7 Top Genesys Alternatives & Competitors [2024]

May 23, 2024 10 min read

Dominic Kent

Dominic Kent

Choosing the right contact center software is crucial, as it’s the backbone of your customer service operations. A wrong decision can be costly and disruptive.

Genesys is a prominent player in the contact center space, offering solutions to manage customer interactions across various channels like phone, email, chat, messaging, and social media. However, evaluating its pros, cons, and alternatives is essential before choosing it as your customer support solution.

This article delves into Genesys, its competitors, and the key factors to consider when selecting the best contact center software for your business needs.

What Is Genesys Cloud CX?

Genesys Cloud is a leading cloud-based customer experience (CX) and contact center solutions provider. It offers a comprehensive suite of tools for managing call centers, omnichannel interactions, and agent workflows.

Here are some of Genesys’ key offerings:

Why Consider Alternatives To Genesys

While Genesys is a powerful contact center solution, it’s not a one-size-fits-all answer. Here are some reasons why you might consider exploring alternatives:

1. Cost considerations

Genesys requires a significant initial investment, including licensing fees and professional services for complex implementations. This can be a barrier for businesses with limited budgets.

While usage-based pricing might seem attractive at first glance (e.g., $0.68/user/hour), it can lead to unpredictable bills for businesses with fluctuating call volumes.

Genesys pricing

Many competitors offer cloud-based solutions with a predictable monthly subscription fee, and easy mobile Android and iOS apps for functionality, eliminating the need for large upfront costs.

2. Complexity can hinder efficiency

Genesys boasts a vast feature set, which can overwhelm some businesses. This complexity can overshadow the need for basic call center features like call parking, paging, and hunt groups.

The extensive feature set can also lead to a lengthy and resource-intensive implementation process. Businesses with limited IT resources may struggle to get Genesys up and running efficiently.

3. Better fit for larger organizations

Genesys is often a good fit for large contact centers with complex requirements. However, smaller businesses with primarily voice interactions might find it overly complex and expensive for their needs.

Genesys is a renowned contact center software, but it’s important to weigh its drawbacks against your business needs.

Let’s explore the best alternatives to Genesys that offer a better balance of features, cost, and ease of implementation for your business size and contact center requirements.

Top 7 Genesys Competitors

1. Nextiva: Enterprise and SMB-Friendly

Nextiva contact center solution is a top alternative to Genesys.

Strengths 

Nextiva is known for its friendly user interface and excellent customer support, making it accessible and helpful for businesses of all sizes. 

Nextiva is a unified communications company and a provider of contact center solutions, meaning it can be your one-stop shop for internal and external communications needs.

Offering similar base functionality to Genesys, Nextiva also integrates contact center AI without being overwhelming. There’s no pressure to make everything virtual and leave robots to run your operations. Although, there’s plenty of call center automation and machine learning to take advantage of.

On the whole, Nextiva’s pricing is simpler than Genesys’. What you see is what you get. There’s nothing hidden, and it’s easy to budget.

Nextiva call center pricing

Key features 

Nextiva provides inbound and outbound contact center solutions, VoIP phone services, seamless CRM integration, and automated workflows — improving productivity and CX management.

Setup takes only minutes, and you can scale up and down without the fear of wasting an upfront investment.

Who uses Nextiva?

Nextiva is especially suitable for small and medium businesses looking for a comprehensive and integrated communications platform. 

The platform can also support high-growth and large contact center operations, with integration requirements to back-end team members.

It also includes an outbound dialer option for sales and market research teams.

Why is Nextiva a good Genesys alternative?

Its streamlined approach is particularly helpful for smaller teams that need a straightforward, all-in-one communications solution.

Integrating unified communications as a service (UCaaS) and contact center as a service (CCaaS) is simple via internal APIs.

Whether you’re using Nextiva for both your telephony and your contact center or integrating another contact center, such as Five9, with Nextiva’s business phone system, you get a streamlined experience for contact center agents, built-in video conferencing, a mobile app for on-the-go accessibility, and competitive pricing plans.

2. CloudTalk: SMB-Friendly

CloudTalk contact center

Strengths

CloudTalk offers customizable call flows and advanced analytics, allowing businesses to tailor their phone systems to their specific needs.

If you’re looking for virtual call center software, rather than a multichannel contact center, CloudTalk provides plenty of features to create a fluid operation.

Key features

CloudTalk performs the basic VoIP call center features very well:

Who uses CloudTalk?

CloudTalk is best for remote teams and businesses that need a high degree of flexibility in call management and customer support.

If you’re looking to implement remote or hybrid work in the contact center, CloudTalk works for users in any location and on any device, routing calls wherever an agent may be and whenever they’re available.

Why is CloudTalk a good Genesys alternative?

It’s no surprise that CloudTalk is a cloud contact center solution, but it’s always been a cloud solution. There’s no leftover legacy of on-premises equipment and thinking. This means it’s an agile company with flexible pricing, scaling, and features.

CloudTalk’s specialized features for managing remote workforces make it an appealing choice for businesses with distributed teams.

3. Aircall: SMB-Friendly

Aircall phone system

Strengths 

Aircall is easy to set up and has an intuitive interface, making it accessible to users with varying levels of technical expertise.

As the name might suggest, Aircall specializes in calling rather than digital channels. It does so by complementing its call center software with AI transcription and integration into popular tools like Zendesk, HubSpot, and Intercom.

Key features 

Aircall allows for real-time modifications and lets its AI take care of agent tasks, including notetaking and wrap-up activities. 

You can get automatic voicemail and call transcripts, allowing you to search and skip to important parts of calls. This is especially useful for quality assurance purposes.

Who uses Aircall?

Aircall is particularly well-suited to startups and companies that need a simple but scalable solution for their communications needs.

If calls are your primary method of customer contact, Aircall can help you achieve higher call center productivity with a quick turnaround time.

Why is Aircall a good Genesys alternative?

Aircall focuses on simplicity and ease of use, making it a great choice for smaller teams that might find more complex systems overwhelming.

If your Genesys implementation has stalled, or there are simply too many features that you won’t use, Aircall is a great alternative.

4. Talkdesk: Enterprise-friendly

Talkdesk contact center solution

Strengths

Talkdesk stands out for its innovative AI features and high degree of customizability, allowing businesses to tailor the system to their specific needs.

Talkdesk’s marketing and branding are modern and user-friendly. The experience when using its contact center tools is straightforward and appealing to younger agents.

Key features

Talkdesk features include intelligent routing, real-time reporting, and integrations with major business apps including Microsoft Teams, Dynamics, Salesforce, and Zoom.

As Talkdesk’s phone system product is immature in the market, there’s a major focus on tight integration with other PBX apps.

Who uses Talkdesk? 

Talkdesk is best suited for businesses looking for a modern, AI-driven contact center solution that can be customized to their unique requirements.

If you’re looking for a standalone contact center platform to pair with your existing phone system, Talkdesk is a good option.

Why is Talkdesk a good Genesys alternative?

Talkdesk’s AI features and customization options make it a compelling choice for businesses seeking a more tech-savvy solution.

5. Five9: Enterprise-friendly

Five9 contact center

Strengths

Five9 is known for its robust analytics and strong omnichannel capabilities that allow businesses to manage customer interactions across multiple channels efficiently.

As one of the pioneers in adding AI into contact centers, Five9 has the advantage of patented technology and a highly experienced team of executives tasked with its direction.

Key features

Five9 includes intelligent routing, seamless CRM integrations, and AI-powered automation, enhancing customer service and operational efficiency.

This solution was one of the first contact center platforms to roll out conversational IVR and voicebots. Its advancements in natural language processing have led to mature features such as agent assist, call summaries, and virtual agents.

Who uses Five9?

Five9 is best suited for enterprises that need advanced contact center features to manage large volumes.

If your contact center management plan focuses on reducing manual errors and automating menial tasks, Five9 could be the right option for you. 

Why is Five9 a good Genesys alternative?

Five9 offers extensive analytics and AI capabilities, making it a suitable choice for larger organizations that need a sophisticated contact center solution. 

If you’re looking to migrate away from Genesys to another cloud contact center, there is clear parity in the scalability and feature set.

6. NICE CXone (formerly InContact): Enterprise-friendly

NICE CXone contact center software
Source: GetVoIP

Strengths

Recent additions to the NICE portfolio include Enlighten Copilot and Autopilot, leading the charge for automated companions for contact center agents. Agents can ask questions and get feedback on tasks they carry out.

NICE can also provide professional services, business consulting, and contact center training. 

Key features

NICE offers omnichannel routing, workforce optimization, and AI analytics, providing a complete solution for managing customer interactions.

There’s a heavy focus on self-service and automation, helping agents gain back time and provide a more human experience and better customer satisfaction where needed.

Who uses NICE?

NICE is most helpful to large enterprises and businesses with complex contact center requirements. NICE’s team of consultants and engineers is significantly larger than most Genesys competitors. 

If you have a technical contact center deployment and need expert assistance, NICE is a solid option.

Why is NICE a good Genesys alternative?

CXone provides a wide range of features and scalability options, making it an excellent option for complex, large-scale operations.

NICE has the internal resources to back up its technology claims, helping you implement a hybrid or cloud contact center.

7. Avaya: Enterprise & SMB-Friendly

Avaya contact center software

Strengths

Avaya has a deep history in telecoms and can provide several different contact center systems. Its main experience is in on-premises and hybrid deployments, but it also has several offerings for cloud contact centers.

Key features 

Avaya offers a multichannel contact center, video conferencing, and UCaaS, providing a comprehensive suite of tools for business communication. 

The platform has a wide range of complementary tools, either in-house or via reseller models, to provide bolt-on services like workforce management, handsets, and professional services.

Who uses Avaya?

Avaya is used by large businesses and enterprises in need of a comprehensive communication solution through a trusted telecom brand.

If you’re an existing Avaya customer for PBX or VoIP, keeping everything under one umbrella may have significant discount benefits.

Why is Avaya a good Genesys alternative?

Avaya’s robust, enterprise-grade solutions make it a viable alternative for organizations requiring a full-featured system.

If your industry requires software or data to remain on site, Avaya offers several on-premises and hybrid contact center options.

Genesys Competitors: Key Features Comparison Table

To help you visualize the differences between these options, here’s a table that compares them across key features:

ProviderOmnichannel SupportIntegrationsPricing ModelsReporting & AnalyticsSetup Time
NextivaVoice, Chat, Email, Social Media, SMS, VideoModerateSubscription-based
(Starts at $50/user/month)
Advanced call center analytics and reportingQuick & easy
CloudTalkVoice, Chat, Email, SMSModerateSubscription-based with flexible plans
(Starts at $34/user/month)
Detailed reports on customer behavior and agent performanceRelatively quick
AircallVoice, Chat, Email, SMSModerateSubscription-based (Starts at $40/user/month)Real-time and historical reporting with call transcriptsQuick and easy
TalkdeskVoice, Chat, Email, Social Media, SMS, VideoExtensiveVaries (subscription, usage-based, starts at $85/user/month)Advanced analytics with real-time and historical reportingRelatively quick
Five9Voice, Chat, Email, Social Media, SMS, VideoExtensiveVaries (subscription, usage-based, starts at $175/user/month)Advanced analytics with customizable dashboards and reportsCan be complex
NICE CXoneVoice, Chat, Email, Social Media, SMS, VideoExtensiveSubscription-based (Starts at $135/user/month)
Comprehensive reporting and analytics with AI-powered insightsCan be complex
AvayaVoice, Chat, Email, SMS, VideoModerateVaries (subscription, on-premise options, contact Avaya sales for a quote)Reporting and analytics tools for key contact center metricsCan be complex (depending on the deployment option)

Choosing the Right Contact Center Solution

This decision table of Genesys competitors can help you narrow down your options based on your priorities:

FactorVery ImportantSomewhat ImportantNot Important
Ease of UseChoose: Nextiva, CloudTalk, Aircall, TalkdeskConsider: Genesys, Five9, NICE CXone, AvayaN/A
BudgetChoose: Nextiva, CloudTalk, Aircall (depending on needs)Consider: Five9, TalkdeskGenesys, NICE CXone, Avaya
Advanced Features (AI, Analytics)Choose: Nextiva, Five9, NICE CXone, TalkdeskConsider: GenesysCloudTalk, Aircall
Omnichannel SupportChoose: Nextiva, Genesys, Five9, NICE CXone, AvayaConsider: Aircall (depending on needs)CloudTalk
Existing PBX IntegrationChoose: Avaya (if already using Avaya)Consider: TalkdeskNextiva, CloudTalk, Aircall, Five9, NICE CXone

The ideal contact center solution depends on your needs and budget. Consider the following factors:

The Final Choice: Finding the Right Fit for Your Business

If your contact center platform isn’t easy to use, you can’t expect improved agent productivity or customer engagement. With small, medium, or large businesses, Nextiva provides an intuitive interface that eases adoption.

Nextiva offers 99.999% uptime and is highly reliable.

Stats on Nextiva. Best contact center solution? Nextiva tops the list.

From a feature perspective, the all-in-one platform includes all your VoIP and unified communications needs, alongside a full-featured contact center solution. 

What’s more, it’s fully scalable and cost-effective. You can modify your number of users according to demand, and pricing starts at $50/user/month.

Nextiva is an intelligent cloud contact center with seamless connectivity via the Nextiva Business Phone Service.

The complete call center solution

See why top brands use Nextiva to handle calls at scale. Easy to use. Fast setup.

ABOUT THE AUTHOR

Dominic Kent

Dominic Kent is a content marketer specializing in unified communications and contact centers. After 10 years of managing installations, he founded UC Marketing to bridge the gap between service providers and customers. He spends half of his time building content marketing programs and the rest writing on the beach with his dogs.

Posts from this author

How Much Does VoIP Cost? [2024 Pricing Guide]

May 22, 2024 13 min read

Chris Reaburn

Chris Reaburn

Finding out the cost of switching from landlines to VoIP isn’t straightforward.

It requires digging into various pricing plans and understanding the mix of basic and extra features that meet your business needs.

The cost of a business phone system isn’t just a budget item — it’s an investment to scale your business communication.

Here, we dissect the complex topic of VoIP pricing to help give you a clear idea of what a VoIP phone system might actually cost you. We discuss the main factors affecting the cost and provide tips to ensure you make a financially smart choice for your business.

Breakdown of VoIP Cost

On average, a Voice over Internet Protocol (VoIP) phone system costs between $25 and $35 per line monthly. Additional features like call recording, toll-free numbers, and equipment rentals cost extra. 

VoIP phone systems provide a substantially more cost-effective solution compared to traditional analog-based phone services. While VoIP requires its own set of expenses from providers as well as indirect costs like a high-speed internet connection, the savings over legacy systems are considerable.

The costs of transitioning to a VoIP phone service can be broadly categorized into recurring and one-time expenses.

Recurring Expenses

👉 Monthly/annual subscription fees

The bulk of the recurring VoIP expenses come from monthly or annual subscription fees from VoIP providers. These fees grant access to the core VoIP capabilities that allow businesses to make and receive calls over the internet.

Subscription plans typically range from basic packages with standard calling features to more premium/enterprise plans with advanced functionality like video conferencing, CRM integration, analytics, and more. Pricing can vary greatly between these tiers.

Monthly plans offer more flexibility without long-term commitments, making them suitable for smaller businesses. However, they tend to carry a higher per-month cost compared to Annual Plans where companies can secure discounted rates by prepaying for 12 months of service.

👉 Per-user or per-line fees

Besides subscription fees, VoIP providers commonly structure their pricing model based on a per-user or per-line basis.

Per-user is best suited for businesses with a defined employee headcount, while per-line works better for call-intensive organizations requiring multiple phone lines and numbers. The more users/lines, the higher the total recurring costs.

👉 Metered calling rates

Many business VoIP providers provide unlimited calling nationwide. However, be sure to confirm the international calling rates. International calls cost up to 90% less than traditional telephone companies but will be added to your invoice if your team dials outside the U.S. or Canada.

The international calling rates with VoIP can vary depending on the destination country, call volume, and time of day. Providers may offer flat-rate plans for specific countries or discounted rates for high-volume international callers.

