When it comes to customer service, not every interaction is a walk in the park. Wouldn’t it be nice to have some useful customer service scripts on hand?

There’s no way of knowing the stress or problems a customer may be facing in their day before they pick up the phone to call a business, making the job of a customer service rep all the more challenging.  

Because no two customers and interactions are the same, it’s important to prepare your team to navigate every kind of customer conversation. And while the best types of customer interactions include personalization and empathy on the part of the representative, it can be helpful to have scripts on hand for when agents find themselves in an emotional or tricky situation. 

This post will provide you with customer service scripts to help you navigate twenty-four different situations.

What Are Customer Service Scripts?

Customer service scripts are predefined dialogues or guidelines used by customer support representatives to handle various customer interactions. They are particularly useful during difficult situations a contact center rep may experience on the job, such as not knowing the answer or talking with an angry customer.

Practicing how to respond when faced with a strange ask or an upset customer can help a support agent feel more confident when they find themselves in such scenarios.

Additionally, using a customer service call script in training can help agents develop crucial customer support skills like conflict resolution, listening, empathy and self-control.

defensive-vs-neutral-language

The real-life scenarios that call center scripting revolves around can be used for ongoing training as a way to role-play tricky conversations or difficult customer complaints.

These scripts help ensure consistency, efficiency, and quality in customer service by providing a structured approach to responding to common inquiries and scenarios. 

These are the key aspects of customer service scripts:

Now, let’s get on to the customer service scripts!

How to Navigate 24 Difficult Customer Scenarios with Customer Service Scripts

Here are twenty-four example customer experience scenarios and suggested scripts for dealing with them. 

  1. You received tough feedback on social media
  2. You don’t know the answer
  3. The customer wants a refund
  4. You have to put the customer on hold
  5. You need to transfer the customer
  6. The customer wants to know why your product is the best alternative
  7. You have to tell a customer no
  8. The customer wants a product that is unavailable
  9. The customer requests new features to an existing product
  10. The customer violated the terms of service or terms of use
  11. The product arrived damaged
  12. A problem is the company’s fault
  13. The customer wants to speak to a manager
  14. The customer thinks the price is too high
  15. There is a shipping delay
  16. The customer is extremely angry
  17. The customer wants a discount
  18. The customer wants to cancel their subscription/service
  19. You need to tactfully tell a customer they’re in the wrong
  20. The customer is asking how secure your website/service is 
  21. You need more time to follow-up on a customer’s request
  22. The customer has called more than once about the same problem
  23. The customer speaks another language 
  24. The customer is happy with the service or product

1. You received tough feedback on social media

While you may be tempted not to respond to negative feedback about your business on social media, data shows that consumers expect a response when they take their issue online. According to ReviewTrackers, 53% of consumers expect businesses to respond to their negative reviews within seven days.

When replying to a customer who had a negative experience, here are a few tips to keep in mind:

  • Get to the heart of the problem. Make sure you understand the customer issue fully and do some investigating if necessary.
  • Give a sincere apology that acknowledges any mistakes on your part, and use the customer name so they know it’s not an automated response.
  • Offer to take the conversation offline. This can be helpful if you have additional questions. It can also help de-escalate emotions by showing the customer that you’re empathetic to their problem and seeking a positive solution.
  • Remember that criticism is a chance to learn and grow as a company. So avoid getting defensive and instead focus on fixing the problem and avoiding similar mishaps in the future.
5 elements of great customer service - put customer needs first, show genuine interest and empathy, create omnichannel support options, learn from customers, set CX goals and objectives.

Here’s an example of a script you could use when replying online to negative customer feedback:

Thank you for your review, [name]. I’m sorry to hear you had a frustrating experience, but I really appreciate your bringing this issue to my attention.

That’s not the kind of service we aim to offer and want to do what we can to make it right. One of our customer service reps will be reaching out to you to learn more about your experience.

It may also be a good idea to have a dedicated social media team with a specific handle (like “customer satisfaction”) that responds to customer complaints. This helps make replies more uniform and keeps better track of both positive and negative interactions.

Here are a few brands’ social media support handles: @NikeSupport, @AmazonHelp and @SpotifyCares

Amazon's customer service handle on Twitter

2. You don’t know the answer

There are times when you’re not the best person to answer a customer’s question, and that’s okay. It’s all about how you respond when that does happen. While some experts recommend avoiding saying you don’t know, Apple teaches reps to say, “I don’t know, let’s find out!” This process of learning together can make for a more collaborative and memorable experience.

If you aren’t sure how to respond, check with another coworker or department or offer to follow up with them with a callback. Transferring an impatient or angry customer to someone else should be used as a last step.

Let’s say that a customer has called to ask why the prices of two similar items are so different. The customer service agent isn’t sure about the way these items are priced, so instead of telling the customer he doesn’t know, he says this:

I don’t want to give you inaccurate information so I’m going to talk with my colleague Brian to find an answer for you. Can you hold just a minute while I check with him?

3. The customer wants a full refund

A refund is something you’ll want to avoid issuing if possible. This is when it’s important to understand your company’s return policy inside and out. It will help you speed up these conversations and think of creative ways to turn a refund into an alternative, like sending a new product to replace a damaged one or compensating services that weren’t up to par.

Let’s say a customer wants to return a jacket. Start by pinpointing the exact reason they’re seeking a return. Once you do that, you can use the return policy to help frame your response. Here’s one of many customer service scripts that you can use for this:

If the interaction ultimately ends in a refund, the customer will still appreciate the option to try on the smaller size. Another option in this scenario would be to provide a discount code as a way to thank the customer for their business even if it didn’t go as planned.

I’m sorry that the jacket ended up being too large when you tried it on. Would you like to try the next size down?

We’d be happy to ship it to you free of charge so you can try both sizes before making a decision. If the smaller size works, we can do an exchange, and if neither fits, we’re happy to give you a refund. How does that sound?

4. You have to put the customer on hold

If you have to put a customer on hold, there are a few things to keep in mind. First, know that customers dislike being put on hold, and two-thirds of customers are only willing to wait on hold for two minutes or less.

Next, be sure to ask the customer if you have permission to put them on hold, and give them an estimated wait time:

Hi Laura, let me check on that for you. Is it all right if I put you on a brief hold while I talk with our shipping department? It should only take a few minutes.

If you anticipate the wait time being longer than a few minutes and your customer service department has the capability to do outbound calls, you could also offer to call the customer back so they don’t have to wait. Be sure to verify their callback number.

If not, keep the customer updated while they’re on hold if the matter is taking longer to resolve. These check-ins will let them know you haven’t forgotten about them and lower the risk of the their becoming frustrated.

5. You need to transfer the customer 

Occasionally, a customer may call the customer service department when their issue is actually related to another department such as billing. When this happens, let them know why they’re being transferred. Keep in mind that transferring customers should be kept to a minimum.

Before transferring the customer, it may be a good idea to alert your colleague about the situation so they have context before taking the call. You can do this by placing the customer on a brief hold, connecting with someone in the right department, and then letting the customer know whom they’ll be speaking to before transferring them. This is known as a warm transfer.

If no introduction is needed or the customer’s issue is very straightforward, you can do a cold transfer where you send a call through to another agent without speaking to them first.

cold-vs-warm-transfers

Here’s an example call center script you can use:

Hi Jessica, thanks for contacting our customer service team. I’m sorry for any confusion, but our billing department will be happy to help answer your question. If it’s all right with you, I’ll transfer you now. 

6. The customer wants to know why your product is the best alternative 

As a customer service representative, it’s important to have a working knowledge of the products or services your company provides. You may not need to know a product inside and out, but having a good understanding will help you field more general questions without needing to transfer a customer to another department.

If a customer asks why your product is better than an alternative, you may be tempted to immediately pass them on to the sales team. However, having your company’s value proposition handy could help you at least attempt to answer their question.

Cross-departmental employee training offers a chance for reps to learn responses to frequently asked questions and better equip themselves for these scenarios.

Here’s a general template you can use to respond in this scenario:

Hi Mark, thanks for reaching out for more info about our [specific product]. [Alternative company] makes a good product, but ours stands out because of the additional features X, Y and Z.

If you’d like additional information, I can schedule a demo to show you our product in action. I can also email you a more detailed comparison to. 

Here are a few other things to keep in mind when you’re answering a question like this:

  • Be respectful of your competitors. Talking trash about them makes you look bad.
  • Provide concrete facts and numbers.
  • Offer to share a competitor comparison or a versus page if you have one handy.

7. You have to tell a customer no

While the age-old adage “the customer is always right” holds true in certain situations, sometimes you do have to tell a customer that the answer is no. This can be a delicate situation, so here are a few tips to keep the interaction from escalating.

  • First, ask additional questions to help you understand what exactly the customer is requesting. You can also try phrases like “What I’m understanding is that you’d like X” to help you and the customer get on the same page.
  • Keep your tone positive. While these situations can be tricky, changing your tone from positive to robotic can seem as though you’re not empathetic to the customer.
3-ways-convey-empathy
  • Loop the customer into the solution. As you’re working to resolve the customer’s issue, try phrases like “How does that sound?” or “What do you think would be a fair solution?” This can open up a fruitful dialogue and make the customer feel that their problem is being taken seriously.
  • When you do have to say no, explain why. If a customer has requested a feature that is not yet available, let them know that the product team is working on another highly requested feature but that you will share her feedback with them. Or if something is unavailable or out of stock, explain why. This will help the customer feel as though you are listening to her even if the answer is no.

Here’s an example of how that conversation could look

Hi Allison, thanks for giving me a bit more information about your request. At this time, we don’t sell that particular product. I’m sorry for any inconvenience this may cause.

While it’s not the exact product you mentioned, we do have [product name] that has [list similar features or a feature that makes it better than the product the customer inquired about]. Would you be interested in trying this product out?

8. The customer wants a product that is unavailable

Positivity is key with scenarios like this one. Even if a product is out of stock or unavailable, try to offer a similar product or issue a discount code for a future purchase.

Businesses using Shopify have the ability to offer stock updates through email or push notifications. Customers can receive automatic notifications when the item they’ve been eyeing is available again.

Here’s an example of how you could respond to a customer:

Hi Ethan, I’m sorry to hear that the product you wanted is out of stock. That’s one of our most popular products! After taking a quick look, I see that the product will actually be available next month.

I can place the order for you right now and make sure that it is sent to you as soon as it reaches our warehouse! Does that sound all right?

9. The customer requests new features to an existing product

Occasionally, a customer may request new features for an existing product that aren’t currently available. You might be unable to implement those features for a number of reasons, but a standard response can help make it a smooth interaction.

Here’s an example phone or live chat script of how you could respond:

Thank you for taking the time to share this idea with us. I’ll be sure to pass it along to our product team. Unfortunately, we can’t implement it at the moment as our team is working on X. If that should change, I have your contact information on file and will reach out to you personally to let you know.

Feature requests also offer an opportunity to cross-sell or upsell another product with similar features and functionality.

10. The customer violated the terms of service or terms of use

Another potentially uncomfortable situation you may face is letting customers know they violated the terms of service. In this instance, it’s best to assume positive intent and seek to remind them about the terms of service.

They might be unaware they’ve done anything wrong. Either way, contacting them will help you understand their origin and find an alternative solution.

Here’s an example of how you could approach this conversation:

I’m calling to let you know that the TOS you agreed to on [insert date it was signed] has been violated. That includes [provide more detail about what was specifically violated]. I wanted to let you know about this and see if you had any questions regarding your account? I’m happy to address any further questions or concerns.

11. The product arrived damaged

If a customer has received a defective product, swift customer service intervention could help alleviate any anger or annoyance the customer may feel. The first thing you should do is ascertain what was damaged.

One of the best ways to do this is to have the customer send a picture of the damaged item. From there, you can offer to ship a replacement as soon as possible. If the product is out of stock, you may need to provide a refund.

Either way, be apologetic and take responsibility for the mishap — even if it’s not your fault. This could also offer an opportunity to work with or send specific customer feedback to the fulfillment team. Maybe they packaged the product to save costs or time which led to a damaged product (and an unhappy customer!).

Sharing this type of feedback with the greater team helps to put the customer first and improve every aspect of the customer experience.

Here’s an example of how you might navigate this scenario:

I’m so sorry to hear that your [product name] arrived damaged. This is not the experience we aim to provide for our customers and we want to make this right. After looking at the photo you sent, it does appear that the screen arrived cracked. We would be happy to send you a replacement free of charge with priority shipping. How does that sound?

12. A problem is the company’s fault

Mistakes happen, but how you resolve them leaves an impression long after the customer interaction is over. If a problem is the company’s fault, it’s best to address the issue as soon as possible and proactively reach out to the customer in advance, if feasible.

Let’s say a customer spoke to a representative to cancel their monthly subscription but ended up receiving a notification email the next day that the order was on its way. The customer also noticed they had been charged for the order.

Here’s an example of an effective call center script to let them know what’s going on:

I’m so sorry for this inconvenience and this is completely on us. It does look like you spoke with Anna yesterday, but your order wasn’t actually cancelled. I’m not sure why this happened but here’s what I can do. I’ll credit you back the cost of the order so you can keep the delivery for free. How does that sound?

It’s also a great customer service practice to initiate the conversation about a problem to get ahead of customer communication. 

HelloFresh does a great job of this regarding recalled produce that may have been included in certain meal kits. The company outlines exactly what type of product to check on and apologizes for any problems the recall may have caused.

HelloFresh recalled produce email

13. The customer wants to speak to a manager

If a customer insists on speaking to a manager, it’s best to listen to the customer to see if you can prevent the situation from escalating.

Oftentimes, your leadership will offer the same explanation as you anyway, but hearing it twice can be enough to convince the customer.

Here’s an example of how to reply:

I completely understand and thank you for your patience. My manager, Laura, is happy to talk to you. I’ll transfer you over right now.

14. The customer thinks the price is too high

If a customer thinks that the price for a product is too high, you can start by justifying the price by describing the product’s unique features. Talk up the value of your product and dive into key features that make your product worth buying.

Here’s a scripting example of how to respond:

I understand that this is an investment and wanted to share a bit more about what makes our product stand out. [Explain benefits of feature one, two, and three.] If the price seems too expensive, we do offer a semi-annual sale on [date] and this product will be on sale. Does that help?

If the customer is still not satisfied, you share a discount code if you are able to do so.

15. There is a shipping delay

Shipping delays happen, and they’re often out of your control. When a customer calls to ask where their item is, it’s important to be transparent about the situation. Are there industry-wide problems? Supply chain issues?

For example, when Boxycharm, a cosmetics subscription box company, discovered their shipments would be delayed two weeks, they immediately sent an email out to all their customers letting them know and providing a timeline for when they would receive the box.

Communication is key in this customer service scenario, and agents should look to provide a realistic – not an idealistic – date of when the individual can expect their package. It’s better to have the product arrive early than tell them an unrealistic arrival date and risk letting your customer down.

Here’s a sample script to help you navigate this situation:

Hi Chris, I’m so sorry for the delay. We understand how frustrating it can be to have orders not go out on time. Many of our most popular items are out of stock unexpectedly, which has caused us to not be able to ship in a timely fashion.

We apologize for the inconvenience this is causing. To help address the situation as quickly as we can, your order has been split into two separate shipments so that you can at least receive the products that are currently available.

One example of a company that handled this issue well is Pura, a home fragrance provider. When supply chain issues impacted monthly shipments, they sent an email to customers with an explanation of why this was happening along with a solution and a promo code of 50% off a future order.

Pura supply chain issues email to customers

16. The customer is extremely angry 

When an angry customer reaches out and gives you an earful about their experience, it can be easy to go on the defense. Instead, try to keep a positive mindset and get to the root of the customer’s unhappiness.

Remember to treat your customer with respect and use positive phrases such as “I appreciate your bringing this to our attention” and “Your business means a lot to us.”

Positive phrases for customer service

Let’s say that an upset customer is calling about an item they were billed for that never arrived. Here’s an example of how you could begin this type of situation:

Hi Aaron, thank you so much for bringing this to our attention. This is not the type of experience we want to provide for our customers and I can understand your frustration. Let’s find out why this has happened. 

If your solution or explanation doesn’t de-escalate the situation, it might be a good time to loop in your supervisor. And if the customer uses curse words or disrespectful language, it’s probably time to end the conversation.

As Shep Hyken points out, not every customer is right for you: “If the customer crosses the line, it may be time to fire the customer, politely sending them on their way to the competition.”

Graph showing reasons for customers losing their tempers at a customer service rep

17. The customer wants a discount

Customers may be looking for a discount for a number of reasons. And discounts are more common in certain industries like e-commerce than in the service industry, meaning that how you approach the customer conversation will differ depending on your industry.

Let’s say you work at a cleaning company, and a customer calls to ask about a discount on a home cleaning service. It’s not in your company policy to give discounts on cleanings. To find out more information, you ask why the customer is looking for a discount. It turns out that they don’t want their entire house cleaned, just a portion of it.

Here’s how you can approach that conversation:

Hi Ben, I completely understand your not wanting to pay for a full house cleaning if you only want to have the bathrooms cleaned. We do offer cleanings by room. You mentioned you have two bathrooms that need to be cleaned.

The price for that would be $50 — which is half of what a full home cleaning would cost. Is that something you’re interested in?

Alternatively, a customer may come to you with an expired coupon asking if they can still use it. You can use your best judgment based on your experience and your company’s policy on whether or not to honor the expired coupon. Or you could try offering an ongoing coupon code instead.

18. The customer wants to cancel their subscription/service

A customer looking to cancel their subscription offers a great opportunity for you to convince them to stay by giving them a discount or additional incentive. This is a common occurrence with subscription services. In fact, a McKinsey report found that 40% of e-commerce subscribers have canceled their subscriptions.

