 300% increase in call volume at the beginning of the pandemic. For businesses short on staff, an Interactive Voice Response (IVR) system can handle increasing call volumes without putting too much workload on your call center agents.
This automated system collects information about an inbound caller’s inquiry and then routes that caller to the right resource or a human agent if necessary. Check out our explainer video below for more information on how IVR systems work:

IVR

Call routing through an IVR system improves the entire customer experience. Your inbound callers don’t have to wait in long queues just to get their support questions answered. Incoming calls are quickly and efficiently routed to the agent best equipped to handle the issue.

Related: What Is Outbound IVR? Use Cases and Examples

5. Automatic Call Distribution (ACD)

If you’re handling a large team of agents, you’ll likely have teams best suited to handle each type of inquiry. Automatic Call Distribution (ACD) is a feature that identifies callers, puts them in a queue, and routes them to the proper team automatically. Instead of asking inbound callers to click a number that best suits their query, the contact center software uses the information it already has about the caller to divert it to each department.

Let’s put that into practice and say you have one main business phone number. Everyone calls the same number, regardless of whether they’re new, existing, or potential customers. An ACD recognizes that an incoming call is from a number registered to an existing customer. So, before the call is connected to the main desk, it’s diverted to your customer service department. This is another feature geared toward mitigating high call volumes.

6. Call scripting

A call script guides the flow of the call and ensures agents hit on important talking points. Sometimes, they can be verbatim word-for-word or, more commonly, outcome-oriented.

It ensures consistent support is provided to all calls, regardless of the agent, with correct word usage. This helps in controlling your call structure and quicker resolution. AI technology in the contact center helps steer the call based on conversational patterns between agents and customers.

Customer service scripts can be instrumental in helping the agent focus on the customer making the call and interacting with them naturally instead of worrying about finding related information or appearing impersonal. It also comes in handy while training new agents. 

Branching call scripts combined with your IVR systems not only help improve call quality but also substantially shorten the resolution time required. 

A modern call center teams love.

Sales and support teams use Nextiva to deliver a better customer experience.

7. Call recording

Illustration of a business phone call recording solution

Quality assurance is a huge deal for call centers. It’s crucial that everyone interacting with your customer service team has the same positive experience. A basic feature like call recording is a great way to analyze call scripts, outcomes, and quality of service.
Call center software like Nextiva records and stores all your inbound business calls for up to six months. These recordings are easily accessible from the admin portal. Simply replay them to confirm that each agent is meeting your customer service standards.

Call recording also helps call center agents respond to customer complaints. You’ll have a clear and accurate record of each conversation you’ve had with your customers—even if the agent dealing with the issue isn’t the same one who previously handled their complaint.

Related: How to Record Customer Service Calls & Why You Should

8. Call queue

While it’s not always possible to provide immediate support to every inbound caller, having a call queue will make the waiting process much more tolerable.
Call queuing is straightforward. It places incoming calls into a line waiting to answered instead of sending them straight to voicemail.

An automated greeting informs the customer that they’re in the queue. It gives an estimated wait time so they can decide whether to hold the line or call back later.
Configure your call flow so customers can listen to music, learn about your business, or divert them to a web page for your next event. It fills the gap between making the call and speaking with an agent—making call queues feel shorter than they are.

Related: Customer Service Call Centers: Top Features & Best Practices

9. Dashboards and call analytics

Providing the highest quality of customer service with speed is the main priority for call centers, but without reporting and call analytics, how do you know where these metrics stand? How can you improve them?
The only way to know whether you’re achieving your call center goals is through reporting. So, check whether your cloud contact center software offers real-time reporting and analytics. Ideally, it should show call center metrics like:

  • Type of inquiry: Are most of your support tickets billing, cancellation, or product-related? Use those insights to see whether you can create self-service documentation to lower call volumes.
  • Call volume: How many live calls (both inbound and outbound) are you juggling at any given time? Do you have enough agents to handle that demand?
  • Average call time: How long are you spending on each customer service call? If it’s higher than you’d anticipated and causing long queues, educate your agents on how to reduce call times.
  • Customer sentiment: How does someone feel about the call they’ve just had with your agent? Check whether they’re doing a good job by analyzing sentiment.
Call Center and Contact Center Analytics - Nextiva


 
It’s worth checking whether your call center phone system can break those metrics down by agent. That way, you’re able to dive deeper into agent performance and spot your most (and least) productive team members.

10. Wallboards

Similar to the analytics and dashboard tools above, you want to distill the specific metrics that your team needs to track. This is how you instill daily execution and level up call center productivity.

Be it a revenue target, number of outbound calls, talk time, or fully resolved customer issues — you should select one to three metrics from your CRM tool that are most important to track and report publicly.

There’s an innate human desire to win and compete. Wallboards help you tap into that part of the brain and keep the team driven. It’s probably in part why sales teams celebrate new deals with music or hitting a gong — it amps everyone up.

Wallboard gamification

11. Customer satisfaction surveys

Speaking of reporting, one of the best ways to get data is through qualitative and quantitative feedback from your customers.
Look for a contact center solution with built-in customer satisfaction surveys. It’s an automated message that is sent after every customer support call. Callers will be asked to score the agent on important factors like communication, friendliness, and product knowledge.
A reported 86% of buyers are willing to pay more for a great customer experience. Satisfaction surveys are a great way to understand whether you’re delivering on customer experience or dropping the ball. It’ll also identify key areas to improve your support experience.

12. Predictive dialer

An increasingly popular call center feature is the predictive dialer. This feature uses artificial intelligence to predict the next phone number to dial. Instead of an agent having to type a customer’s phone number correctly, it’ll populate the rest of their number to connect a call within seconds.
Predictive dialing is just one type of automation you should look for when upgrading your call center. Search for a product that can automatically send surveys after every customer interaction, remind your agents of overdue tasks, and use workflows to escalate cases with negative feedback.

Ensure You Meet Your Agent’s Needs

At the end of the day, agents need the right contact center tools to help them carry out their job. When evaluating these features, focus on the desired outcomes:

We suggest surveying your team regularly as well as observing the workflow in how they assist customers. You’d be surprised by the burden of your existing infrastructure that your team has to work around.

Choose a Call Center With the Tools and Features You Need

When looking for a cloud call center provider, reference this list of top call center tools and features. Think about your business’s unique requirements when it comes to fielding support calls.

For example, if your agents are experiencing increased call volume, it may be worth looking into an IVR. If your call center manager wants deeper insight into individual agent performance, they may want a product with reporting and analytics.

Nextiva’s call center solution has the tools and features your agents need to be more productive and more successful in their roles. Meanwhile, your customers will be at peace knowing their questions will be answered quickly and efficiently, regardless of how many calls are coming in. If call center performance slips, you’ll have reporting and analytics by your side to see where the bottlenecks in your call center are.

Agent view of handling calls in a call center.

A call center solution with this level of flexibility and functionality leads to more satisfied employees and customers.

Related: 20+ Call Center Features You Should Look For

ABOUT THE AUTHOR

Devin Pickell

Devin Pickell was a growth marketer at Nextiva. He combines his skills in content marketing, SEO, data analysis, and marketing strategy to meet audiences in their journey. He has helped scale SaaS brands like G2 and Sphere Software and contributed to G2's traffic growth. You can find him tweeting about e-commerce, sports, gaming, and business.

Posts from this author

6 Productivity Hacks To Save & Enrich Your Workday

January 5, 2024 6 min read

Nextiva

Nextiva

While occasional procrastination and distraction are normal, our attention spans are shrinking in the digital age.

Focusing on necessary tasks can feel like wrangling a runaway horse. The COVID-19 pandemic’s impact on work habits has been complex. While remote work can increase productivity, many returning to offices see those gains disappear.

Maximizing productivity is personal. It depends on your job, psychology, and focus habits. Here are six research-backed strategies to jumpstart productivity or inspire you to find what works best — whether working from home or in a dedicated office.

6 Simple Hacks To Boost Work Productivity

1. Make to-do lists

Don’t underestimate the power of a simple to-do list.

Studies on the Zeigarnik effect show that leaving tasks unfinished can hinder productivity, especially if they’re the first steps in a chain.

Zeigarnak effect
Via 100behaviors

Writing them down frees your brain from mentally tracking everything, allowing for deeper thinking on complex topics.

2. Identify priorities

Amidst the constant juggling of professional and personal responsibilities, one of our biggest challenges is prioritizing our tasks effectively. It’s easy to get overwhelmed by the sheer volume of demands vying for our attention.

However, taking a step back and adopting a structured approach can be a game-changer.

For instance, the pickle jar theory can be incredibly helpful for visual thinkers, allowing them to separate crucial tasks from distractions and the ‘nice-to-haves.’ Physically or mentally assigning tasks to different jars, you can gain clarity on what truly deserves your immediate focus.

The Pickle Jar Theory

For those in leadership roles, the Eisenhower matrix can be a valuable tool for prioritization. This matrix categorizes tasks into four quadrants: important and urgent, important but not urgent, urgent but not important, and finally, neither urgent nor important.

Placing your tasks in their respective quadrants helps quickly identify which ones demand immediate attention and which can be delegated, scheduled for later, or even eliminated.

Regardless of your specific method, having a deliberate and structured approach to prioritizing your tasks can significantly enhance your productivity and ensure that your time and energy are directed toward the most impactful endeavors.

3. Set deadlines

According to Parkinson’s Law, ‘work expands to fill the time available for its completion.’ In other words, tasks can easily stretch out indefinitely if we don’t impose constraints on ourselves.