👉 Feature add-ons

VoIP providers charge for specific features and functionalities according to business requirements. Standard features like call forwarding, voicemail, and unlimited domestic calling are typically bundled.

However, advanced capabilities incur extra fees. Some examples of VoIP features you could be paying:

Make sure to identify which advanced features are essential and budget accordingly, as they can substantially increase costs.

One-Time Costs

Implementing VoIP also involves some upfront one-time expenses businesses must account for:

While the recurring and upfront investment for VoIP can seem high, businesses realize major cost savings of up to 90% compared to traditional telephony — especially for international calling. VoIP usage is projected to grow 35% through 2036 as the benefits justify the implementation costs for most organizations.

5 reasons VoIP is cheaper than traditional landlines

How Much Does VoIP Cost?

While there are some additional considerations with VoIP costs, many providers like Nextiva have simplified the cost structure by including extras like free number porting, softphone functionality, installation, and setup, so you don’t end up paying separately for each service.

Taking monthly or annual subscriptions, number of users, and variations between specific features per plan into account, here’s an example of how much top VoIP phone services could cost small businesses.

ProviderCost/user/month (Billed monthly for 1-10 users)Cost/user/month (Billed annually for 1-10 users)Popular add-ons
NextivaStarts at $25.95Starts at $18.95International calling
CRM integrations
Performance dashboards
RingCentralStarts at $30Starts at $20RingCentral rooms license
Extra international numbers
High-volume SMS
Sales add-ons
OomaStarts around $20
Contact Ooma sales for a quoteExtra phone numbers
International calling
Ooma Premier subscriptions
VonageStarts around $18Starts around $13International calling plans
Integrations
High-volume SMS
Video conferencing
Call recording
8×8Starts around $28Starts around $24
Integrations with business productivity tools
Call analytics
Auto attendants
International calling 

Hidden VoIP Costs (+How to Avoid Them)

Switching to a VoIP phone system will save money in the long run, but it will only do so if you’re aware of all hidden or unexpected expenses.

There’s nothing nefarious here — these are just the VoIP costs that depend on your location or your specific business needs.

It’s essential to have a solid understanding of the additional costs involved with VoIP calls that can occur. Here’s a breakdown of some hidden or unexpected costs you might encounter:

⚙️ Network Upgrades

VoIP systems rely on internet bandwidth to deliver clear, high-quality calls. If your existing bandwidth is insufficient, you’ll need to upgrade your internet package to meet the demands of VoIP technology. 

Assess your current bandwidth and make sure it can handle the additional load the VoIP system will bring. Try our free VoIP network test to get a realistic figure of how many phone calls your network can handle. 

If an upgrade is necessary, take into account the additional costs, as they will vary depending on your internet service provider and the package you select.

💰Taxes and Fees

Just like traditional phone services (and everything else in life), VoIP services are subject to various taxes and fees. These can include federal, state, and local taxes and regulatory fees.

The tax rates and fees vary between geographical locations, making it imperative to understand the applicable taxes in your area. Phone system consultants say paying between 20% and 30% in taxes isn’t unheard of.

Remember that VoIP tax rates vary by location and largely depend on the business location and phone numbers used.

➕ Additional Features or Add-Ons

Many VoIP providers offer a basic package with the option to add extra features or add-ons, such as advanced call analytics, call center functionality, additional lines, or hands-on customer support, for an additional cost. 

Before committing to a package, evaluate the features included in the base package and identify any additional features your business requires. Understanding the cost implication of these additional features will help you avoid any unexpected expenses down the line.

Tip: Some of these add-ons can be negotiated with your sales representative, so be sure to mention them if you find them valuable, in addition to your business VoIP package.

✳️ Integrations

Integrating with existing business tools like CRM systems or leveraging advanced functions like AI can sometimes necessitate upgrading to a more expensive pricing package. 

Assess the costs of integrating your existing business tools with the VoIP system. If your business requires advanced functionalities, be prepared for additional expenses associated with these features and include them in your VoIP phone system cost.

How Long-Term Commitments Affect VoIP Costs

Before signing any VoIP agreement, it’s crucial to understand the VoIP contract terms. This ensures you know exactly what’s expected of you during the contract and also what you can expect from your VoIP provider.

For an independent explainer of common lingo found in a VoIP contract, Prince Rich has you covered.

Important VoIP contract agreement considerations include:

👉 Length of Contract: Month-to-Month vs. Long-Term Commitments

The length of the contract significantly impacts the cost of VoIP services. 

Month-to-month contracts provide flexibility and are ideal for businesses not ready for a long-term commitment. However, remember that they come at a higher monthly cost.

Long-term contracts come with discounted rates but can also include penalties for early termination. Consider this based on your business’s long-term outlook before committing to any contract.

👉 Termination Fees

Termination fees are charges for exiting the contract before its agreed-upon end date. These fees can be substantial and must be outlined in the contract agreement.

For example, you could be liable for the balance due if you cancel at month six on a 12-month term.

👉 Service-Level Agreements

Service-level agreements are your quality control assurances in a VoIP contract. 

They define the expected service quality, including uptime guarantees. High reliability is essential for business operations, and compensation clauses for service outages provide a financial cushion should your VoIP service drop out for any reason.

Tip: “Five nines” is a common phrase, which refers to 99.999% uptime. This uptime percentage means that five minutes of downtime is anticipated annually.

👉 Limitations or Restrictions on Usage

Some contract agreements might have clauses that limit or restrict certain types of usage constituted as abuse. Examples include automated or predictive dialing — a questionable practice employed by telemarketers. 

These restrictions aim to prevent the misuse of the VoIP service and ensure fair usage.

It’s important you’re aware of any limitations of this type to ensure your business operations comply with the contractual agreement.

👉 Auto-Renewal 

Contract auto-renewal clauses mean the contract will automatically renew for a similar term and price unless terminated by either party before the renewal date. This also ensures your company’s communications are always working and never interrupted.

Be aware of your VoIP contract’s renewal policy, and it’s also good practice to review the contract terms and explore other options in the market at least three months before your contract renewal date. This allows for negotiating better terms or switching to a more cost-effective provider if necessary.

The High Cost of Multiple Communication Apps

Most modern businesses use different applications and software to run their company, also known as their tech stack. Using many potentially outdated and standalone apps generally leads to increased expenses. 

However, cloud-based VoIP services come with many features that can replace or integrate with other communication apps. This alone can lead to cost savings, enhanced productivity, and a simplified communication infrastructure.

Consider the following when weighing the benefits of switching from a diverse tech stack to a centralized VoIP system. 

1. Video Conferencing Programs

Subscription costs for video conferencing platforms like Zoom can constitute a substantial part of communication expenses.

For instance, Zoom, which costs $14.99/month/user, would cost a company with a 50-person team $9,000 annually for video conferencing, something a VoIP provider likely includes as a free or more affordable extra feature.

Additionally, hardware requirements, such as headsets for optimal performance, will incur extra upfront costs.

Since many VoIP systems now come with built-in video conferencing and video calling features, separate subscriptions to Zoom and other video conferencing tools are no longer necessary.

Video meetings are included with Nextiva. Some VoIP phone systems make you pay more.
Video meetings are included with Nextiva. Some VoIP phone systems make you pay more.

2. Team Collaboration Tools 

Collaboration tools like Microsoft Teams or Slack are integral for team coordination. However, the associated costs could overlap with the features provided by a VoIP system — Slack, for example, costs around $12.50/user/month. 

For a 50-person team, that’s $7,500 a year.

Many VoIP services offer integrated text messaging, file sharing, and collaboration tools that can serve as alternatives to these standalone platforms.

Assessing the functionalities and comparing the costs can help make an informed decision on whether a VoIP system can replace or complement existing collaboration tools.

Nextiva unified CX platform
No need to switch between multiple apps with a unified customer experience platform

3. Company Cell Phones

Some companies reimburse or subsidize mobile phones and handsets for their staff — a considerable financial burden often exceeding $50/month per user. However, such reimbursements are more of a perk than the norm — it adds up, especially if someone consumes a lot of data.

Alternatively, business VoIP systems, which provide softphone mobile apps that employees can download to their personal mobile devices at no extra cost, are estimated to be just 8% of an IT department’s budget — a significant reduction for a company that previously provided cell phones and desk phones to their employees. 

VoIP Implementation: IP Phones, Softphones, and Mobile Apps

4. Operational Security

Operational security is paramount, especially when immediate action is required to lock down communications — something personal SMS and messaging apps aren’t designed for.

Furthermore, if employees use non-standard communications or personal messaging apps for work purposes, this can create an increased risk for HR and legal teams.

VoIP systems provide a unified communications solution with robust security features that allow for quick action in case of security threats.

Evaluating the security protocols and features of a VoIP system compared to standalone personal communication apps offers insight into the level of control and security afforded by integrating communications onto a single platform.

VoIP vs. Conventional Phone Systems

With each system bringing its own set of financial implications, weighing VoIP vs. conventional phone systems extends beyond mere functionality. 

Knowing how each system will impact your business is important, as this also contributes to the expenses you must consider before committing to one system or the other.  

ROI of VoIP: Is It Worth It?

Now that we’ve covered what goes into VoIP phone system costs, we need to decide whether or not investing in a VoIP system is the right decision for your company’s communications.

There are many considerations to take into account, such as lower costs, increased productivity, better customer experience, improved business continuity, and operational flexibility.

✅ Measurable Cost Savings  

The direct cost of one phone system over another is often the first thing to consider. 

For example, a business with 100 employees looking into a robust communications platform will likely consider a cloud-based phone system, or they might wonder if it’s better to use their budget to go with an on-premises PBX. Let’s dive in.

Switching to VoIP saves costs

For 100 users, Nextiva Enterprise would cost just under $39,000 in one year.

You’d get every communication feature available today, including unlimited nationwide calling, video conferencing, call recording, a toll-free number, mobile/desktop apps, SMS/MMS, voicemail transcription, and several app integrations. Plus, there’s nothing you have to install — simply adjust a few settings online, and you’re done. 

On the other hand, if you go down the traditional PBX route, you’ll need to invest upfront in technology and spend a non-trivial amount of time to set it up. 

All in all, a PBX will set you back over $62,000 in your first year, not including the IT expertise necessary to set it up and maintain it.

It quickly becomes clear that a complete VoIP solution like Nextiva is far more cost-effective than a traditional phone system. In the example above, Nextiva saves you over 60%, excluding taxes/fees.

For international calling, some providers may offer bundled international calling packages with discounted rates for specific regions or countries or specialize in international calls and offer competitive rates for specific destinations. These providers leverage economies of scale to offer lower costs.

Besides the cost savings, there are other areas to see the upside of VoIP. 

✅ Enhanced Team Productivity

Integrating your phone system and other business applications streamlines workflow, which enhances team productivity. 

Moreover, VoIP supports remote work with advanced features, making it an indispensable tool in today’s modern, flexible work environment (in which more than 4.7 million people are now working remotely).

✅ Better Customer Experience

High-definition call quality and flexible call routing are hallmark features of VoIP, which result in an improved customer experience. 

Seamless integration with your CRM software and other key customer data platforms enriches customer interaction, making every communication more insightful and effective.

Likewise, if customers or partners call an employee and they’re not available or it’s after hours, calls can be forwarded to a preferred destination — even your cell phone. 

Call forwarding in Nextiva

✅ Increased Business Continuity

In the face of unexpected outages, the quick rerouting capabilities of VoIP ensure that business communication remains uninterrupted. High uptime is often part of the service-level agreements with VoIP providers, affirming a reliable communication backbone for businesses.

Nextiva has eight redundant data centers located across North America. This means your team has ultra-high reliability and accessibility, as well as superior call quality. In addition, the network is actively monitored to ensure nothing stands in the way of you talking with your customers. 

✅ More Operational Flexibility

VoIP not only supports remote work but also facilitates global expansion by unifying communication across geographical boundaries. 

And if you decide to forego the office building, there’s not a massive undertaking you need to do to maintain reliable communication. Desktop, mobile, and web apps keep everyone connected. 

The digital call recording, storage, and easy access to call logs provide operational flexibility for modern businesses need to scale effectively. 

Example of call center QA analyzing call recordings with AI

See the ‘Out-the-Door’ Cost of VoIP

Switching to a VoIP phone system is a smart step towards updating your business communications to match today’s digital needs. It’s both an investment and a cost. 

VoIP pricing doesn’t have to be complicated. Think about your needs today and where your company is going.

How do you envision the best way for your team to communicate? 

…It’s probably not using a patchwork of various tools.

Instead, opt for a unified communications solution like Nextiva and focus on serving your customers. 

You could follow our theoretical pricing guide, or you can find out the actual costs for yourself. 

Request a no-obligation price quote ↗

A VoIP expert will work with you to suggest the right plan and devices that fit the way you want to work. And you’ll know the “out-the-door price,” including taxes, fees, and everything else that applies to your specific needs.

ABOUT THE AUTHOR

Chris Reaburn

Chris Reaburn is the Chief of Strategic Execution at Nextiva. Known as "Reaburn" by friends/family, he is responsible for championing Nextiva's brand and products into the market in support of the company's vision to change the way businesses around the world work and serve their customers. With his previous leadership roles in the communications industry…

Posts from this author

Customers today expect to connect with businesses on their terms, through their preferred channels. Gone are the days of a single point of contact; omnichannel customer service is the new standard.

Traditional call centers, limited to phone support, often fail to meet these expectations. This is where omnichannel contact centers step in, offering a comprehensive solution for modern customer service.

Omnichannel contact center platforms help businesses provide a consistent and seamless customer experience, no matter how they choose to reach out.

In this guide, we’ll explain everything to know about omnichannel contact centers — what they are, key benefits, top features, and best practices for implementation. We’ll also briefly overview the top omnichannel contact center software on the market to pick from.

What Is an Omnichannel Contact Center?

An omnichannel contact center is a customer service solution that seamlessly integrates all communication channels and customer interactions into a unified platform, offering a consistent and personalized customer experience. These channels can be voice calls, live chat, email, text messaging, and social media. Customers choose their preferred channel and easily switch between them when needed.

Unlike a multi-channel strategy, where each communication method operates in silos, an omnichannel contact center provides a truly integrated experience.

For instance, a customer can initiate a conversation via web chat and then transition to a voice call with an agent who has complete visibility into the previous chat interaction history. This continuity eliminates the need for customers to repeat information and ensures a smooth, uninterrupted experience.

Consolidating customer interactions across channels, omnichannel contact centers empower agents with a unified and comprehensive view of each customer’s journey.

A 360-degree perspective enables agents to deliver more personalized and efficient service, as they have access to the customer’s complete history and context, regardless of the communication channel used.

An omnichannel approach benefits both customers and businesses. Customers enjoy a seamless experience tailored to their preferences, while businesses can enhance customer satisfaction, improve operational efficiency, and foster long-lasting customer relationships.

Omnichannel customer experience example

Let’s say a customer is stuck with a tech issue. They browse self-service options but need further help. They start a web chat with a live agent, explain the problem, but then switch to a call, wanting to “talk to a real person.”

Here’s where omnichannel customer experience comes in. The call agent has everything: chat history, past interactions, and even what self-service options the customer tried. No need to repeat everything. The agent has a complete picture and can assist efficiently.

This seamless experience is what customers expect today. Research from McKinsey shows they use multiple channels (3-5!) to get things done, and 86% want effortless switching between channels. Omnichannel contact centers deliver just that.

Get a cloud contact center solution from Nextiva.

IVR, call recording, VoIP numbers, call routing, advanced reporting–integrated in ONE cloud platform.

Benefits of Omnichannel Contact Centers

According to Aberdeen Group, companies adopting an omnichannel strategy saw a 91% increase in customer retention year-over-year than those without! An omnichannel strategy offers many benefits for both businesses and their customers.

Integrating communication channels into a unified platform benefits both customers and businesses. Customers enjoy a frictionless experience, while businesses gain valuable insights to continuously improve and gain a competitive edge.

Key Features of Omnichannel Contact Center Software

Cloud-based contact center solutions simplify complex interactions by unifying all customer communication channels into a single platform.

When you streamline customer service tools, you help agents become more productive and effective in delivering exceptional customer experiences.

But where do you start when building out an omnichannel approach?