You can get to the root of why they want to cancel by asking additional questions during your conversation. Here’s an example of how that could go:

Hi Preston, thanks for reaching out. I understand you’re looking to cancel your monthly subscription. I can certainly help you with that, but first, may I ask why you want to cancel?

If price is an issue, offer a discount if possible or monthly payments rather than one lump sum. If the customer still wants to cancel after exploring additional options, honor her wishes. Let her know that you’re grateful for her business, and if she’s open to it, share a survey link to learn more about her experience to help you with future customers.

19. You need to tactfully tell a customer they’re in the wrong

A key thing to remember if you encounter a customer who’s in the wrong is to avoid the words “you’re wrong.” And don’t place blame on the customer.

Let’s say a customer typed in the wrong shipping address when they did their online checkout.

Here’s an example of a customer service script you could use:

I’m so sorry your package arrived at the wrong address. After looking into your order, it does appear that the address you typed in is where it arrived. I’m happy to ship out a new package while we wait for the original to be returned to sender.

Would that work? I’m also happy to update your customer preferences to remove the incorrect address to help avoid this in the future.

Offer clear examples of things they can try to resolve the issue. If sharing a video or more in-depth article on your FAQ page is easier, you can also do that. These simple online reputation examples can improve your standing with customers.

20. The customer is asking how secure your website/service is 

Understandably, security and privacy are top concerns for customers when choosing a product or service. It’s important to have a working knowledge of what your product does and does not offer security-wise.

You can do this by focusing on your product’s strengths and giving clear examples of how your product offers security.

Here’s an example of how you could respond:

I appreciate your taking the time to ask about our [product name]. We understand that security is a top concern for our customers so we’ve worked hard to implement [feature] to avoid data breaches. We also have [feature] and a dedicated staff of data engineers to help keep your information safe. Does that help?

21. You need more time to follow up on a customer’s request 

If a customer’s request requires contacting several departments or getting approval from the manager of your customer service team, it may benefit the customer to give them a call back rather than put them on hold.

You could also try the sandwich method of information delivery by giving them a compliment, telling them the bad news, and ending with another compliment.

Here’s an effective call center script for that:

What a great question. To provide you with the best possible answer, I’m going to need to check with a few of my colleagues. Is it alright if I give you a call back later this afternoon after I’ve spoken to them? I appreciate your patience and thanks again for bearing with me as we work through this.

22. The customer has called more than once about the same problem 

Customers may contact you multiple times with the same question or problem. Billing-related questions are often reasons that they call multiple times, as you can see in this McKinsey study:

McKinsey report showing that billing-related questions are often reasons that customers call multiple times

As a general rule of thumb, a customer’s problem should be resolved after the first call. This is called first call resolution (FCR) or first contact resolution. The more times a customer has to contact a business to get their question answered or their problem solved, the more likely they are to get angry.

You can keep your FCR rate high by actively listening to your customer and seeking solutions to help make the process easier for them. If they’ve called multiple times about where to find their bill, you might help them bookmark that page on their browser for easy future access.

Let’s say a customer calls monthly to make sure their payment went through. Here’s an example of how you can help them:

Hi Christy. After taking a quick look at your account, it does appear that your payment went through. Did you see a notification after you hit “submit” letting you know that your payment was approved?

Next month, if you wait a few seconds after submitting, you should see that notification. You can take a picture of it for your records and if any problems arise, we’ll be sure to reach out to you.

For a more long-term solution, think about adding the customer’s question to your FAQ page or creating automated emails that let a customer know that their payment went through correctly. 

23. The customer speaks another language 

When communicating with a customer whose native language is different from yours, there are a few things to keep in mind:

  • Keep your words simple and avoid jargon or slang words that can be easily misinterpreted.
  • Talk slower, not louder.
  • Repeat what you’re hearing by using phrases like “I’m hearing that you’re experiencing X, is that correct?”
  • Use Google Translate or a similar website to translate phrases.
  • Try omnichannel methods like chat or SMS if both you and your customer continue having trouble understanding one another.
omnichannel-cx-benefits

Here’s an example of what you can say if you pivot to chat or SMS from a phone call:

Hi Jessica, thank you for your patience. Would you be okay with finishing our conversation through text to help us better understand each other? I will stay on the line as we communicate in case you have any trouble.  

If you have an international customer base or want to grow it, it’s a good idea to increase the number of bilingual support staff agents or invest in an interpretation service to show that you value your customers.

24. The customer is happy with the service or product

For our final call center scripts example, let’s end on a high note!

Not every customer interaction is negative, so receiving a call that a customer is happy with the service or experience can be a breath of fresh air. Always start these conversations by thanking the customer for sharing their thoughts and finding out a bit more about what made their experience a great one.

Here’s an example of how to reply in this case:

I’m so happy to hear that you had such a positive experience, Sierra! We really appreciate your taking the time to share your experience with us — and are delighted to hear that you loved [insert the specifics about their positive experience]. We look forward to working with you again in the future!

You could also offer the customer a link to help them share their thoughts with other customers through a short survey or online review.

Nextiva’s Helpdesk Tools Solution

Difficult customer conversations are bound to happen, but combating them with helpful customer service scripts can help minimize the number of disgruntled customers.

Try using inbound call center scripts during customer service scenario examples as a role-playing exercise to troubleshoot before the situation involves an actual customer.

For additional resources to help you provide an excellent customer experience, Nextiva’s Service Tools makes it easy for your teams to know more about their customers and answer questions faster — something customers (and agents) will love!

The tools you need to provide amazing service.

Your customer service + our helpdesk tools will make your call center more productive.

ABOUT THE AUTHOR

Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

Posts from this author
Customer Lifecycle Management: CLM is the process of understanding, managing, and optimizing a customer’s entire journey with your brand. It covers all the customer interactions at every touchpoint, from the initial awareness stage through consideration, decision, retention, and advocacy.

Some businesses have a knack for effortlessly turning first-time buyers into loyal brand advocates. It isn’t beginner’s luck—it’s a carefully crafted secret sauce based on understanding and nurturing consumers through exceptional customer lifecycle management (CLM). 

From initial awareness to repeat buyers, each step of the customer lifecycle contributes to building stronger relationships and customer loyalty. Our guide dives deep into the different stages of the customer journey and explores strategies to optimize every touchpoint so you can turn prospects into lifelong fans.

Advance your CX maturity

Download Gartner’s report to evolve your CX & unlock key strategies.

What Is the Customer Lifecycle?

Before diving into customer lifecycle management, it’s important to understand the customer lifecycle itself.

The customer lifecycle represents the entire journey a customer takes with your brand. It begins with brand awareness and continues through a series of stages that result in purchase and brand loyalty before starting the cycle again. Creating an exceptional customer experience (CX) at every touchpoint is important to keep them moving to the next stage.

customer experience dashboard

The Customer Lifecycle Stages

The customer lifecycle is typically made from these key stages:

By understanding these stages and implementing strategies for each through successful customer lifecycle management, you can create a seamless and positive customer experience that fosters customer retention and loyalty.

“A well-executed CX strategy drives a lift in customer lifetime value. Not only will customers be more inclined to buy more products or upgrade service levels, they are also far less likely to churn. This powerful combination creates a stickiness that will make it hard for other businesses to steal market share.”

~Chris Bryant, Director, Strategic Growth

Why Customer Lifecycle Management Is Important

To achieve sustainable business growth and get a competitive advantage, businesses must create long-term customer relationships. Enter customer lifecycle management.

Here are a few ways CLM is essential for businesses of all sizes:

💲 Boosts customer lifetime value (CLTV): When people love your brand, they become loyal customers. Customer lifetime management helps you create positive customer experiences at each stage of the customer lifecycle. It encourages repeat buying habits and increased spending over time, often translating to increased CLTV, a key metric of customer profitability.

Customer lifetime value (CLV) formula

🤝 Reduces customer churn: Fun fact: keeping existing customers is more cost-effective than acquiring new ones. Customer lifecycle management helps you retain existing customers by addressing their needs proactively throughout their journey. Anticipating and resolving potential issues before they begin creates a seamless customer experience that minimizes customer churn and boosts customer engagement.

🥰 Increases brand advocacy: When loyal customers swear by your brand, they tell their friends and family, post positive online reviews, and recommend your business on social media. Effective customer lifecycle management fosters positive experiences, builds customer trust, and encourages organic word-of-mouth marketing that attracts new customers (without additional marketing spend).

📊 Informs data-driven decisions: Customer lifecycle management empowers data-driven decision-making by tracking customer behavior and interactions at every stage of the life cycle. This allows you to gain valuable insights into customer needs and preferences. You can then use this data to personalize messaging, optimize marketing campaigns, and create a customer-centric experience across touchpoints.

⭐ Enhances customer experience: A smooth, engaging, and positive customer journey goes a long way. Through personalized communication, helpful self-service resources, and convenient customer support, you can anticipate customer needs at each stage and create a seamless experience that increases customer satisfaction.

Nextiva-customer-journey

How to Manage the Customer Lifecycle in 10 Steps

Effectively managing the consumer lifecycle is a blueprint for success. Follow these 10 steps to help you create a strategic approach to maximizing customer satisfaction and loyalty.

10 steps to Manage the Customer Lifecycle

1. Identify your ideal customer

Building a strong customer lifecycle starts with knowing your target audience. Define your ideal customer profile by understanding their demographics, needs, pain points, and how your products and services can solve them. Conduct market research, analyze customer data, and create buyer personas to tailor your messaging and offerings to your clientele.

💡 PRO TIP: Craft a buyer persona that details your ideal customer’s needs and challenges for targeted marketing. This allows you to tailor messaging and features that resonate directly with them.

2. Define customer service goals and objectives

Set clear and attainable customer service goals and objectives that help you measure CX success with key performance indicators and metrics. Defining customer service goals, like reducing churn rate or increasing customer satisfaction (CSAT) scores, will shape your customer lifecycle management strategy and track its effectiveness.

best-cx-metrics
💡 PRO TIP: Consider aligning your customer service goals with broader business objectives. For example, if your goal is to increase customer lifetime value, your CLM strategy might prioritize upselling and cross-selling initiatives to existing customers.

3. Create a customer lifecycle journey map

Visualizing each touchpoint with a customer journey map can help you identify areas for improvement and opportunities to personalize the experience. From awareness to post-purchase engagement, map out a customer’s touchpoints with your brand at each stage, including marketing channels, customer support channels (live chat, email, and social media), and calls to action, like free trial signups.

💡 PRO TIP: Consider using customer journey mapping tools or whiteboards to visually represent the journey. For instance, you might discover that potential customers struggle to find product information during the awareness stage. This insight allows you to create more helpful content or optimize your website navigation.

4. Personalize the customer experience

According to McKinsey, 76% of customers say they get frustrated when they don’t receive personalized support. Leveraging customer data, like purchase history, web browsing behavior, and preferences, allows you to personalize recommendations, communication, and customer support interactions. This personalized approach helps foster deeper connections and shows customers you understand and value their individual needs.

💡 PRO TIP:  For example, an e-commerce store might personalize product recommendations based on a customer’s past purchases or browsing behavior. This targeted approach increases the likelihood of customers finding products they’re genuinely interested in, leading to higher conversion rates and customer satisfaction.

5. Provide proactive support during the buyer’s journey

Offering customers proactive support throughout the touchpoints of the customer lifecycle creates positive customer experiences. Providing helpful resources like knowledge base content, tutorials, and FAQs anticipates customer questions and concerns, making the buying process smooth and frictionless.

proactive-vs-reactive-support
💡 PRO TIP: Consider offering live chat support during peak business hours to answer questions in real time. Creating comprehensive FAQs and self-service resources also empowers potential customers to find solutions independently while showcasing your expertise and building trust.

6. Optimize the customer journey with AI, automation, and self-service

AI-powered chatbots and Intelligent Virtual Agents (IVAs) can provide 24/7 customer support, answering basic inquiries and providing conversational service. Automate personalized email sequences based on customer behavior and provide self-service options like help center articles and community forums. This empowers customers to find solutions independently while freeing your team for more complex interactions.

💡 PRO TIP: An AI chatbot can answer frequently asked questions about product features or pricing plans, allowing customers to get immediate answers without waiting for a customer service representative. This improves customer satisfaction by providing convenient and timely support.

7. Engage with the customer after the sale

Overlooking this stage can cost you repeat business — or even worse, leave the customer feeling like a transaction. Follow up with the customer regularly, nurturing post-purchase engagement with onboarding tutorials, personalized product recommendations, and loyalty programs. This ongoing communication keeps your brand top of mind and encourages repeat business.

💡 PRO TIP: Consider offering personalized onboarding experiences based on the customer’s purchased product or service. Additionally, loyalty programs reward repeat customers and incentivize them to continue using your offerings.

8. Encourage and reward customer reviews and referrals

Happy customers are your best advocates. Encourage them to share their positive experiences and generate more reviews and referrals, like discounts and referral bonuses. Many customers read reviews before purchasing, and positive customer testimonials can be a little nudge that gets them across the finish line.

💡 PRO TIP: Create a dedicated review section on your website or social media pages to showcase positive feedback. Additionally, referral programs incentivize existing customers to recommend your business to their network, expanding your reach and acquiring new customers organically.

9. Analyze the customer lifecycle process

Customer data can help you understand your customers and whether your client lifecycle is performing as you want it to. For example, customer lifecycle analysis can provide insight into user behavior if you see a high drop-off rate during the onboarding process. This allows you to improve onboarding tutorials to address customer pain points.

Track key metrics throughout the lifecycle, such as customer acquisition cost (CAC), customer lifetime value (CLTV), and churn rate. Analyze this data to identify areas for improvement and optimize your customer lifecycle management strategy.

💡 PRO TIP: Use analytics dashboards and reporting tools to visualize customer behavior at each stage. Look for trends, identify bottlenecks, and measure the impact of your CLM initiatives.  

10. Continuously improve the CLM process

Regularly review your customer lifecycle map, analyze data, and gather customer feedback through customer satisfaction (CSAT) surveys or customer interviews. Adapt your strategies to meet evolving customer needs, business needs, and industry trends. This commitment to continuous improvement ensures you deliver top-tier customer experiences with every interaction.

💡 PRO TIP: Schedule regular reviews to assess your CLM strategy and identify areas for improvement. Embrace a culture of experimentation and be willing to test new approaches based on customer data and feedback.  

Lifecycle Marketing vs. Customer Lifecycle Management

While both Customer Lifecycle Management (CLM) and Lifecycle Marketing (LCM) address the customer journey, they serve distinct purposes and require varying levels of effort. 

Lifecycle Marketing vs. Customer Lifecycle Management

👉 Lifecycle marketing (LCM) focuses on outbound marketing activities like emails and ads, aiming to generate leads and drive sales with a low to moderate effort. 

👉 Customer lifecycle management (CLM) covers the entire customer journey, managing all aspects of the customer experience from product research to post-purchase engagement. It requires moderate to high effort and cross-functional collaboration. 

CLM provides a holistic view of all customer touchpoints, while LCM is a subset focused on marketing during specific stages.

Best Practices in Managing the Customer Lifecycle

Optimizing the customer journey helps you build strong customer relationships and achieve sustainable business growth. Here are a few customer lifecycle management best practices to help you reach your goals.

  • Prioritize understanding your customers: Gain deep insights into customer expectations, needs, behaviors, and preferences to create experiences that resonate and build stronger relationships.
  • Tailor the journey to each customer segment: Customize the customer lifecycle for different segments by offering personalized interactions and recommendations that increase engagement and loyalty.
  • Unify customer data: Integrate data from all touchpoints to create a comprehensive view of each customer, enabling more accurate insights and more effective lifecycle management.

Optimize the Customer Lifecycle with Nextiva

Nextiva’s customer experience platform enables you to streamline your customer lifecycle management by integrating interactions across all channels, giving agents comprehensive histories to minimize repetition and friction. 

With proactive workflows and AI, Nextiva ensures real-time assistance and intuitive guidance, enhancing customer satisfaction. This cohesive approach anticipates customer needs, optimizes engagement, and continuously elevates the customer experience, fostering increased loyalty and reduced churn. Begin your transformative journey with Nextiva today.

Surprise and delight your customers.

Have conversations with customers any way they prefer to communicate, and work with teammates in a single app.

Customer Lifecycle Management FAQs

Check out these customer lifecycle management FAQs for some additional information.

What is the customer lifecycle strategy?

The customer lifecycle strategy maps out the entire journey a customer takes with your brand, from initial awareness to post-purchase engagement. It helps you personalize the customer experience, build relationships, and drive customer loyalty.

What is an example of the customer lifecycle journey?

Imagine a startup is looking to invest in small business contact center software. Their journey might start with online research (awareness), then move to reading reviews and comparing features (consideration), followed by purchasing the tracker (conversion). Post-purchase, the journey continues with onboarding tutorials, personalized recommendations, and loyalty programs (retention and advocacy).

What are some customer lifecycle management tools?

Many tools can support your client lifecycle management efforts. These include customer relationship management (CRM) software for managing customer data, email marketing platforms for personalized communication, and analytics tools to track customer behavior and measure campaign effectiveness.

ABOUT THE AUTHOR

Ken McMahon

Ken McMahon leads Customer Success for Nextiva. His 25 years of experience leading various aspects of the customer experience including professional services, customer success, customer care, national operations, and sales. Before Nextiva, he held senior leadership roles with TPx, Vonage, and CenturyLink. He lives in Phoenix with his wife and two children.

Posts from this author

Digital Customer Journey: A Complete Guide for 2024

June 26, 2024 8 min read

Ken McMahon

Ken McMahon

Understanding what customers think, feel, and do online can help you meet and exceed customer expectations. Because customers have infinite options at their fingertips, delivering personalized, high-quality digital experiences tailored to their needs and interests is crucial. Poor online experiences will result in customers abandoning a purchase — or, even worse, your brand. 