Understanding this quirk of human nature can help us manage our time more effectively through a practice called timeboxing. The first step is to create a daily schedule, blocking out specific time slots for focused work on your high-priority tasks.

Dedicating predetermined windows to each task helps you create a sense of urgency that combats procrastination.

Of course, the key to successful timeboxing is setting realistic deadlines. It’s essential not to overload yourself by underestimating the time required for complex tasks.

Instead, consider chunking larger projects into smaller, more manageable deadlines — this not only makes the workload feel less daunting but also helps maintain momentum by celebrating incremental progress.

Additionally, using a timer for each task can be a game-changer, helping you stay on track and avoid getting bogged down in unnecessary details.

If deadlines are externally imposed, clear communication is crucial — be proactive in highlighting any potential roadblocks or conflicts with deadlines for other tasks to manage expectations effectively.

4. Create working time blocks

When it comes to maximizing productivity, structuring your workday is key.

Two popular techniques that can help you take control of your time are time blocking and the Pomodoro Technique.

Time blocking involves dedicating specific hours of your day to predetermined tasks, allowing for a focused and uninterrupted workflow. This approach is particularly beneficial for complex projects that demand sustained attention, as you can allocate dedicated blocks for research, writing, editing, and so on.

Time blocking technique
Via Zapier

On the other hand, the Pomodoro Technique tackles tasks in short, intensive bursts of 25 minutes, followed by 5-minute breaks, with longer breaks every four cycles. This method can be incredibly effective for repetitive tasks or when struggling to focus.

The beauty of these techniques lies in their flexibility and adaptability. While some individuals thrive on the structured nature of time blocking, others may find the Pomodoro Technique’s frequent breaks more conducive to their work style.

The key is to experiment with both approaches and find what resonates best with your personal preferences and the nature of your tasks.

You might even consider combining the two techniques, using time blocking for your morning hours when you’re fresh and focused, and then transitioning to the Pomodoro Technique in the afternoons when you need periodic breaks to recharge.

The goal is to tailor your work style to your unique needs, maximizing productivity while minimizing burnout and maintaining a healthy work-life balance.

5. Avoid multitasking

The temptation to multitask can be overwhelming. We often convince ourselves that juggling multiple tasks simultaneously is the key to maximizing productivity.

However, for most people, remaining focused on one action at a time allows the brain to sink more fully into the activity and complete it faster than multitasking.

Research has consistently shown that the human brain is simply not wired for efficient multitasking. In fact, task-switching can decrease productivity by a staggering 40%.

time management statistic
Via Zipdo

The solution?

Embracing monotasking and the art of deep work. Eliminating distractions, silencing notifications, closing unnecessary browser tabs, and finding a quiet workspace helps create an environment conducive to sustained focus on a single task at a time.

During your designated breaks, resist the urge to check social media or emails – instead, take a walk, listen to music, or engage in some light stretching to truly refresh your mind.

Additionally, practices like mindfulness meditation and breathing exercises can enhance your ability to maintain focus and resist the siren call of distractions.

By embracing monotasking and cultivating deep work, you unlock a level of productivity and efficiency that multitasking simply cannot match.

6. Automate repetitive tasks

Time is a precious commodity, and finding ways to maximize efficiency has become a necessity. One powerful strategy to reclaim your time is to automate repetitive tasks that consume valuable hours.

From setting up automatic email responses for frequently asked questions or greetings, to using filters that sort incoming emails into designated folders, email automation alone can save you time and mental energy.

Automated responses Nextiva
Setting up automation in Nextiva

Moreover, exploring project management software or marketing automation tools can streamline repetitive tasks within your workflow, allowing you to focus on higher-level priorities.

Remember that automation is not about replacing human workers, but rather about working smarter, not harder. Where a task can be effectively delegated to someone on your team, seize the opportunity — this frees up your time and empowers others to contribute their skills.

Furthermore, as advanced technologies like artificial intelligence and machine learning continue to shape the future of work, enhancing productivity is no longer a drain on the brain. Nothing can replace human ingenuity and creativity but definitely add to it.

Transform Your Workday: Take Control of Your Productivity

Maximizing productivity is a constant pursuit. The techniques explored here offer a springboard for developing a personalized approach that optimizes your focus and output.

Keep experimenting and find what works best for you.

Planning, prioritization, time management, and technology, can all transform your workday and help you achieve a greater sense of accomplishment.

So why not try these strategies and see how much you can achieve?

Get everyone on the same page with Nextiva.

Scale productivity with the unified customer experience platform that keeps your team connected.

ABOUT THE AUTHOR

Nextiva

Nextiva is the future-of-work software company that helps sales, service, and marketing teams achieve higher productivity and deliver better customer engagement. Nextiva’s cloud-based platform brings together business communications applications, intelligence, and automation to help companies build deeper connections with customers and manage all conversations and relationships in one place.

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VoIP for Nonprofits: Top Features & Benefits for NGOs

January 5, 2024 9 min read

Danny Grainger

Danny Grainger

Nonprofit organization leaders often worry about how to grow relationships with donors and volunteers, fulfill their mission, and keep costs in check. 

One of the most impactful decisions you can make is your phone system.

Unfortunately, traditional phone services aren’t designed with nonprofits in mind.

Between clunky equipment, inflexible call routing, and limited capabilities, traditional landline systems often create more headaches than benefits for organizations relying on tight budgets and volunteer support.

If you’ve been considering a phone system upgrade but are unsure where to start, Voice over Internet Protocol (VoIP) may be the ideal solution. Calls are connected through the cloud rather than via physical phone lines to make and receive phone calls. All you need is an internet connection.

Read on and discover why so many nonprofits are transitioning from old-school phones to VoIP systems.

Why Are Nonprofits Ditching Their Traditional Phone Systems?

Outdated phone systems have numerous limitations that hinder nonprofit productivity and client relations. Here are some of the top reasons for organizations to upgrade to VoIP.

1. High operating costs

The initial investment in an on-premises PBX system, plus ongoing maintenance and updates, makes traditional phone systems far more expensive than VoIP alternatives. 

Paying monthly fees for each landline also racks up expenses quickly. Because most nonprofits operate on extremely tight budgets, these ongoing costs unnecessarily divert funds from actual efforts and to operational costs. 

Typical VoIP cost vs traditional phone.

2. Lack of flexibility & scalability

Since traditional phone systems rely on physical phone lines and hardware, as your nonprofit evolves, adding or removing extensions is difficult. 

For instance, if you open a new office or need to quickly set up phones for a temporary fundraising drive, the costs of rewiring and equipment purchases add up quickly, limiting scalability.

3. Limited call handling capacity

Most legacy phone systems depend on a predetermined number of physical phone lines. If all these lines are occupied with current calls, any additional incoming calls sit in long queues, are blocked, are sent to voicemail, or are disconnected. 

This presents a major problem for small businesses and NGOs, as it often means missed donations and disappointed supporters for critical initiatives during high-traffic periods.

PBX vs. VoIP

4. Poor integration with CRMs

Since legacy communication systems operate in isolation from other systems, call data doesn’t automatically populate your CRM or other systems. 

Without built-in integration, your team must manually track and log all call interactions — an inefficient process prone to human error. Valuable data inevitably slips through the cracks, leading to disjointed experiences for supporters.

5. Security concerns

With legacy telephone services, all hardware and infrastructure sit in your offices, making it potentially difficult to protect. Intruders or accidents could compromise servers, and failing to update infrastructure can leave your customer’s sensitive data at risk.

VoIP solutions offer call encryption to prevent unwanted eavesdropping on your communications. This is especially important for cause-driven organizations. 

6. Limited reporting & analytics

Most old-school phone systems provide little to no call data, just basic logs of inbound/outbound calls and durations. 

Without detailed insights — such as peak calling times, unanswered calls, and call origin — it’s nearly impossible to identify areas you need to improve on or to make data-backed decisions to enhance fundraising and outreach.

A cloud-based phone service is a better option for fiscally responsible nonprofits. It offers a lot of capabilities with limitless scalability, enhanced call handling, and powerful integrations. 

VoIP Benefits for Nonprofit Organizations

By switching to a VoIP phone system for nonprofit organizations, your organization can overcome these challenges while unlocking the following game-changing advantages.

💸 Affordable communication

VoIP phone systems typically have lower setup and ongoing costs than traditional phone lines, making them ideal for nonprofits with tight budgets.

With no need for physical hardware or extensive wiring, nonprofits can save on maintenance and infrastructure costs.

You can avoid expensive PBX investments and per-line fees, and since VoIP uses an internet connection, your existing network is all that’s required. This significant reduction in costs provides the budget relief that nonprofits desperately need.

💡 Pro tip: If your organization is tax-exempt, you can qualify for even more savings. Ask about how you can skip paying sales or excise taxes associated with your VoIP service. 

📱Remote-ready phones

VoIP service providers support a remote workforce, allowing team members to stay connected even when they’re out in the field or working from home. 

VoIP network diagram for a single office.

This frees users from physical office phones. And with advanced features such as call forwarding, softphones, and mobile apps, your team can contact one another as and when needed.

🤝 Improved donor engagement

Organizations can use VoIP systems for outreach and follow-up calls, keeping donors informed and engaged with their causes. With instant access to caller profiles during calls, your team can better foster meaningful connections with your supporters. 

Toll-free numbers have been shown to increase consumer trust, and these numbers allow large donors to speak with your team about where to send their funds. 

Follow-ups are streamlined by logging interactions directly into your CRM, a level of personalization that helps drive donor loyalty and security.

📩 Added SMS messaging capabilities

Younger demographics prefer texting over calling, making SMS messaging an effective tool for engaging new and potential donors. 