Here are eight must-have features to look for when choosing an omnichannel contact center software:

1) Cloud-based with a unified interface

An omnichannel strategy thrives when employees can effortlessly move between channels while maintaining customer history and context.

Nextiva cloud contact center

For this to happen, your contact center software needs an easy-to-use, intuitive interface that provides real-time data for each agent.

Look for these qualities:

2) Seamless integration between channels

Customer channel preferences continually evolve. An omnichannel contact center must integrate new channels rapidly without disrupting workflows.

Evaluate how a contact center handles integrations:

3) Customer insights render personalized experiences

Personalization is key to building customer loyalty. Some customers prefer self-service options, while others need direct assistance for complex issues. The more relevant data agents have, the better they can personalize each interaction.

Nextiva analytics

An omnichannel contact center should provide:

4) Intelligent routing of inbound requests

With multiple channels, proper request routing is crucial for a seamless experience.

Look for features like:

Omnichannel contact center software by Nextiva

5) Integrated data across the customer journey

To deliver true omnichannel experiences, you need full visibility into each customer’s journey across all touchpoints and channels. Look for:


Screenshot of an omnichannel contact center dashboard
An omnichannel contact center streamlines customer communications.

6) Self-service options

Empowering customers to find solutions independently improves overall satisfaction and reduces call volume for your agents. A robust self-service portal should include:

7) Performance management and reporting

Consolidated reporting and analytics provide deep insights into support team and agent performance, empowering data-driven decision-making. Essential analytics include:

Nextiva voice analytics

8) Enterprise-grade security and reliability

With all customer data and channels running through one platform, security and uptime are paramount. For example, Nextiva’s network has the industry’s highest uptime, which means you can be there for your customers.

Ensure the solution:

Top 5 Omnichannel Contact Center Software

Explore more contact center software.👇

Comparison of top omnichannel contact center software

SolutionWho It’s Best ForKey FeaturesPricing
NextivaBusinesses seeking an easy-to-use, all-in-one solutionCall recording CRM integration Live chat Email management Social media integration Advanced reporting & analyticsStarts at $50 per user per month
Genesys Cloud CXBusinesses needing a comprehensive and highly scalable contact center with advanced featuresWorkforce management Skills-based routing AI-powered self-service Speech analytics Customizable dashboardsStarts at $75 (can be expensive for smaller businesses)
Five9Large enterprises requiring a powerful, customizable solutionWFO integrations CTI integrationsStarts at $175 monthly (excludes Voice on the digital-only and includes only Voice on the base plans)
Zendesk SunshineBusinesses prioritizing a unified customer view across channels and leveraging existing CRM integrationsCRM data integration Agent workspace Multi-channel ticketing Reporting & analyticsStarts around $69/user/month (custom integrations may add cost)
Freshdesk Contact CenterSmall and medium businesses seeking an affordable and user-friendly contact center solutionTicketing system Live chat Call routing Reporting & AnalyticsStarts at around $59/user/month

Related: Small Business Contact Center Software: Overview & Key Features

Omnichannel vs. Multichannel Contact Centers

Multichannel contact centers support multiple communication channels, but customers have to start over when switching between channels as there is no seamless integration.

On the other hand, omnichannel contact centers provide a unified experience across all channels, with features like CRM integration, real-time customer data, and the ability for a single team to handle requests across all channels.

Omnichannel vs. Multichannel Contact Center (Comparison)

Here’s a quick comparison between a multichannel and omnichannel contact center.

FunctionalityMultichannel contact centerOmnichannel contact center
Supports multiple channels
Seamlessly switch between communication channels
CRM integration for relevant customer data
Real-time insights on customer activity
One team can handle requests across all channels

The key differences are:

Downsides of multichannel compared to omnichannel:

While multichannel supports multiple channels, an omnichannel approach is crucial for creating a seamless, personalized, and better customer experience across all touchpoints.

Call Center vs. Omnichannel Contact Center

Contact center is a broader term for a system that handles customer interactions across various communication channels like phone, email, chat, etc. It’s the new-age version of a call center.

Call centers are the traditional model, relying solely on phone calls for customer interactions. Agents answer calls, address inquiries, and resolve issues — all through voice communication.

Omnichannel contact centers, on the other hand, take a more comprehensive approach. They provide customer service through a variety of channels, including phone calls, email, live chat, social media, and more. This allows customers to reach out on their preferred platform, fostering convenience.

When choosing the better option, omnichannel contact centers generally reign supreme. They offer several advantages:

While call centers might suffice for businesses with a basic customer base, omnichannel solutions offer a more flexible and superior customer service experience.

Implementing an Omnichannel Contact Center

Planning and implementing an omnichannel contact center solution is a multi-faceted process that requires careful consideration of various factors.

Here’s a structured approach to help you navigate through the process:

✅ Assess business needs and goals

Thoroughly assess your business needs and goals.

Understand the nature of your customer interactions, the channels they prefer, and the desired level of service. Identify the pain points in your current customer support system and areas for improvement. This assessment will determine the appropriate omnichannel solution.

🎛 Evaluate technology and integration requirements

Omnichannel contact centers rely heavily on technology.

Evaluate the available solutions and their ability to integrate with your existing systems, such as CRM, ERP, and other business applications. Ensure that the chosen technology supports the channels you want to offer, including voice, video calls, email, chat, social media, and self-service options.

Contact Center Features

🔖 Develop an omnichannel strategy

Based on your business needs and technology requirements, develop a comprehensive omnichannel strategy.

Define the channels you want to offer, the level of integration between them, and the customer journey you envision. Determine how you will manage and route interactions across channels, ensuring a consistent and personalized customer experience.

📝 Plan for agent training and workforce management

Successful omnichannel contact centers have well-trained agents who can handle interactions across multiple channels.

Develop a comprehensive contact center training program that equips customer service agents with the necessary skills and knowledge to deliver consistent and high-quality service. Also, implement workforce management strategies to ensure proper staffing levels and efficient resource allocation.

💰Consider budget and ROI

Implementing an omnichannel contact center solution can be a significant investment.

Carefully evaluate the costs associated with technology, integration, training, and ongoing maintenance. Perform a cost-benefit analysis and calculate the potential return on investment (ROI) to justify the investment and ensure long-term viability.

📜 Develop a phased implementation plan

Implementing an omnichannel contact center is a complex undertaking, and it’s often advisable to adopt a phased approach.

Prioritize the channels and features based on their importance and impact, and roll out the solution in stages. This approach allows you to manage risks, gather feedback, and make necessary adjustments along the way.

📈 Continuously monitor and optimize

Implementing an omnichannel contact center is not a one-time event; it’s an ongoing process.

Continuously monitor the performance of your solution, gather customer feedback, and analyze key metrics to identify areas for improvement.

Embrace a culture of continuous optimization, making adjustments and enhancements as needed to ensure that your omnichannel strategy remains aligned with evolving customer expectations and business needs.

Omnichannel Contact Center Best Practices

Embracing an omnichannel strategy means defining a cohesive vision to optimize the customer service experience. This effort results in revisiting tools, workflow automation, and customer touchpoints.

Contact center functionality illustrated here by Nextiva

Let’s start by looking at some strategies and best practices as you move to a multichannel environment.

The Future of Customer Support Is Omnichannel

The days of a single point of contact are over. What matters most is to arm call center teams with the means to streamline multiple communication channels.

An omnichannel contact center makes it easy for customer support agents to provide exceptional customer satisfaction regardless of how customers contact them. While it may sound complicated, the results speak for themselves.

You don’t have to take on every digital channel at once. A phased approach lets you gracefully add more inbound contact methods to provide a seamless experience.

Considering that 86% of customers spend more money with companies that provide great experiences — you can’t afford to not use an omnichannel platform.

Scale up with an AI contact center.

The modern contact center has arrived. See how Nextiva helps you deliver the best customer experience at scale.

ABOUT THE AUTHOR

Joe Manna

Joe Manna was a senior content marketing manager at Nextiva. He blends his marketing acumen and deep technical background to improve people's lives with technology. His expertise helps companies large and small serve more customers. He enjoys a rich iced latte and a non-fiction business book when he's not pressing words.

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In the past, call centers required substantial investments in hardware and software, as well as complex maintenance, and agents were tied to physical workspaces with limited flexibility.

But today, hosted contact centers overcome these challenges by delivering essential omnichannel support tools through the cloud on a subscription basis.

A hosted model allows companies, from enterprise to small business, to scale operations up or down as needed without capacity restraints. Agents can work productively from anywhere and management gains robust analytics and automation to drive efficiency.

In this article, we’ll explain how a hosted contact center works, explore the benefits, and share tips to choose the right hosted contact center solution.

What Is a Hosted Contact Center?

A hosted contact center is a contact center that’s housed offsite by a third-party provider and accessed remotely. It eliminates the need to install on-premises hardware and software. Instead, you access key contact center tools and features through a secure cloud service.

Think of it as renting a fully equipped contact center in the cloud, ready to use whenever you need it

Customers now demand omnichannel support and expect to reach you on their preferred platform (phone, email, social media, or even messaging apps), and hosted contact centers empower businesses to meet these demands effortlessly.

Hosted Contact Center vs Cloud Contact Center

The terms “hosted contact center” and “cloud contact center” are often used interchangeably. However, there’s a slight difference.

Hosted contact center can refer to any contact center software or solution hosted by a third-party provider, whether it’s hosted in a traditional data center or the cloud. It’s different than a traditional hosted call center as it covers many types of communication rather than just voice calls.

Cloud contact center specifically refers to a contact center solution hosted in the cloud. Cloud-based contact centers offer all the benefits of hosted contact centers, with the additional advantages of scalability, security, and accessibility. 

Hosted vs cloud contact center

And it’s worth noting that a virtual contact center is used by a remote workforce that leverages cloud-based technology to provide flexibility and cost-effectiveness while managing customer interactions across multiple channels.

Hosted Contact Center vs Hosted Call Center

One last differentiation. Although these terms are also often used interchangeably, a hosted call center is not exactly the same as a hosted contact center. Here are the main differences:

  • Channel Coverage: Hosted contact centers support multiple communication channels, whereas hosted call centers are primarily voice-focused.
  • Features and Integration: Hosted contact centers offer more advanced features and integrations with other business systems compared to a hosted call center solution.
  • Use Cases: Hosted contact centers are suitable for businesses looking for a unified communication solution to manage any type of customer interaction, while hosted call centers are ideal for organizations that mainly need to handle phone calls.

How a Hosted Contact Center Works

A hosted contact center outsources your customer communication infrastructure to a third-party service provider. So instead of owning and maintaining your own hardware and software, you rent access to it from the provider’s secure data center or cloud platform.

Here’s what you need to run a hosted service:

Hosted VoIP System - Diagram

The vendor hosts the platform offsite while the business manages the agents, call routing strategies, and reporting through easy-to-use web interfaces. This provides businesses with more flexibility and time to focus on customers.

Benefits of a Hosted Contact Center

Hosted service providers offer the latest contact center technology at an affordable price point for even small and midsize businesses. Hosted contact center software offers powerful benefits compared to traditional on-premise call center software, such as the following.

1. Contact center virtualization

The days of a busy, noisy contact center in a single physical location are long gone.

Hosted contact centers use the cloud rather than relying on physical infrastructure and copper wires. Your agents can access their workstations from anywhere with an internet connection.

This makes them extremely flexible, facilitating remote work and supporting agents on the go.

2. Better visibility into contact center metrics

Modern hosted contact center features are designed for handling high call volumes across distributed teams, and include:

  • Call queues to efficiently route and manage incoming calls
  • Call recording, monitoring, and whisper capabilities
  • Real-time agent dashboard showing availability status
  • Easy ad-hoc and scheduled call transferring
  • Built-in team chat and collaboration

Supervisors gain better visibility into contact center KPIs like handle time, abandonment rate, and first call resolution to optimize operations.

Contact Center Features

Supervisors gain better visibility into contact center KPIs like handle time, abandonment rate, and first call resolution to optimize operations.

3. More personalized customer experiences

Hosted contact centers simplify integration using APIs. This includes connecting your phone system to CRM platforms like Salesforce to bring up customer records automatically on incoming calls.

With the context of past interactions and purchases, agents can deliver more personalized and satisfying experiences. Integrations centralize data across systems for a single source of truth.

4. Efficient segmentation of voice traffic

Interactive voice response (IVR) provides automated self-service options to customers using voice prompts or natural language interfaces. This deflects common inquiries away from live agents.

How IVR works

Intelligent call routing assigns callers to agents based on configurable rules and criteria. For example, Spanish speakers could be routed to bilingual agents.

These capabilities allow efficient segmentation of voice traffic to drive faster responses and higher satisfaction.

5. Cost efficiency and scalability

The total cost of ownership and ROI of a hosted contact center is far more attractive compared to legacy on-premise systems requiring costly hardware and maintenance:

  • No upfront infrastructure/equipment costs
  • Usage-based pricing that flexes with demand
  • Built-in redundancy and failover
  • Effortless scalability for seasonal peaks
  • Access to the latest software updates and features

6. Actionable reporting and analytics

Robust reporting provides visibility into contact center performance and trends over time:

  • Traffic volume patterns
  • The average speed of answer
  • Handle time distribution
  • First-call resolution (FCR) rates
  • Customer satisfaction (CSAT) metrics
Contact center metrics

These insights guide operational changes to enhance efficiency while improving the customer experience.

7. More precise outbound calling campaigns

Hosted contact centers can efficiently orchestrate outbound calls to specified leads or contact lists.

After auto-dialing numbers, qualified leads get connected directly with available agents. This automates previously manual and repetitive dialing tasks, allowing agents to have more productive conversations.

Today’s feature-rich hosted contact centers empower distributed teams to deliver superior, scalable customer experiences across both inbound and outbound interactions and drive better agent performance.

Who Should Consider a Hosted Contact Center?

Hosted contact centers work best for businesses that need omnichannel support.

Modern hosted platforms handle not just phone calls, but also emails, chats, social media messages, and even video conferencing, enabling you to offer seamless customer service across all channels.

Nextiva omnichannel engagement

If you’re seeking new features and faster innovation, cloud-based providers are a great idea because they constantly update their platforms with new features and functionalities. In other words, with a hosted solution, you automatically benefit from these updates without additional investments.

And if you need advanced contact center features but your resources are limited, hosted cloud contact center solutions can provide sophisticated capabilities without large hardware investments or IT headcount.

The ability to scale and pay only for what you use makes it financially appealing to many smaller organizations. Startup companies can get up and running quickly without large upfront costs and easily manage fluctuating customer interactions.

Choosing the Right Hosted Contact Center Provider

Ready to choose your contact center technology? You might come across some challenges and constraints related to pricing, compliance issues, security, and functionalities when selecting a hosted contact center.

So to make your choice easier, here are a few key factors to consider.

Pricing models and total cost of ownership

Look beyond just the monthly fees or upfront costs. Make sure to factor in any additional charges for integrations, storage, support, training, etc.

Plus, be sure to understand the full cost of ownership over the lifespan of the technology. Some providers offer usage-based pricing which can scale up or down as your needs change.

Security measures and compliance standards

When reviewing contact center vendors, ask about their policies and procedures to protect your data. This can include a disaster recovery plan, redundant data centers, 24/7 monitoring, and real-time network status updates.

Additionally, check each provider’s certificates and compliance with regulations, including GDPR, PCI, SOC 2, ISO/IEC 27001, and any certificates relevant to your industry such as HIPAA.

Features, integrations, and configurability

List the features that are non-negotiable for your business communication. Then look for an integrated omnichannel approach to manage all your communication channels and expand to new ones if you need to. Otherwise, you might have to switch to a different provider once your needs grow.

Be sure to make the most of automation and intelligent routing with IVR, automatic phone call distribution, and predictive dialers. This way, you’ll maximize agent efficiency and make your workforce management (WFM) easier.

predictive-vs-automated-auto-dialer

Analyze each provider’s features to double-check they offer everything you need. Consider reliability and uptime guarantees, options for geographic redundancy, and scalability add-ons.

Bots and AI-based automation

Bots and automation are here to stay. AI-based automation is the perfect match with the growing number of digital channels your customers use. With conversational AI, you can get your system to learn from each interaction and:

  • Reduce hold time
  • Solve customer service issues faster
  • Steer calls the right agents every time
  • Increase customer satisfaction
Illustration of conversational AI as a part of proactive customer service.