It’s essential to keep your customers engaged with a seamless, easy path to purchase across all devices. Digital customer journey mapping helps businesses identify touchpoints, address pain points, and optimize the journey for better experiences and increased brand loyalty.

Complimentary Gartner® report

Evaluate & elevate your CX maturity with research-backed insights.

What Is a Digital Customer Journey?

A digital customer journey consists of all customers’ online interactions with a brand, from initial awareness to post-purchase. The key stages include:

  • Awareness
  • Consideration
  • Decision
  • Retention
  • Advocacy

And they exist across various digital touchpoints like websites, social media, and emails. 

Mapping out the digital customer journey 

Mapping out the customer digital journey involves anticipating customer paths and supporting their goals through the sales funnel stages of awareness, interest, decision, and action. By adopting the customer’s perspective, businesses can identify and customize touchpoints, such as social media, reviews, purchase processes, and loyalty programs. 

Creating detailed customer personas and using journey mapping software helps visualize the journey, identify struggles, and set objectives. Finally, evaluating resources and simulating the customer journey ensures you optimize touchpoints for a great customer experience (CX)

Why Optimize Your Digital Customer Journey?

Consumers no longer compare their experiences with competitors. They compare companies to the best experiences they’ve ever had. And, more and more, there is a gap between what the consumer wants and what they actually experience:

Simple graph showing customer expectations vs actual customer experience

So optimizing a digital marketing customer journey is essential for companies ranging from small businesses to corporate giants to create an effortless user experience. This can result in various benefits for customers and businesses alike.

Here are some of the key benefits:

A table showing the types of data that can be collected with digital customer journey mapping

The 5 Stages of the Digital Customer Journey

The digital customer journey maps a customer’s online interactions with your brand, from initial awareness to — hopefully — becoming a loyal advocate. Here’s a breakdown of the five key stages.

1. Awareness

This stage of the customer digital journey is where the customer first becomes aware of your brand and recognizes a need or problem you can solve. They might be browsing online, using a search engine, or consuming social media content. This is where you can make a strong first impression and raise brand awareness.

🧐 Examples of touchpoints in the awareness stage:
Search engine optimization (SEO), social media marketing, and display advertising.

2. Consideration

Now the customer has identified their problem and is actively researching potential solutions. They’ll compare your brand to competitors, read reviews, and evaluate your offerings. This stage allows you to educate and convince the customer that your product or service is the best choice.

🤔 Examples of touchpoints in the consideration stage:
Informative blog posts, product comparison guides, and customer testimonials.

3. Decision

The customer is ready to buy and is weighing their final options. They might be visiting your website, comparing prices, or contacting customer support with questions. This stage of the digital marketing customer journey allows you to make the purchase process smooth and transparent, addressing any last-minute doubts.

🤑 Examples of touchpoints in the decision stage:
Clear product descriptions, easy-to-use checkout process, live chat support, and free trials.

4. Retention

The customer has purchased your product or service. Now, you need to focus on keeping them satisfied and preventing churn. It’s important to continue delivering positive customer experiences after the purchase and nurture the relationship, encouraging repeat purchases and boosting customer retention.

🤩 Examples of touchpoints in the retention stage:
Personalized email marketing, customer loyalty programs, collecting and implementing customer feedback, and post-purchase support.

5. Advocacy

In this stage, the customer becomes a loyal brand advocate, recommending your product or service to others. This stage allows you to build stronger relationships, cultivate brand trust, and turn happy customers into brand ambassadors who spread positive word-of-mouth.

🥳 Examples of touchpoints in the advocacy stage:
Referral programs, social media engagement programs, and exclusive content for loyal customers.

How to Learn From the Digital Customer Journey 

The digital customer journey offers a wealth of information about how customers interact with your brand online. By analyzing this journey, you can gain valuable customer insights to improve customer experience, increase sales, and build brand loyalty. 

A flow chart showing the steps of creating a digital customer journey map.

Here’s how to unlock the power of your customer journey.

1. Gather data to understand your customers

Use different types of analytics tools to help you learn more about your customer’s behaviors and preferences:

  • Website analytics tools can help you track user behavior on your website, such as page visits, time spent on each page, and click-through rates. 
  • Call center analytics software can provide actionable insights about customer service and agent performance in real time.
Monitor performance with Nextiva

Supplement this with customer surveys — via email, live chat, or on-site pop-ups — and social media listening tools to gather data on customer sentiment, preferences, and pain points. Pay close attention to keywords and phrases customers use to describe your brand and identify common themes or frustrations.

2. Create a customer journey map

Visualize your customer journey by mapping out the touchpoints (website, social media platforms, email marketing, etc.) customers interact with at each stage. Consider creating different customer journey maps for distinct customer personas, as their journeys might differ slightly.

Customer-journey

Include the emotions and motivations customers might have at each touchpoint. This map will reveal strengths and weaknesses in your customer experience, allowing you to pinpoint areas for improvement.

3. Identify customer pain points and opportunities for improvement

Analyze your customer journey map and data to identify areas where customers struggle. Some examples of this include:

  • Confusing website navigation
  • Lack of information on a product page
  • Slow checkout process
  • Unresponsive customer service team

Look for drop-offs in engagement at specific touchpoints, which might indicate areas where customers are losing interest or encountering friction.

4. Prioritize your website’s user experience

Focus on optimizing your website, the primary touchpoint for most customers. Some ways to enhance your website experience include:

  • Creating a clear navigation structure
  • Ensuring mobile responsiveness
  • Using heatmaps and session recordings to identify confusing or frustrating places on your website
  • Conducting A/B testing to optimize your website

By optimizing these elements, your website will be easier to use, driving traffic toward conversion.

5. Personalize the customer experience

Personalization is key to a positive customer experience and can significantly boost engagement and conversions. Use the data you gather to personalize website content, product recommendations, and marketing messages to resonate with individual customer needs and preferences. 

For example, returning customers might receive different product recommendations than first-time visitors. Leverage customer segmentation to tailor your communication strategies based on demographics, purchase history, and online behavior.

6. Continuously improve and refine the map

The customer journey isn’t something you set and forget. It’s a fluid concept that you must adapt to changing business goals, customer needs, and new technologies. Some best practices include:

  • Continuously gathering data to find opportunities to improve
  • Updating your customer journey map regularly to reflect these changes
  • Testing improvements to your website, marketing campaigns, and customer service interactions to see what resonates best with your audience. 

You can optimize the customer experience for long-term success by continuously learning and adapting.

Digital Customer Journey Examples

Understanding how customers interact with your brand online across different industries can provide valuable insights for optimizing your customer journey. Here are some examples.

Retail and e-commerce 

A great digital customer journey boosts sales by reducing friction and providing personalized recommendations, leading to higher conversions. It also enhances customer satisfaction and loyalty through positive experiences and proactive service, improving brand reputation as happy customers become advocates. 

Table showing Digital Customer Journey for Retail and E-commerce

This digital customer experience journey for retail and e-commerce collects valuable data that you can use to refine and further personalize each touchpoint. 

The data collected includes: 

  • Product page views
  • Abandoned carts
  • Website traffic
  • Email open rates
  • Click-through rates

Additionally, businesses can add elements to enhance the user experience, such as:

  • High-quality product images
  • Detailed descriptions
  • Clear size charts
  • Secure payment options
  • Hassle-free returns

Healthcare

A well-crafted digital customer journey in healthcare improves patient experience by enhancing convenience, accessibility, and communication, leading to better outcomes and reduced stress. It also streamlines operations, cuts costs, and strengthens patient-provider relationships through personalized care and proactive engagement. Additionally, meeting patient expectations with a seamless digital experience boosts brand reputation and attracts new patients.

Table showing Digital Customer Journey for Healthcare

Businesses can use patient data collected throughout the healthcare digital customer journey to streamline the process and create an easy customer experience. 

Patient data collected includes: 

  • Personal information via online forms
  • Appointment booking behavior
  • Patient feedback surveys
  • Website traffic sources used to find your business

Elements that businesses can add to enhance the user experience can include:

  • An easy-to-navigate website 
  • Clear information about services and insurance
  • Secure online appointment booking
  • Online patient portal access for self-service
  • Convenient communication channels for questions or concerns

Media

For media companies, creating a great digital customer journey is crucial due to the abundance of content choices available to audiences. It increases engagement and loyalty through frictionless content discovery, personalized recommendations, and a seamless subscription process while also boosting revenue through increased ad revenue and subscription growth. 

Table showing Digital Customer Journey for Media

In the media industry, it’s important to collect data throughout the customer digital journey to keep the user experience engaging. 

The data collected includes: 

  • Content consumption behavior (such as articles read and videos watched)
  • Time spent on the platform
  • Source of website traffic
  • Subscriber demographics
  • User preferences

Adding elements like these can increase engagement and offer helpful resources along the way:

  • High-quality, engaging content across various formats
  • Clear subscription options and benefits
  • Personalized content recommendations
  • Intuitive user interface

Create the Ultimate Digital Customer Journey

You can create the greatest digital customer journey the world has ever seen. Okay, that may be hyperbole — but we know (and our customers know) what our solution is capable of.

Our customer experience management platform integrates all customer interactions across channels, providing agents with context and history to reduce friction. Proactive workflows and AI-powered tools automate the next steps, ensuring real-time assistance and intuitive guidance and boosting customer satisfaction.

By anticipating customer needs and streamlining engagement, you can continuously improve customer experience, increase loyalty, and reduce churn. We’ll guide you through transforming your
customer experience one step, or touchpoint, at a time.

Create an amazing sales + service experience

Engage on every channel with Nextiva’s platform for the best customer experience.

ABOUT THE AUTHOR

Ken McMahon

Ken McMahon leads Customer Success for Nextiva. His 25 years of experience leading various aspects of the customer experience including professional services, customer success, customer care, national operations, and sales. Before Nextiva, he held senior leadership roles with TPx, Vonage, and CenturyLink. He lives in Phoenix with his wife and two children.

Posts from this author

The customer experience (CX) flows through every interaction a customer has with your brand. From casually browsing products to connecting for customer support, their experience shapes their overall perception of your business. 

Customers have endless options with growing expectations — which means you need to deliver an exceptional CX to help your businesses stand out and get a competitive advantage. Here are eleven tips on improving customer experience and setting a new standard for CX.

Is your CX falling short?

Assess and elevate your strategy with the Gartner® CX Maturity Model report.

1. Understand Customer Needs and Expectations

An exceptional CX starts with understanding your customer base and what they want — so you can meet and exceed customer expectations with every interaction. This involves recognizing their goals and values and adapting to changing customer preferences and behaviors.

To understand customer needs and expectations:

  • Use demographics and purchase history to identify trends and refine business goals.
  • Segment customers to pinpoint the preferences and behaviors of different groups.
  • Develop buyer personas with names and personalities to help your customer support team connect better.

With a deeper understanding of your customers, you can anticipate their needs, tailor interactions to their preferences, and address their pain points before they arise. 

✅ Nextiva’s AI-powered Contact Center provides a 360-degree view of the customer that can identify consumer habits and meet expectations. 

2. Personalize Interactions

According to McKinsey, 76% of customers say they get frustrated when they don’t receive personalized support. Providing consistent, hyper-personalized customer service can be the X-factor that sets your business apart. Some examples of personalized service include:

  • Recommending relevant products
  • Tailoring messaging and marketing communications
  • Offering helpful knowledge base content based on history and preferences

Using a CRM to aggregate and leverage customer data can help inform personalization strategies. This results in personalized customer experiences that include higher customer satisfaction, stronger relationships, increased customer loyalty, and a boost in sales. 

An agent uses a laptop with software to improve the customer experience and personalized customer service.

3. Collect and Implement Customer Feedback

Gathering and implementing customer feedback addresses recurring issues and shows customers you value their input. Capturing feedback across multiple feedback channels provides insights to help business leaders make customer-centric decisions to improve customer experience.

Customer feedback

You can collect feedback through various touchpoints:

  • Surveys, like customer satisfaction (CSAT) and Net Promoter Score® (NPS)
  • Customer conversations 
  • Help center searches
  • Social media monitoring
  • Live chat and messaging
  • Voice of the Customer (VoC) programs

Analyzing this data helps identify trends and areas for improvement and measures customer sentiment, engagement, and brand affinity.

⭐ Nextiva offers an AI-powered online reputation management platform, which helps businesses of all sizes monitor and manage customer feedback touchpoints and interactions across 50+ review sites, including Google, Facebook, and Yelp. 

4. Create a Customer Journey Map

A customer journey map provides a visual blueprint a way to improve customer experience. It empowers businesses to proactively address customer needs at every touchpoint and identify issues and opportunities through core metrics.

Customer-journey

The customer journey map can include:

  • Mapping out touchpoints (such as live chat, website, email, or phone) and 
  • Identifying customer sentiment at each stage
  • Pinpointing potential roadblocks and opportunities to excel
  • Optimizing every interaction for a smooth user experience

Because customer journey maps provide a comprehensive visual representation of the overall experience, businesses can understand and meet customer expectations, identify areas for improvement, reduce friction, and boost engagement.

🗺️ Nextiva offers a customer journey platform that gives customers an intelligent, intuitive experience at every interaction.

5. Leverage AI and Automation

Leveraging AI and automation can make it easy for agents to provide better support and offer convenient, self-service for customers to help themselves. AI-powered tools, like chatbots and intelligent virtual agents (IVAs), use Natural Language Processing (NLP) and conversational AI models to understand customer intent, sentiment, and language for natural, human-like support. They also use machine learning algorithms to get better with every interaction.

AI can handle routine inquiries, offer 24/7 customer support, analyze data to anticipate customer needs, and automate workflows to reduce wait times. This allows human agents to focus on complex issues, improving overall efficiency and delivering a high return on investment. 

A chart shows the differences between traditional and AI-powered support and how they improve customer experiences.

6. Tap into Employee Expertise

Employees interact with customers every day and are a valuable source of CX knowledge. Regularly collect feedback from staff through surveys, meetings, or suggestion boxes to identify customer pain points and opportunities for improvement. 

Collect feedback from all departments interacting with customers, such as marketing, sales, and customer service, to gain comprehensive customer insights. Acting on employee feedback demonstrates their value and enhances understanding of customer expectations and perceptions.

📈 Nextiva’s Workforce Engagement Management (WEM) platform provides a single platform to help agents learn more about their customers while enhancing their performance.

7. Provide Omnichannel Support

Omnichannel support means being there for customers wherever they are. Offer seamless support across channels — like phone, email, social media, mobile app, live chat, and physical storefronts — so customers can get support through their preferred method. This flexibility removes friction and allows for a more natural conversation flow, even if customers switch channels during live interactions or asynchronous messages. 

How omnichannel CX helps businesses

Omnichannel customer experience requires consistency in brand voice, breaking down silos through unified internal collaboration, and integrating online and offline channels for a smooth experience. By providing a unified customer experience across all touchpoints, you demonstrate accessibility and build trust, ultimately leading to a more convenient and satisfying customer experience. 

☎️ Nextiva’s omnichannel customer service software streamlines the customer journey with seamless experiences across channels.

8. Empower Employees With the Right Tools

Employees with the right tools can do their jobs more easily and efficiently, which is an easy way to improve customer experience.

Some tools that empower employees include: 

  • Knowledge management systems for easy access to information
  • Performance analytics to track progress and identify areas for improvement
  • AI-powered agent assist tools to help boost productivity and efficiency

The right tools empower agents to get up to speed quicker, wrap up calls faster, resolve issues more efficiently, and personalize customer experiences. Ultimately, empowered employees feel confident and motivated, leading to a more positive and productive experience for them and the customer.

9. Set and Track CX Metrics and Goals

Define CX success by setting measurable goals and tracking key metrics and KPIs. Monitoring and tracking metrics can help businesses see what’s working and what isn’t so they can fix the issue and eliminate it from occurring in the future.

6 examples of contact center KPIs

Some important metrics include:

  • CSAT and NPS scores
  • Customer Effort Score (CES)
  • Social media reach and engagement
  • Time spent on your website

These metrics can also capture customer sentiment and the effort required to resolve issues. Regularly monitoring these metrics helps track progress toward your CX goals and enhance customer retention.

📊 Nextiva offers omnichannel analytics software that delivers meaningful insights in real time from across all customer conversations.

10. Use Quality Assurance Tools

Quality assurance (QA) in customer service ensures your CX strategy translates to exceptional and consistent interactions. These QA tools analyze agent performance in calls, chats, and emails, identifying areas for coaching and improvement. They can also pinpoint recurring customer issues or frustrations. By using this data to refine training programs and address common pain points, you can proactively elevate the quality of customer interactions and ensure your CX strategy delivers a consistently positive experience.

In addition to manual QA that involves call monitoring and feedback sessions, automated QA leverages AI to analyze customer interactions for deeper insights and real-time issue alerts. Combining manual and automated QA facilitates efficient and exceptional customer service across channels.

👍 Nextiva’s contact center with AI-powered QA streamlines the process of quality assurance with automated QA evaluations and scores and automated surveys sent after each interaction.

11. Deliver Proactive Support

Proactive customer service in CX involves anticipating customer needs before they arise, leveraging data and social listening to identify potential issues. Businesses can proactively address emerging concerns by monitoring social media conversations and online reviews, demonstrating genuine care for customer success. 

Predictive analytics tools enable businesses to predict customer behavior and identify those at risk of churn or dissatisfaction, allowing for targeted support and proactive outreach. This approach fosters trust, reduces reactive support volume, and leads to a more positive and efficient customer experience overall.

proactive-vs-reactive-support

Take Your Customer Experiences to the Next Level With Nextiva 

A strong customer experience is a must-have for small businesses and large enterprises alike. Implementing strategies to improve customer experience can retain existing customers, maximize their lifetime value, and turn them into brand champions.