Integrated SMS messaging bridges communication gaps for supporters who favor text messages over calls and emails. Quick mass texts can notify thousands of supporters instantly to spur immediate action, which is useful for last-minute fundraising drives or event updates.

✅ Enhanced team collaboration

Features such as group chats, video conferencing, and file sharing improve team collaboration, leading to more efficient project management.

By consolidating voice, video, and text communications into one platform, long-distance teams can work together cohesively and flexibly. Unified systems unite employees and volunteers, streamlining teamwork.

Here’s how Social Vocational Services of California, supporting adults with developmental or intellectual disabilities, uses a business phone system to reliably and consistently connect staff and coordinate programming with families and caregivers across its 80 locations.

Also Read: How Nextiva Helps United Way Raise $2.6M in Virtual Telethons

Top 10 Essential VoIP Features for Nonprofits

To truly transform your nonprofit’s communications, look for a VoIP system that includes the following key features.

1. Auto-attendant

An automatic virtual receptionist greets incoming callers, offers menu choices, such as “Press 1 for Donations,” and routes calls correctly. An auto-attendant provides 24/7 coverage with minimal labor costs, ensuring you never miss a call, even after hours or during staff shortages. 

Your call flows don’t have to be complicated. Your team can adapt them to your hours of availability or special fundraising events. 

2. Call routing

Intelligent call routing defines where calls should go based on your preferences and needs. 

You can send certain calls to voicemail, direct top donors to account representatives, or forward urgent messages to cell phones. When call volume spikes, you can adapt call directing on the fly or prepare routing rules for special events.

Inbound call routing

3. Conference calls & video meetings

Choose a cloud-based phone system that enables audio or video conferencing, screen sharing, and other options to connect in real time, allowing your team to collaborate from anywhere without logistical headaches or travel costs.

With a hosted VoIP platform such as Nextiva, you don’t need to pay for extra meeting software or conference call services — these are included. 

4. Mobile & desktop softphones

Softphones allow staff and volunteers to use their mobile devices as extensions of the VoIP system, ensuring they stay connected wherever they are. Employees can be productive regardless of where they are — in the office, at home, or in the field.

5. Voicemail to email

Voicemail transcriptions eliminate the need to dial in and check messages manually. Email alerts notify staff of new voicemails, while speech-to-text conversions provide the contents in writing right in your inbox for quick reviewing. 

This helps your team respond faster and ensures no messages slip through the cracks.

6. SMS communications

Integrated SMS makes connecting with supporters smoother across their preferred communication channels – phone, email, or text. 

Reach a wider audience by texting event reminders, donation confirmations, or other notifications directly from your business phone system.

7. Interactive voice response (IVR)

One of the major features of a VoIP phone system is the ability to interact with callers via voice commands or keypad inputs, providing a self-service option for accessing information or completing certain tasks.

How IVR works

Customize your IVR menus to simplify tasks, such as:

Furthermore, IVR provides self-serve options 24/7 without tying up employees. Gathering basic information upfront helps route callers to a representative more efficiently, streamlining your customer experience.

8. Call analytics and reporting

Robust call analytics provides at-a-glance visibility into call volumes, wait times, abandoned calls, busy signals, and more. 

Trend reports uncover usage patterns to inform better resource planning — know which call sources provide the best ROI and proactively identify issues before they impact KPIs.

Nextiva voice analytics

9. CRM integration

Linking your CRM and phone system enables automatic call logging and screen pops for caller information, giving staff instant access to caller profiles during calls. 

The CRM automatically logs interactions, keeping records organized in a single solution.

10. Call recording and transcription

Recording calls creates valuable opportunities, such as resolving disputes, onboarding new hires faster with sample calls, reducing liability risks, and keeping permanent records of special announcements or interviews. 

Transcriptions make the content searchable, while AI can analyze interactions to enhance team performance.

Top-Rated VoIP Providers for Nonprofits

When evaluating VoIP solutions, be sure to consider providers designed with nonprofits in mind, such as:

1. Nextiva

Nextiva cloud phone system

Renowned for its reliability and comprehensive communications solutions, Nextiva is a complete suite of tools that includes voice, video, text, instant messaging, and CRM integration.

Nextiva stands out as a top provider that is purpose-built to empower nonprofit productivity and community relations. Its industry-leading platform conquers previous communication limitations through powerful VoIP features, easy CRM integrations, unlimited scalability, and top-notch reliability.

As a cloud-based platform, Nextiva also eliminates the security risks and maintenance costs that plague outdated systems. True scalability means effortlessly adapting to campaigns or growth spurts without service disruption or surprise costs.

G2 rating: 4.5 out of 5 (2,896 customer reviews)

2. KrispCall

KrispCall phone system

Known for its user-friendly interface and affordable pricing, KrispCall provides a unified platform for calls, SMS, and CRM integration, making it a versatile choice for nonprofits with varied communication needs.

G2 rating: 4.4 out of 5 (21 customer reviews)

3. Telzio

Telzio phone system

Telzio offers straightforward, scalable VoIP solutions with an emphasis on simplicity and transparency in pricing, providing a full-featured phone system with unlimited users and extensions.

G2 rating: 4.2 out of 5 (3 customer reviews)

Related: 7 Best Telzio Alternatives & Competitors To Check Out

4. Vonage

vonage phone system

Vonage Business combines UCaaS solutions with contact center features, aiming to enhance connections between organizations and their customers. Nonprofits can choose a service level based on the number of users, the calling features needed, and their integration requirements.

G2 rating: 4.3 out of 5 (437 customer reviews)

5. 8×8

8x8 phone service

8×8 prioritizes keeping communications secure, compliant, and available within integrated UCaaS and CCaaS systems. Nonprofits can centralize engagement channels while leveraging advanced analytics to maximize team performance. However, 8×8 lacks the number of features offered by Nextiva. 

G2 rating: 4.1 out of 5 (656 customer reviews)

Your Nonprofit Deserves a Better Phone System

Outdated phone systems are a problem, particularly for cash-strapped nonprofits and NGOs. They can lead to missed opportunities for growth and engagement, hindering the environmental and humanitarian impact a nonprofit organization can have.

However, by upgrading to a feature-rich unified communications VoIP provider, organizations achieve cost savings, flexibility, mobility, and robust call-handling capabilities.

By moving to Nextiva, nonprofits can modernize communications and operate more efficiently — and the move is easy. 

“We had a seamless porting of our old numbers. Training was provided by Nextiva’s onboarding team to me as the administrator and to staff for working knowledge of their phones. Porting, implementation, and setup of the system all went perfectly.” 

Alana Turner, Executive Assistant
Executive Assistant at Children’s Museum of Phoenix

Nextiva’s reliable service ensures no dropped calls or fuzzy call quality — a must for fundraising and outreach initiatives. Nextiva supports these operational needs with enterprise-grade VoIP, budget-friendly pricing, and hands-on implementation support.

Nonprofits turn to Nextiva to strengthen meaningful relationships. Unlimited nationwide calling and texting keep everyone connected in one place.

Intuitive call handling routes each interaction intelligently to match the needs of customers, volunteers, and partners. After you move your communications to the cloud, you’ll be able to spend your finite resources on advancing your mission.

Get robust features, intuitive operation, and stellar reliability at an affordable rate. Let go of old phone system headaches by embracing the future with Nextiva’s VoIP solution, which is purpose-built for nonprofits.

The bottom line is that Nextiva helps today’s nonprofits grow and sustain themselves. Your organization, volunteers, and community will thank you.

ABOUT THE AUTHOR

Danny Grainger

Danny Grainger is a seasoned copywriter who specializes in helping brands build awareness and effectively communicate their value to both businesses and clients. With a focus on business marketing, advertising, and SaaS, he has a knack for translating the intrinsic worth of products and services into compelling narratives.

Posts from this author

What Is STIR/SHAKEN & How Does It Help Businesses?

January 4, 2024 6 min read

Jeremiah Zerby

Jeremiah Zerby

How often are you interrupted by robocalls?

It gets tricky to ignore them, especially when they come from legitimate-looking numbers. Some of these calls are genuine, but most are not. Scams that target unsuspecting victims are on the rise.

With Voice over Internet Protocol (VoIP), phone number authentication is a big deal — and it’s only going to get tougher. 

Reputable VoIP service providers, cell phone networks, and the government have teamed up to provide a system for authenticating telephone numbers before someone’s phone rings. 

Authenticating phone calls assures the identity of the originating caller. This technology is known as STIR/SHAKEN. We’ll explain how this protocol works to combat caller ID spoofing and robocalls and how it affects your business communications. 

What Is STIR/SHAKEN? 

STIR/SHAKEN is a combination of two acronyms: 

STIR: Secure Telephone Identity Revisited 

SHAKEN: Signature-based Handling of Asserted Information Using ToKEN

STIR/SHAKEN is a framework of protocols used by telephone service providers to authenticate an originating caller’s identity. STIR/SHAKEN solutions are intended to prevent malicious phone calls from being made by unauthorized parties. 

Both originating service providers and terminating service providers verify caller IDs to authenticate callers and avoid fraudulent robocalls. It helps call recipients protect against caller ID spoofing and maintains their trust in the phone service. 

The STIR/SHAKEN framework authenticates VoIP calls using the Session Initiation Protocol (SIP) header to transmit the authentication certificate. 

For legitimate call centers, these standards aren’t hard to meet. But for illegal robocallers, STIR/SHAKEN makes it more difficult to use fake caller ID information. 

Let’s take a deep dive to understand how it works. 

How Does STIR/SHAKEN Work?