Customer experience and agent experience

Your software solution isn’t just about your customers, but also about your agents — and these depend on each other. Customers feel that an agent’s experience impacts their customer experience, and agents feel that technology plays a key role in this, a Global Contact Center Survey from Cisco revealed.

It’s essential to consider your agents’ needs and experience when choosing your contact center solution. Agents are on the frontlines with your customers, and how you equip them matters.

Empower your agents with an easy-to-use but powerful interface and maximize their focus time by minimizing distractions and repetitive work.

Set Up a Flexible Contact Center Solution

Implementing and managing a hosted contact center is key to driving better adoption, agent performance, and customer experience. 

When setting up a contact center solution, make sure to:

The best part about cloud-based communication solutions is that they’re flexible and scalable based on how your business evolves.

If you want to take more customer calls and monitor your call flow better, consider a contact center. You’ll be able to automate multi-channel customer support and build self-service options so your customers always feel taken care of, no matter how busy you get.

Nextiva’s Hosted Contact Center Solution

A hosted contact center is a powerful solution that offers numerous benefits, including cost savings, scalability, enhanced customer experience, and robust security. And by using advanced features such as multichannel support, AI-driven tools, and real-time analytics, businesses can significantly improve their customer service operations while maintaining flexibility.

If you’re considering implementing a hosted contact center, it’s important to choose a provider that aligns with your specific needs and goals. Nextiva delivers comprehensive hosted contact center solutions that can help your business stay competitive and responsive to customer needs.

Making the switch to a hosted contact center could be the transformative step your business needs to enhance customer satisfaction and drive growth.

The cloud phone system built for remote teams.

Get a hosted VoIP system with superpowers. Get Nextiva.

Hosted Contact Center FAQs

What is a hosted contact centre?

A hosted contact center is a customer service platform that is hosted and managed by a third-party service provider. This provider owns the infrastructure and software necessary for the contact center’s operations and delivers these services over the internet. 

Companies use hosted contact centers to handle customer interactions through various channels like phone, email, chat, and social media without needing to maintain the underlying hardware or software themselves.

A hosted call center is similar to a hosted contact center, except it focuses on just voice-based interactions, such as inbound and outbound phone calls.

What is a cloud-based contact center?

A cloud-based contact center is a modern customer service solution that uses cloud computing technology to operate a contact center. It allows businesses to handle customer interactions via the internet and includes features such as scalability, flexibility, and remote access. 

With a cloud-based contact center, companies can quickly adapt to changing demands, integrate with other cloud services, and provide a seamless experience across multiple communication channels.

What is the difference between cloud contact center and hosted contact center?

The terms “cloud contact center” and “hosted contact center” are often used interchangeably, but there are subtle differences:

Cloud Contact Center Solution: This refers to a contact center that is entirely hosted in the cloud. It is designed to be scalable, flexible, and accessible from anywhere with an internet connection. The infrastructure is managed by the service provider, and updates or maintenance are handled seamlessly in the cloud environment.
Hosted Contact Center Solution: While similar to a cloud contact center, a hosted contact center can be seen as a step towards cloud services. It involves outsourcing the hosting of the contact center’s infrastructure to a third party, but it might not offer the same level of scalability or flexibility as a fully cloud-based solution. It often uses dedicated servers rather than the dynamic, shared resources typical of cloud computing.

ABOUT THE AUTHOR

Alina Benny

Alina Benny was the Senior Content SEO Lead at Nextiva. Her B2B marketing career has taken her all over the place — from branding and copywriting to product marketing, SEO, and SaaS content marketing. She also uses her keen eye for great copy, action bias, and search discoverability as a mentor with First Round Capital…

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Top 10 Avaya Alternatives & Competitors in 2024

May 21, 2024 18 min read

Yaniv Masjedi

Yaniv Masjedi

Avaya has been a communication powerhouse for years, offering unified communications, VoIP, and contact center solutions. But even a strong brand can’t stand still.

Maybe your growing remote team needs a more adaptable business phone system. Perhaps affordability is a top concern, or you need seamless integrations with your existing tools.

Avaya’s pricing structure, on-premise deployment options, or feature complexity might not meet every company’s needs.

Whatever the reason, you’re ready to explore new options. And we’ve got you covered! This guide dives into the top 10 Avaya competitors, comparing features, pricing, pros and cons, and factors to consider when switching to help you find the best alternative for your business needs.

Here are the alternatives to Avaya we’ll explore in this article:

Popular Avaya Alternatives

Pressed for time? Compare the top three Avaya alternatives to see which features each service offers for the price.

FeatureNextivaAircallOnSIP
Monthly PriceStarts at $18.95 per user per month
(Billed annually)
Starts at $30 per user per month
(Billed annually, requires minimum 3 users)
Starts at $49.95 per account per month
(Billed annually)
HD Audio/VideoYesYesYes
Auto-attendant & IVRYesYesYes
Call Logs & Pop-UpsYesYesYes
Softphone AppsYesYesYes
Call AnalyticsYesYes (Basic)Yes
IntegrationsMicrosoft & Google Integrations100+ business tool apps and integrations
Toll-Free NumbersIncludedNot IncludedNot Included
Internet Fax Unlimted Not IncludedNot Included
Video ConferencingYesYesAdd-on ($19.95/mo./conference suite)

Key takeaways:

1. Nextiva

Nextiva is a cloud-based communication platform designed for businesses of all sizes. It combines features like business phone service, video conferencing, collaboration tools, and customer experience functionalities into a single, unified solution.

Nextiva has earned recognition from U.S. News as the best business phone system, and reviewers on platforms like G2 and Gartner consistently rank it highly.

Independent VoIP expert Prince Rich shares his in-depth Nextiva review — watch it out below:

Why choose Nextiva over Avaya?

While Avaya has a strong presence in the enterprise market, Nextiva has gained recognition for its reliability, performance, and ease of use, making it a compelling choice for small businesses and enterprises alike.

Key Nextiva features

Enterprise-level features

For enterprises, Nextiva offers robust features to meet the demands of larger organizations, including:

What do you like best about Nextiva?
The software is easy to use, provisioning new phones is simple, and the interface is easy to navigate.

What problems is Nextiva solving and how is that benefiting you?
Nextiva offers us a complete VoIP, texting, and call center solution without needing multiple companies and sets of software.

Anthony S.
(G2 Review)

Nextiva pricing

Nextiva offers three monthly price plans for teams and companies of all sizes and needs. Pricing varies based on team size and whether you choose monthly or annual billing.

There’s something for everyone — here are your options:

ProsCons
Unlimited calling, video conferencing, and business texting (US only)No free plan available
Easy setup and user-friendly interfaceLimited admin controls for some IT departments
Free local and toll-free phone numbers
Integrations with popular business tools (CRM, email, etc.)
Scalable solution for growing businesses
24/7 customer support

Who’s it best for?

Nextiva is a compelling Avaya alternative for businesses seeking a user-friendly, scalable, and cost-effective communication platform. Its cloud-based features and focus on ease of use make it a strong contender, especially for businesses that prioritize a smooth user experience.

2. Mitel

Mitel focuses on collaboration for organizations of all sizes. It provides both cloud-based (MiVoice Business) and on-premises PBX solutions, catering to small businesses, midsize companies, and even large enterprises.

Mitel’s advantages over Avaya

Key Mitel features

Reliability, security, compliance, & support

MiCloud Connect, Mitel’s cloud-based PBX, has 14 data centers around the world, hosted on Google Cloud Platform. Mitel is SOC 2 and HIPAA compliant. It offers 24/7 customer support available by phone.

Mitel pricing

Mitel offers tiered plans with different feature sets. Unlike some competitors, it allows mixing and matching plans, ensuring you only pay for the features your teams need.

Pricing starts at $20.99 per user per month for basic features and goes up to $38.49 per user per month for the most comprehensive cloud telephony features. You need to contact Mitel’s sales team to get a quote.

ProsCons
Typically high uptime and reliabilityRequires a detailed onboarding and setup cycle
Enterprise integrations with the likes of Microsoft Outlook and SalesforceLack of transparent pricing on the website
Users like the powerful dialer functionalityDifficult to get in touch with customer support

📚 Read Mitel reviews on TrustRadius

Who is it best for?

Mitel works best for businesses that prioritize collaboration features and require flexibility in deployment options. Its tiered pricing and scalability make it a good fit for companies of all sizes.

3. Aircall

Aircall is cloud-based call center software for teams. Its goal is to make phone support easy to manage. Aircall integrates with key business tools like CRM platforms and helpdesk solutions (and many others).

Aircall’s advantages over Avaya

Key Aircall features

Reliability, security, compliance, & support

Aircall reports 99.99% uptime thanks to seven worldwide data centers provided by Amazon Web Services (AWS). However, according to StatusGator, Aircall experiences reliability issues on a monthly basis. These are mostly small delays and network issues.

According to StatusGator, Aircall experiences reliability issues on a monthly basis

Aircall uses AWS as a hosting provider, which holds certifications like ISO 27001, SOC 2, PCI DSS, and FedRAMP for a secure setup. It is also HIPAA and GDPR-compliant.

It operates a knowledge base and offers phone, chat, and ticket requests for support.

Aircall pricing

Aircall offers two main pricing plans, along with a custom quote option for specific needs. Both plans come with a free trial:

ProsCons
Easy setup and deploymentPotentially unreliable with reports of frequent downtime
Growing ecosystem of integrationsPoor customer support reviews with concerns of upselling
Power Dialer and call coaching featuresUsers report bugs, data transfer issues with integrations
Affordable compared to some competitors (depending on features needed)May not offer significant advantages over less expensive options

📚 Read Aircall reviews on TrustRadius

Who is it best for?

For teams seeking a cloud-based call center solution with robust integration capabilities and prioritizing ease of use and global reach.

4. OnSIP

OnSIP is a hosted PBX phone system for remote teams. It’s designed for small and medium businesses. Their VoIP solutions promise a complete phone system replacement in less than an hour, including softphone apps, useful call management features, and video conferencing.

The company was most recently acquired by Ooma. Intrado acquired OnSIP two years earlier. This suggests that the company is at least in a state of constant change and trying to prove the numbers out.

OnSIP’s advantages over Avaya

Key OnSIP features

Reliability, security, compliance, & support

OnSIP leases two data centers in the United States and operates its own redundant physical networks and systems with hardware from Dell, Cisco, and Juniper. The company is PCI and HIPAA-compliant, ensuring data security and regulatory compliance.

For customer support, OnSIP has a dedicated page for real-time assistance, where users can connect with team members over the phone or through video calls.

OnSIP pricing

OnSIP offers three main pricing tiers with the option to customize each plan by adding specific features for an additional cost:

ProsCons
Easy setup and user-friendly interfaceCall quality issues reported by some users, including dropped calls
Features like website chat and voicemail to emailLimited video conferencing availability (only in top plan)
Simple APIs for developersPotential challenges managing call recording storage
Responsive customer service according to reviewsFrequent ownership changes might raise concerns for some businesses

📚 Read OnSIP reviews on TrustRadius

Who’s it best for?

For businesses seeking a hosted PBX solution tailored for remote teams, OnSIP is a great alternative to Avaya, particularly for organizations prioritizing ease of setup and flexible pricing options.

5. Phone.com

Phone.com is a VoIP phone service provider catering to US-based customers, including entrepreneurs and growing businesses. It offers easy implementation and enterprise-level features at a fraction of the cost compared to traditional phone systems.

Key Phone.com features

Reliability, security, compliance, & support

Phone.com does not disclose its redundancy methods but reports high uptimes. Phone.com uses high-grade SSL encryption and triple DES encryption for video meetings. Phone.com is PCI, HIPAA, and HITECH compliant. It also offers multilingual 24/7 support over chat, phone, and email.

Phone.com pricing

Phone.com offers three main pricing tiers:

ProsCons
Competitive pricing, especially for basic plansLimited scalability for larger businesses as minute bundles and extensions can get expensive
Feature-rich plans with options like audio conferencing and custom vanity numbersReported user interface complexity and challenges with setup and integration
24/7 multilingual customer supportMixed reviews on customer support quality

📚 Read Phone.com reviews on TrustRadius

Who is it best for?

Phone.com is a budget-friendly option for US-based businesses. It’s a feature-rich solution at a competitive price.

6. CallHippo

CallHippo offers a user-friendly and internationally-focused cloud phone system. They boast a quick setup process and offer phone numbers in over 50 countries.

Callhippo’s advantages over Avaya

Key CallHippo features

Reliability, security, compliance, & support

Based on CallHippo’s status page, they’ve only had one major outage in 2020, although their uptime data is limited. There’s no information available on the data centers they use or their security compliance and certificates. CallHippo offers 24/7 support through its support portal.

CallHippo pricing

CallHippo’s pricing is divided into three standard plans, with the option to create a tailored solution by adding additional features like call and voicemail transcription, call tracking insights, phone number masking, and click-to-call for an extra fee per month.

ProsCons
Easy-to-use interface and fast setupConcerns about reliability with reported app crashes, call drops, and low-quality calls
Global reach with phone numbers in over 50 countriesLimited features in lower-priced plans, with most functionalities concentrated in the highest tier
Responsive customer supportPotential for overbilling according to customer reviews

📚 Read CallHippo reviews on TrustRadius

Who’s it best for?

Businesses with global operations seeking a cloud-based phone system with international reach and scalability. Works well for businesses prioritizing ease of setup and advanced features.

7. 8×8

8×8 offers cloud-based business phone systems. Its services include voice, video, messaging, and contact center solutions. 8×8 also offers real-time business analytics and intelligence across channels.

Key 8×8 features

Reliability, security, compliance, & support

8×8 uses multiple redundant hardware and software systems to prevent downtime during outages, although specific uptime figures are not disclosed.

The company is HIPAA, GDPR, and ISO 27001 compliant, meeting NIST/FIPS encryption standards, as well as FCC and CSA standards. 8×8 offers 24/7 support through the web, live chat, phone, and a knowledge database.

8×8 pricing

8×8 doesn’t openly display pricing on its website. You need to reach out to their sales team for a custom quote.

ProsCons
All-in-one solution for voice, video, messaging, and contact centerPotential connectivity issues and dropped calls reported by some users
Feature-rich desktop and mobile appsLong wait times for customer support according to some reviews
Real-time business analyticsLimited third-party integration support as mentioned by some users
Helpful customer service based on reviewsFrequent updates might disrupt service according to some users

📚Read 8×8 reviews on TrustRadius

Who’s it best for?

Businesses looking for a comprehensive cloud-based communication solution with robust analytics and contact center capabilities.

8. Zoom

While Zoom is widely known for its video meeting software, the company also offers a virtual phone system called Zoom Phone. It’s a VoIP service provider with enterprise-class features that streamline voice communications.

Zoom’s advantages over Avaya

Key Zoom Phone features

Reliability, security, compliance, & support

Zoom uses nine geographically distributed data centers to provide stable service. Zoom experienced quite a few security issues in recent years; they finally rolled out end-to-end call encryption using AES256 in late 2020. Zoom is SOC 2, CCPA, GDPR, HIPAA, PIPEDA, and PHIPA compliant.

Zoom users have access to support from their Knowledge Base, Zoom Community, and chatbot. They can also submit web tickets. Only subscription plans greater than $50/month receive live chat support. Only customers with subscription plans greater than $200/month can access live phone support. 

Zoom Phone pricing

Zoom Phone offers three pricing plans, but you can also request paid add-ons like toll-free numbers, additional phone numbers, hardware leasing, premier developer support, and more. Their standard plans include:

ProsCons
User-friendly interface and easy device switchingComplex setup process and confusing admin menus according to some users
Integrates with Zoom video conferencing and various business toolsFrequent updates can cause system crashes as reported by some users
Good audio qualityCustomer support is limited to text-based options for many plans, with live phone support reserved for high-tier plans
Not ideal for large-scale deployments due to potential cost issues

📚 Read Zoom Phone reviews on TrustRadius

Who’s it best for?

Businesses seeking a VoIP solution tightly integrated with video conferencing capabilities.