Nextiva’s CX solution makes it easy to level up customer experiences with proactive AI-powered workflows and omnichannel support. We ensure a seamless experience across touchpoints and empower businesses to unlock smoother, more positive experiences for your customers.

Surprise and delight your customers.

Have conversations with customers any way they prefer to communicate, and work with teammates in a single app.

Net Promoter, Net Promoter Score, and NPS are trademarks of NICE Satmetrix, Inc., Bain & Company, Inc., and Fred Reichheld.

ABOUT THE AUTHOR

Ken McMahon

Ken McMahon leads Customer Success for Nextiva. His 25 years of experience leading various aspects of the customer experience including professional services, customer success, customer care, national operations, and sales. Before Nextiva, he held senior leadership roles with TPx, Vonage, and CenturyLink. He lives in Phoenix with his wife and two children.

Posts from this author

From social media interactions to email inquiries, phone calls, and live chats, the avenues for customer communication are more varied and complex than ever before. Businesses must therefore strive to meet their customers where they are, rather than force the customer to come to just one place: the business’ website. 

This evolution has led to the rise of the multichannel contact center — a central hub that handles all inbound and outbound customer service communications. To transform your customer service strategy and keep your customers happy, understanding the intricacies of a multichannel contact center is essential. 

In this comprehensive guide you’ll learn what a multichannel contact center is, its benefits, key features, and how it compares to the omnichannel contact center. Plus, we’ll share a few practical tips on setting one up for your business. 

What Is a Multichannel Contact Center?

A multichannel contact center is a customer service hub that integrates and manages interactions across multiple communication channels, such as phone call, live chat, social media, or any other digital channel, to provide a seamless and enhanced customer experience.

Nextiva dashboard for better customer experience

Multichannel contact center software is similar to traditional call center software, except it allows team members to help customers in multiple ways on their preferred channel. This contact center solution allows you to quickly connect with customers from one central platform, no matter how they choose to contact you, which helps improve business efficiency and customer satisfaction.

Nextiva call center software

Typically deployed as a cloud contact center, multichannel routing directs customer interactions from various communication channels outside of a standard call center and custom call routing to the appropriate support or sales agent.

Unlike a multichannel call center, where you might label different “call channels” like sales or repairs, multichannel contact center software refers to separate communication channels. Customer interactions take place over:

  • Voice phone calls
  • Interactive voice response (IVR)
  • Email messages
  • Website chat
  • Social media
  • Text messaging (SMS)

Research from McKinsey shows that most customers engage with three to five different channels in order to resolve a request. So if you’re not responsive on those channels, are you sure you’re providing actual customer service? While voice (phone calls) remains the primary inbound support channel, you simply can’t ignore other popular methods like social media or SMS text messaging.

To provide the best customer experience, consider multichannel customer support when customers have a preferred channel outside of your current phone system setup.

Multichannel contact center example

Imagine a new customer calls in with a basic support question. The contact center software shows that the customer hasn’t attended a customer success webinar. Noticing that the email address provided doesn’t match the company’s records, the agent updates it and adds the caller to a new customer journey sequence. 

This proactive approach highlights how customer care can go beyond reactive support. Even when people change email addresses and jobs, reaching out via phone to customers with outdated or non-functional email addresses ensures continuous engagement. 

Multichannel contact centers provides an enhanced customer experience by seamlessly integrating various communication methods, allowing agents to provide proactive support rather than just answering questions in a basic, transactional manner.

Multichannel customer service example

A prime example of multichannel customer service is an e-commerce company that provides support through various channels, including phone, email, live chat, social media messaging, and self-service knowledge bases. This approach empowers people to choose their preferred method of contact, which makes for a better experience and thus boosts customer engagement.

For instance, shoppers can reach out via a 1-800 number for phone support, engage with a chatbot on the website for quick queries, ask public questions on the company’s social media feed, and participate in a community forum where customers assist each other. These diverse contact methods cater to individual preferences, offering flexibility and convenience in each interaction.

In order to provide a seamless experience, the company must integrate these channels on the back end so as to provide smooth transitions and consistent support across all platforms. This integration is crucial for providing a unified and efficient customer service experience.

Benefits of Multichannel Communications

Using a multichannel strategy ensures that your customers are seeing a consistent message across various platforms. This reinforces your brand image and builds trust among your audience.

A multi channel contact center offers many benefits for both businesses and their customers:

  • Enhanced Customer Experience: Customers can interact with businesses through their preferred communication channels, whether it’s email, phone, live chat, social media, or SMS. Seamless transitions between channels create a more satisfying and personalized customer journey.
  • Increased Customer Engagement: Businesses can reach customers on the platforms they use most, leading to higher engagement and better response rates.
  • Improved Efficiency: Agents can manage multiple channels from a single interface, streamlining workflow and reducing response times. Plus, automated routing and CRM integration with customer information makes sure that queries are directed to the right department or agent.
Different types of call routing
  • Better Data and Insights: Multi channel contact center solutions aggregate data from various sources, providing comprehensive insights into customer behavior and preferences. Businesses can analyze this data to improve their strategies and tailor their services to better meet customer needs.
  • Flexibility and Scalability: Companies can easily add or remove communication channels based on demand or changing customer preferences, making it easy to scale the business.
  • Competitive Advantage: Offering a multichannel communication approach sets a business apart from competitors who may still rely on single or limited channels. It demonstrates a commitment to meeting customers’ needs and staying current with technological advancements.

Drawbacks of multiple communication channels

While multichannel contact center software offers a lot of convenience, it has a few limitations.

Complexity in management 

Managing multiple communication channels in a contact center can be complex. Each channel may require different processes, tools, and protocols, leading to an inefficient system. Agents must juggle various platforms, which can result in inconsistent service quality and the potential for more errors. 

The complexity can also make it difficult for supervisors to oversee operations and maintain high standards across all channels, ultimately impacting the overall customer experience.

Higher operational costs

Operating a multi channel contact center can have significant expenses. The need for advanced technology to integrate and manage multiple communication platforms can drive up costs. 

Also, hiring extra staff and training agents old and new to handle different channels and maintain a consistent quality of service requires additional investment. Smaller businesses, in particular, may find these costs prohibitive, limiting their ability to implement a comprehensive multichannel strategy and compete with larger enterprises.

Fragmented customer journey

Poor integration in a multichannel contact center can result in siloed channels, where information is not shared between different communication methods. This fragmentation means agents often lack a complete view of customer interactions across all channels, leading to repetitive information gathering. And when customers have to explain their issues multiple times as they switch between each communication channel, they become very frustrated with the business. 

This inconsistency not only affects the customer, but also leads to wasted resources within the contact center.

Features of a Multichannel Contact Center Platform

Here are seven must-have features to look for when choosing multichannel contact center software:

Nextiva analytics dashboard

Multichannel contact center pricing

The beauty of multichannel contact center pricing is that you only need to pay for what you’re going to use. This pricing model is standard since most multichannel deployments are delivered via the cloud.

For example, if you need voice, email, and web chat, these are the only channels you’ll pay for. You’re buying into a subscription model – in this case, Contact Center as a Service (CCaaS). Or you can opt for all channels if you wish. You can turn on all incoming channels for contact centers wanting to support customers through every possible means.

Depending on features, integrations, and implementation needs, multichannel contact center software costs start at $100 per user per month.

How Do You Set Up a Multichannel Contact Center?

Here are the four basic steps on how to set up a multichannel contact center.

Assess your needs

Conduct customer interviews or send out a survey to find out the preferred channels of communication to reach you, such as phone, email, live chat, social media, and SMS. Determine the volume of interactions and the types of inquiries typically received across these channels. 

Survey-management

For example, when a customer needs help troubleshooting their cell phone, they don’t always need to speak verbally with an advisor. Instead, you can route web chat inquiries through to members of your multi channel call center or specialists in that area. And they can serve three, four, or even five customers at once!

This both satisfies the customer requirements and reduces call volumes.

Choose the right software

Select a contact center platform that integrates with the communication channels you’ve identified, such as voice, email, chat, social media, etc. Make sure the software provides a unified interface for agents to manage all channels, as well as features like CRM integration, analytics, and real-time monitoring.

When evaluating options, consider multichannel contact center providers that offer comprehensive solutions, including implementation support and ongoing maintenance to make sure your contact center operates smoothly and efficiently.

Train your agents

Provide comprehensive training for your agents about using the integrated platform and managing customer inquiries efficiently. This may include training on AI and cloud management, CRM and knowledge base usage, and effective communication across different channels.

For example, phone and chat will need personnel and call routing programs, while self-service requires an online help desk.

Establish standard operating procedures

You’ll need to develop SOPs to manage customer interactions across all channels and ensure consistent service quality. These SOPs should include clear guidelines for escalating issues, routing inquiries, and maintaining data privacy and security

Additionally, establish integrated workflows and customer data management practices across all channels to provide a consistent customer experience. Finally, monitor contact center metrics such as service quality, channel usage, queue times, and resolution rates to make sure you’re continually improving your multi-channel contact center.

What Is the Difference Between an Omnichannel Contact Center and a Multichannel Contact Center?

There are subtle differences between a multichannel and omnichannel contact center, but, collectively, they leave call centers in the past.

The main difference comes down to the automation between channels. This capability makes channel support autonomous and easy for both the customer and your agents.

An omnichannel contact center is a multichannel contact center that allows you to support customers across different channels at the same time. So, if your customer begins a request from an online chat and then calls to get an update, agents have access to that same information and can continue the conversation.

traditional-vs-multichannel-vs-omnichannel-e-commerce

The other distinction is pricing.

Generally, user seats are about the same price depending on the number of channels. However, omnichannel functionality tends to cost more for onboarding and access to advanced cross-channel integrations. Omnichannel licenses come in at around $100/month per user, depending on your specific features and business applications.

Of course, the best way to get an accurate price is to talk to an expert to get a custom quote for your needs.

When evaluating omnichannel vs. multichannel, focusing on how your customers operate is essential. If there are multiple touchpoints in the customer’s journey, you should think about omnichannel.

The table below highlights the features and functionality of a call center, multichannel, and omnichannel contact center.

FunctionalityCall CenterMultichannelOmnichannel
Inbound calls
Outbound calls
Call queuing
Automatic callbacks
Customer engagement reporting
APIs for custom integration
Customer satisfaction tools
CRM integration
Self-service menus
Real-time analytics
Healthcare-ready (HIPAA Compliant)Varies
Email
Web chat
SMS
Facebook
Twitter
Instagram
Seamlessly switch communication channels
One team can handle requests on all channels

Nextiva’s Multichannel Contact Center Solution

It’s best to keep it simple when you explore a new multichannel or omnichannel solution. Then, as your business grows, it’s easy to connect channels to your customer service team.

With Nextiva’s contact center solution, you can replace over a dozen apps with one enterprise-grade customer communication platform. Exceed customer needs with a feature-rich cloud contact center and track your progress with unified reporting across every channel.

With Nextiva Contact Center, you can:

Help your agents reach their full potential with the Nextiva Contact Center.

Upgrade your contact center.

See why thousands of businesses made the switch to Nextiva’s contact system solution.

ABOUT THE AUTHOR

Dominic Kent

Dominic Kent is a content marketer specializing in unified communications and contact centers. After 10 years of managing installations, he founded UC Marketing to bridge the gap between service providers and customers. He spends half of his time building content marketing programs and the rest writing on the beach with his dogs.

Posts from this author

A study by Invoca found that over two-thirds of adults prefer to contact businesses by phone. People spend far more time on their smartphones than ever before. And that means they’re always connected and expect prompt service.

As companies grow, more potential clients need to reach the customer service team. This means telephone inquiries increase, which, if you’re unprepared, could impact response times and personalized responses. If you’re not ready, you could create a negative customer experience.

This is where outsourced call center services come into play. They offer scalable solutions to enhance your customer experience as your company grows. 

However, with hundreds of call center software providers in the market, choosing the best call center services for your business is difficult. This comprehensive guide walks you through the process, addressing common pain points and offering practical insights to help you make an informed decision that aligns with your unique business needs.

What Are the Different Types of Call Center Services?

Before you start considering which call center provider to choose, you must first understand the different types of call center services available. Each type serves specific business needs, and you need to know which one your business requires.

Inbound call centers

Inbound call center services handle incoming customer calls. They address various inquiries, including appointment setting, customer care, after hours calls, support, and order processing. These services are the front line of your customer service operations, as they ensure your customers get prompt assistance and don’t wait too long on the phone.

Inbound-call-routing

From product inquiries to tech support, working with inbound call outsourcing companies gets you a team of highly trained call center agents equipped to handle your customer concerns. This frees up your in-house staff to focus on other critical tasks and also ensures your customer needs and issues are addressed, especially during peak periods.

Outbound call centers

Outbound call center services make outgoing calls for cold-calling, cross-selling, marketing, or survey purposes. They’re powerful tools for businesses looking to expand through lead generation and improve their offerings through customer feedback and market research.

Functions of an outbound call center

Blended call centers

For businesses requiring a more versatile solution, blended call center software offers the best of both worlds. This software juggles both inbound and outbound calls, allowing you to streamline customer interactions and sales efforts under a single program.

Signs Your Business Needs Call Center Services

If you’re experiencing one or more of the following, you need to start thinking about outsourcing your customer support to a professional call center.

Higher call volumes

As your business grows and gains traction in the market, the demand for customer support will increase. 

As a result, your in-house team will struggle to keep up with the increasing call volume, leading to long wait times and frustrated customers, ultimately, negatively impacting your brand reputation. The best way to avoid this is by partnering with a call center, which will improve accessibility and ensure no customer inquiry goes unanswered.

Increasing hold times

Long wait times are a leading cause of customer frustration and will harm customer loyalty and retention. 

When customers are left on hold for extended periods, they feel undervalued, become increasingly impatient, and eventually hang up the phone, leading to abandoned calls and lost business. With a call center’s scalable resources, you can make sure customers receive prompt service, reducing lengthy hold times and improving your overall customer experience.

Rising customer complaints

If you’re noticing a surge in customer complaints, social media mentions or escalations to management are a sign that customers are unable to reach the right people within your organization to resolve their concerns effectively.

Nextiva-customer-journey

The right call center service provider will address this issue by offering your business access to a team of specially trained customer service agents who know exactly how to handle such situations. 

Existing phone systems can’t scale

Your traditional phone system will struggle to keep up with the growing need for advanced features and scalability for a rapidly growing business. 

Call center software providers like Nextiva offer a flexible and scalable solution so you can easily adjust resources and capabilities as your business needs change. Importantly, you can do this without significant infrastructure investments or ongoing maintenance costs.

What to Look for When Choosing a Call Center Service

With so many call center services available, each with different features, prices, and capabilities, you must evaluate their offerings carefully to ensure you get a service that aligns with your customer service goals.

Nextiva-call-pop

Consider these key factors. 

Features

When evaluating potential call center services, look for a comprehensive suite of features designed to streamline your operations and enhance the customer experience.

Essential features include:

  • Interactive voice response (IVR): An IVR system allows customers to navigate through a menu of options using voice prompts or touch-tone inputs, ensuring their phone call is routed to the appropriate agent or department efficiently.
  • Call routing: Advanced call routing capabilities ensure incoming calls are directed to the most qualified agent based on factors like skill set, language proficiency, or customer history, reducing transfers and improving first-call resolution rates.
  • Call queuing: This feature allows callers to hold their place in line while freeing up agents to handle other calls, ensuring no customer waits indefinitely.
  • Call recording: The ability to record calls and archive customer interactions is invaluable for training, quality assurance, and compliance purposes.
  • Real-time analytics: Comprehensive call center reporting and analytics tools provide valuable insights into call volumes, wait times, agent performance, and customer satisfaction metrics, allowing you to identify areas for improvement and optimize operations continually.
  • Workforce management tools: Advanced scheduling and forecasting tools will help you manage agent staffing levels more effectively, ensuring the right resources are in place to meet fluctuating demand.
  • Multilingual support: If your business operates in multiple regions or caters to a diverse customer base, the ability to provide support in multiple languages is a significant advantage.
  • Omnichannel capabilities: As customer preferences evolve, you must offer omnichannel support across various channels, including voice, email, chat, social media, and SMS/text messaging.
  • Integration with CRM systems: Seamless integration with your customer relationship management (CRM) platform will provide agents with a comprehensive view of customer data, enabling more personalized and efficient service.

Integrations

In addition to call center features, ensuring the solution you choose seamlessly integrates with your existing business tools and platforms is a must.

  • CRM software integration: Integrating your call center with your CRM system will provide agents with a comprehensive customer data view, including purchase history, preferences, and previous interactions, enabling more personalized and efficient service.
  • Ecommerce platform: For ecommerce businesses, integration with your online store or shopping cart will streamline order processing, returns management, and customer support.
  • Help desk tools: If you rely on a help desk or ticketing system, integrating your call center will ensure a seamless information flow and enable efficient ticket management.
  • Marketing automation: Integrating your call center with marketing automation platforms will help you capture valuable customer data, track campaigns, and facilitate lead nurturing efforts.
  • Enterprise collaboration: Ensure the call center service integrates with the productivity and collaboration applications your team uses daily, such as email, calendars, and project management tools.

By choosing an integrated call center solution, you’ll enhance efficiency, improve data accuracy, and provide a cohesive customer experience.

Nextiva integrations

Ease of use

A user-friendly interface is crucial for agents and supervisors, significantly impacting training time, efficiency, and overall productivity. Look for intuitive tools and dashboards that make it easy to manage calls, access customer data, and monitor performance metrics.