The telephone service provider obtains a digital certificate from a certificate authority. These digital certificates work with public key cryptography techniques and are recognized by other service providers. They help in authenticating calls. 

STIR/SHAKEN Diagram: Phone calls are authenticated by a third party to verify the identity of incoming callers. (via Robokiller)
STIR/SHAKEN Diagram: Phone calls are authenticated by a third party to verify the identity of incoming callers. (via Robokiller)

As part of the SIP protocol, STIR uses the telephone service provider’s digital signature to authenticate the caller ID. The calling party sends a SIP invite to their service provider when initiating a call. The service provider verifies the source and calling number to determine the attestation level. 

There are three levels of attestation: 

Did you know? More than one-third of robocalls receive Gateway attestation levels.

Then, the service provider creates an encrypted SIP identity header and sends it to the terminating provider with the SIP invite. The information is taken up by a verification service that authenticates based on multiple factors, including the certificate’s public key, its chain of trust, and various others. 

The terminating provider decides whether to allow or block a call based on attestation levels and other factors per their analytics. 

Types of Scam Calls STIR/SHAKEN Can Mitigate

In essence, STIR is a technology, and SHAKEN is a policy. They work together to authenticate caller IDs and protect against multiple scams, including: 

1. Phishing

Threat actors pose as genuine sources such as banks, credit card companies, or government agencies to trick victims into revealing personal information. They can try to get victims to reveal one-time passwords and other details that can compromise their identity. 

STIR/SHAKEN prevents malicious attempts to spoof caller IDs, safeguarding you against phishing attempts. 

2. Vishing

It’s short for “voice phishing.” Attackers trick targets into giving out sensitive information by impersonating a legitimate professional. They try to retrieve personal information or receive financial payments. 

STIR/SHAKEN allows the phone company to verify if an incoming number is the same as the one on the caller ID. It prevents vishing attempts with digital validation of phone call handoff through complex networks.

3. Tech support scams

Many threat actors impersonate a company’s tech support staff to convince victims of malware in their system. They encourage targets to update the software. While updating, the victim innocently gives away remote access to their computer. 

Attackers leverage this to get the victim’s personal information. Sometimes, they may install malware or ransomware on the victim’s computer. STIR/SHAKEN prevents such incidents by verifying numbers with their caller IDs. 

4. Robocalls

Robocalls are pre-recorded messages that may be legal or malicious. They’re genuine when the calls are about payment reminders, alerts, or incoming calls from legitimate telemarketers.

However, some of these unwanted robocalls are generated by scammers who maliciously engage victims with fake notices such as, “You have violated a traffic law, pay $X in fines to avoid full-scale legal inquiry.” 

Robocalls usually promote scams or sell unwanted products. When attackers spoof the caller ID, it becomes tricky for victims to identify and block such calls. STIR/SHAKEN attests such calls and marks them spam. 

Teams have more space and bandwidth to attend legitimate calls when they can easily recognize spam.

Scams are the highest category of robocalls in 2023 (via Robokiller)
Scams are the highest category of robocalls in 2023 (via Robokiller)

Benefits of STIR/SHAKEN

STIR/SHAKEN differentiates between genuine and spoofed calls to prevent risky telephony experiences. Here are some of its notable benefits:

Why You Should Use Authenticated Numbers for Outbound Dialing

Authenticated business phone numbers help you establish the credibility of your company and deliver the initial trust needed for customers to answer calls. It offers several good things for an organization, such as: 

📈 Increased call answer rates

When you register your caller ID name with the service provider and implement STIR/SHAKEN, it helps customers see that a call is genuine and comes from a legitimate source. Your calls reach customers’ ears instead of going to their voicemail. 

When your caller ID is positive, customers don’t block you permanently. It prevents low attestation ratings and can lead to better sales opportunities and long-term established connections with customers. 

➕ Enhanced brand reputation

You can show your commitment to customers’ security and integrity with authenticated numbers. It helps you make good first impressions as customers believe you’re a trustworthy source and not a scammer trying to impersonate you. 

With your positive brand reputation, customers feel more confident answering their phones without hesitation. Conversely, if your caller ID is inaccurate, consumers may feel you are taking part in shady practices, eroding their trust in your brand. 

✅ Compliance with regulations

Many countries and regulatory bodies are mandating STIR/SHAKEN for outbound calls. Federal Communications Commission (FCC) rules require most providers to implement STIR/SHAKEN on their network IP. 

They require providers to certify in the Robocall Mitigation Database that they have implemented STIR/SHAKEN, as part of the TRACED Act, which stands for Telephone Robocall Abuse Criminal Enforcement and Deterrence.

The law defines the risks and penalties for fraudulent telephone communications.

How STIR/SHAKEN and 10DLC Relate

10-digit Long Codes (10DLC) are local long code numbers approved by local mobile number operators for application-to-person (A2P) messaging. Since they’re pre-approved by phone network operators, businesses avoid any penalties due to non-compliance with messaging regulations. 

A2P 10DLC focuses on SMS authentication, while STIR/SHAKEN concentrates on caller ID authentication. Together, they improve business communications’ security and integrity. 

They complement each other. 10DLC compliance requires businesses to register their brand and campaigns, reducing the possibility of unauthorized communications. STIR/SHAKEN prevents caller ID spoofing, creating a more secure environment for voice communication. 

Is STIR/SHAKEN Mandatory?

Yes, it’s mandatory in the U.S. to implement the protocol from June 30, 2021, for large carriers and June 30, 2022, for smaller and rural carriers. The TRACED Act mandates the implementation of STIR/SHAKEN. 

U.S. consumers alone received over 60 billion robocalls in 2023. With the upward trend of robocalls and call frauds, regulatory bodies in different countries encourage businesses to adopt robust authentication measures within implementation deadlines. 

Recently, the FCC adopted new rules to strengthen its consumer protections, allowing carriers to more aggressively block malicious calls and text messages from noncompliant telephone networks. 

Other countries are making some developments in call authentication while preventing caller ID spoofing. An estimated 25% of all incoming calls on Canadian phone numbers were robocalls in 2021. To combat this,  the U.S. FCC pledged cooperation with Canada in its enforcement efforts. 

Stay Vigilant With Nextiva

After enforcing regulations to mitigate robocalls, there have been some decreases in complaints filed with the Federal Trade Commission. However, they’re still a problem. 

Stay ahead of the STIR/SHAKEN requirements with a fully compliant business VoIP platform from Nextiva. It’s easy to set up, and your team will love its functionality. Plus, you’ll also uphold customer trust in your brand so you can scale your company faster. 

Business VoIP service done right.

Integrate secure phone service, SMS, video, and team chat in ONE platform.

ABOUT THE AUTHOR

Jeremiah Zerby

Jeremiah Zerby is a marketing specialist at Nextiva. He spent three years on the front lines of technical support, troubleshooting internet and VoIP topics. He moved forward into the technical writing and content creation space. He’s helped set up hundreds of businesses and advised thousands of people with their cloud communications.

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Best Office Phones for SMBs: Top Picks for 2024

January 4, 2024 10 min read

Alex Doan

Alex Doan

Your office phone can make or break communication for your small business, so you need to carefully evaluate the available options to make the right choice. 

Below, you’ll find a straightforward comparison of some of the most popular VoIP phones for your team members to guide your decision. 

Best VoIP Office Phones for 2024

The best VoIP office phones for small businesses are easy to set up, have crystal-clear audio quality, and work reliably with cloud-based phone service providers. 

Here are the best office phones we’ve ranked, with details about them below.

1. Nextiva X-885

Nextiva X-885

The Nextiva X-885 is one of the best office phone systems on the market, especially for business executives and front-desk officers. It is highly customizable, with a range of programmable buttons plus built-in Power over Ethernet (PoE) support.

It has a 4.3-inch screen, a large color display, and an overall sleek design that makes it easy to use. In addition, the phone features a variety of advanced call-handling options, such as call forwarding, call transfer, and three-way calling — to cater to a wide range of communication needs. 

One thing that really stands out is its exceptional sound quality. The Nextiva X-885 VoIP phone uses wideband audio technology to deliver crystal-clear calls. It also has built-in Wi-Fi and Bluetooth. 

Although the X-885 doesn’t have an HD screen display, its colored LCD screen serves the purpose well and delivers great visual quality. 

Top features

Best for: business executives and receptionists 

Price: $190.00 or $8.40/month

2. Poly Edge E550

Poly Edge E550

The Poly Edge E550 is a multi-purpose VoIP phone that can be used both at your home office and on your business premises.

Unlike many of the phones in this article, this one has built-in Wi-Fi and Bluetooth connectivity for communication convenience. It also pairs with wired and hands-free headsets using one of three inputs: RJ-9, USB-C, and Bluetooth. 

One feature that really stands out for users is the ability to fast pair your compatible Poly headset. Just enable pairing mode on your headset, tap it on the Edge E screen, and select Connect — it’s that easy! 

You can also pair your compatible smartphone with the Edge E550 to make your call history and contacts available on your desk phone.

Top features

Best for: hybrid staff working in modern offices

Price: $300.00 or $11.00 per month

Yealink T57W

Perfect for business executives looking for an office phone with a large screen, the Yealink T57W IP phone boasts a seven-inch color touchscreen display. 

The T57W initially shows 11 line keys, but you can press the More key button on the screen to display a total of 29 line keys.

If you don’t want to cover the rich color screen with line keys, add up to three EXP50 expansion modules to view your additional lines.

Aside from its display abilities, this VoIP phone comes with built-in Wi-Fi and Bluetooth connectivity. And you can connect your wired headsets using the RJ-9, EHS, or USB-A input.

If you’d rather use a wireless headset, no problem — the T57W also offers Bluetooth connectivity. 