9. Vonage

Vonage Business offers a range of business communication features, including unified communications, a cloud contact center, and communications API. Its solutions support flexibility, mobility, and collaboration.

Key Vonage features

Reliability, security, compliance, & support

Vonage is powered by Amazon Web Services (AWS) and uses multi-level fail-safes, backups, and disaster recovery procedures. Their average uptime is 99.999%. Vonage is HIPAA, HITECH, HITRUST, and PCI compliant.

Vonage offers technical support 24/7 over the phone. They also let you create a case through their support portal.

Vonage Business pricing

Vonage offers three pricing plans and allows users to customize each plan with add-on features for an additional price.

ProsCons
Easy setup and user-friendly interfaceReported call quality issues with choppy sound and dropped calls
Mobile-centric features with call transfer and team messagingSome customer reviews mention their Vonage numbers get flagged as spam more often
24/7 technical phone support (with premium plans)Potential limitations for advanced features as many require additional costs
Clean user interface and appApp performance concerns with high RAM usage reported by some users

📚 Read Vonage reviews on TrustRadius

Who’s it best for?

Businesses that need a comprehensive unified communications and cloud contact center solution with a focus on mobility and collaboration.

10. Dialpad

Dialpad is a cloud communication platform powered by artificial intelligence (AI). It’s built for startups, small businesses, and larger firms. Dialpad connects people through voice, video, messaging, and online meetings.

Dialpad’s advantages over Avaya

 Key Dialpad features

Reliability, security, compliance, & support

Dialpad uses a global network of data centers, which gives them redundancy and protects against downtime. The company claims a 100% uptime Service Level Agreement for their Enterprise users. Dialpad is SOC 2, GDPR, and HIPAA/BAA compliant.

When researching Dialpad, you’ll find that it offers online support through its customer portal. But only their Pro and Enterprise plans include 24/7 phone support.

Dialpad pricing

Dialpad offers three plans with a range of features and with a minimum number of licenses for the higher tiers. Standard and Pro come with a free 14-day trial.

ProsCons
AI features for real-time transcription, post-call summaries, and sentiment analysisSteep learning curve according to some reviewers
High uptime and reliability for Enterprise usersReported issues with dropped calls, poor audio quality, and app glitches
Easy deploymentLimited customer support options for lower tiers, with extended wait times mentioned in reviews
Scalable solution for businesses of various sizesAbsence of automatic lead creation for inbound calls

📚 Read Dialpad reviews on TrustRadius

Who’s it best for?

Businesses that need a cloud communication solution with intelligent AI-powered features and a focus on seamless integration across voice, video, messaging, and online meetings.

How To Choose an Avaya Alternative

With a wide range of Avaya alternatives available, selecting the perfect solution for your business can seem daunting. Here’s a roadmap to guide you through the process:

Related: Cisco vs. Avaya Contact Center: Which Platform Is Better?

Why Choose Nextiva? The Top Avaya Alternative

Avaya has been around for a while and has much to offer, but it falls short when compared to Nextiva

Avaya has been around for a while and has much to offer, but it falls short when compared to Nextiva. Nextiva is a top-rated and recommended VoIP service with award-winning 24/7 customer support. 

On GetVoIP, Nextiva earned a 4.7 out of 5-star rating, with over 93% of customers recommending it.

Real Nextiva users say our VoIP solution makes their lives easier, helps them increase productivity, and makes tough transitions to remote work or cloud migrations faster and simpler.

Nextiva vs. Avaya on Gartner Peer Insights
Nextiva vs. Avaya on Gartner Peer Insights

Why more customers recommend Nextiva

Nextiva puts security and reliability at the forefront. With 24/7 network monitoring, there’s no need to worry if your business phone service is working. And if you need help, Nextiva’s Amazing Service is there for live customer support.

Plus, Nextiva offers 40+ VoIP features your team can leverage to streamline business communications and maximize every opportunity when connecting with customers. If you’re looking to make the most out of communication and collaboration over the phone, video, and messaging, check out Nextiva’s pricing.

The Best Avaya Alternative is Here

Nextiva’s business VoIP platform has your enterprise covered wherever people work.


Avaya, Mitel, Aircall, OnSIP, Phone.com, CallHippo, 8×8, Zoom, Vonage, and Dialpad have no relationship with Nextiva, Inc. and are the registered trademarks of their respective owners.

ABOUT THE AUTHOR

Yaniv Masjedi

Yaniv Masjedi is the chief marketing officer at Nextiva, a leading provider of cloud-based unified communication solutions headquartered in Scottsdale, Ariz. He manages the firm's marketing and branding efforts and initiates programs related to brand management, demand generation, advertising, marketing communications, and thought leadership.

Posts from this author

Cloud Contact Center: What Is It & How Does It Work?

May 19, 2024 12 min read

Chris Reaburn

Chris Reaburn

Traditional contact centers rely heavily on on-site hardware and software, are inflexible, and expensive to maintain. Scaling up or down to meet customer demand is also complex.

If you want a modern, hassle-free customer support platform that keeps your clients happy, you should look into a cloud-hosted contact center.

But it’s not just convenience — cloud contact centers are packed with features that empower your agents to deliver exceptional service across multiple channels — phone, email, social media, and integrate with your existing business applications.

We’ll walk you through this cloud-based call center technology, its key benefits, how it works, and how to use it to meet your customer service needs.

What Is a Cloud Contact Center?

A cloud contact center is a web-based customer service solution that eliminates the need for on-premise hardware and software. It uses the internet and cloud computing to provide businesses with a scalable, cost-effective, and feature-rich platform for managing customer interactions.

A cloud-based contact center banks on call center technology hosted in the cloud. It helps contact center agents handle all types of inbound and outbound calls and customer communications, including voice, email, SMS, social media, and the web, in a single, user-friendly platform on both mobile and desktops.

Cloud contact center snapshot

The best part is that agents can access cloud contact center platforms from anywhere with an internet connection, allowing for greater flexibility and remote work opportunities.

On top, cloud contact centers offer advanced features like call routing, call recording, performance analytics, and integrations with CRM software, which you might not find in traditional on-premise setups.

As organizations add more support channels, a cloud contact center solution helps them respond to every customer request and optimize agent productivity.

How Does a Cloud Contact Center Work?

Cloud contact centers operate on a remote server infrastructure managed by a contact center provider. Businesses access the platform and its features through a secure internet connection.

Here’s a breakdown of the key functionalities.

Unlike an on-premises PBX, cloud centers don’t require telecom hardware to purchase, install, and maintain. Instead, phone calls and messages use Voice over Internet Protocol (VoIP) technology.

Cloud contact center software connects to other platforms like social media or email and integrates all channels seamlessly. Each interaction connects with a customer or prospect account and assigns incoming communications to the right agent to avoid conflicts.

A cloud contact center can also integrate with your customer relationship management (CRM) software, keeping all communication data in sync across your organization. It’s the best way to deliver a seamless customer experience across customers’ preferred channels.

Since a contact center works entirely over the internet, you just need workstations, headsets, and an internet connection for your team. While you can use special hardware, cloud contact center solutions will work just as well on the computers and cell phones you already use.

Benefits of Cloud Contact Centers vs. Traditional On-Premise Contact Centers

On-premises call centers are quickly becoming outdated.

There’s a reason IDC predicts that business cloud solutions will continue to outpace (54%) on-site technology investments (46%) in the coming years.

On-prem contact centers require employees to be physically present, demand constant maintenance, and require expensive (and quickly obsolete) hardware.

On-site call centers revolve around phone conversations, which don’t address the modern customer experience. For these reasons and more, cloud-based contact center solutions are the right approach for high-growth companies.

Cloud infrastructure spending versus on-premises forecast (IDC)
Analysts forecast cloud-based infrastructure continues to unseat on-prem solutions. (IDC)

Cloud contact centers are entirely different. They offer accelerated setup, improved flexibility, and real-time analytics. In the end, this means significant cost savings, gains in customer experience, and faster time to market.

Here are some compelling benefits cloud contact centers offer over traditional systems to help businesses deliver top-notch customer service:

FunctionCloud contact centerOn-premises contact center
SetupAffordable, out-of-the-box installation that can work with existing devicesMonths-long process that requires hardwiring each device to a central system
ScalabilityNear-infinite scalability; can add new lines in a few clicksEach new line requires additional on-premise setup
ReliabilityEnterprise-level reliability with excellent uptime and speed improvements through software upgradesReliability depends on existing hardware, which will deteriorate over time
ImprovementsEver-expanding set of key features using developing technologies like AI and predictive analyticsLimited to existing capabilities
FeaturesAll traditional features plus modern improvements like IVR, natural language processing, live call monitoring, and moreTraditional features like hold, call logging, and wait music
IntegrationsExtensive integrations across digital channels and toolsLimited integrations that can be difficult to set up due to installation and licensing issues
CostMinimal up-front cost and lower monthly cost per userHigh upfront costs and additional ongoing costs for system maintenance
Remote work flexibilityAgents can work from anywhere in the worldAgents are restricted to the system’s physical location
Customer engagementSeamless conversations across channels and departmentsEach channel is handled separately

Cloud Contact Center vs. Cloud Call Center

Cloud contact centers go beyond traditional call center software, offering a multi-channel approach to customer engagement.

While the terms are sometimes used interchangeably, a crucial distinction exists.

Cloud call centers excel at handling high volumes of phone calls. Agents primarily interact with customers in real time over the phone. However, cloud technology allows for scalability and remote work options.

Cloud contact centers, on the other hand, offer a wider range of communication channels. They integrate phone calls with email, social media, text messages, chatbots, and video conferencing. This creates a more comprehensive and convenient customer experience, allowing them to connect through their preferred method and receive consistent, high-quality support.

Benefits of cloud contact centers over call centers:

FeatureCloud Contact CenterCloud Call Center
FocusOmnichannel customer engagement (voice, chat, email, etc.)Primarily voice calls
ScalabilityHighly scalable to meet changing needsModerately scalable
CostTypically pay-as-you-go pricingMay have fixed costs or tiered plans
FeaturesIncludes features for routing, reporting, analytics, and integrations with CRMPrimarily focused on call routing and management
DeploymentQuick and easy setupThe vendor manages all infrastructure and updates
MaintenanceSecurity measures are in place, but your responsibilitySome responsibility for maintenance may fall on you
SecuritySecure cloud environment with disaster recoverySecurity measures are in place, but may not be as robust

Cloud contact centers offer a more future-proof solution with a broader range of features and benefits compared to cloud call centers. They cater to a wider range of customer preferences and business needs, driving better customer experiences and business growth.

However, cloud call centers might be a suitable option for businesses with a primary focus on phone support and a limited budget for upfront costs.

Top Features & Benefits of Cloud Contact Centers

Cloud contact centers pack a ton of powerful features and benefits that traditional on-premise systems simply can’t match.

1) Lower setup and ongoing costs

Businesses can save up to 65% just by switching from traditional landlines to VoIP. But it’s not just the monthly fees, cloud contact centers eliminate so many of the hard costs like real estate for housing equipment, backup power sources, multiple network carriers, security audits, and dedicated IT staff.

Microsoft found that 82% of small businesses reported cost reductions after moving to the cloud. Without all that hardware and excess staffing, a cloud-based contact center is far more affordable in the long run.

Microsoft survey on cloud costs

Cloud contact centers consolidate a bunch of tools and apps you’re probably paying for separately into one unified platform. You don’t need to juggle multiple subscriptions and vendor relationships.

Related: Small Business Contact Center Software: Overview & Key Features

2) Built for remote work

So many businesses are now on work-from-home or hybrid models, and having a remote contact center workforce is a necessity.

Cloud solutions make this seamless — agents and supervisors can stay connected and productive from literally anywhere with an internet connection. The software solution is built to work across all devices and operating systems too.

Comprehensive real-time reporting provides full visibility into performance for managers. And stringent security standards ensure customer privacy and prevent data breaches.

3) Fast installation and setup

Rather than the nightmare of traditional on-prem installations that dragged on for months, cloud contact centers can get you up and running in just days or weeks.

No complex hardware configs or endless IT requests to deal with. Customizing settings, onboarding new employees, pulling analytics, and reporting. It’s all streamlined and simple through intuitive web interfaces.

Call recording setup in Nextiva

4) Superior performance

Cloud architecture also delivers major performance gains. While physical phone systems have finite resources, cloud platforms leverage virtualization to dynamically scale capacity based on demand.

No matter how many calls, cases, or interactions you have, redundant cloud infrastructure ensures maximum uptime, lower downtime, and better responsiveness.

If your local internet connection goes down, calls can simply re-route to agent cell phones or automated messaging. Reliable business continuity is baked in.

5) Improved agent productivity

For agents, the unified cloud interface boosts productivity by eliminating tool-switching and streamlining common workflows.

Everything an agent needs for efficient call handling and case resolution is right at their fingertips — no more disparate apps and fragmented data sources. Features like click-to-call, conversational AI-enabled self-service, and intelligent routing get customers to resolution faster too.

components of conversational ai

6) Plenty of room for growth

Cloud solutions are designed to scale effortlessly as your business grows. Need more users, channels, or functionality? Just provision it through the cloud platform.

No wiring nightmares or server upgrades are required. You can start lean and scale up gradually based on demand.

7) Enterprise-grade reliability, uptime, and security

Reliability and uptime are also enhanced in cloud environments.

While traditional on-prem systems are susceptible to localized outages from severe weather and network hiccups, cloud providers operate geo-redundant data centers with hefty service level agreements.

Layers of built-in and end-to-end security like call encryption, permission controls, and auditing enable compliance with regulations like PCI, HIPAA, and more.

8) Better integration capabilities

Integration capabilities are another big win. Most businesses rely on a patchwork of different systems and apps, but cloud contact centers can sync all that data to provide a seamless, unified experience across all customer channels and touchpoints.

Contact center agents get full context into account histories, past interactions, and potential opportunities within a vibrant integrations ecosystem.

CRM integrations in Nextiva

9) Real-time analytics

Speaking of context, real-time analytics dashboards and custom reporting tools help surface those valuable customer insights. You get a clear, quantified view of operations, processes, and performance metrics that would require teams of data analysts to stitch together in legacy environments.

Supervisors and executives can benchmark against KPIs, identify friction points, and drive strategic improvements.

Real-time call center analytics dashboard

10) Better customer experience

the biggest advantage of cloud contact centers is the ability to deliver a truly seamless omnichannel customer experience. Customers want to be able to reach out on their channel of choice – voice, chat, email, messaging, social media, etc.

Cloud platforms unite those channels on the backend so agents get full context no matter how the customer interacts. That’s what builds lasting relationships and loyalty in today’s digital era.

11) Ease of management

On the management side, cloud contact centers centralize administration through simple web interfaces rather than having to dig into arcane system configs and databases. Adjusting settings, permissions, and customizations is point-and-click easy.

Cloud Contact Center Pricing

Cloud contact center, also known as Contact Center as a Service(CCaaS), offer a flexible and scalable solution for managing customer interactions. Billing is typically on a monthly subscription basis, with costs varying depending on several factors:

Vendor Comparison Example

Here’s a comparison of three cloud contact center providers to illustrate the different pricing structures and features offered:

FeaturesNextivaFive9NICE CXone
Setup In Hours
Monthly Price$99+ per user$149+ per user$94+ per user
UC + CC Integration
Free TrialCustom Proof of Concept60 days
24/7 Support
Omnichannel
Workforce Management
Outbound & Inbound
AI Agent Assist
CRM Integration

How To Choose the Right Cloud Contact Center Vendor

The cloud-based contact center industry is expected to grow by a compounded annual growth rate of 26% through 2027. But as the industry grows, choosing between providers is harder.

Selecting the right cloud contact center solution requires careful consideration of your specific needs. Here are some key factors to evaluate:

Carefully evaluate these factors alongside your specific business needs to make an informed decision when selecting a cloud contact center solution that empowers your agents, delivers exceptional customer experiences, and scales with your growing business.

Scale Your Sales and Support Organization With Nextiva

Looking for a top-rated contact center solution? Nextiva was named Customers’ Choice for Midsize Enterprise and North America by Gartner Peer Insights. It’s an easy-to-use omnichannel cloud center platform paired with Nextiva’s award-winning customer support.

Thousands of companies rely on Nextiva for scalable communication solutions to grow their businesses.