Features like drag-and-drop call controls, customizable dashboards, and quick access to customer information and interaction history will help reduce the learning curve for agents and minimize potential errors or frustration.

Support

Implementing a cloud call center solution can be complex, and having reliable technical support and comprehensive onboarding services is vital to ensuring a smooth transition and maximizing your investment. When evaluating providers, consider:

  • Dedicated account managers: A dedicated account manager or customer success representative will serve as your primary point of contact, providing personalized support and guidance throughout implementation and ongoing optimization.
  • Online resources: Access to a comprehensive knowledge base, tutorials, and self-help resources will empower your team to troubleshoot minor issues and find answers to common questions quickly.
  • Training and onboarding: Look for providers offering comprehensive training programs and onboarding support to ensure your team fully understands the solution’s capabilities and best practices.
  • Responsive assistance: Ensure the provider offers responsive support channels, whether through live chat, email, or phone, to address any issues or queries promptly.
  • Availability and scalability: Evaluate the provider’s ability to scale resources up or down based on your evolving needs, ensuring you never experience service disruptions or capacity constraints during periods of high call volume.

By prioritizing support and enablement, you’ll have the resources necessary to maximize the value of your call center investment and drive long-term success.

Security

Protecting customer information is of utmost importance, given the weight that consumers put on data privacy. With this in mind, you must select a call center service that follows industry standards and regulations.

Look for providers that implement:

  • Data encryption (call recordings, customer data, etc.)
  • Single sign-on access controls
  • Feature limitations to meet industry requirements (e.g., HIPAA)
  • Processes to safeguard against data breaches

Growing Businesses Choose Nextiva

Nextiva, a leading provider of cloud-based customer communication services, offers a comprehensive suite of VoIP call center solutions tailored to meet the unique needs of growing businesses. 

Nextiva ticks all the boxes we’ve discussed in this article. With advanced features like call routing, call queuing, IVR, real-time analytics, voicemail, and seamless integration with popular CRM and help desk software, Nextiva helps businesses deliver some of the best customer experiences possible.

For instance, Benefit Harbor saw huge positive results from Nextiva’s call center service.

As an HR software company, it experienced rapid growth in clients going from paper to digital. 

However, their original on-premises PBX call center, a phone-only solution, took weeks to answer client tickets. This led to significant call center productivity issues and missed business until Benefit Harbor partnered with Nextiva and saw a significant improvement in customer satisfaction and operational efficiency. 

“Nextiva was willing to deliver what we needed. We had a lot of asks that maybe were outside of the box. I was very appreciative of the Professional Services Team being able to jump in from the get-go.”

~Jennifer Strand, Benefit Harbor’s Contact Center Director

If you’re ready to deliver outstanding customer service, you must explore Nextiva’s VoIP call center solutions. Check out Nextiva’s cloud call center and learn more with a personalized consultation.

Related: 20 of the Top Contact Center Companies in the USA

The right cloud call center goes a long way.

Give your agents reliable, virtual access and your customers unmatched service.

ABOUT THE AUTHOR

Danny Grainger

Danny Grainger is a seasoned copywriter who specializes in helping brands build awareness and effectively communicate their value to both businesses and clients. With a focus on business marketing, advertising, and SaaS, he has a knack for translating the intrinsic worth of products and services into compelling narratives.

Posts from this author

Call center software can be a game-changer for insurance providers, who are regularly swamped with a high volume of inbound and outbound calls. Adopting the right solution can boost efficiency and customer satisfaction and ensure compliance with industry regulations.

How Insurance Providers Can Benefit From Call Center Software

Insurance companies can benefit from call center software in several distinct ways, including improved customer experience, boosted agent efficiency, strategic decision-making, and cost reduction.

Unified customer experience

A unified customer experience creates consistent and powerful brand interactions for customers across multiple channels and touchpoints within the customer lifecycle. This is made possible through several features:

Streamlined interactions

Interactive voice response (IVR) systems offer self-service options for basic customer inquiries like return policy details or bill payments. By preventing non-complex calls from reaching agents, wait times for all inbound callers can be reduced.

Call routing and automatic call distribution efficiently direct customers to the most qualified agent based on their needs, reducing transfers and improving resolution times. Finally, effortless call transfers between in-office staff, corporate teams, and call center agents can connect customers with someone who can help them quickly.

Different-types-of-call-routing

Personalized service

Call center software can integrate with customer relationship management (CRM) systems to provide agents with a complete view of each customer’s policy, claim history, and support records. This makes it easier for agents to offer personalized interactions, more quickly resolve customers’ issues, and identify opportunities to upsell.

Omnichannel support

Using call center software allows a company to handle inquiries across multiple channels, including phone, email, web chat, and SMS messaging, so customers can choose how they get in touch. Providing multiple support options can increase customer satisfaction and loyalty rates because it’s always best to connect with customers on the platform that’s most convenient for them.

Nextiva-all-in-one-communications-platform-and-cloud-contact-center-

Improved agent productivity

Improved call center agent productivity means agents are able to answer more calls, resolve additional customer concerns, and deliver higher-quality customer support.

Call center software for insurance companies can improve agent productivity in several ways:

Automated workflows

Repetitive tasks like data entry or the distribution of standard policy updates can be streamlined, freeing up agents to focus on more complex customer interactions. 

Call recording

Automatic and on-demand call recording and transcription make it easier for managers to review past interactions for agent performance reviews. These recorded calls can help managers identify training opportunities, which in turn improves agent skills, knowledge, and consistency.

Whether you choose on-demand or automatic call recording, remember to pause recordings when collecting sensitive customer information if required by industry regulations.

Real-time coaching and monitoring

Supervisors can monitor calls in real time to offer guidance or even intervene if needed. This can ensure quality service delivery.

Agent assist features also remind agents to read verbal disclosures, confirm customer consent, and guide customers through complex insurance processes by following call scripts and templates. While these features are essential for new or in-training agents, all team members can benefit from them.

Performance metrics and reporting

Call center software provides valuable data on agent performance, call volume, and resolution rates. Schedule more staff for hours when peak call volumes are expected, and use data analysis to discover opportunities for targeted improvements.

Contact center metrics

Data-driven decision-making

Analytics from call center software can help you track customer interactions, identify trends, and reveal opportunities for improvement. By better understanding customer behavior and pain points, agencies can tailor product offerings and service approaches to best serve their target audience.

Reduced costs

Cloud-based insurance call center software can reduce costs in several ways, including the following:

  • Improved first-call resolution rates minimize the need for follow-up calls, saving time and resources.
  • Capturing and displaying all customer information across multiple channels increases productivity.
  • Self-service options deflect simple inquiries, reducing agent workloads and associated costs.
  • Data-driven insights enable efficient resource allocation and targeted marketing campaigns.

What Providers Should Look for When Choosing a Call Center Vendor

For insurance companies choosing a call center provider, certain features and functionalities should be prioritized.

Features

Look for VoIP service providers that offer features designed to enhance the customer experience.

Some examples include:

Mobile- and desktop-ready

With an increasing number of support agents now working remotely, it’s important to ensure your team can help customers from home and out in the field just as effectively as they could from the office.

Call center software should be both desktop- and mobile-friendly, with the option to make outbound calls, receive inbound calls, access customer data, and send photos and updates to the team. Most cloud-based contact center software allows agents to access the system on their desktop or from a mobile app on their phone.

Nextiva cloud-based contact center software

Scalability and flexibility

Insurance companies can scale quickly, so be sure to choose a solution that can adapt to your agency’s projected long-term growth. Having the flexibility to scale both up and down in terms of different plans, usage, and features is important.

To scale effectively, choose a solution that integrates with your existing tech stack, including your CRM.

Reporting and analytics

Look for call center software with robust reporting tools that provide valuable customer and agent performance insights.

Nextiva voice analytics

Track call volume, agent performance, and key customer service metrics like customer satisfaction, first call resolution rates, Net Promoter Score, and Customer Effort Score. 

Ease of use

Onboarding, implementation, and adoption should be as easy as possible, so choose a solution with a user-friendly interface. It should be simple for agents to make and receive calls, access customer data, and store customer information. 

For call center software, ease of use also includes the need for high call quality and reliable service. For instance, Hancock Insurance came to Nextiva after experiencing poor call quality, service reliability, and customer support. 

Since working with Nextiva, the company has provided better customer service to its customers across the US and Canada.

“The entire team is happy with Nextiva. We receive great service, and the call quality has improved significantly, plus we can call Canada cheaply! Our potential customers are searching online, and then they call in. With Nextiva, we’re all much more confident in the reliability of our phone service.”

~Cory Wormell, Insurance Agent

Support and training

Choose call center software that has dedicated customer support, ideally with the option of assistance during onboarding. Reliable agent training resources and vendor support can ensure smooth implementation.

Security and compliance

Security and compliance features for call centers are a critical consideration, but they’re particularly important for insurance businesses.

Health insurance agencies, for example, must abide by the HIPAA. Choosing HIPAA-compliant call center solutions can help ensure your organization is compliant. Nextiva allows agents to pause calls when taking sensitive customer information and disables the automated voicemail-to-email transcript feature.

Security features, including data encryption, two-factor authentication, and access management functionality, are an integral part of maintaining compliance.

Insurance Providers Count on Nextiva for Their Call Center Solutions

Choosing the right service provider is essential, which is why so many insurance companies have come to Nextiva.

Nextiva’s insurance solutions offer the following features:

UCPM — a national environmental insurance wholesaler — has a team spread across the country, so securing a strong phone system for internal and external communications was essential. The company chose Nextiva for our high service uptimes, consistent call quality, and exceptional, easy-to-use software. Nextiva’s dedicated training and 24/7 support staff have also kept the team happy.

“Our team didn’t require a lot of training, but those who received it found it simple. They were trained by Nextiva and passed the information along. We got a great deal on our phones and decided to use softphones for our tech team. We were up and running quickly without any issues!”

~Bart Jarman, Executive Vice President

The insurance industry is complex, and it relies heavily on direct agent-to-client interaction. Insurance contact center solutions can improve the customer experience (and customer engagement) while boosting agent productivity, reducing overall costs, and ensuring compliance with industry regulations.

Improve your bottom line.

Nextiva helps insurance companies increase renewals with one platform for efficient, responsive conversations.

ABOUT THE AUTHOR

Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

Posts from this author

Cisco Contact Center: Is UCCX Right for Your Business?

June 25, 2024 7 min read

Robert Pleasant

Robert Pleasant

When organizations go on the hunt for a new contact center solution, they often consider the brand name Cisco. After all, Cisco has been in the business for quite some time and boasts of supporting “over 3.6 million agents across 36,000+ different enterprises.”

Cisco offers both cloud-based and on-premises contact center software that include features like AI-powered customer insights, integrated collaboration tools, workforce management, and workforce optimization. This makes Cisco Contact Center a popular platform, but is it the best choice for your business?

Let’s dig deeper into Cisco Unified Contact Center Express (UCCX)’s features, plans, and pricing to determine whether it’s the best fit for you.

Cisco Contact Center Pricing Explained

The first step to knowing if Cisco Contact Center is right for you is to understand how much you’ll be paying and what you’ll get for your money. Unfortunately, Cisco doesn’t make it easy to find out exactly how much its contact center solution costs, so we’ll need to break it down.

Licensing model

Cisco’s contact center/call center offerings are sold under a packaged licensing model and require significant professional service fees. This means that the cost will vary depending on the features you use and the number of agents or seats you need for your operation.

A benefit of this model is that it allows you to select the features you want or keep only the features within your budget. However, this also means you’re not getting everything unless you pay a premium to get every add-on. This is why many organizations tend to prefer inclusive pricing models, where everything is available at a predictable, recurring price.

Starting price

So, how much can you expect to pay for the most basic Cisco license? Unfortunately, Cisco does not publicly list its specific pricing. Instead, potential customers must contact Cisco’s sales department to get a quote or detailed pricing information for their specific needs.

With that said, sources across the web provide good approximations. Depending on the number of agents, the annual license for UCCX Basic comes to around $1,359 per user per year. Meanwhile, if you want the UCCX Enhanced license, that will nearly double the price to around $2,288 per user per year.

Cisco Contact Center features

Given the cost of Cisco Contact Center, what would you be getting out of it? Cisco has several powerful features, but keep in mind that the base price does not include everything.

Multichannel support

Cisco Contact Center is a multichannel solution, allowing agents to manage their customer interactions across voice, email, messaging, and web chat. For ease of use and access, this is all handled through a single interface.

Interactive voice response 

Contact centers can set up customizable interactive voice response systems to guide callers through self-service options. This improves efficiency by helping customers get answers to their questions quickly and frees up agents for more complex tasks.

IVR call flow chart

Computer telephony integration

Computer telephony integration integrates a business’s telephone system with the call center agent’s desktop, including applications like helpdesk and customer relationship management (CRM) systems. This allows clients to handle calls without needing a landline and enables features like click-to-call, intelligent call routing, and screen pops that contain important customer information.

Skills-based routing

Customers call in with all sorts of questions, and some agents are better equipped to handle certain queries than others. Skills-based routing helps ensure customers reach the best available agent by directing their calls based on individual agents’ skill sets.

Different-types-of-call-routing

Reporting tools

Cisco offers real-time and historical data reporting tools, providing insights into the contact center, individual agent performances, and customer satisfaction. This can help managers monitor operations and make informed, data-driven decisions.

Workforce optimization

You want your contact center to be fully staffed, but not over-staffed. Workforce optimization tools can help forecast staffing needs, schedule agents, and monitor performances to ensure optimal staffing levels at all times.

CRM integrations

CRM solutions help contact centers track and manage their customer interactions, including important information about previous calls or issues. Integrating a CRM like Salesforce, HubSpot, or Microsoft Dynamics 365 allows agents to instantly access customer information and automatically log their calls, saving time by eliminating repetitive manual tasks.

Artificial intelligence

Cisco offers several AI-powered features and automation tools, such as predictive analytics and automated call transcripts.

No free trial

Perhaps you’re considering using Cisco, but you’re not sure if it is worth the money or offers quite what you need. So it might be helpful to try it out first and see if it truly meets your contact center’s needs.

Sadly, though, Cisco does not offer a free trial period. When you purchase a license, you’re committed to the entire license period. If you’re on the fence, or if upfront testing and cost-free evaluation are important for your business strategy, you’ll need to keep this in mind when considering Cisco.

Other Pricing Considerations for Cisco

While the pricing for Cisco Contact Center will vary significantly, the most important thing is to make sure that you’re getting your money’s worth. Be sure to consider these factors when deciding if Cisco Contact Center is right for you.

Integrations and customization

When you purchase a contact center solution, you’ll need to consider how well it integrates with your existing tools and apps as well as how this will impact the overall cost.

Nextiva integrations

Cisco’s contact center platform integrates well with other Cisco products, as well as several third-party systems. However, integrating it with a complex infrastructure can add to the overall price, even with Cisco’s APIs, meaning you’ll likely pay more than expected to use the tools you already have.

Scalability

You need a contact center solution that can grow with your business, and a good, flexible solution will let you add seats as needed.

Cisco UCCX is designed for small to mid-sized contact centers and can support up to 400 agents. (Larger enterprises will want Cisco Unified Contact Center Enterprise.) It can support sophisticated contact center functionalities for many agents as well as complex interaction management scenarios.

However, if your contact center isn’t that large or needs more flexibility throughout the year, it might not be the best value overall. Cisco’s on-premises contact center also requires a physical workplace location and equipment — not to mention other networking requirements.

Deployment and support costs

Many overlooked expenses go into setting up and supporting a traditional, on-premises contact center solution. Maintenance, technical support, and agent and IT training can all add extra costs to a contact center, especially for more complex solutions.

Consumers have noted that Cisco’s setup and ongoing management can be complex, often requiring additional investments for support and training. So you might end up paying more than the price you’re initially given.

Why Contact Centers Prefer Nextiva

Once you’ve considered all these factors, it’s possible that Cisco isn’t right for you. If that’s the case, perhaps Nextiva is a better option.

Nextiva-Contact-Center-dashboard

Organizations around the world use Nextiva’s omnichannel cloud contact center solution. Its benefits include:

👉 Transparent pricing: Nextiva offers clear pricing plans, with three different plans that have clearly laid-out features. This makes it easy to pick the plan you need at the best price. With Cisco, on the other hand, you need to directly contact their sales team or a reseller partner to get a quote, and the prices can vary significantly.

Nextiva-intelligent-contact-center-pricing

👉 Inclusive features: With Nextiva, you don’t need to mix and match contact center features. Its plans include a wide range of features, all available out-of-the-box and at no additional cost.

👉 Ease of use: Nextiva is an incredibly intuitive platform that requires minimal technical support. Setup and onboarding take very little time, and its user-friendly agent desktop requires minimal training. This keeps setup and support costs low while minimizing any delays or difficulties during onboarding.

👉 Remote and hybrid flexibility: Nextiva works across any network and can be configured for different types of teams and staff, including remote and hybrid work. This gives contact center agents and managers the flexibility and independence to work in the way they prefer.

👉 Scalability: Contact centers will often need to adjust their seats throughout the year or expand as their company grows. Nextiva offers scalable cloud-based solutions with flexible service adjustments, enabling organizations to add or remove seats as needed without paying any extra costs.

👉 Customer support: Nextiva’s customer support has been praised for its speed, helpfulness, and overall quality. Each Nextiva Contact Center plan includes exceptional customer support, so you’ll always be able to get the help you need whenever you need it.

If you’re looking for a great contact center solution, you can’t go wrong with Nextiva.

Related: Cisco Webex Contact Center Pricing: Is It Worth It?

Wow customers every day.

Level up every customer interaction with Nextiva’s contact center solution.