An outstanding feature of this device is that you can pair up to four supported Yealink cordless DECT handsets, such as the W56H handset, by connecting the separate DD10K DECT adapter accessory. This lets you control all your calls from one central device. 

Top features

Best for: busy executives and professionals who need a large screen

Price: $310.00 or $12.00 per month

Yealink T46U

If you’re looking for a midrange desk phone with great audio quality, the Yealink T46U VoIP desk phone should be on your radar. 

It comes with Yealink Optima HD audio quality that delivers clear, natural sound through a built-in full-duplex speakerphone and includes hearing aid-compatible headsets.

Another great feature of the Yealink T46U is its high level of security. It offers enterprise-grade protection with HTTPS, SRTP, and TLS encryption protocols.

Like the X-885 VoIP phone, Yealink’s T46U has a 4.3-inch full-color display screen. It doesn’t have built-in Wi-Fi and Bluetooth, but you can connect these using external cables.

Top features

Best for: busy professionals who handle a high volume of calls

Price: $200.00 or $7.60 per month

5. Nextiva X-835

Nextiva X-835

The Nextiva X-835 is an excellent choice for businesses looking for a reliable and feature-packed VoIP office phone that won’t break the bank. 

This phone doesn’t support Bluetooth connectivity, but you can connect to your Wi-Fi via a USB dongle. If you want wire-free Wi-Fi connectivity, you’re better off with a VoIP phone like the Yealink T57W. 

The X-835 also has an RJ-9 headset input for wired audio connections. In addition, it comes with 12 programmable keys. These keys can be programmed to speed dial frequently called numbers and access features such as call forwarding and voicemail. 

Top features 

Best for: customer support leads and supervisors

Price: $160.00 or $6.00 per month

6. Poly Edge E220

Poly Edge E220

Looking for an affordable VoIP desk phone that simply gets the job done?

Look no further than the Poly Edge E220. With only four line keys and a 2.8-inch screen, you may think you aren’t getting a whole lot with this phone. But you would be surprised to learn how feature-rich this phone actually is! 

The Poly Edge E220 has four pages of lines, so you can have up to 16 lines. It also offers custom speed dialing and monitors other lines using Busy Lamp Field. The Edge E220 has a color screen, built-in Bluetooth 5.0, NFC support, and a built-in wall mount on the back. 

As with all Poly Edge E model desk phones, the Edge E220 comes with text-to-speech to let you know which buttons you are pushing, what phone number you are calling, and what options are available in the settings menus.

Along with text-to-speech, it has screen color adjustments for color blindness and the ability to increase the font size or change it to bold lettering.

With all these amazing features, how could you not want a Poly Edge E220 for your workspace?

Top features

Best for: small businesses looking for a budget-friendly and easy-to-use VoIP phone

Price: $160.00 or $5.10 per month

7. Cisco 8861

Cisco 8861

The Cisco 8861 IP phone is built for businesses with a small office area or limited network access ports. It comes with native Wi-Fi and Bluetooth connectivity, an RJ-9 headset input, and a speed dialing function. 

Users love its voice feedback feature, which helps anyone who has trouble seeing their phone screen.

When enabled, a voice prompt helps you navigate your phone buttons and reads incoming caller IDs, displayed screens and settings, and button functions. 

The voice is clear and easy to understand, and you can change the speed at which the voice prompts play. It’s particularly useful for people with visual impairments.  

Top features

Best for: Executives or within a medium-sized conference room

Price: $330.00 or $13.30 per month

Benefits of VoIP Desk Phones

A VoIP desk phone offers many advantages that softphones simply can’t replace. Here’s why you should consider upgrading from a traditional landline to a VoIP desk phone. 

✅ Dedicated, reliable calling experience

Switching to a VoIP telephone system means you will no longer struggle with frequent call disruptions and network downtime. 

Unlike a traditional PBX phone system, VoIP desk phones make and receive calls via the Internet, providing much more stable connectivity than physical phone lines. 

Internet connectivity isn’t restricted to a physical location, meaning you can make, receive, and manage calls from anywhere. 

🤝 Seamless integration with softphones

VoIP phones typically come with built-in softphone applications for more flexible communication. 

A softphone provides a virtual phone number that can be used to make and receive calls via any Internet-enabled device. It comes with features such as call forwarding, call transfer, call waiting, and voicemail, just like a regular office phone. 

With a softphone, you don’t have to bother about moving your VoIP phone from one place to another; you can communicate with team members and clients from any smart device, including your laptop and iPad. 

This is extremely valuable for field workers who need to join conference calls on the go and hybrid teams looking to coordinate activities between in-person and remote staff seamlessly. 

📱Easy, instant calling & flexibility

Most VoIP services provide additional hardware and accessories to improve your overall communication experience. 

If you’re using a desk phone such as the Nextiva X-835 that lacks built-in Bluetooth connectivity, you can connect your VoIP phone to Bluetooth devices using a USB dongle. 

Another great example of a VoIP office phone accessory is a headset that allows you to participate in meetings and calls hands-free. Some VoIP headsets are even wireless, allowing you to make, receive, and manage calls while moving around. 

🔊Better call quality, including speakerphone

If you’re not satisfied with your VoIP phone’s audio quality, you can connect it to a speakerphone for better call quality. 

A speakerphone is a device that allows you to make and receive calls hands-free. It has a built-in loudspeaker and microphone that enable you to hear the caller’s voice and speak to them without holding the phone to your ear. 

It also has features like noise reduction, echo cancellation, and high-definition audio support or wide band — which all contribute to a quality audio experience. 

Useful Office Phone Accessories

Your office phone isn’t complete without one or more of these VoIP phone accessories and hardware.  

Headsets

VoIP headsets allow you to make and receive calls without holding the phone to your ear — in hands-free mode. 

Headsets can be wired or cordless. A wired headset connects to your VoIP office phone via a cable, such as a USB cable, while the cordless headset typically connects to your device via Bluetooth. 

Headsets come in various styles. Some headsets are placed over the ear, while others are placed in the ear. Some models have advanced audio features, such as noise reduction and echo cancellation, for improved audio quality. 

Prices of VoIP headsets vary greatly based on their features and complexity. They can start at $15 and go up to $500 or more. 

Wireless dongles

What is a wireless dongle? A wireless dongle is a small hardware device that helps you connect your VoIP phone to a Wi-Fi network or Bluetooth device. You’ll need them if your office phone lacks native Bluetooth and wireless network connectivity. 

Some VoIP phones, such as the Nextiva X-885, come with Wi-Fi dongles, but this is not the case with all VoIP phones. Often, you’ll need to buy the required dongles separately. 

The exact price depends on what you’re getting. The Nineplus wireless dongle for Wi-Fi costs about $30, while the Maxuni USB Bluetooth dongle costs about $18

PoE equipment

Power over Ethernet equipment delivers data connectivity and electrical power to your VoIP desk phone simultaneously. This reduces clutter caused by separate data and electrical cables in your office. 

All Nextiva’s VoIP phones are PoE compatible, but this isn’t the case with all other VoIP service providers. Before investing in PoE equipment, check with your service provider to be sure your phone supports PoE. 

Once confirmed, you can buy your PoE equipment via your service provider’s hardware and accessories store. You can also purchase this equipment on e-commerce marketplaces, such as Amazon. Some PoE devices cost as little as $16. 

The Best Office Phones Need the Best Phone Service

The last thing you want is to invest in an office phone only to struggle with subpar service quality. That’s why you need to partner with a business phone service that guarantees high-quality call delivery every time. 

Nextiva is your best option. It’s extremely easy to set up and use. Plus, our support team is always available to help you through any challenges that come up. 

👀 Check out Nextiva’s extensive business phone system, and let us know what you think! 

VoIP Office Phones FAQs

Get answers to common questions about VoIP office phones. 

How much does an office phone cost? 

Office phones typically cost between $100 to $300, depending on their features and functionality. Top-rated VoIP providers like Nextiva offer flexible leases/rentals on office phones, you be sure to ask about that when you get a price quote. Simple VoIP phones, such as Nextiva’s X-885, cost as little as $8.40 per month, while a phone like the Poly Edge E550 costs about $11 per month.  

Which office phones are best for small businesses?

Based on our research, the Nextiva X-835 and Poly Edge E550 IP phones are the best phones for a small office. These devices are budget-friendly and offer a wide range of features for small and growing companies. 

Which desk phones are best for enterprises? 

There are many great desk phones available that are specifically designed for enterprises. However, the choice of the best desk phone for your enterprise depends on various factors, including the size of your business, your communication needs, and your budget.

Some of the popular VoIP brands for enterprises are Nextiva, Cisco, and Polycom. 

How do I set up an office phone? 

The exact steps for setting up an office phone depend on the brand. Typically, you’ll need to connect the device to the Internet, configure the settings, and test it to make sure everything works correctly.

Read our helpful guide for setting up a VoIP phone

ABOUT THE AUTHOR

Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

Posts from this author

7 Essential Call Center Campaigns For Sales & Support

January 3, 2024 9 min read

Joe Manna

Joe Manna

Struggling to boost contact center performance while juggling thousands of daily conversations? You’re not alone. Most call center managers face the same issue: maximizing results with limited time and resources.

The good news? Success isn’t measured in handle times, it’s measured in revenue, leads, and happy customers. And you can easily achieve this by implementing strategic call center campaigns.

A call center campaign is a series of focused activities with defined milestones to improve sales or customer service. Instead of aimlessly answering calls, you direct your team toward specific, measurable goals.