Here are three reasons why Nextiva stands out from the rest:

A contact center solution is ideal for those facing a rising tide of customer and sales requests. Nevertheless, the benefits of moving your contact center to the cloud far exceed those of an on-site solution.

You can’t go wrong with a cloud call center — it offers unmatched scalability. And when you’re ready to move to an omnichannel contact center, we’re ready.

There’s a reason why companies in industries like healthcare, logistics, and finance trust Nextiva. It’s dependable and enables them to grow faster.

Get a cloud contact center solution from Nextiva.

IVR, call recording, VoIP numbers, call routing, advanced reporting–integrated in ONE cloud platform.

Cloud Contact Center FAQs

What is the difference between cloud and hosted contact centers?

Hosted contact center can refer to any contact center software or solution hosted by a third-party provider, whether it’s hosted in a traditional data center or the cloud.

Cloud contact center specifically refers to a contact center solution hosted in the cloud. Cloud-based contact centers offer all the benefits of hosted contact centers, with the additional advantages of scalability, security, and accessibility.

Cloud contact centers are a more advanced and flexible version of the general “hosted” category.


How cloud-based contact centers improve customer experience?

Traditional contact centers struggle with siloed data, limited communication channels, and frustrating wait times for customers. Cloud-based contact center solutions transform this experience, offering a unified platform for agents to access all customer interactions.

Omnichannel engagement provides rich data for better service and intelligent routing minimizes hold times. Real-time call analytics through the cloud improves agent performance, leading to a more satisfied customer experience.

What will be future trends in cloud contact centers?

Cloud contact centers are constantly evolving, fueled by advancements in artificial intelligence and automation. Here’s a glimpse into the future:

AI-powered Chatbots and Voice Assistants: Virtual agents will handle routine inquiries, freeing up human agents for more complex issues.
Self-Service Options: Customer self-service portals will empower customers to find answers and resolve issues independently.
Data-driven Customer Journey Optimization: Advanced analytics will be used to personalize customer interactions and optimize their journey through the contact center.


ABOUT THE AUTHOR

Chris Reaburn

Chris Reaburn is the Chief of Strategic Execution at Nextiva. Known as "Reaburn" by friends/family, he is responsible for championing Nextiva's brand and products into the market in support of the company's vision to change the way businesses around the world work and serve their customers. With his previous leadership roles in the communications industry…

Posts from this author

In almost every home, you’ll find Amazon Alexa, Google Home, or Apple Siri. But the 69.9 million people who own smart home systems aren’t just using them to play their favorite songs or check the weather. 

A significant portion of our interactions with technology today involve having “conversations” with smart machines or conversational AI systems, and many people are using this machine learning technology to improve their customer service interactions. 

In fact, research shows that chatbots can handle 80% of customer communications. 

The reason this works so well is because chatbots use Natural Language Processing. NLP in customer service enhances customer experience by providing a fast, 24/7 response time and personalized interaction, which reduces costs and allows human agents to handle the more complex issues. 

In this post, we’ll go over nine ways you can use NLP in customer service to boost your contact center’s efficiency.

What Is NLP?

Natural Language Processing is a branch of artificial intelligence that enables computers and humans to converse through natural language – i.e. in a way that doesn’t sound like you’re talking to a robot from the ‘80s. 

NLP is a critical component of conversational AI, which humanizes AI interactions with customers and solves their queries without human input. Think of it as an intelligent virtual agent. Your customers can use NLP chatbots to obtain quick answers without actually speaking to a person on the other end.

In the context of call centers, NLP easily performs tasks such as text and sentiment analysis, language translation, speech recognition, and topic segmentation. It understands the words, sentences, and context of speech – or, in this case, your customer support queries – and provides a quick and accurate answer, all without human intervention.

Benefits of NLP in Customer Service

These days, most people have high expectations when it comes to customer service. They demand quick, accurate, and personalized responses, and they expect to interact with businesses through various channels (social media, chat, email, phone), making it challenging for even the best human agent to keep up. As a result, companies are forced to find better ways to meet these growing demands without compromising quality or efficiency.

NLP chatbots play a huge role in customer service because they enable automated systems to understand and respond to customer inquiries, and can take over routine tasks like answering frequently asked questions or directing customer calls to the right department. 

NLP enables chatbots to:

  • Comprehend User Input: It analyzes and understands the text or voice input from users, including identifying the intent behind the message.
  • Process Human Language: It handles various language constructs, such as grammar, syntax, and semantics, to make sense of the input.
  • Generate Responses: It formulates appropriate and contextually relevant responses to user queries.
  • Handle Multilingual Communication: It supports interactions in multiple languages, which opens up accessibility for a diverse user base.
  • Learn and Improve: It continuously learns from interactions to improve accuracy and effectiveness over time.

So by automating basic or repetitive tasks and providing instant responses, NLP can help businesses: 

In a nutshell, using NLP-powered conversational AI allows your call center’s chatbot to interpret user input, manage contextual queries, and provide accurate responses, ultimately enhancing user experience and operational efficiency in customer service.

Examples of NLP in Customer Service

You likely already know that companies like Amazon, Starbucks, and Netflix use this technology, but many banks also use NLP chatbots to assist customers with inquiries and support.

For instance, a bank’s chatbot can handle various customer service tasks, such as:

  • Answering frequently asked questions (e.g. “What are your working hours?”)
  • Providing account information (e.g. “What’s my current balance?”)
  • Assisting with transactions (e.g. “Transfer $100 to my savings account”)
  • Resolving common issues (e.g. “I lost my credit card, what should I do?”)

These chatbots understand and process the customer’s natural language input, and then provide quick and accurate responses, which is convenient for the customer and frees up human agents for more complex queries.

Another example is Uber, the on-demand ridesharing company. Uber’s smart reply system (or in-app chat) uses Natural Language Processing between drivers and passengers to facilitate easy communication. NLP helps interpret messages and then provide quick replies, even if there are language barriers and, with voice commands, allows drivers to keep their hands on the wheel at all times.

Uber has an extensive dataset and a huge engineering team, which means they’re well-equipped to implement and refine advanced technologies like NLP. The graphic below can help you visualize how NLP and machine learning create a better customer experience.

nlp-driver-passenger-intent-uber-NLP-example

Top 9 Use Cases for NLP in Customer Service

1) Accurate call routing with IVR systems

Have you ever called a customer support line and needed to say “Billing” to reach the finance department? If so, you were talking to an Interactive Voice Response (IVR) system. IVRs are the foundational technology that converts phrases (“update my credit card” or “make a payment”) into transferring you to the appropriate department.

How IVR works

Customers are likely to use this system to contact your team. When conversational AI is the basis of the system, you can accurately divert their call to the most relevant line, and the IVR becomes an intelligent virtual assistant (IVA).

Why? Because NLP understands a caller’s request and therefore can assist them better. In other words, you don’t need to ask your customers to “listen to the following options” to send them in the right direction.

By simply asking customers to describe their needs in their own words, IVAs can quickly analyze and route the call to the appropriate department or support agent. This not only streamlines the process, it also significantly improves the customer experience by reducing wait times and eliminating the frustration of navigating complex menu systems.

American Airlines saw significant results from using NLP for their customer service team. After revamping their IVR system, they:

  • increased their call containment by 5% 
  • saved the airline millions of dollars every year
  • improved the overall customer experience

2) Quick routing of customer support tickets

You give customers a support ticket when they try to contact your customer service. This interaction then filters its way through to your support team’s queue. NLP can help streamline this process. Because conversational AI can understand the topic of the ticket, it can divert support tickets to the most relevant person, helping to resolve issues faster.

Consider a scenario where a customer submits a ticket stating, “I need help changing my payment details.” In systems lacking NLP capabilities, this ticket would likely land in the general support queue and require manual intervention to identify and reroute it to the finance department.

On the other hand, a support platform equipped with NLP can immediately recognize the financial nature of the inquiry from keywords and phrases within the ticket. It can then autonomously direct the ticket to the appropriate team – in this case, the finance department. 

This automation speeds up the resolution process, reduces the workload on customer service agents, and ensures that customers receive timely and relevant assistance, ultimately enhancing the overall customer experience.

Different types of call routing, including AI-based routing

3) Understanding customer feedback

Customer feedback is valuable data for businesses. It can help you fix flaws with your product and identify which aspects people are loving, both of which are excellent foundations for your marketing and advertising campaigns. 

Customer feedback

In fact, actively seeking and valuing customer feedback can significantly enhance a brand’s reputation – 83% of customers are loyal to brands that solicit and respond to their complaints.

And you don’t need to spend hours manually combing through this type of qualitative customer data.

NLP helps identify words or phrases commonly used in reviews, like “modern,” “intuitive,” and “expensive.” NLP can also find topics spoken about in feedback forms, such as “easy onboarding” or “affordable plans.”

You can combine NLP with sentiment analysis (more about this in number seven below) and get a top-level overview of customer opinions, making it a time-effective way to analyze customer behavior via feedback.

4)  NLP and customer service chatbots/live chat

An AI chatbot lets you communicate with your customers in the way they prefer and provides real-time support without having to wait for a response.

Why use live chat on your website? Because it’s the communication channel that customers prefer to connect with a company: 46% of would rather reach out via live chat, 29% for email and 16% for social media:

live-chat-leading-contact-method

Keep in mind that although both live chat and chatbots are used for customer service, they are not exactly the same. Chatbots use artificial intelligence, including NLP, to handle initial queries, and live chat (human agents) address more complex issues. 

Many businesses use them together to provide a comprehensive customer support experience:

One of the key advantages of using both live chat and chatbots is the ability to manage high volumes of customer inquiries efficiently. When your customer support team is overwhelmed and can’t answer all queries in real time, an NLP-powered chatbot can step in to assist. The chatbot can handle routine questions and then pass customers off to human agents for more complex issues.

Nextiva live chat

For instance, Cheapflights uses an NLP-powered chatbot to manage customer inquiries. This chatbot can understand and respond to a wide range of questions, ensuring that customers receive the help they need promptly. 

By combining live chat and NLP-powered chatbots, companies can provide the most robust customer support that meets the needs of their customers. 

5) NLP for agent support

Did you know that the average customer support agent can only handle 21 support tickets per day? It’s easy to see how agents struggle to keep up with customer inquiries!By the way, you can calculate your average interactions per ticket to see how much time these interactions are costing you: 

average-interactions-per-ticket

An increasing number of agents are turning to machine learning software to cope with that high demand. Salesforce’s “State of Service” report discovered that 69% of high-performing service agents are actively looking for situations to use artificial intelligence.

Conversational AI can handle queries that don’t need much attention. This gives agents more time to handle complex queries that need a human touch. Your conversational AI could handle questions like:

  • Technical Support: “Where is the HDMI input on my Samsung TV?”
  • Order Status: “What is the status of my order?”
  • Account Setup: “How do I connect my Google Analytics account?”

Those support tickets will make up a considerable chunk of tickets. But with them already handled, your agents can answer more complex or emotional questions like: 

  • Account Issues: “My account got shut down, and I need help ASAP.”
  • Billing Concerns: “I was charged incorrectly, and I need a refund.”
  • Product Complaints: “My product arrived damaged, what can I do?”

Other ways that NLP can help agents enhance their operational efficiency include:

6) Business data analysis

Earlier, we mentioned how NLP allows businesses to analyze qualitative data from customer feedback. It can also mine information from elsewhere and lay out common trends for your team to follow.

Consider a scenario where your business receives numerous complaints via email or a “Why did you leave us?” questionnaire included in your cancellation form. And let’s say you have 150 complaints to file. Your cancellation form asks people to check one of the following boxes:

  • Confusing onboarding process
  • It’s too expensive
  • I don’t have time

People might tick the wrong box, leading to misinterpretation of the issues. For instance, you might think the primary problem is the cost because many people selected the “too expensive” option. However, there might actually be a deeper issue with the billing process that customers miscategorized.

As a result, you might consider increasing your prices based on the feedback, thinking it’s an acceptable move. But in reality, the core issue is something else, such as confusion with the billing process. NLP helps accurately categorize and analyze customer feedback so that you address the actual issues rather than misinterpreted data.

In another example, let’s say there’s a sudden spike in questions about a new product feature or a recent update. NLP can alert your team to investigate further. Understanding these trends allows your business to respond swiftly to potential issues, forecast future support needs, and adjust resources accordingly.

7)  Sentiment analysis and customer satisfaction

You’ve probably got customer feedback filtering its way through to your support team. But how do you know whether, on the whole, people are happy with your product or service? You likely don’t have time to comb through all this data yourself.

Sentiment analysis uses NLP to determine the underlying emotion in a message. For example, if you get these responses from feedback forms:

  • “The agent I spoke to was awesome.”
  • “My order arrived quicker than I expected.”
  • “It’s easy to sync my data. Thanks for putting together your onboarding docs!”

Then sentiment analysis will take over and interpret those words as emotions. In the case above, those words might be “awesome,” “quicker,” or “easy.” The machine learning system will then tell you that the vast majority of feedback is positive. This gives you a better understanding of how well you’re performing.

customer-sentiment-tracking

And the best part is that you can use the AI system to scan for mentions of your brand. Then you can use sentiment analysis to determine whether the coverage you’re getting is as good as you’d hoped.

Plus, NLP can analyze customer messages to detect emotions and sentiment in real time, alerting agents to frustrated or angry customers so they can prioritize and handle these interactions with extra care.

8) Speech-to-text applications

Voice search is on the rise: 50% of people worldwide search by voice on a daily basis.

And part of the reason is speech-to-text devices. We ask our personal assistants – including Google Home, Amazon Alexa, and Siri – to plan the best route to a friend’s house, to remind us of important events and appointments, and to play our favorite music or podcasts.

But what does that mean for your customer service? Well, you can use voice recognition systems to:

  • Allow customers to access their account with their voice
  • Translate a customer’s query from their native language to yours
  • Integrate your software with a voice assistant

None of these situations works without NLP, which interprets the spoken word. Then you can use speech analytics (or voice analytics), one of the less common analytics that more call center should take advantage of, to analyze and improve customer satisfaction.

Nextiva voice analytics

9)  Built-in search bars in knowledge bases

The search bar on your website is basically a mini search engine. And a significant portion of website visitors goes straight to the search bar when they land on a site, especially, but not limited to, e-commerce sites. The results for these queries must display relevant information. If not, users will leave your website, which impacts key metrics like bounce rate, conversions, and time on site.

But your site’s search bar won’t show relevant information for those queries without some form of NLP. The machine learning software interprets the meaning of those queries. It understands what the user is looking for, even if it isn’t in proper English, contains grammatical errors, or is misspelled.

Here are a few reasons why using NLP in your site’s search bars can improve customer service:

Integrating NLP into your search bar means that your website will meet the needs of visitors much better and thus improves customer satisfaction.

Related: How to Use Conversational Analytics Software Effectively

Nextiva + NLP = Better Customer Experience

Natural Language Processing in customer service is a core piece of machine learning you should use in your contact centers. 

Nextiva integrates NLP technology into our products to help businesses transform their customer service operations. Our NLP-powered solutions enable businesses to automate routine inquiries, analyze customer sentiment, and provide real-time assistance to support agents.

By adopting an NLP solution, your customer service team can better understand and address customer needs, leading to higher satisfaction rates, increased loyalty and, ultimately, a stronger bottom line. Embrace the power of NLP with Nextiva to stay ahead in the competitive landscape and deliver exceptional customer service that meets and exceeds expectations.

Nextiva's AI powered contact center solution

Scale up with contact center AI

The modern contact center has arrived. See how Nextiva helps you deliver the best customer experience at scale.

NLP in Customer Service FAQs

What is a common application of NLP in customer service?

A common application of NLP in customer service is the use of chatbots and virtual assistants. These automated systems leverage Natural Language Processing to understand and respond to customer inquiries in real time, providing instant support, handling routine questions, and freeing up human agents to address more complex issues.

What is NLP in CRM?

NLP in Customer Relationship Management (CRM) involves using Natural Language Processing to analyze customer interactions in order to improve communication. This includes sentiment analysis to gauge customer satisfaction, automating responses to common queries, and personalizing customer interactions based on past behavior and preferences.