ABOUT THE AUTHOR

Robert Pleasant

Robert Pleasant is an experienced content writer, having begun his career as a freelancer for BCStrategies before moving on to work for several tech and unified communications companies, including ShoreTel and Dialpad. He currently works as a freelance writer, bringing his experience in UCaaS, CCaaS, and AI to news sites and blogs across the communications…

Posts from this author

VoIP, or Voice over Internet Protocol, is a feature-packed, budget-friendly alternative to traditional phone systems. But is it the right communication solution for your business?

We wrote the full guide weighing the advantages and disadvantages of VoIP phone systems to help you decide.

VoIP Advantages and Disadvantages: Overview

Want a quick overview? Watch our three-minute video on the pros and cons of VoIP below:

VoIP Advantages

Being VoIP providers ourselves at Nextiva, it would be fair to say we know a thing or two about VoIP. Here’s a detailed guide to its pros and cons:

Choose the right VoIP phone system.

Get your business phone, messages, video meetings, contact management and notes–integrated in ONE powerful app.

1) Lower costs

The bottom line is vital for every business, large or small. So, you have to consider every cost-saving opportunity. One way companies can realize significant cost savings is by adopting a VoIP phone system.

Consider this:

On average, a landline phone system (POTS) costs businesses $50 per line each month. This rate comprises local (and sometimes domestic) calls only. VoIP plans, in contrast, are available for less than $20 per line.

Wait, what?

That’s right. Going by these figures means VoIP can lower your phone bill by more than half of what it is right now.

Switching to VoIP saves costs

It’s important to note that a shift to VoIP is not a guarantee that your phone expenses will plummet. Businesses differ, and so do their needs.

But what you can be sure about is that switching to VoIP will bring about considerable cost savings. Cost savings in VoIP come in two ways: direct and indirect.

Direct cost savings

When it comes to traditional phone service, a business incurs massive initial costs. Especially in the name of business phones and PBX hardware.

a) PBX costs

A PBX (private branch exchange) is an on-premise physical piece of hardware. It connects many landline phones in an office and can cost a huge sum of money. We are talking tens of thousands of dollars — an amount you can amortize over several years.

You may argue that analog phones cost about the same as IP phones. The exact price will differ based on the desired features.

But onsite PBX installations are a costly capital undertaking. It can go for anywhere between $500 and $2,000 per user. So even a small business with a handful of employees needs to invest in physical hardware.

VoIP networks do away with this need for extra hardware since a broadband connection powers the service.

To ease the transition in their phone system upgrades, such organizations could use a Session Initiated Protocol, known as SIP Trunking. A SIP Trunk acts as a digital pathway for your voice services while maintaining existing phone hardware in your office.

SIP Trunking Diagram

The key benefits of SIP Trunking include lower costs, easier to manage, and you can activate service instantly. Technology leaders use a SIP trunking provider for adding new voice capabilities to an existing phone system.

b) Copper wiring charges

Broadband connections also do away with the extra wiring because VoIP networks allow both voice and data on the same channel. In IT and telecom circles, the correct word for this is full-duplex. It’s the ability to send and receive voice and data concurrently. Most VoIP desk phones need only one Ethernet to be connected to it.

Power over Ethernet (PoE) enables offices to be more modular with their office staff. Additionally, those offices won’t need to make changes to the building’s electrical wiring.

Going completely wireless? Professional VoIP service is also available as an app on your computer or smartphone. VoIP’s flexibility is a big win for entrepreneurs and enterprises alike.

c) Calling expenses

Direct costs also come in the form of the cost of calling. VoIP calls are cheaper compared to the Public Switched Telephone Network (PSTN) or the traditional circuit-switched telephone network by a stretch.

A large part of this has to do with the drastic fall in data carriage costs. Initially, data was priced out of the reach of most small businesses.

Even for large organizations, users had to contend with capping on enterprise internet bandwidth and broadband. Today, however, internet speeds have improved while data costs have correspondingly taken a nosedive.
Statistics reveal that small businesses using VoIP can reduce their company’s phone bill by up to 60%. They can also save up to 90% on international calls.

One easy way is to choose the right business phone service.

That’s a substantial number we are talking about in any given year.

These savings go back to the abandonment of expensive ISDN (short for Integrated Service Digital Network) primary rate interfaces. Or even the dedicated lines associated with a POTS system in favor of

VoIP service. Companies that make long-distance calls outside of the United States enjoy VoIP’s lower costs.

Traditional phone service costs approximately twice as much as compared to VoIP. VoIP offers a significant benefit for businesses that operate globally.

d) Recurring expenses

A VoIP service also enables businesses to cut other ongoing expenses such as taxes, repair, and maintenance fees. VoIP providers usually roll these costs into subscription plans which, like in the case of Nextiva, can cost as little as $5 per user per month.

All these costs, combined, make VoIP service an appealing proposition for growing startups and SMBs.

Indirect cost savings

Indirect savings are more difficult to quantify, but that doesn’t make them any less critical for your business. Below are some of the most common areas where organizations save money long-term.

a) Savings with remote work

Switching to VoIP lets employees stay connected to the corporate phone system while working remotely. This is thanks to the long list of VoIP phone features like call waiting, auto-attendant, instant video calling, conference calling, and others not provided by traditional phones.

Studies show that this not only can increase employee productivity, but it can also cut down on utilities and office space.

A typical business can save $11,000 per person per year by merely letting them work from home 50% of the time, according to a recent analysis by Global Workplace Analytics.

b) Add-on features at no extra cost

You probably might be quick to point out that even traditional PBX supports remote working through functionalities like call transfer, group ringing, call queuing, and so on.

In essence, these features are not inherent in a standard PBX system. Rather, they are add-on features that you have to pay for separately.

By comparison, VoIP phone services include many of these features at no additional cost. No need to pay extra for whatever feature you think could be useful for your business.

VoIP features
c) Repurposed manpower

If your business relies on a secretary to handle phone calls and take messages, the auto attendant feature lets you repurpose that role at no additional cost. (An in-house secretary hired on a full-time basis pockets about $45K a year, which is not cheap.)

Of course, a secretary does make sense for companies taking a large number of walk-ins or large corporations with sizeable budgets.

However, smaller businesses may find it difficult to justify this kind of salary. But with the auto attendant feature a click away, you’ve just waived this cost.

2) Increased accessibility

Cost efficiency aside, accessibility is one of the biggest benefits of VoIP for business. One distinct advantage cloud-based VoIP service offers is the ability to make calls from anywhere.

If you have a decent data connection, you can make and receive calls for your business. And when you’re unable to answer the call, you can direct calls to another person or get voicemails emailed to you. A noted benefit of VoIP is the ability to take your business phone with you with nothing more than a softphone app.

In an increasingly mobile workforce, remote accessibility allows your business to be flexible. Mobile employees can stay productive regardless of their location.

VoIP adapts based on how your employees work. Employees don’t need to be physically present at the office.

They can work on their smartphones and tablets from anywhere.

VoIP phone system setup for an employee working from home.
Employees can access the VoIP phone system from their home network.

3) Complete portability

Your number, also known as a virtual phone number, is completely portable. This means you can use the same number wherever you go.

For people who travel a lot, this should be more than welcome news. Better yet, in the event your business changes address, you can retain the same VoIP number.

4) Higher scalability

Scalability is another of the many VoIP advantages that make it an attractive proposition for growing businesses. While this is an often-talked-about aspect of VoIP, what does it mean exactly?

Given the option, every business owner would prefer a phone system that grows in step with their business.

A VoIP solution does away with having to purchase expensive hardware or a dedicated line as you grow. Think of all the possible scenarios here like you’re:

No matter what the scenario, toggle your preferences instantly without having to purchase additional lines or dedicated hardware.

5) Advanced features for small and large teams

With advanced features like auto attendant and call transferring, VoIP allows even a one-person operation to project the image of a larger company.

On the other hand, it can make a large enterprise feel more approachable. It’s all about making the best use of all the available features.

Let’s say you have a Charlotte-based business, but you also serve clients in a far-away state like Oregon.

By signing up with a provider like Nextiva, you get a VoIP phone number with the Oregon area code, although you’re based in North Carolina. This makes customers perceive you as a local, even though you are not.

Similarly, the auto attendant feature can make you look larger than you are. For example, you could be a sole proprietor but still set up your auto attendant to sound like you are a company with multiple departments.

Nextiva product shot

VoIP offers advantages over traditional phone systems with its multi-party calling capabilities. Organizations large and small often need a separate conference call provider that enables many people to join the same call.

Business VoIP providers include robust conference calling features built right into their service.

6) Clearer voice quality

When VoIP service first rolled around, one of its most significant disadvantages was its weak call quality. Calls would drop for no reason, the voice quality itself was bogus, and latency was the order of the day.

Today, as long as you have a fast and stable Internet connection, voice quality should not be an issue. VoIP calls tend to be crisp and clear, with no latency issues, lag, or call dropouts. We’ve all been on a miserable voice and video conference before.

The key to VoIP call quality is a robust connection with good bandwidth. Without this, it can be a nightmare, especially if you often find your office making concurrent calls. There’s always someone who calls in with a cell phone, and everyone else suffers through echoes, delays, and background noise.

VoIP phones end those interruptions so you can focus on the meeting’s agenda. Innovations such as noise-canceling microphones and advanced audio compression enable VoIP phones to achieve superior sound quality.

voip phone service

7) Supports multitasking

Along with traditional phone calls, VoIP allows you to send documents, images, and videos all while simultaneously engaging in a conversation. So you can seamlessly hold more integrated meetings with clients or staff from other corners of the globe.

8) More flexibility with softphones

Despite the name, softphones are not hardware devices. Instead, they are programs installed on a computer or other smart devices like a tablet or smartphone.

A good example is Skype, although enterprise VoIP providers like Nextiva have their applications tailored particularly for business.

The upside to having a softphone for your business communications is manifold:

More than that, softphones allow you to be flexible. They give you access to features that support your remote work style.

Nextiva softphone app

9) Increased security

Most people don’t care to spend more time than it’s worth to think about the security of their phone system. Phone system security is a big deal, especially for businesses. Demand for personally identifiable information (PII) has never been higher.

A typical entry point is to trick staff through fraudulent phone calls, typically known as social engineering.

VoIP can mitigate such security threats by leveraging the advancements made in IP technology including encryption and improved identity management. Hosted VoIP providers work around the clock to protect their networks, so you don’t have to.

Securing your VoIP system means you should work with a trustworthy VoIP provider that undergoes independent security audits, ensures staff practices healthy password habits, and configures automated alerts for questionable calling behavior.

Additionally, it is always advised to complete operating system updates consistently to ensure your business isn’t at risk through newer vulnerabilities.

VoIP Disadvantages

Everything that has an advantage has its disadvantages. VoIP telephony is not exempt from this rule.

Here are the downsides associated with the VoIP service you need to be aware of:

1) Reliance on a stable internet connection

VoIP calls travel over your internet connection, so a reliable connection is crucial for smooth operation. If your internet drops frequently, expect choppy calls or even complete outages.

A minimum upload speed of 100 kbps per device is recommended. While VoIP is efficient, low speeds can lead to dropped calls and lag.

Low latency (signal delay) and jitter (variation in latency) can also impact call quality. Think of it like a bumpy road for your voice data — the smoother the ride, the clearer the call.

The good news is that VoIP uses less bandwidth than you might expect, so you won’t need expensive internet phone service. A reliable plan should suffice for most users who work from home.

Types of connections best for VoIP:

For larger businesses, the bandwidth will depend on the number of concurrent calls you plan on making. The best way to determine this is to run a bandwidth test on your current network to make sure you don’t face VoIP issues.

2) Susceptible to latency and network jitter

Along with internet speed, two other issues can affect your communication experience: latency and jitter.

When communicating online, information travels in tiny packets and each message (whether email, video, or audio) is broken into bits of data called “data packets.” Ideally, these packets travel smoothly and arrive in the right order.

Latency and network jitter happen when data packets experience delays during transmission, increasing the time it takes for information to arrive, and when packets take wrong turns or get stuck, causing delays and requiring retransmission.

Network Jitter - Illustration showing what's happening

These issues can arise from various factors, like a crowded internet connection, outdated equipment, or worn cables.

You can easily minimize latency and jitter for a better online experience with a few best practices:

3) Limited location tracking for emergency calls

One important difference between traditional phone lines and VoIP is emergency calling. With a cell phone, emergency services can use cell tower data to locate you in an emergency. However, VoIP calls rely on IP addresses, which aren’t as precise for location tracking.

While this isn’t a concern for most calls, it’s crucial for emergencies. To have help arrive quickly, keep your E-911 information updated with your current address, so emergency services can identify your location even when using VoIP.

4) Compatibility issues with some traditional equipment

Some older types of alarm systems and fax machines don’t work with VoIP.

There are two ways to address this:

But why do compatibility issues occur?

Traditional phone lines transmit analog signals, while VoIP uses digital data. This conversion process (modulation) can slightly alter the signal, causing problems with incompatible equipment.

5) Security risks

As with any internet-based technology, VoIP is susceptible to security risks such as hacking and phishing attacks. Hackers could potentially eavesdrop on calls, steal data, or disrupt service. What can you do to keep your business secure?

VoIP Advantages and Disadvantages Summarized

FeatureAdvantageDisadvantage
CostLower phone bills, eliminates expensive hardwareRequires reliable internet connection
AccessibilityMake and receive calls from anywhereLimited location tracking for emergency calls
PortabilityTake your phone number with you if you moveMay not be compatible with older equipment
ScalabilityEasily add or remove phone linesVulnerable to security risks
FeaturesAuto attendant, call forwarding, voicemail transcription, etc.Reliant on good internet quality for clear calls
Voice qualitySuperior voice qualityJitter can cause choppy or broken audio
MultitaskingSend documents and images while on callsRequires security awareness to avoid hacking and phishing
FlexibilityUse softphones on computers or mobile devices

Best Practices for Maintaining VoIP Quality

When challenges creep in, you don’t have to look the other way. Follow these best practices to ensure smooth and reliable VoIP calls:

Making the Switch To VoIP: Set Up and Benefits

How do you switch to VoIP?

One of the key benefits of VoIP is its relative ease of use. There are three main ways to connect to a VoIP service provider:

Businesses are particularly drawn to VoIP due to its cost-effectiveness and scalability. VoIP eliminates the need for separate private branch exchanges (PBXs) and data lines, leading to significant savings on monthly bills. VoIP plans often offer features like call forwarding and voicemail at no extra charge.

Unifying voice and data on a single network (phone calls, SMS, email, faxes, web conferences, and more), VoIP streamlines communication for businesses. You get features like video conferencing and collaboration tools, all accessible through the internet.

VoIP can spur growth in both enterprises and SMBs, without much of a budget to work with.

Choosing the Right VoIP Phone System

Nextiva product shot

Looking at the pros and cons above, it’s clear that the benefits far outweigh any VoIP’s disadvantages. Now how do you choose the right VoIP phone system?

Here are some key questions to ask:

At Nextiva, we understand the importance of seamless communication for businesses of all sizes. We offer a wide range of VoIP solutions packed with features that boost your team’s productivity and efficiency.

Our team of experts guide you through every step of the process, from initial setup to ongoing support. We ensure a smooth transition with minimal disruption to your daily operations, allowing you to focus on what matters most — running your business.

To learn more about our products and what we can do to help your company, check out our business phone service.

Choose the right phone system for you. It's free.

Get your business phone, messages, video meetings, contact management and notes–integrated in ONE powerful app. FREE.

ABOUT THE AUTHOR

Cameron Johnson

Cameron Johnson was a market segment leader at Nextiva. Along with his well-researched contributions to the Nextiva Blog, Cameron has written for a variety of publications including Inc. and Business.com. Cameron was recently recognized as Utah's Marketer of the Year.

Posts from this author

“Press 1 for Sales,” “Press 2 for Support” — this is an interactive voice response (IVR) system in action.

For businesses, IVR is more than just an automated voice. It’s one of the first touchpoints when customers call you up and makes for a powerful tool that drives and improves customer service experiences.

73% of customers have an average first impression with IVR and 63% expect a personalized IVR experience. To offer a better customer experience, you need to better understand how these automated technologies work and create user-friendly IVR flows that keep customers engaged.

We’ll dissect what exactly an IVR is, how it works, key benefits, and share some best practices to create an optimized interactive voice response system.

What Is IVR?

Interactive voice response (IVR) is an automated telecommunication technology that interacts with callers through voice or touch-tone input. It uses pre-recorded messages, speech recognition, and dynamic menu options to guide users to desired information or services.

IVR systems can:

IVR acts as a virtual receptionist. It handles routine tasks and efficiently directs complex issues to appropriate human agents, streamlining customer service operations. Businesses can configure IVR rules based on factors like agent skills, call volume, or time periods.

Industries like banking, healthcare, and customer support typically use an IVR for better accessibility and operational efficiency. These systems offer 24/7 availability, reduce wait times, and help businesses manage high call volumes effectively.

IVR balances automation with human interaction. It’s an integral tool for optimizing customer service across various sectors.

How Does IVR Work?

Let’s understand an IVR call flow with a simple example.

A customer calls a bank to check their balance. The IVR system first greets them and might offer language options.

Then, it presents a menu of choices, like checking account balances, making a transfer, or speaking to a customer service representative. The customer can respond by pressing the corresponding number on their keypad or saying the desired option.

The IVR system interprets the input and directs callers accordingly. Could be directing the customer to pre-recorded information, transferring to a live agent, or even collecting relevant information using voice prompts.

Here’s what’s happening behind the scenes:

1. Caller interaction and menu navigation

A customer dials a company’s phone number and is greeted by an IVR welcome message, which is an auto-attendant of the automatic call distribution (ACD) system IVR uses. This menu can be one or several layers deep.