But where do you start? This comprehensive guide dives deep into the best call center campaigns for both sales and customer support teams to help you improve agent efficiency, drive customer satisfaction, and improve your contact center experience.

What Is a Call Center Campaign?

A call center campaign is a targeted initiative where businesses use phone calls to achieve specific goals. It’s essentially a structured plan for making large numbers of calls, either proactively reaching out to contacts (outbound) or strategically handling incoming calls (inbound).

Outbound campaigns involve calling prospects or existing customers for lead generation, sales conversions, or customer service.

Inbound call generation involves running targeted advertising campaigns (including online ads, social media, or direct mail) to drive phone inquiries from potential customers.

Businesses follow call center best practices to meet these key goals.

Unlike regular call center operations, these campaigns have specific call center KPIs and benchmarks for success, preset workflows, measurable outcomes, and defined timelines.

Related: 16 Must-Have Call Center Features for Sales Teams

Why Are Call Center Campaigns Important?

Call center campaigns offer brands a personalized way to connect with customers and prospects at scale.

Unlike mass advertising, these campaigns enable real conversations where agents can answer questions, resolve objections, and build relationships. This human touch results in conversion rates far higher than impersonal digital tactics.

“One thing that companies can’t lose sight of is the importance of the human element, which can be improved in areas such as call center services.”

Harley Manning, VP & Research Director
Forrester

Additionally, call center campaigns generate invaluable customer insights. Because every call provides qualitative data on interests, pain points, and changing priorities, call centers essentially function as giant market research operations.

By aggregating these consumer insights across agents and monitoring trends over time, brands gain an informative edge to refine products, messaging, and experiences for maximum relevance.

The rich data from call center campaigns provides a detailed insight into changing market dynamics that other channels simply cannot match.

Types of Call Center Campaigns

Outbound Call Center Campaigns

Outbound call center campaigns involve agents making calls to prospective customers or leads. These aim to generate sales or leads but can also be used for market research, customer satisfaction surveys, and appointment setting.

functions of an outbound call center

Here are some of the most common types of outbound call center campaigns:

1) Cold lead outreach

Cold lead campaigns focus on outbound sales calls to cold prospects or leads.

Cold leads are people who haven’t had any previous interaction with your business. They don’t know who you are, but they do meet specific criteria and are within your target market.

While the method for cold lead generation varies, most companies buy phone number lists of likely prospects — people in a specific geographical area, with a specific job title, or in a specific income bracket. These lists can also come from conferences and tradeshows.

Before you start this campaign, make sure that your cold leads are of high quality. If your product’s target market consists of homeowners, consider validating the data with public property records.

After all, calling renters will only waste time and money. Maintain these updated lead records within a sales pipeline CRM.

Example of a sales CRM

Also, make sure to have a well-trained sales team and a strong value proposition to be successful with cold calling.

2) Warm lead qualification

Warm lead campaigns qualify warm prospects for potential sales opportunities. People who have already interacted with your marketing campaigns are considered warm leads. They may have subscribed to your blog, downloaded a report, or requested a product demo.

As a sales conversation, they should be aware of your brand and solutions. They may have outdated information about your products and services, and their needs and budgets may have changed.

Review the lead’s interest and document new information they provide in your CRM so your sales professionals are set up for success.

Instead of trying to close the sale, focus your call center campaign on confirming their contact info and needs and identifying any potential obstacles.

3) Customer referrals

A customer referral campaign focuses on existing, satisfied customers.

The goal is not to sell but instead to gather an idea of your customer base’s impression of your products. Use the right customer satisfaction survey questions for more in-depth insight. This outbound campaign can reduce churn and escalate small issues before they harm the relationship.

A customer survey campaign can also be an opportunity to offer upgrades or upsell existing customers.

Customers can agents know that they aren’t happy with their current plan or product. Plan ahead with scripts and specific deals to pitch.

Customer survey

With the right strategy, you can generate more referrals with even more potential upsell opportunities.

4) Telemarketing

Telemarketing is one of the most common forms of outreach campaigns. It’s more sales-focused, involving selling products, generating leads, or setting up further sales interactions with potential customers.

Telemarketers reach via phone calls to educate, inform, persuade, or close sales with customers they have identified as targets for a given product or service.

These cold-calling efforts require carefully planned campaigns centered around lead lists, agent scripts, compliance procedures, and metrics tracking.

An example telemarketing campaign can be a real estate call center qualifying leads and promoting open house events. The call center agents work from pre-developed scripts to highlight amenities of listed properties the real estate agency represents.

The goals defined for the campaign may include making 20,000 dials over 2 weeks, setting 1,000 open house appointments, and capturing key details about prospective buyers.

The call center teams closely monitor metrics like call duration, appointments set, interested buyers identified, and ultimately sales closed from campaign-sourced leads.

Ongoing optimization and agent coaching help maximize results. The scalability of the call center model enables efficient lead generation at a relatively low cost per contact. When tightly focused and refined based on performance data, telemarketing is an effective way to build the sales pipeline.

Inbound Call Center Campaigns

Inbound call center campaigns involve agents answering calls from customers. These calls can be for customer service, technical support, and inbound sales.

5) Customer service campaigns

Customer service campaigns are all about resolving issues, improving the customer experience, and retaining customers.

To help your agents serve customers effectively, you can classify different queues based on key customer segments. For example, you could focus on:

  • High-value customers: Customers who pay more or who have been with you for a long time. They’re more likely to share their candid feedback and be more understanding of wait times.
  • New customers: Customers still learning about your product or service, so they may have more questions. It’s important to make a good impression so they stick with you.
  • Customers with specific needs: Some customers may have specific needs, such as technical support or billing questions. You can create separate queues for them to help them quickly.

The goal behind this call center campaign is to provide superior customer service. To achieve this, focus on these call center metrics:

Contact Center Reporting Metrics - Overview - Nextiva

That’s the road to a happier customer. If you send automated surveys after each call, you can use these to measure your call center’s effectiveness.

6) Technical support campaigns

Technical support call centers assist and address issues with products and services to maintain customer satisfaction post-purchase.

Support campaigns leverage specialized agents, troubleshooting processes, and customer communication channels like phone, email, SMS, and chat to resolve technical problems users experience.

By laying the groundwork for efficient issue resolution, companies reduce customer frustration, improve brand loyalty, and minimize refunds or returns.

An example technical support campaign can be a consumer electronics company like Canon centralizing support for digital camera users in a call center.

Customers who purchase cameras are provided with a support phone number and hours of operation to call Canon representatives for assistance with setting up and connecting their cameras, using features and settings, downloading photos/videos, or to troubleshoot image quality or hardware issues.

By offering the right tech support, companies increase customer trust, driving loyalty, customer retention, and future purchases.

7) Inbound sales campaigns

Inbound call center campaigns focus on selling to interested buyers who call your company. Rather than cold outbound calling, inbound teams receive or respond to leads sourced from different marketing initiatives.

Trained agents build rapport on calls, strategically highlight product suites, and close deals initiated by curious prospect inquiries.

These calls could come from a variety of sources, such as radio or TV commercials, Pay-per-click (PPC) advertising from Google or other search engines using PPC advertising, or social media.

You need experienced sales agents operating the phones to achieve a healthy ROI. Plan an inbound sales campaign complete with scripts, special offers, and clear objectives. Consider additional training so your sales team can overcome objections and close the sale.

Inbound sales campaigns go hand in hand with most marketing campaigns. If you can’t close the interested buyers, the marketing and advertising dollars go to waste.

An example of a great inbound sales campaign would be a virtual telethon where a media blitz reaches people to pick up the phone to donate to a nonprofit.

Useful Call Center Software Features

Below, we’ve listed essential call center features that can help take your campaign to the next level.

Unlike typical internet phone service, call center features are specifically crafted for high-volume calling. As you scale, your call center software scales with you.

To go a step further, try a contact center that adds more channels and features to a basic call center.

Best Practices To Create Call Center Campaigns

Creating a successful call center campaign requires planning, preparation, and a clear understanding of your objectives.

Call center software dashboard

Here’s a step-by-step guide to help you get started:

The key is planning the campaign objectives, automations, and data integrations to create a positive customer experience that drives business results. But above choosing the right call center solution that lets you do all that.

Related: 5 Types of Call Centers: Which Is Right for Your Business?

Nextiva’s VoIP call center has all the features your contact center needs.

Use it to take it to the next level.

What Is the Best Solution To Run Call Center Campaigns?

Call Center Solutions from Nextiva

Don’t these call center campaigns inspire you to grow? No matter your layout, you can increase your performance. For a manager of a call center or a business leader, it can be stressful.

If your phone system is not easy to configure or add agents, you might be ready to overhaul it. An efficient call campaign has the right infrastructure.

You need strong inbound capabilities. You need even better outbound calling capabilities. Starty by ditching slow and unreliable tools that slow your team down.

See How Call Center Software Made Phat Rides Wildly Successful

Related: What Is the Best Telemarketing Software for Outreach?

ABOUT THE AUTHOR

Joe Manna

Joe Manna was a senior content marketing manager at Nextiva. He blends his marketing acumen and deep technical background to improve people's lives with technology. His expertise helps companies large and small serve more customers. He enjoys a rich iced latte and a non-fiction business book when he's not pressing words.

Posts from this author

The hallmark of a successful franchise is a sustainable operation with a foundation of effective communication. To achieve both, you need a powerful phone system.

But it’s not as simple as choosing just any business phone service. Partnering with the leader in customer service and industry expertise will make it a perfect fit for your franchise.

That’s where Voice over Internet Protocol (VoIP) comes in. It’s much more than a business phone number. VoIP is the modern alternative to traditional phone lines that cost up to 60% less.