What is Natural Language Processing in call centers?

In call centers, Natural Language Processing is used to transcribe and analyze voice calls, enabling the automated handling of customer requests, sentiment analysis, and real-time assistance for call center agents. NLP helps these businesses understand customer intent, route calls to the appropriate departments, and provide agents with relevant information to resolve issues more efficiently.

What is the meaning of NLP service?

NLP service refers to any application or platform that uses Natural Language Processing technology to understand, interpret, and generate human language. In the context of customer service, NLP services can include chatbots, virtual assistants, sentiment analysis tools, and automated response systems that enhance customer interactions and streamline support processes.

ABOUT THE AUTHOR

Chris Reaburn

Chris Reaburn is the Chief of Strategic Execution at Nextiva. Known as "Reaburn" by friends/family, he is responsible for championing Nextiva's brand and products into the market in support of the company's vision to change the way businesses around the world work and serve their customers. With his previous leadership roles in the communications industry…

Posts from this author

Call center software can be a game-changer for e-commerce stores with high-growth aspirations. 

It allows you to serve more customers and create a consistent customer experience. By choosing the right e-commerce call center services, you can leverage these benefits to sell more, retain customers longer, and ultimately grow your business. 

Benefits of Call Centers for E-Commerce

Building an online presence isn’t easy, but the hard work isn’t over once your online shop starts gaining traction. 

Growing e-commerce businesses often outsource customer support phone calls to specialized call centers. Others work with contact centers that provide omnichannel services like SMS, message, and chat support and inbound phone call handling. 

Using call centers that provide omnichannel customer service can result in the following benefits: 

  • Increased sales & conversions: Provide personalized support that converts inquiries into sales.
  • Reduced cart abandonment: Address customer concerns and hesitation before checkout.
  • Improved customer retention: Build trust and brand loyalty through positive interactions.
  • Enhanced brand image: Deliver a professional and customer-centric experience.
  • Reduced operational costs: Automate repetitive tasks and optimize agent productivity.
omnichannel-cx-benefits

These key benefits can help e-commerce businesses sell more and grow faster, so working with call centers may be a key part of a brand’s digital customer experience strategy

Related: What Is Omnichannel E-commerce? A Strategy Guide for 2024

Key Inbound Call Center Features for E-Commerce Stores

E-commerce companies should prioritize several key call center features that can directly impact their customers’ experience. 

customer-sentiment-tracking

Improved customer service

Advanced call management features — which are often available with VoIP e-commerce call center solutions — create opportunities to improve your business’s customer support with these benefits: 

  • Faster response times: Reduce wait times and handle inquiries efficiently by using advanced call routing, which leverages interactive voice response (IVR) and skill-based routing to direct calls to team members most qualified to help.
  • Increased agent efficiency: Provide call routing, order details, and customer history for faster resolution. Access a caller’s customer history (including past customer interactions and purchase history) through CRM integrations. 
  • IVR account verification: Validate incoming calls and match them with recent orders based on automatic number identification to populate the call pop and save minutes on every call. 
  • Enhanced customer satisfaction: Offer personalized support faster based on each customer’s support and purchase history, and build stronger customer relationships.
  • Offer omnichannel support: Provide support for inbound SMS messaging and inbound calls. 
IVR

Smart call routing features put customers in touch with the right agents quickly, enabling them to get the support they need faster. Whether they’re calling with a product question or to get help resolving an issue, skilled and swift assistance directly impacts how callers feel about a brand’s customer support. 

Streamlined order management

Order management (which includes order processing) is a central function for e-commerce customer support, so it’s important to choose a call center that can help with this.

Look for a call center solution that offers these features and services: 

  • Order tracking & updates: Provide real-time order status updates and address inquiries regarding deliveries and returns. Agents can give real-time information regarding packing and shipping times after a customer has placed an order. 
  • Order placement & payment processing: Place orders for customers over the phone or accept payments for orders already placed online. Agents can answer customer questions about different products to aid in product selection. Call center solutions should allow call recordings to pause while agents collect a customer’s payment information, per PCI-DSS regulations. 
  • Reduced order errors: Clarify order details to minimize mistakes. Customers may also call to correct mistakes made on orders they placed online, like selecting the wrong shipping address or item. 
  • Process returns: Many customers call to get support if they’re unhappy with a purchase and to start the return process. Agents can assist with returns and potentially salvage an otherwise poor customer experience. They can, for example, help customers by explaining the returns process, issuing a refund, and offering store credit to encourage future purchases. They may also recommend products that might better suit the customer’s needs. 

Even if you have a strong online help desk and streamlined checkout process, phone, SMS, and video are increasingly essential channels for order management. Don’t risk losing a sale by relying exclusively on a company website to assist with customer orders. 

Advanced call analytics

Most call center solutions provide advanced call analytics to help you assess a contact center’s performance. 

Nextiva analytics

Use advanced call analytics to access key customer care KPIs and operational metrics to do the following: 

  • Identify key trends: Track call volume, peak times, and common customer issues to better allocate resources. Ensure you have enough agents scheduled during anticipated peak hours for more efficient customer support. 
  • Measure agent performance: Monitor call duration and resolution rates and identify areas for improvement for agents on an individual and team level.
  • Improve overall customer experience: Use data-driven insights to optimize call center operations, considering customer loyalty metrics like customer satisfaction or net promoter scores

Using data-driven suggestions to improve agent performance, scheduling, and customer support policies can improve your business’s customer loyalty and retention rates. 

Key Outbound Call Center Features for E-Commerce Stores

E-commerce brands have complex business needs, and they may need support that goes beyond accepting inbound calls. Such brands may also work with e-commerce call centers to outsource outbound calls and promotions.

Targeted promotions & upselling

Outbound calls are a highly effective way to drive more sales through targeted promotions, upselling, and cross-selling. 

E-commerce call center solutions can help you sell more with these outbound call practices: 

  • Identify high-value customers: Use customer data to discover customers with high average purchase values to target for personalized offers. CRM integrations help agents reach out at the right time based on customer activity and past purchases. 
  • Upsell & cross-sell: Direct customers who call with product questions to items that cost more or complement the original product to increase the average order value. 
  • Promote new products & services: Reach out to existing customers about newly launched offerings, loyalty programs, or upcoming sales. Agent call scripts and guided workflows can help your team sell products consistently, and predictive dialers can increase the volume of outbound calls. 
  • Win-back inactive customers: Re-engage dormant customers with personalized campaigns based on their past interactions with your business. An e-commerce store, for example, may use outbound calls to follow up on abandoned carts. Agents can identify reasons for cart abandonment and offer assistance, product education, or discount codes to incentivize customers to purchase. Agents may also call churned customers with new product announcements or exclusive offers to entice them to return.
predictive-vs-automated-auto-dialer

Account management & follow-ups

Call centers can play a vital role throughout the customer journey in the e-commerce industry, extending beyond the initial purchase or basic customer support needs.

Key account management functions include: 

  • Onboarding: Provide product tutorials and answer questions during account setup. Some customers may need additional instructions for product use or maintenance. 
  • Scheduling appointments: Call customers to set up service calls, consultations, and appointments after an initial purchase is made. For instance, agents might call a customer who purchased a new car to book the window tinting service they paid for.
  • Collecting customer feedback: Gather valuable insights into your customers’ experience, including how they feel about your product, brand, support, and online purchasing process. Use this information to improve customer satisfaction rates. Many call center solutions offer survey tools (including post-call survey tools) to facilitate this. 
Customer-feedback-survey

Manage Your Store’s Customer Service Better With Nextiva

E-commerce businesses benefit from specialized call center solutions, especially if they’re actively experiencing growth and a high volume of support calls. 

The bottom line is that advanced support features — including streamlined call routing, call recording, call analytics, and inbound and outbound functions — can help your team sell more while improving the customer experience. 

Digital customer service is more important than ever before, and we can help.  Nextiva’s call center solutions offer the following benefits:

It’s a win-win with Nextiva.

Nextiva’s inbound call center solutions helps e-commerce businesses deliver outstanding customer experiences.

ABOUT THE AUTHOR

Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

Posts from this author

Genesys is a cloud-based customer experience platform with contact center capabilities. It offers decent features and flexible pricing that some businesses find valuable. 

But is it the right solution for you? To help you make an informed decision quickly, we’ll discuss Genesys pricing and features in detail. We’ll also see how it stacks up against Nextiva, another popular contact center solution for businesses.

Genesys Pricing Explained

Genesys’ pricing plans have annual billing and do not include implementation costs, which are separate one-time fees. The Genesys Cloud platform also requires a minimum monthly contract of $2,000, roughly translating to 27 contact center agents on its cheapest plan.

Genesys has three pricing models: 

  • Per user: This is Genesys’ most popular pricing model. You pay a fixed fee per agent regardless of demand fluctuations or the hours your agents are actively working on calls. Per-user pricing works best for contact centers with predictable call volume; otherwise, you might end up paying for hours you don’t use.
  • Per hour: Genesys offers per-hour billing for its lower-tier plans, starting at $0.68/hour. You only pay for the hours your agents are actively working on calls, which is cost-effective compared to a fixed monthly fee. Per-hour pricing can be for businesses with seasonal fluctuations in call volume, such as retail businesses that experience higher call volumes during the holiday season. 
  • Concurrent users: In a concurrent licensing model, you’re charged for the maximum number (peak) of concurrent (simultaneous) users during a billing period. For example, if you had 200 concurrent users in October, 150 in November, and 180 in December, Genesys will charge you based on the peak usage, which was 200 concurrent users in October. This model ensures you’re paying for the maximum capacity you might need during the billing period, accommodating any fluctuations in usage throughout that time frame. Genesys’ concurrent user pricing model is only available for businesses with all their offices in the same region.

Now that we’ve addressed that, let’s examine the exact cost and features of different Genesys packages.

Genesys PackagesBest ForFeaturesPricing (Billed Annually)
Genesys Cloud 1 (Voice)Small businesses looking for cloud contact center software
Blended call center support
Call routing and interactive voice response (IVR)
Call recording and callback
API access
Unified communications
$75/user (per month)
Genesys Cloud 2 (Digital)Small and mid-sized organizations scaling their digital communicationQuality management
Digital workspaces for contact center agents
Media sharing tools
Knowledge base
$95/user (per month)
Genesys Cloud 2 (Digital + Voice)Mid-sized and enterprise businesses delivering omnichannel experiencesCustomer journey configuration
Full-on analytics across channels
Omnichannel reporting and performance dashboards
Callback (IVR and web)
$115/user (per month)
Genesys Cloud 3 (Digital + WEM)Enterprise businesses streamlining their contact center operationsEmployee activity dashboards
AI-powered scheduling and forecasting
Sentiment analysis
Voice of customer capabilities
$135/user (per month)
Genesys Cloud 3 (Digital + WEM + Voice)Enterprise businesses with extensive workflow management capabilities Gamification for employee engagement
Speech and text analytics
Voice outbound campaigns
Historical reporting
$155/user (per month)
Add-on (AI Experience)Voice and Digital plan subscribersPredictive engagement
Agent assistant
Starts at $40/month
Genesys Cloud EXAdvanced workforce management across all plans Resource management
Performance management
Starts at $90/month 

Genesys Cloud 1 (Voice)

Starting at $75/user per month, Genesys Voice is ideal for smaller businesses looking to implement a cloud contact center. 

It offers: 

  • Blended call center support
  • Call routing and IVR
  • Call recording and callback
  • API access
  • Unified communications

Genesys Cloud 2 (Digital)

Priced at $95/user per month , Genesys Cloud 2 is best for small and mid-sized organizations that want to scale customer engagement across digital channels such as email and social media. 

It offers more advanced features like: 

  • Quality management
  • Digital workspaces for contact center agents
  • Media sharing tools
  • Knowledge base

Genesys Cloud 2 (Digital + Voice)

Priced at $115/user per month, Genesys Cloud 2 is ideal for mid-sized and enterprise businesses that want to deliver omnichannel customer experiences at scale. It offers everything in the Digital and Voice plans, including:

  • Customer journey configuration
  • Full-on analytics across channels
  • Omnichannel reporting and performance dashboards
  • Callback (IVR and web)

Genesys Cloud 3 (Digital + WEM)

This plan, priced at $135/user per month , combines workforce engagement capabilities with Genesys’ standard digital contact center features. It’s best for enterprise businesses looking to streamline their contact center operations while scaling digital communication channels. 

You get everything in the Digital + Voice plan as well as extra features like:

  • Employee activity dashboards
  • AI-powered scheduling and forecasting
  • Sentiment analysis
  • Voice of customer capabilities

Genesys Cloud 3 (Digital + WEM + Voice)

This comprehensive package is available at $155/user per month and includes extensive WEM capabilities and voice services. It’s tailored to seamlessly integrate employee and customer experiences.

It includes everything from the Digital and Voice plans, plus:

  • Gamification for employee engagement
  • Speech and text analytics
  • Voice outbound campaigns
  • Historical reporting

Add-ons to each plan

Genesys also has two stand-alone packages you can purchase in addition to the plan you selected: 

  • AI Experience: This add-on is only available to Voice and Digital subscribers. Starting at $40 per month, you can access AI-driven tools like predictive engagement and agent assistance to boost your contact center operations.
  • Genesys Cloud EX: Starting at $90 per month, Genesys Cloud EX provides advanced workforce engagement tools, including resource and performance management, for efficient workforce management. 

Top Genesys Capabilities

Genesys is a cloud-based platform, which makes it highly scalable, flexible, and cost-effective compared to on-premises contact center solutions.

genesys contact center software

1. Scalability

As an all-in-one contact center solution, Genesys offers everything you need to scale customer communication efficiently — from basic functionalities to AI-powered capabilities. 

For example, you can use AI predictive engagement to create customer segments based on real-time behavioral data across channels. Then, you can tailor your messaging and offering to suit each segment’s preferences and needs. When applied at scale, this level of personalization leads to better customer experience and higher customer satisfaction.

2. Ease of integration

You can connect Genesys Cloud to third-party tools via the app marketplace or API. Genesys Cloud’s app marketplace lists hundreds of native integrations you can install in your contact center software with one click. If you can’t find your desired integration in the app marketplace, you can manually connect Genesys to non-native applications using its API.

3. Flexible pricing plans

Genesys Cloud has separate pricing packages for specific contact center functions, catering to a wide range of business needs. 

Let’s say you’re a small business looking for call center tools to help you manage inbound and outbound calls. In that case, you can choose Genesys’ Voice plan. 

Similarly, if you’re a mid-level business that wants to coordinate all your customer communication in one place, you can opt for the Genesys Digital + Voice plan.

And that’s not all. Learn more about Genesys features and alternatives.👇

Why Contact Centers Prefer Nextiva to Genesys Cloud CX

Genesys provides useful contact center capabilities. But if you’re looking for affordable, scalable, and easy-to-use contact center solutions, Nextiva is worth checking out. 

Nextiva-call-pop

Here are a few reasons Nextiva outranks Genesys:

1. Cost-effectiveness

Nextiva’s service packages provide a broader range of features than Genesys’ equivalent tier offerings, making it a favorable option for budget-conscious businesses. Remember, the Genesys Cloud platform requires a minimum monthly contract of $2,000.

For example, the Professional plan offers a fully powered omnichannel suite with AI capabilities for only $119/user per month. Genesys’ equivalent plan costs a little less but lacks AI features, limiting your contact center efficiency.

Nextiva intelligent contact center pricing

2. Customer support

Nextiva has earned a reputation for its responsive and reliable customer support. 

Our team is always available via email, chat, and phone call to answer your questions quickly. We also have a comprehensive help center where you can find information to troubleshoot and resolve issues independently. 

But don’t just take our word for it; hear from one of our customers

Out of all the third parties our company works with, Nextiva’s Support Team is by far the most responsive, patient, and understanding group I’ve had the pleasure of working with. Its Support Team is well-versed, knowledgeable, and flexible, and it seems my issues always get resolved the very first time I reach out to them for support.

~Alberto L., mid-market company (51-1,000 emp.)

3. Integrated features

Nextiva syncs all your customer touchpoints on a central platform for omnichannel customer engagement, including social media, email, phone calls, and live chat. This streamlines communication and saves the time and money you would have spent coordinating customer interactions across separate platforms. 

omnichannel-cx-benefits

It also supports integrations and has an API to extend your contact center’s capabilities. For example, you can connect Nextiva to your CRM software, providing your call center agents with up-to-date customer information at all times.