The IVR presents the caller with a series of options, typically via pre-recorded messages or text-to-speech technology. These options can be accessed by pressing a number on their keypad.

The option your caller chooses is recognized by the press of a button on a touch-tone keypad. This technology is called dual-tone multi-frequency signaling (DTMF). 

For example, you could offer:

But you could also offer submenus inside each of those options. So, when someone presses 3 for accounts, they get a second menu. 

This could include:

The option pressed by the caller on their keypad routes the call to the relevant department.

How a call moves through an IVR

3. Call routing

When an option gets selected, the IVR routes the call to the individual, department, queue, or message you’ve configured in your IVR application.

In some queues, you might want to offer a callback option. Here, the caller can opt to leave the call but keep their position in the queue to receive a callback. 

When it’s their turn, your call center software triggers an outbound call. The caller carries on with their day without the need for long wait times.

An example call flow to build different user actions in Nextiva
An example call flow to build different user actions with Nextiva

4. Error handling

If a caller makes a selection error or needs further assistance, the IVR can offer options to repeat the menu, connect them to a contact center agent, or provide a clear path for escalation.

If a customer gets stuck in a self-service option, you can enable your IVR to automatically escalate the call to a human agent.

5. Analytics and reporting

Modern IVR systems track call interactions (both self-service and agent-assisted) providing valuable data on call volume, resolution rates, and customer satisfaction. This data helps businesses optimize their IVR for better performance.

Nextiva business phone system

What Are the Benefits of an IVR?

When thinking about the benefits of an IVR system, it’s important to consider not only the benefits to your business but also the benefits to your customers. Here are a few reasons why you need to use IVR systems.

For businesses:

For customers/callers:

Common IVR Applications & Use Cases

IVR systems have become imperative in our daily lives, serving a wide range of purposes across various industries. Let’s look at some of the most common uses of IVR systems.

1. Financial services and banking

Banks use an interactive voice response system as digital assistants to help customers perform various functions like checking their account balance, making payments, or reporting a lost card without waiting for a human representative.

Need to know if that check cleared? Just punch in your account details, and the IVR will give you a rundown of recent transactions. It’s like having a 24/7 teller at your fingertips, minus the small talk.

If you call Bank Of America, you’re asked to enter your unique identifier (card or account number) before being offered menu options. This allows them to check the status of your account and offer a more personalized experience.

2. Healthcare and appointment scheduling

IVRs help healthcare providers streamline patient services. Gone are the days of waiting on hold to book a doctor’s visit.

Now, customers can schedule, confirm, or cancel appointments with a few button presses. Some systems even handle prescription refill requests or provide basic health information. It’s not quite a robot doctor, but it’s a handy first point of contact for many medical needs.

Veterans Home Care, for example, uses Nextiva’s IVR to serve its at-risk veterans.

“We are looking at doubling our business over the next couple of years. That’s a lot of people to talk to. We plan to leverage the IVR technology to prioritize where we spend our time and who we talk to.”

David Laiderman
Veterans Home Care Vice-President

3. Logistics, shipping, & utilities

Whether tracking a package or reporting a power outage, IVR systems have got you covered.

Shipping companies use them to provide real-time updates on deliveries, while utility providers rely on IVR to manage service disruptions.

Say it’s 2 AM, and the power goes out. With IVR, customers can report the issue and get status updates without waking up a call center employee.

4. Customer service and account management

IVR systems have become integral to customer service operations across various industries, from telecom providers to retail stores. They serve as the first point of contact for many customers, efficiently handling a wide range of basic inquiries and account management tasks.

When customers call in, IVRs can quickly authenticate their identity using account numbers or personal information. Once verified, callers can access a variety of self-service options.

IVR systems significantly reduce the workload on human agents. Customer service representatives can focus on more complex issues that require human intervention, problem-solving skills, or empathy.

You can even integrate your IVR with other business systems (workforce management tools, payment processing, customer relationship management systems) to create a more efficient, personalized experience for your customers while optimizing your operations.

It’s about making every interaction smoother and more productive for both sides of the conversation.

5. Travel and hospitality

Airlines use it for flight status updates and booking modifications, while hotels employ IVR for reservations and information about amenities.

An IVR system is many customers’ first point of contact when booking a room, checking flight times, or finding out more details about an accommodation.

As the technology continues to evolve, we can expect these digital assistants to become even more capable and user-friendly.

Hertz’s IVR includes:

IVR Menu ChoiceAction
“Press 1”Upcoming rental
“Press 2”Rental in progress
“Press 3”Completed rentals
“Press 4”Gold Plus rewards
“Press 9”Hear these options again

6. Government agencies

IVR systems play a crucial role in managing the diverse needs of citizens contacting government agencies. When calling local, state, or federal offices, callers are greeted with important announcements and can access a range of self-service options.

For example, California State’s IVR offers services like:

If self-service can’t fulfill a request, callers are connected to appropriate agents based on their selection. This system efficiently routes calls, reducing wait times and minimizing transfers. For complex situations, some agencies may use a dedicated operator to triage requests.

How To Design an Effective IVR System

A well-designed IVR system significantly impacts the customer experience. It’s about creating an experience that’s efficient, user-friendly, and meets customer needs. Creating an IVR system that enhances customer experience requires careful planning and execution.

1️⃣ Offer clear menu options

The foundation of a good IVR is clarity and simplicity. Keep your menus concise and use straightforward language, avoiding technical jargon. Think of how you’d explain something to a friend — direct and easy to understand.

Make sure to also have a dedicated IVR phone number. For example, 1-800-123-4567 might connect to your company’s IVR system for customer support.

To minimize user frustration:

🌐 Improve accessibility

Make your IVR systems accessible for people with impairments. This could involve:

This could go a long way in helping all kinds of users without bias.

🖇 Personalize your options

Personalization and language options can significantly improve user experience. Use caller data to tailor interactions, greeting returning customers by name and offering relevant options based on their history.

In our diverse society, providing multiple language choices makes your service more inclusive and accessible to a broader audience.

☎️ Simplify live agent access

While automation is the goal, always provide a clear path to human assistance. Some callers will inevitably need or prefer to speak with a person, so make this option easy to find.

Also, consider offering call-back options for those who’d rather not wait on hold, showing respect for their time.

📝 Use natural language prompts

The interface of your IVR should feel natural and intuitive. Use conversational language in your prompts, aiming for an interaction that flows like a normal dialogue.

Implementing accurate voice recognition technology can further enhance this, allowing callers to speak their choices instead of relying solely on keypad inputs.

📈 Keep it current

Regular maintenance and updates are crucial. Continuously test your system to identify and fix issues, checking for dead ends or confusing options.

Keep your IVR content current, reflecting any new services, promotions, or changes in your business. This ongoing attention ensures your system remains effective and relevant. That also includes embracing modern technology.

With a modern IVR, such as an intelligent virtual assistant (IVA), you can respond to customers using artificial intelligence and natural language processing.

🤝 Align your IVR with your business

Consider the broader context of your IVR. Ensure it’s mobile-friendly and works well with smartphone interactions.

Align its tone and messaging with your brand identity for a cohesive customer experience. And don’t forget to use IVR data — integrate analytics to gain insights into customer behavior to improve both the system and your customer service.

Challenges To Overcome When Using an IVR (And Solutions)

Implementing an IVR system can present several challenges, but with the right approach, you can effectively address them:

1. Team morale & agent performance

Contrary to common fears, IVR systems can actually boost agent morale and performance. By handling routine queries, IVRs allow agents to focus on more complex, specialized tasks. This leads to more engaging work and improved job satisfaction.

Solution: Position IVR as a tool to enhance, not replace, human agents. Use it to streamline simple requests, freeing up agents for more personalized customer interactions.

2. Navigation complexity

Overly complex IVR menus can frustrate callers, leading to hang-ups and dissatisfaction.

Solution: Simplify call flow navigation. Design direct routes with minimal steps, but ensure they effectively address customer needs. Regularly review and optimize your IVR structure using contact center analytics.

If you’re a small business, fewer menu options are better. Your IVR will likely be one layer (the term for the number of menus you offer callers).

📖 Read more: Creating a Phone Menu in Nextiva

3. Impersonal customer service

The lack of human touch in IVR interactions can be off-putting for some customers.

Solution: Always provide clear options to speak with a human agent. Consider implementing voice recognition to allow callers to request an agent verbally, enhancing the system’s responsiveness.

4. Excessive wait times

Poor call routing can lead to long wait times, starting customer interactions on a negative note.

Solution: Use data analytics to identify and address bottlenecks in your call flow. Implement callback options (like Q-for-Me) to respect customer time and reduce frustration during peak periods.

Key metrics to track call center perfromance
Key IVR metrics to track

5. Continuous improvement

To maintain effectiveness, IVR systems need ongoing attention.

Solution: Regularly track key call center metrics like most-used options, average hold times, and success rates. Make incremental improvements based on this data, and communicate significant changes to frequent callers.

Key Takeaway: Enhancing Customer Experience With Modern IVR

Advancements in speech recognition technology and machine learning are constantly improving the capabilities of IVR software. We can expect IVR to become even more sophisticated, with features like natural language processing allowing for more conversational interactions.

AI-powered IVR systems might be able to understand the context of a customer’s request and provide more personalized responses. The future is bright for call centers and contact centers that heavily use IVR technology.

Here’s more on how IVRs are transforming customer service:

As technology continues to evolve, IVRs are becoming increasingly sophisticated, adapting to customer preferences and business needs in real time.

Call center IVR systems now offer contact center as a service (CCaaS), unifying customer data, and allowing personalized interactions based on the customer’s history and preferences.

I Need an IVR System; Now What?

Eight in 10 people regularly have negative experiences with customer service. Traditional customer service can be a pain. But, IVR systems change that by automating tasks and routing calls efficiently.

Here’s what to do before getting an IVR:

Once you’ve planned, choose the right partner. Nextiva provides both a basic IVR and an advanced IVR as part of its contact center solution.

Nextiva simplifies the whole IVR setup with a visual call flow designer that lets you intuitively direct inbound calls to your team. More advanced IVRs can be set up with additional planning and fully integrated with your office phone system.

If you need an IVR solution and want to partner with a communications platform, recognizing that customers and businesses deserve better, see what Nextiva can do for you.

Get advanced IVR with conversational AI

Queue callback, natural language call steering, appointment scheduling, and more — integrated in one powerful phone system.

ABOUT THE AUTHOR

Yaniv Masjedi

Yaniv Masjedi is the chief marketing officer at Nextiva, a leading provider of cloud-based unified communication solutions headquartered in Scottsdale, Ariz. He manages the firm's marketing and branding efforts and initiates programs related to brand management, demand generation, advertising, marketing communications, and thought leadership.

Posts from this author

On-Premises Phone System vs. Hosted Cloud Phone System

June 20, 2024 10 min read

Devin Pickell

Devin Pickell

Looking to upgrade your company’s phone system to something more reliable, easy to use, and cost-efficient? 

Although there are several options to choose from, chances are you’ve whittled it down to a premise-based or cloud-based  system. 

There are advantages and disadvantages of running your business phone systems on-premise or hosting it in the cloud. That’s what makes it such a tough but important decision. But choosing the right one for your needs can make your business communication stress-free. 

In this article, we’ll share the pros and cons of both options. By the end, you’ll have a much clearer picture of which telephone system fits your unique requirements.

What Is an On-Premises Phone System?

A premise based phone system is one that is physically installed in a building.

It either consists of physical wires around the office, which connects your office’s data center to employee desk phones, or uses IP technology, which allows you to make calls through an internet connection. Either way, the main PBX system is inside your physical workspace.

Premise based phone systems can be expensive to set up because of the equipment needed. For example, you’ll need IP phones and SIP trunking – not to mention a dedicated room in your office for the equipment.

SIP trunking in a VoIP business phone system

Plus, maintenance is inevitable. You’ll either need your own IT team or a third-party service to come in and repair any problems. These additional costs can be expensive for your business.

There’s also a lack of flexibility that comes with a physical PBX phone system: Anyone needing to make calls needs to physically be in the office. Remote employees can’t dial in and make or receive calls away from their desks.

What Is a Hosted Cloud Based Phone System?

A hosted phone system functions similarly to an on-premise solution. The only difference is that calls are made using an existing internet connection. This gives you a lot more flexibility and freedom that you don’t have with an old-school setup. 

This means that cloud phone systems are usually cheaper than their alternatives because all you’re paying for is the connection to be set up. And since that connection is made through the internet using a Voice over Internet Protocol (VoIP) solution, it’s much quicker to get up and running.

Here’s a quick look at how a hosted VoIP phone system works:

Hosted VoIP System - Diagram

But one of the biggest differentiators between on-premise and cloud phone systems is the fact that remote teams can use the hosted solution. They’re not tethered to a desk phone. Team members on the other side of the world can still make phone calls and join conferences, so long as they’ve got compatible VoIP software installed on their device. 

Speaking of which, you’ll still be able to use your normal, everyday equipment. You don’t need a special IP phone or hardwired desk phone to use a cloud phone system. Simply download the provider’s app onto a laptop, mobile device, or VoIP conference phone to start taking calls. 

And if you’d prefer new equipment, VoIP headsets are a great option. They provide clear and crisp sound, and cordless ones have incredible range. You can take a walking phone call, or sit on the other side of the office and still have a crystal clear connection. 

VoIP desk phones are both powerful and easy to use. They provide mobility not seen in a traditional phone system. Your team in the office can physically take their phones to multiple locations, like home or on the road, and continue working without any interruption.

PBX VoIP A business phone system that uses landlines and extensions A business phone solution that relies on the internet, not hardwired lines Large upfront investment for on-site PBX Requires little equipment - only internet $$$ Maintenance Costs, including staff $ small monthly subscription fee Requires new phone line drops & physical equipment in order to scale Highly scalable Call forwarding is the only way to use your number outside the office Take and use your phone number anywhere you have internet

On Premise vs. Cloud Phone Systems: Pros and Cons

Now that we have a better understanding of both telephone systems, let’s review some of the key differences between the two.

Costs and maintenance

It’s your responsibility to maintain an on-premises solution after the lengthy and expensive setup is finished. Costs and maintenance associated with the upkeep of an on-premise system is one of the main points we touch on in our video:

Fortunately, a cloud-based system takes these concerns off your hands. The most obvious advantages are the cheaper set-up costs and the fact that you don’t need ongoing maintenance (since the host provider takes care of that). 

Flexibility for remote teams

A cloud-hosted solution is much more flexible for distributed and remote teams in multiple locations. Employees don’t need to use their personal devices when they’re out of the office or working remotely. They can use their business phone number on a mobile device to make and receive work calls.

An on-premises phone system lacks the flexibility for remote and distributed teams that a cloud-hosted solution offers, and the physical nature of this system limits the ability to easily scale with the needs of a growing remote workforce.  

Reliability

It’s also worth noting that hosted phone systems are more often more reliable than their traditional counterparts. Your hosted PBX provider is responsible for the maintenance, security, and general upkeep of your cloud phone system. Of course, you still must have a stable internet connection.

Hosted PBX diagram

The reliability of on-premises phone systems is contingent on local infrastructure, hardware, and maintenance. And though it isn’t dependent on the internet, it is susceptible to local power outages.

Which Solution Is Right for Your Business? 

We already know that on-premise solutions typically come with large upfront costs and limited features. But that doesn’t mean you should rule them out completely; this option is still favored by some companies. 

But do you absolutely need an on-premise system? Or can you make the switch to the cloud? Ask yourself these four questions to help you decide what’s best for your business.

1. How much can you afford to spend?

Arguably the most important thing to consider when choosing between hosted VoIP and on-premises phone systems is the cost. 

Both providers will give you an upfront cost and monthly service fee when you inquire. But it’s worth noting that, overall, VoIP is much cheaper than premise based phone systems when it comes to total cost of ownership.

Sure, there’s a monthly fee to stay connected, but maintenance costs aren’t as high because it’s managed by your provider remotely without disrupting service. You don’t need IT coming in to a physical office for updates or repairs to the network. 

The set-up cost for VoIP is cheaper, too, because you can use the devices you’ve already got. Remote employees’ personal phones can double as work phones. You can also retrofit your current analog phones or PBX setup by using a VoIP adapter

2. Do you have a remote team?

It’s harder for a remote team member to call into a premise-based phone system. Connections are made physically inside the office from data center to device. That makes them a bad choice for businesses with remote teams. 

Remote employees - how the phone system works

However, cloud solutions allow remote teams to thrive. Employees can use this system from anywhere in the world to access their business phone system using Voice over IP. All they need is an internet connection with a strong enough bandwidth to make and receive business calls. 

If you’re unsure whether or not your internet can handle VoIP, use our free network speed test to see if your connection meets recommended VoIP network requirements.

VoIP speed test

And the best part? Call quality is noticeably better. VoIP solutions send and convert voice waves into digital files using the internet. It has twice the bandwidth of a typical analog phone call, even if the end-user isn’t using a VoIP system themselves.

3. Do you plan to expand your team?

A hosted phone system is more scalable than an on-premise alternative. That’s because you don’t need extra wire lines connected to your on-premise data center. 

Instead, your hosted service provider can add another line to your online account. Any new team member can have an account created within minutes. And since they use the technology they’ve already got, devices like their work laptop or mobile phone can double as their business communications tool. 

This means that expansion of the system makes hosted VoIP superb for growing teams. If you plan to expand your contact center or hire new employees within the next few years, call management is easier with a hosted provider.

4. How much control do you need?

Do you need complete control over your entire network? If so, an on-premise solution might suit your business needs better. You’ve got direct control over the system when it’s inside your office, and you’ll have access to an in-house IT team that probably has a superior understanding of the nuances of your network. 