If you’re ready to provide a first-class customer experience, the choice is easy.

Let’s walk through essential VoIP phone features that franchisors and franchisees can’t operate without.

Running a Franchise Is Hard

As a franchise owner, you’re always balancing a mix of responsibilities.

One minute, you’re brainstorming strategies to build a rock-solid brand reputation. Next, you’re diligently negotiating with vendors, arranging deliveries, and hiring. And in the afternoons? That’s when you’re adapting to the ever-changing trends of your local market. 

Your communications platform should work as hard as you do. Whether you’re directing incoming phone calls during and after business hours or managing conference calls with vendors, a hosted PBX (Private Branch Exchange) helps you be there for your team and customers.

So, when you’re considering an all-in-one business phone system, which features matter most? As the leader in business VoIP, Nextiva provides phone system features that help franchisors succeed.

Phone System Features a Franchise Operator Needs

1. Multi-location management

Managing your phone system functions across multiple franchise locations doesn’t have to be a chore. And you won’t need an IT wizard to set it up!

 

A cloud-hosted PBX provides a central location to manage your phone service settings and caller ID. Multi-location office phone software ensures consistency in customer service and brand standards.

2. Unlimited nationwide calling 

When it comes to talking with prospective employees, helping customers, or syncing up with partners, you don’t want to worry about counting minutes. Enjoy unlimited calls to any phone number across the U.S. and Canada.

3. Auto attendants

Interactive voice response (IVR), also known as auto attendant, enables franchise owners to answer calls automatically, present callers with an automated menu of options, and then transfer them to the right individual. It’s like having a virtual receptionist.

How IVR works

These call flows save you from having to hire staff dedicated to answering inbound calls (during and outside of business hours). This phone feature can also deflect several types of customer support questions, such as your location, holiday hours, and FAQs.

👀 Case Study: Aqua-Tots Chose Nextiva for Its Award-Winning Support & Scalability

4. Call forwarding

There are a few times when you do want to get a call in the middle of the night regarding your business. For those, you can forward after-hours calls to your cell phone while still maintaining your privacy.

Another popular choice for a business franchise is to forward after-hours calls to an answering service or a customer service call center.

setting up call forwarding in Nextiva

While seemingly simple, call forwarding is an essential phone feature that’s particularly valuable to business owners who are always on the go or have different sites.

5. Business text messaging

Consumers appreciate the speed and simplicity of text messaging. Getting your business text-ready is easy with a platform such as Nextiva. This way, you can send coupons, special offers, and customer surveys and get notified when customers arrive to pick up their orders.

Be sure to complete 10DLC registration of your local numbers to ensure reliable text messaging among cellular carriers. Our guide explains everything you need to know.

6. Call recording

Franchise owners use business call recording to evaluate incoming calls and provide coaching opportunities for their staff. There are many reasons to listen to calls, including inbound call greetings, product information, and legal statements such as money-back guarantees.

 

Recorded calls help franchises showcase real customer concerns and exceptional customer service. This is the exact approach that franchise business coach Kieran Scott used to increase sales for Buzz Franchise Brands.

7. Softphone connectivity

Softphones allow employees to make and receive phone calls and text messaging using their mobile phone, computer, or tablet. These applications provide voice calls, text messaging, team chat, and video conferencing functionality using any internet connection.

softphone is a cost-effective alternative to traditional phone lines and IP phones.

8. Voicemail transcription

Converting your voicemails into email or text messages saves franchise owners time. No more dialing in, memorizing PINs, or playing them back one by one.

Transcribed voicemails let managers see who’s calling and either call them back or forward them to a trusted colleague. These voicemail message transcriptions are stunningly accurate for their real-time conversion from voice to text, thanks to the power of AI.

Voicemail transcription example

9. Scalable administration

If you currently have one location but plan on adding more, choose a scalable phone system and make setting up your new locations a simple process. 

This way, you can use a single toll-free number across all locations and route calls to each location’s general manager — or set up a virtual number for each location in any area code.

10. CRM integration

No more hunting for an important phone number on a lost Post-It note. With your CRM software, you can point and click to call any of your contacts. 

With CTI technology, you can reach anyone on demand without any more hardware than your mobile phone or desktop.

Nextiva Call Pop displays useful information on the screen about incoming calls.

Franchise Benefits of a VoIP Phone System

Case Study: Nothing Bundt Cakes Franchise Named Nextiva Its Preferred Franchise Phone Vendor

The Best Phone System for a Franchise

Nextiva product shot

Choosing a VoIP phone system is a smart decision for franchise owners who want to streamline operations, reduce costs, and provide world-class customer service.

If you’re a busy franchise owner who is looking to scale operations quickly, cloud-based VoIP systems deliver the kind of flexibility, scalability, and cost efficiency that’s hard to match.

Integrating advanced technology within a franchise is often a complicated task for owners, but it doesn’t have to be. Nextiva is a user-friendly option that makes adopting VoIP easy.

When you choose Nextiva, you’re gaining a partner who understands the unique needs of your franchise business and wants to see you grow.

Are you ready to take your franchise to the next level? Explore what Nextiva’s VoIP system can do for you and your team.

One phone system for every location.

See how easy and scalable VoIP is for multi-location businesses.

FAQs

How do I set up a VoIP phone system?

Setting up a VoIP phone system for your franchise is a quick and easy process. Begin by choosing a reliable VoIP provider who understands the nuances of your franchise.

Step 1: Choose a business VoIP provider. Nextiva is the best choice for businesses because of its value, flexibility, and overall ease of use.

Step 2: Select or transfer your business phone numbers. You can choose new local numbers if you want, or if you already have a presence, you can port numbers from another business phone service, cell phone carrier, or telephone provider.

Step 3: Assign phone extensions to users. Assign the employees who should receive calls, their virtual phone numbers, and the times they should receive calls. Alternatively, you can have all calls go to one user until you finalize your plans.

Step 4: Set up your call flows. Configure your auto attendant, also known as an IVR, to route inbound calls to the right destination. Configure your toll-free number to direct calls to your franchise locations, too.

Step 5: Download business phone apps. Add the appropriate business phone app to your devices, such as your computer, laptop, mobile phone, or tablet. Here, just sign in, and you can begin talking with your team and enjoy unlimited calls nationwide.

How much does a franchise phone system cost?

The costs associated with a franchise phone system vary depending on the number of locations, the size of your team, and the features you need. Expect to pay between $30 and $40 per month per user for your phone system.

Unlike a traditional phone line, VoIP pricing typically doesn’t have activation or installation fees. Since the phone system is hosted in the cloud, you won’t have any startup costs for on-premises telephony equipment — such as VoIP phones — unless you want to.

Can I send and receive text messages from customers?

Yes, you can send and receive SMS and MMS messages from your VoIP phone system. Nextiva includes text messaging capabilities with their popular business phone plans. To send text messages from your VoIP lines, you must complete A2P 10DLC registration.

ABOUT THE AUTHOR

Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

Posts from this author

E911: What Is It & How Does It Affect My Business?

January 2, 2024 10 min read

Robert Pleasant

Robert Pleasant

Throughout the United States, it’s well-known that if you’re having an emergency, you call 911. The rise of Voice over Internet Protocol (VoIP) and widespread usage of cell phones has not changed this, but it has changed how emergency services receive and respond to mobile and VoIP calls. 

During an emergency, every minute can mean life or death. Fortunately, E911 has transformed how we send location details for emergency calls, enabling a more timely and accurate dispatch when an emergency strikes.

E911 has greatly improved emergency service response times, but many business owners might wonder what E911 is and how it works. With that in mind, let’s look at E911, why it’s required, and the benefits of setting up E911 in your office phone system.

Before anything else, we need to understand what E911 is. 

What Is E911?

E911 stands for Enhanced 911 and is the part of the public telephone system that automatically ties a location to a phone call.

It’s used by carriers to automatically transmit a caller’s location to emergency personnel when they call 911. This location can be an address or specific coordinates, either of which can make sure that emergency service workers know where to go when called.

For landlines, the location is always easy enough to identify — it’s tied directly to the user’s callback number. But for mobile devices or calls made over VoIP phones with an internet connection, it can be a little more complicated. 

When someone makes a VoIP 911 call, they could be calling from anywhere in the world. Knowing the location of the caller’s office won’t be of much help if they’re working remotely from a coffee shop instead, so E911 ensures dispatchers know exactly where to send first responders.

Location details can be adjusted for each user and each office in Nextiva
Location details can be adjusted for each user and each office in Nextiva

As such, E911 is essential for making sure the caller’s location and situation are accurately reported so that emergency responders can get to them quickly.

E911 is also mandated by RAY BAUM’s Act, which requires that first responders have the information they need to pinpoint a dispatch location, regardless of the device the caller is using. This includes mobile phones and VoIP devices, so any multi-line phone system that can place phone calls must have an E911 system.

E911 Advantages

Many might be wondering, “Can’t 911 already track your calls? What’s so special about E911 that we need entire systems for it?” 

There are several benefits to an E911 system that elevate it above traditional 911 calls — and every single advantage can be lifesaving.

Faster emergency response

Consider a scenario where you’re in a burning building and need to call 911. While you could give the dispatcher your address, this can take time, and of course, there’s a good chance that the dispatcher may not be able to hear you properly over the noise of the alarms.

E911, on the other hand, automatically sends the caller’s location to dispatchers, enabling them to respond more quickly. This is especially crucial for situations where every second counts, and emergencies where the caller may be unable to communicate or the line disconnects. 

The Wall Street Journal found that E911 systems can help reduce 911 response times by nearly a minute, thus saving thousands of lives.

Improved accuracy

Traditional phone calls to 911 require verbal descriptions of their locations, such as “the corner of Park and Third Street.” 

E911, on the other hand, uses GPS or cell tower triangulation for precise location tracking, so emergency services personnel will be able to find the caller, even when they’re on the go.

In a business setting, this is critical to ensure public safety officials send resources to the correct address of callers instead of a postal address. 

A user’s address information is sent to 911 dispatchers automatically
A user’s address information is sent to 911 dispatchers automatically

Enhanced safety

Another benefit of E911 over traditional 911 is the ease and speed at which dispatchers can assess the emergency, receive the location information, and send the appropriate assistance. 

It’s not just more accurate, but faster as well, as an E911 system can immediately send vital information to the dispatcher, enabling them to make sure the right help is on the way.

Advanced features

E911 doesn’t stop at location services. E911 systems include features that traditional 911 systems often lack, such as the ability to distinguish a caller’s location based on the device, such as coordinates based on IP addresses for laptops or fixed addresses for VoIP desk phones.

These additional features can help both callers and dispatchers communicate and respond during dangerous situations, and they’re also easy to set up and manage.

How Does E911 Technology Work?

Now that we know what E911 is and what its benefits are, it’s time to understand how it works. 

What are the steps that an E911 call goes through once you call for help? This diagram by Evan Mason illustrates how E911 works.  

How E911 Technology Works

The entire process can be summarized in four stages:

Stage 1. The caller dials 911

As soon as the caller dials 911, the call routing connects them to the local Public Safety Answering Point (PSAP) responsible for the caller’s location. A PSAP is a specialized inbound call center managed by public safety officials. 

The E911 system uses the caller’s location to make sure it reaches the caller’s local PSAP to reach the emergency services nearest to them.

At the same time, multi-line phone system operators are notified of 911 calls from their phone service. This helps ensure any callbacks from 911 get a faster response and can be used for calls coming from office buildings to alert security staff so they can initiate their emergency protocols.

Stage 2. Automatic location identification is sent

Once the call reaches the PSAP, the location is provided to them immediately. How this works will vary depending on whether the call is from a landline or mobile device.

For landline calls, the street address is automatically retrieved from a database, based on the phone number. For instance, if you’re calling from a house or office building’s telephone system, the telephone number you’re calling from is already associated with the specific location.

For mobile calls, there are two different ways that the location data gets sent. The first is to send the location data via GPS — this sends specific coordinates to the PSAP.

Alternatively, the E911 system uses cell tower triangulation to find the caller’s location and then passes that information on to the PSAP (though this is less accurate).

Telecom providers must also pass along a VoIP customer’s physical address for their calls.

This is useful for people who work from a single location, especially if they’re in a specific suite or room at their address, but not so much for those who are frequently working while on the move.

Stage 3. Dispatchers confirm the caller’s information

Once the call reaches the local PSAP, the dispatcher immediately receives all the location information, along with the caller’s phone number and any other important information about the emergency, including their company name, the floor and room they’re on, and any other identifiable information that will help emergency responders.

All this information is verified on the operator’s end through their database and other tools at their disposal. That way, they can hone in on the caller’s location as precisely as possible and pass on that information to the emergency responders.

Stage 4. Emergency response begins

Using the information received, the PSAP dispatcher sends the appropriate emergency services to the caller’s location.

Whether the emergency requires police, the fire department, or an ambulance, they’re given the exact location and nature of the emergency so they can get there quickly.

That’s all there is to it. There’s no need for the caller to give directions, as that information is automatically included.

Business Impacts of E911

Naturally, every business needs a way to contact emergency services should the worst happen.

However, the speed of response and location flexibility offered by E911 make it a must-have to enable remote workforces or to ensure employees can receive aid quickly when disaster strikes.

Businesses with physical locations

For businesses with high levels of customer traffic and patrons, such as retail stores, restaurants, and bars, a dependable E911 system that can find a customer’s physical location is invaluable.

Hospitals and other healthcare facilities also need E911, as emergencies, such as fires or other natural disasters, require swift emergency response and accurate location tracking.

Similarly, schools and universities must ensure the safety of their students and faculty members, making E911 essential. When there’s a campus emergency, the accuracy of E911’s location services and the time it saves can make the difference between life and death.

Of course, businesses with office buildings and corporate HQs also need E911 to ensure efficient emergency responses, both for employees and visitors.

Firms with remote or mobile workers

Since E911 can send precise location data to emergency response dispatchers, it’s particularly useful for anyone working remotely or while on the go.

For example, call centers have, by and large, embraced remote work. This means that call center agents require a communications platform with a solid E911 system to ensure that remote employees can access emergency services whenever they’re needed.

Although employees aren’t likely to use their business phone lines for emergencies, seconds count in the event of any emergency. And people look at a phone interface and expect it to reach public safety officials reliably. 

Companies with a hybrid workforce

E911 is an essential feature for people who switch between commuting to an office and working from home. These employees likely have a softphone app that’s continuously connected, allowing them to make and receive calls over their internet connection. 

For these employees, it’s strongly recommended that you have E911 location information properly assigned to their connected devices and where they are most likely to be found throughout the day.

For instance, you should update your emergency information to include their office and home addresses (if they work from home).

National E911 Regulations To Note

As E911 is used for emergency responses nationwide, it’s no surprise that there are some strict regulations in place. These cover requirements for inclusion, updates, and information provided, which all phone system providers and administrators must be aware of.

Kari’s Law

When someone dials 911, they need to be able to reach emergency services without any further difficulty. 

Kari’s Law is designed to mandate just that: the ability to call emergency services just by dialing 911, without the need for any additional extensions, such as dialing 1” before placing an outbound call. In short, the central tenets of Kari’s Law are:

RAY BAUM’s Act

RAY BAUM’s Act is focused on providing location information to PSAPs, regardless of the telecom platform the caller uses.

This includes the address, suite or apartment number, and any other information that will help emergency services reach the caller quickly. The main requirements of RAY BAUM’s Act are:

Implementation and compliance

Proper emergency response capabilities are not optional. The Federal Communications Commission mandates that all wireless carriers provide E911 services, which means that no matter what network you use, E911 is included.

There are also two requirements for carriers when they provide location information for mobile phones, including VoIP calls:

Continuous updates

E911 is not a “one-and-done” system and requires technology updates to ensure consistent accuracy and reliability. Carriers and service providers are therefore required to continually update their E911 capabilities.

Administrators are responsible for ensuring phone system users’ addresses and contact information are current. It’s advised to make this a required step for employee onboarding. 

State-level regulations

While the above regulations are standard throughout the country, individual states may have additional rules and requirements. It’s important to understand what the specific E911 regulations are for any state your company operates in. 

Be sure to review the requirements for your phone systems with a licensed attorney to make sure you’re in full compliance.

The Easiest Phone System for Your Entire Team

Many organizations find themselves struggling to retrofit aging telecom systems. From replacement parts to the technical experts to conduct the implementation, it’s a hassle. If this sounds familiar, worry not. Nextiva helps companies of all sizes migrate to a cloud-based phone system every day.

Reliability is a cornerstone of the Nextiva network. It spans eight redundant data centers across the U.S., so billions of phone calls are connected reliably and instantly every year. All you have to do is sign in, and Nextiva does the rest. 

In addition to superior connectivity, you also get Amazing Service, where anytime you need help, experts help you solve your communication needs. Adding a new team? No problem. Need to go fully remote, hybrid, or return to the office? We’ve got you covered. 

Over 150,000 businesses use Nextiva for their company’s communications.

Ready to take the next step?

Get a personalized quote today — it might be less than you think.

E911 FAQs

Does Nextiva support E911?

Yes! Nextiva supports E911 and updates its services regularly to ensure speed and reliability. See our help article for more guidance on configuring your E911 settings in your cloud phone system. 

How often should I update my E911 location?

The location you specify in the Nextiva system is the address that the dispatcher sees should you place an emergency call. As such, it’s highly recommended that you keep your address and location updated regularly. If you have remote employees, be sure to check in with them to confirm that their E911 home addresses are up to date.

How does E911 compliance impact a business’ legal liabilities?

Non-compliance with E911 regulations can expose a business to legal risks, which can include fines and liabilities in the case of an emergency, as specified in RAY BAUM’s Act. However, if you maintain contact information for every VoIP phone you manage, you’re doing everything possible to keep your team safe and secure. 

Can E911 integrate with existing business communications platforms?

Absolutely. Most cloud communications platforms offer integration capabilities with E911 services, which can further enhance their infrastructure’s safety features. Talk to your communications provider for guidance on how to update your E911 details. 

What is multi-location E911?

Multi-location E911 services are designed for businesses operating across multiple physical locations. These E911 systems must be capable of accurately identifying and relaying the location of each emergency call to the appropriate services, regardless of which site the call came from.

For organizations such as retail chains, companies with several office locations, or schools with multiple campuses, this is particularly important. Thankfully, Nextiva allows businesses to specify these locations to ensure accurate emergency responses.

What is multi-device E911?

Multi-device E911 refers to the ability of VoIP systems to work across several devices, including desk phones, smartphones, laptops, and VoIP call centers.

In today’s diverse work environments, where employees might be switching between devices as they go throughout their day, adaptability and flexibility are essential.

ABOUT THE AUTHOR

Robert Pleasant

Robert Pleasant is an experienced content writer, having begun his career as a freelancer for BCStrategies before moving on to work for several tech and unified communications companies, including ShoreTel and Dialpad. He currently works as a freelance writer, bringing his experience in UCaaS, CCaaS, and AI to news sites and blogs across the communications…

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