But if you’d prefer a hands-off approach to managing and maintaining your business phone system, a hosted solution might be ideal. Your provider is responsible for all the upkeep and, since there’s no additional equipment in your office, all you need to do is update the software on the devices you’re using. It’s that simple.

Choosing a Business Phone System Provider

Now it’s time to choose an on premise phone system or a hosted phone system provider to give you the perfect phone service you need. 

Remember, there are four key factors to consider when choosing any new phone service provider:

Once you’ve found a business phone provider that ticks off all four of these key factors, book a demonstration with each. It’s the best way to fully understand what they’re offering and ask any questions about unified communications features your business needs. 

Nextiva Is Your Cloud-Based Phone System Solution

Hosted VoIP will be the best choice for some businesses. Others might get more value from an on-premise solution that’s in the office. 

But after reading this article and answering the questions we presented, you should have a much clearer idea of what’s best for your particular business. 

If you’ve decided that a cloud-based phone system is the option for you, get in touch with Nextiva. We’ve helped thousands of businesses of all sizes create a strong, robust, and reliable VoIP network with almost-perfect uptime. 

We’re rated the best business phone system by U.S. News & World Report for a reason.

The cloud phone system built for remote teams.

Move your current PBX to the cloud or get a hosted VoIP system with superpowers.

Premise and Cloud Phone System FAQs

What is a premise-based phone system?

A premise-based phone system (or on-premise phone system) is a traditional telephone system where the hardware such as a Private Branch Exchange (PBX) is installed and maintained at the physical location of a business. This system requires dedicated phone lines, and the business is responsible for the management and maintenance of the equipment.

What is a hosted cloud phone system?

A hosted cloud phone system is a telephony solution where the phone system is hosted and managed by a service provider in the cloud. This means that the phone system’s infrastructure, like servers and data storage, is located off-site at the provider’s data centers. Users access the phone system over the internet, allowing for flexibility, scalability, and often reduced costs compared to traditional on-premises phone systems. 

How much does an on-premise phone system cost?

The cost of an on-premise phone system can vary based on factors like the size of the business, the number of phone lines needed, and the specific features required. Generally, the cost is between $500-$1,000 per user. Keep in mind that there are also ongoing maintenance costs. 

How much does a cloud phone system cost?

The cost of a cloud phone system varies depending on several factors, including the provider, the features and services included, and the number of users. Generally, costs are structured as monthly per-user fees, which can range from $15-$50 or more per user per month. Additional costs may include set-up fees, charges for additional features, and potential long-distance or international call rates.

What is the difference between PBX vs VoIP?

PBX (Private Branch Exchange) and VoIP (Voice over Internet Protocol) are two different types of phone systems:

PBX: A PBX system is a private telephone network used at an organization that allows for both internal and external communication. Traditional PBX systems use analog phone lines.
VoIP: VoIP technology allows you to make phone calls over the internet instead of traditional analog phone lines.

What is the difference between PBX and PABX?

PBX and PABX refer to similar technologies with a slight difference:

PBX (Private Branch Exchange): This is a general term for a private telephone network used within a business.
PABX (Private Automatic Branch Exchange): This is a PBX with automated call routing capabilities. In other words, it doesn’t need manual assistance from a switchboard operator. 

What is the difference between hosted and cloud VoIP?

The terms hosted VoIP and cloud VoIP are pretty similar, with a slight difference:

Cloud VoIP: This means that the VoIP services are delivered via cloud computing, i.e. over the internet. Cloud VoIP systems are designed to be highly scalable and flexible, and offer seamless integration with other cloud-based services.
Hosted VoIP: This generally refers to a VoIP phone system, but specifically one where the infrastructure is hosted by a third-party provider.

ABOUT THE AUTHOR

Devin Pickell

Devin Pickell was a growth marketer at Nextiva. He combines his skills in content marketing, SEO, data analysis, and marketing strategy to meet audiences in their journey. He has helped scale SaaS brands like G2 and Sphere Software and contributed to G2's traffic growth. You can find him tweeting about e-commerce, sports, gaming, and business.

Posts from this author

Do your sales or support reps spend hours each day dialing numbers and waiting on hold, leaving them with less time to close deals or provide better service?

40% of employees spend at least one-fourth of their work week on manual, repetitive tasks and around 70% say that automation will save that wasted time. That’s exactly where auto dialer software comes in.

An auto dialer automates your outbound calling, freeing up your team to focus on high-value tasks (closing deals, resolving customer issues, conducting research).

We’ll break down how these automated systems work and share real-world examples of how businesses use them to boost outreach, customer engagement, and their bottom line.

What Is Auto Dialer Software?

Auto dialer software is a specialized call center tool that automates outbound phone dialing at scale. It eliminates the need for agents to manually dial numbers, driving better efficiency and productivity.

With an auto dialer, call center teams can focus on speaking with contacts rather than spending time on the dialing process.

How an auto-dialer works
Example of an auto dialer

Although pretty popular in sales, where teams use it to connect with potential customers, it’s not just for salespeople.

Market researchers use it for surveys, debt collectors for tracking down payments, and customer service teams for handling high call volumes. Even healthcare providers and political campaigns widely use auto dialers.

Auto dialer software reduces the time agents spend waiting between calls and minimizes errors like misdialing. This leads to cost savings as teams can handle more calls in less time.

Many auto dialers integrate with customer relationship management (CRM) systems, allowing for better data management and follow-up.

Note that the use of auto dialers is regulated in many countries. In the US, for example, the Telephone Consumer Protection Act (TCPA) sets rules for how and when auto dialers can be used, particularly in telemarketing contexts.

Practical Benefits of Auto Dialers

When used effectively, auto dialer systems offer businesses many advantages.

1. Simplicity

Auto dialers are easy to set up and use — a suitable choice for businesses with limited technical expertise or time constraints. Complex software implementation can be counterproductive, and difficult-to-use systems often face low adoption rates.

Your team needs minimal training, as the software handles the dialing process automatically. Simply put on your headsets and start engaging with customers and prospects.

2. Scalability

Auto dialers can be scaled to accommodate varying numbers of users, making them suitable for businesses of all sizes.

Once you succeed with your auto dialer, you can easily roll it out to all your agents. Most modern dialer software is cloud-based and scales seamlessly. You can easily purchase additional user licenses without hardware investments or dedicated physical space.

Cloud phone system
An example of a cloud phone system

Whether you’re a growing contact center, a small business, facing seasonal demands, or expanding to new regions, auto dialer software enables you to scale your operations without complex technical deployments or extensive training requirements.

Auto dialers are particularly beneficial for small and medium-sized businesses (SMBs) with limited resources. By automating the dialing process, SMBs can compete on a level playing field with larger companies that have dedicated call centers.

3. Cost-savings

Auto dialer software has a relatively low initial cost but offers a significant return on investment. On average, employees switch between applications 3,600 times per day, leading to manual errors and inefficiencies.

Automating the dialing process drives down operational costs and time lost to manual tasks is also substantially reduced. Automating the outbound calling process offers additional benefits:

4. Productivity

Outbound dialer software reduces idle time too. It eliminates searching for the next contact between calls and enables agents to spend more time on core competencies: making successful calls and following effective call scripts.

Auto dialers automatically route calls to the available agent, removing downtime, streamlining operations, and enhancing agent productivity. You can improve your sales process by automating callbacks and follow-ups with potential customers.

The software can automatically re-queue missed calls and send notifications to sales reps, ensuring no lead falls through the cracks.

More time on the phone means more sales, improved research, and better customer service.

5. Improved lead generation and management

Many sales reps rely on cold calling and dialing systems with features like answering machine detection and voice response to maximize productivity.

However, managing high call volumes across different time zones can be challenging without proper workflow automation and telephony integration.

Auto dialer software integrates with customer relationship management (CRM) systems like Salesforce to streamline lead generation, nurturing, and follow-up processes.

You can efficiently track lead interactions, automate lead distribution, and timely follow-up with potential customers. All this improves lead conversion rates and overall sales performance.

Some businesses combine auto dialers with outbound SMS campaigns. They might send a text message before a call to introduce the purpose of the upcoming contact, potentially improving engagement rates.

Types of Auto Dialers

There are four different dialing modes (or types) of automated dialers to choose from:

1. Predictive dialer

A predictive dialer uses algorithms to predict when agents will be available to take calls. It automatically connects the next call to an available agent, factoring in metrics such as average talk time, wrap-up time, and agent status.

preictive vs auto dialer

Key features:

Best for: High-volume outbound call centers.

👉 You may also like How to Create a Predictive Dialer Campaign

2. Preview dialer

In a preview dialer, the software displays information about the next contact before connecting the call (via CRM integration). This allows agents to personalize their approach and prepare for the conversation.

It’s like Call Pop for inbound calls, but in reverse.

Nextiva call pop

Unlike predictive dialing, the power to start the call lies with the agent, allowing enough time to get ready to fully engage with the customer. 

Key benefits

Best for: Situations requiring targeted conversations.

3. Power dialer

A power dialer uses sequential dialing, calling numbers sequentially from a contact list (pre-populated, computer-generated, or purchased).

When you load contacts into the software, it hunts for agents ready to take the next call.

Key features

Best for: Scenarios where the quantity of calls takes precedence over personalization.

4. Progressive dialer

A progressive dialer combines elements of preview and power dialers. Agents have access to information before a call, and the dialer automatically connects the call after a brief preview period.

Progressive dialers are popular call center dialers, as they provide a hybrid of agent control and speed to connect.

Key benefits:

Best for: Call centers with a limited number of agents and B2B sales calls that involve complex products or services requiring a more nuanced conversation.

Call Center Solutions from Nextiva

5. Voice broadcasting

This mode delivers pre-recorded messages to a large list of contacts efficiently. It’s ideal for reminders, surveys, and general announcements.

Key features:

Why You May Want To Avoid Predictive Dialers

Predictive dialers can inadvertently violate the Telephone Consumer Protection Act (TCPA) by connecting agents to live calls before they’re ready, leading to abandoned calls and potential legal consequences.

Companies can accidentally incur a high abandoned call rate when predictive dialers connect to live callers but no agent is available to take the call.

Performance also decreases when reaching voicemail, answering machines, or IVRs. Predictive dialers may accidentally call numbers on the Do Not Call Registry, resulting in fines and penalties.

To avoid issues, companies must scrub contact lists against the DNC registry, present accurate caller IDs, and have the means to log calls and opt-out requests.

The amended TSR prohibits telemarketers from abandoning any outbound telephone call

When using predictive dialers, companies can accidentally incur a high number of abandoned calls. How does this occur?

👉 Read More FAQs: Frequently Asked Questions about Predictive Dialers

Key Features of Auto Dialer Software

To maximize the benefits of auto dialer software, certain features are crucial:

Contact Center Features

Best Auto Dialer Software for Call Centers

Although there’s no one-size-fits-all auto dialer solution, here are the top 5 auto dialer software on the market to consider:

1. Nextiva: A cloud-based auto dialer that integrates with Nextiva’s VoIP phone system. It supports various dialing modes, including preview, power, and predictive dialing, and is known for its scalability and customizable features.

2. RingCentral: A cloud-based communication and collaboration solution that offers an auto dialer as part of its contact center solution. It integrates with RingCentral’s other features like IVR, smart call routing, and workforce automation and management.

3. Five9: A popular cloud contact center solution that includes a powerful auto dialer. Its dialer supports various modes, is highly customizable, and integrates with various CRM systems.

4. Aircall: A cloud-based call center software with an advanced auto dialer. Aircall’s auto dialer is known for its ease of use and seamless integration with popular CRM and helpdesk tools.

5. PhoneBurner: A dedicated auto dialer software that offers a range of dialing modes, is highly customizable, and provides extensive reporting and analytics features.

Auto dialer software comparison table

SolutionTypeDialing modesIntegrationsStrengths
NextivaCloud-basedPreview, Power, PredictiveVoIP phone system, CRM systemsScalability & customizable features
RingCentralCloud-basedPreview, Power, PredictiveCRM systems, IVR, Call routing, Workforce managementRobust auto dialer & real-time analytics
Five9Cloud-basedPreview, Progressive, PredictiveCRM systemsPowerful auto dialer & CRM integration
AircallCloud-basedPreview, Power, PredictiveCRM, Helpdesk toolsEase of use, CRM & helpdesk integration
PhoneBurnerCloud-basedPreview, Power, PredictiveCRM systemsExtensive reporting & analytics

Choosing the Right Auto Dialer for Your Business

If you’ve decided an automated dialer software is right for you, the next step is finding the right one. Review the points in this section to help narrow down your options.

✅ Assess your needs

Interview stakeholders and users to get a holistic view of your unique needs. Combine these with your technical and business requirements to form a shortlist.

Consider the following as a minimum:

Once you understand your needs, rank them in terms of priority. Assign a P1, P2, P3, etc., ranking or use the MoSCoW method:

Your final list will be very helpful when deciding between different types of auto dialers and which vendor to select. 

Remember to consider all the use cases of your outbound call center when assessing your needs for an auto dialer.

Functions of an outbound call center

🔍 Research dialer types

You can choose from the following auto dialer types:

Dialer TypeDescription
PredictiveDials numbers automatically and connects agents to live calls, aiming to maximize agent efficiency.
PreviewDisplays contact information before dialing, allowing agents to personalize their approach.
PowerSimilar to a predictive dialer, but with features to bypass answering machines and voicemail greetings.
ProgressiveDials numbers automatically, but only connects agents to calls when they are available.

Matching the functionality and usability to your business and users will help you get the most out of your auto dialer purchase. 

Be sure users will be comfortable without a preview, check whether you can upload your own data, and make sure you won’t run the risk of violating TCPA guidelines.

When you know which type of dialer you need, it’s time to weigh the different auto dialer features and pricing packages.

👈🏼 👉🏼 Compare features and pricing

Look for a good deal that aligns with your budget constraints. Various providers may offer dialers as part of a wider call or contact center platform.

If you’re a formal contact center operation, check with your current vendor about auto dialer options.

Next, consider integration with your existing business phone system. Also, look for call center features important to your business, such as call recording or call monitoring.

Use this opportunity to review your entire call center solution and consider cloud-based communication solutions or omnichannel contact centers for better functionalities.

Since auto dialers handle customer data, prioritizing data security is paramount. Make sure your auto dialer software provider employs robust security measures, such as encryption and access controls.

👁️‍🗨️ Read reviews and ask for references

Review sites make your purchasing decision easier. If there’s one vendor with consistently bad reviews, it’s a red flag. You’ve just narrowed your shortlist even further.

Likewise, tons of good reviews are a great signal.

Nextiva reviews on review sites
Nextiva ratings on the three review sites

If you’re a member of an industry community or attend events with peers and competitors, ask their opinions on the type of auto dialer they’re using.

Likewise, when talking to vendors about their dialer software, check for case studies of businesses like yours. If you can’t find one, ask for a reference client.

In most scenarios, vendors will be happy to connect you with an existing customer so they can push the deal forward.

📊 Try free trials or demos

Trying an auto dialer out for size is a must. Nearly every vendor will offer a proof of concept, or, at the very least, they should offer a transparent sales demo. If not, it’s not advisable to make a purchase.

The great thing here is that there’s not a lot to demo or test, so there’s no long waiting period to find out if one solution works well or not.

Unlike some SaaS technologies, it’s unlikely you’ll need to provide card details to get set up with a trial. You can fly through functionality testing and arrive at your final few vendors to pick from.

Nextiva product shot

✅ Choose a reputable vendor

Don’t just rely on marketing claims. Evaluate the factors that matter most when selecting a business partner:

Use this checklist to work your way to a final decision.

Considerations & Best Practices for Effective Auto Dialing

Auto dialer is a powerful tool for boosting outbound call center productivity, but you need to use it responsibly and strategically to achieve your call center goals while maintaining compliance and ethical conduct.

Here are some key considerations and best practices to keep in mind:

Best practices for optimization

While auto dialers offer incredible efficiency gains, it’s important to acknowledge potential drawbacks. Overuse of auto dialers can lead to agent burnout, and a purely automated approach can negatively impact customer experience.

The key is to find the right balance between automation and human interaction.

Using an Auto Dialer With Nextiva

Nextiva ticks all the boxes on the reputable vendor checklist and would love to invite you to try out our dialer options. 

As part of our full-featured contact center with optimal workflows for automatic dialing, disposition tracking, and robust business integrations in one platform, we’ve helped with countless rollouts and seen some great implementations.

Before you get started, there’s a little information you need to know.

All checks out?

Auto-dial with peace of mind.

Get a demo to see how Nextiva scales your contact center performance.

Auto Dialer Software FAQs

Are auto dialers illegal in the US?

Auto dialers are not inherently illegal in the US, but there are strict regulations around their use under the Telephone Consumer Protection Act (TCPA).

How much do auto dialers cost?

The cost of auto dialers can vary widely, ranging from a few hundred dollars for basic software to thousands of dollars for enterprise-level solutions.

What are the cons of auto dialer?

Cons of auto dialers include the potential for violating telemarketing laws, causing frustration to recipients, and damaging a company’s reputation if used improperly.

How to measure the success of your auto dialer campaign

Auto dialers aren’t just about making more calls; they’re about making smarter calls. Here are some key metrics to track to measure the success of your auto dialer implementation:

Call conversion rate: How many calls result in a sale or desired outcome?
Agent productivity: How many calls can your team handle per hour with the auto dialer?
Average handle time: How long does it take to resolve a customer inquiry or complete a call?

Monitoring call quality metrics can help identify areas for agent training and improvement when using auto dialers.

ABOUT THE AUTHOR

Dominic Kent

Dominic Kent is a content marketer specializing in unified communications and contact centers. After 10 years of managing installations, he founded UC Marketing to bridge the gap between service providers and customers. He spends half of his time building content marketing programs and the rest writing on the beach with his dogs.

Posts from this author
Call badge icon