4. Scalability

The last thing you want is to migrate contact center providers every few months to keep up with your organization’s growth. That’s why Nextiva provides a flexible contact center solution that scales with your business. 

In the early stages of your business, you can access core call center features through Nextiva’s Essential package. Then, as your business expands and you onboard more customers and contact center agents, you can upgrade to Nextiva’s Professional and Premium pricing plans.

5. User friendly

Nextiva is very easy to implement and use. You can set things up yourself following the implementation guide. Our technical team is always on deck if you run into any hiccups. Here’s how one of our customers describes their onboarding experience. 

The onboarding process was extremely organized, and the representatives were very attentive. I recently had a question about setting up call forwarding, busy messages, and a phone tree, and the customer service representative spent almost an hour with me working to get these all set up. He then tested them extensively to make sure they worked in the correct order.

~ Rebecca B., small-business (50 or fewer emp.)

On the other hand, a lot of time and effort is required to understand and use Genesys effectively due to its complex user interface. Multiple G2 user reviews also suggest that the onboarding team can be unresponsive, further extending the learning curve.

Nextiva Delivers the Best Value for Contact Centers 

Nextiva is the go-to choice for contact centers looking for great value. With its comprehensive suite of contact center solutions, Nextiva offers unmatched functionality and reliability at a competitive price point.

Related: Amazon Connect vs. Genesys: Which CCaaS Platform Is Better?

Your complete contact center solution.

See why top brands use Nextiva to handle calls at scale. Easy to use. Fast setup.

ABOUT THE AUTHOR

Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

Posts from this author

Many businesses consider voice, video, and text as central channels for both internal and external use. While plenty of standalone tools exist, consolidating communications through a single platform is optimal.

A single communications platform means training your team to use only one tool. With only one dashboard to manage, you have a centralized place for all communications, avoiding the need to switch between multiple tools.

Here, we’ll discuss the key features and use cases of communications service providers (CSPs) and how to choose the right vendor for your business model — both now and as you scale in the future.

What Is a Communications Service Provider?

A communications service provider offers telecommunications, media, entertainment, applications, and other information-related services over networks. Its core duties are to ensure the reliable exchange and delivery of messages between people, services, and networks. 

Examples of CSPs include: 

CSPs for businesses

In the past, businesses relied heavily on landlines and emails for internal and external communication. However, given the digital transformation of the past two decades, that’s no longer the case.

There are two common types of CSPs for businesses: VoIP providers and Unified Communications (UC) providers.

Instead of relying on traditional phone lines, VoIP phone systems allow businesses to make and receive phone calls through an internet connection. You can even access VoIP systems — sometimes called cloud phone systems — through mobile apps.

VoIP systems offer the following benefits: 

UC providers, meanwhile, combine various communication channels (voice, video, chat, etc.) into a single platform. Many UC providers offer Unified Communications as a Service (UCaaS), which provides cloud-based solutions to streamline the convergence of multiple communication platforms.

How UCaaS works

UCaaS solutions offer the following benefits: 

Key Features of Communications Service Provider (CSPs)

CSPs typically have a few key features in common, making them well-suited for business communications.

High-quality voice

Clear and reliable call quality is essential for any business communication platform. Telecom services often play a central role in CSPs, so look for providers with strong service-level agreements (SLAs) ensuring high uptime and voice quality. Ideally, choose providers offering HD voice calls.

Advanced call management

Advanced call management allows businesses to automate some aspects of business communications.

Popular features include the following:

Call management functionality can improve efficiency and provide a professional experience for customers. 

Seamless integration

A key benefit of CSPs is having all communication channels — including voice, email, video conferencing, and instant messaging — in a single platform. This simplifies workflows and improves collaboration.

Collaboration tools

Collaboration tools have become increasingly important in a communications service provider, especially as more teams utilize remote workers. Video conferencing, screen sharing, and file sharing within CSP platforms are essential for improved internal collaboration. 

What to Look for in a CSP

When choosing a CSP, consider both your business’s immediate and long-term needs. Opt for a platform that aligns with your current budget and needs, but also plan for features and usage that you may need in the future as your business scales.

Features & functionality

Features and functionality should be a core focus when choosing a CSP. Check that the CSP in question offers the specific features you need, for example, video conferencing, SMS messaging, and call analytics.

Nextiva-call-pop

An increasing number of businesses are looking for a telecommunications service provider that offers some level of automation, including auto attendants for streamlined call routing or the option for automatic call recording.

Reliability

The reliability of your CSP is critical. After all, you can’t help customers if calls are dropped, unclear, or unable to go through.

CSPs should have uptime guarantees built into their SLAs, offering peace of mind for the service’s reliability. They should also have disaster recovery plans, outlining what happens if there’s a service outage.

Security

Businesses should never overlook the importance of security features and processes. This is particularly true in regulated industries (for example, healthcare organizations that are legally required to follow HIPAA), but even small businesses should prioritize security.

Research the CSP’s data security measures. Calls, recorded calls, and additional data, for example, should be encrypted. 

You can also look into the platform’s security accreditations. Some of the most important accreditations for CSPs include:

  • HIPAA Compliance
  • ISO/IEC 20071
  • PCI Compliance
  • SOC 2 Compliance

Cost & pricing

When considering a communications service provider’s pricing, look for the following:

Customer service

If your team is stuck when accessing call analytics, or if there’s an error with your recent invoice, you should feel confident that you’ll quickly get the support you need.

Always choose a CSP that offers the following:

  • 24/7 technical support availability
  • Responsive and knowledgeable support staff
  • Training and onboarding resources for your employees

Some CSPs don’t create solid customer experiences and may lack support channels. Others may only provide prompt support to enterprise customers or subscribers of high-cost plans.

Integration with existing systems

When choosing a communications service provider, most businesses already have plenty of tools in their tech stack, so it’s important to choose a platform that will integrate with other key communication tools and digital services. Telecommunication companies should ideally be able to integrate with your CRM, email platform, and other critical business apps. Seamless integrations can save time and improve workflows.

Why Businesses Choose Nextiva as Their CSP

CSPs can help you lower overall costs by reducing on-premise hardware, staffing costs, and legacy technology upgrades. They can also make scalability simpler and more cost-effective, making it easy to scale up and down.

Every business has unique needs and concerns when choosing a communications service provider. However, almost all businesses need high call quality, advanced call management features, collaboration capabilities, and integration with their existing tech stack.

When choosing a CSP, start by finding a platform that offers all the features you need, and then consider factors like customer support, reliability, security, and pricing. Remember that, while pricing is important, it should not be the only deciding factor when selecting CSP partnerships.

Businesses that prioritize budget over reliability, security, and call quality often wind up changing providers down the road. The cost of frustrated or lost customers often severely outweighs the cost difference between competing plans.

Nextiva offers the best of both worlds, combining advanced functionality and reliability with affordable pricing. That’s why more businesses, including the San Antonio Spurs, are choosing Nextiva to deliver outstanding customer experiences.

“With Nextiva, our team doesn’t drop calls; there’s amazing voice quality, and it’s been an incredibly reliable way to connect with our fans and create a better customer experience.”

~ Chris Monroe, Associate VP of Membership

Nextiva offers transparent pricing, with plans starting at $18.95 per month. All customers can benefit from Nextiva’s 99.999% uptime and have access to 24/7 customer support. Data security is also a priority, and we have advanced VoIP features like call routing, custom greetings, voicemail-to-email transcripts, and more.

The top customer conversations software.

Organize business communications for your customers, vendors, and teams with Nextiva.

ABOUT THE AUTHOR

Chris Reaburn

Chris Reaburn is the Chief of Strategic Execution at Nextiva. Known as "Reaburn" by friends/family, he is responsible for championing Nextiva's brand and products into the market in support of the company's vision to change the way businesses around the world work and serve their customers. With his previous leadership roles in the communications industry…

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Your customer service contact center is the frontline of your brand’s reputation.

When customers reach out, fuming about issues they can’t resolve on their own, your live agents must transform into resolution ninjas. We’re talking about providing personalized customer experiences across touchpoints, delivering next-level problem-solving, and securing glowing customer satisfaction (CSAT) scores.

But your agents can’t exceed your expectations with a clunky, disjointed legacy system. To succeed in the ever-demanding world of customer experience, they need an omnichannel contact center that unites customer data — text messages, emails, chatbot histories, purchases, and more.

This guide runs through all the essential features to look for when choosing a cloud contact center solution that enables your team to become champions. 

From key considerations and the latest AI-powered tools to pricing and metrics, you’ll find out everything you need to launch a contact center that delights customers, agents, and even your boss.

How to Choose the Right Customer Service Contact Center

Contact center software is mission control for customer interactions. It’s the central hub where communication channels converge and your team effortlessly handles customer calls, emails, technical support, and social media inquiries.

Your contact center platform must offer these overall functionalities to ensure a smooth, efficient operation and unified customer experience.

Omnichannel support

Do you know why implementing an omnichannel strategy ranks as one of the most essential customer service goals?

Because nearly 75% of customers expect companies to understand their unique needs and expectations, and omnichannel gives your team the mind-reading power to do so.

In a multichannel system, teams monitor multiple digital channels, but that data is locked away in separate silos. Agents can’t access chatbot transcripts when a customer contacts them over the phone, forcing customers to repeat information or start over. 

Omnichannel support eliminates the feeling of running into a brick wall. It unifies channels and customer data into a single dashboard for your agents. Customers can start a conversation with an inbound call center agent, seamlessly transition to live chat on your website, and then continue the conversation where they left off on social media.

omnichannel-cx-benefits

This unification empowers your team to personalize each experience to meet customers exactly where they are in their customer journey. It also translates to significantly higher customer engagement, loyalty, and retention scores. That’s why it’s the future of customer care.

Scalability

Your organization is a living, breathing entity — it grows and evolves. Your contact center technology should do the same.

A scalable contact center adapts to your brand, easily scaling up or down based on your customer volume, support needs, seasonality, and more. It should also expand alongside your team, effortlessly accommodating new work-from-home agents.

Security & compliance

Keeping customer data safe builds trust — which is important considering that almost 60% of consumers say a single data breach would negatively impact their likelihood of buying from a company again.

Your contact center software must include robust security features like data encryption and access controls. If applicable to your business, it must also comply with regulations like PCI-DSS (for credit card data) or HIPAA (for healthcare data).

Reporting & analytics

Comprehensive reporting and analytics tools give you X-ray vision, so you can always check your contact center’s performance. 

The best platforms track critical metrics like call volume, agent performance, and first-contact resolution rates. They use AI to analyze and share this data via easy-to-understand reports and intuitive dashboards.

Nextiva analytics

Acting on this intel allows your team to identify areas for improvement, optimize for peak efficiency, and measure success.

Ease of use

Contact center agents shouldn’t spend hours wrestling with a complex interface. Prioritize platforms that are so intuitive and user-friendly for agents and administrators that they don’t feel like work.

Clear navigation and straightforward dashboards allow agents to focus on what they do best: providing exceptional customer service. Uncomplicated systems also mean faster onboarding and training, speedier resolutions, and happier agents.

Must-Have Features for Customer Service Contact Centers

Now that we’ve covered the basics, these features will take your contact center to the next level.

Automatic call distributor

If you want to run a customer service powerhouse, automatic call distributor (ACD) is a no-brainer. This nifty feature automatically routes incoming calls to the most qualified call center agents. You can base routing on predefined criteria like skillset, availability, and even workload.

ACD guarantees customers reach the right person the first time. As a result, you’ll score higher efficiency, reduced wait times, improved first-resolution rates, and brilliant CSAT scores.

Skills-based routing

Let’s take ACD up a notch. Skills-based routing directs calls to agents with the expertise to solve specific customer issues. So, the tech whiz on your team gets the call about a software glitch while the billing expert tackles a complicated invoice issue.

This next-level routing improves resolution rates and empowers agents to leverage their skills and strengths, keeping them engaged and motivated and boosting job satisfaction.

Different-types-of-call-routing

Interactive voice response 

Consider interactive voice response (IVR) as your helpful robot receptionist. It allows callers to navigate self-service options using voice prompts. IVR can answer simple questions, direct callers to the correct department, or collect basic information before connecting them to an agent.

How IVR works

Customer service automation like this frees up your agents for more complex issues requiring a human touch while still providing a convenient experience for customers needing quick answers.

Call recording & monitoring

Call recording is like having a video replay button for your customer interactions. You can monitor calls for quality assurance, review past interactions between agents and customers for dispute resolution, and gather valuable customer feedback.

Cue the training montage! Recording calls lets you monitor agent performance and identify areas for coaching. It also allows you to grab specific use case examples for training purposes to hone customer service skills or provide new hires with real-world scenarios to practice during onboarding.

Call barging & whisper coaching

Need to jump in and assist an agent on a tricky call? Call barging allows a supervisor to seamlessly join live conversations without the customer’s knowledge or take over the call if necessary. 

With whisper coaching, supervisors can provide real-time guidance and feedback through a private line, unheard by the customer.

These tactical features ensure that every customer interaction ends on a positive note. They may also speed up your agent training time. With supervisors able to provide on-the-spot support, your new hires can learn on the job and have a lifeline should they need one.

Customer relationship management integrations

Call center software that integrates with your customer relationship management (CRM) system gives agents a 360-degree view of your customer data. 

They can easily, seamlessly, and readily leverage this intel to personalize customer interactions across touchpoints. They’ll also be equipped to connect the dots between each stage of your customer journey.

Integrating your CRM may be a game-changer, as research shows that access to one:

  • Helps teams better understand their customers
  • Allows teams to visualize customer patterns and trends
  • Drives more holistic customer service experiences
  • Increases conversion rates by up to 300% and revenue by as much as 245%
  • Improves customer retention significantly

Advanced Features for Customer Service Contact Centers

Now, let’s talk about how to give your contact center the ultimate competitive edge. Add these advanced features to your wish list to create a well-oiled customer service machine.

AI chatbots

AI chatbots are your team’s tireless first responders. Harness their time-saving prowess by letting them:

  • Handle routine inquiries and answer FAQs
  • Troubleshoot basic problems to free up agents for complex issues
  • Schedule appointments
  • Direct website visitors to your self-service knowledge base or support forum
  • Gather information to pre-populate forms before a customer connects with a live agent

The best part? Chatbots work around the clock, providing 24/7/365 customer support. With their assistance, you can schedule fewer live agents during nights, weekends, and holidays without disappointing your off-hours customers.

components-of-conversational-ai

Psst! Did you know you can reduce the time per interaction by up to 50% with Nextiva’s AI-powered voice and chatbot? 

Workforce management

Wish you had a crystal ball to predict peak call times and strategically schedule your customer service squad accordingly?

Workforce management tools use real-time data analytics and AI-driven forecasting to optimize staffing levels based on call volume and channel usage. They ensure you have the perfect number of agents to meet customer demand.

Optimizing agent schedules and workloads prevents long wait times for customers. These tools also keep your team happy and productive by reducing the risk of burnout and ensuring they’re energized and ready to deliver exceptional service.

Real-time speech analytics

Imagine having a real-time translator to decipher customer communications. That’s real-time speech analytics in a nutshell. It detects specific keywords, customer sentiments, pain points, and churn risk.

Grabbing these hidden insights within customer conversations can help your team identify emerging patterns or trends, discover potential issues before they go viral, and find areas for product or service improvement. It can even prompt agents to respond more effectively by offering suggested answers and solutions.

This proactive approach to stellar service and support requires no decoder ring, yet it still feels like a superpower.

Related: Customer Service Call Centers: Top Features & Best Practices

Estimated Costs When Choosing a Customer Service Contact Center

Several factors like provider and subscription models, contract length, included features, and deployment type (cloud vs. on-premise) impact contact center pricing.

When estimating costs, you’ll need to budget for:

Then, you’ll need to factor in costs for advanced features (AI tools, workforce management, and custom integrations), staffing and training, business continuity measures, and other expenses.

Contact center as a service pricing models typically include two choices:

Search for an omnichannel contact center that combines multiple channels into a single platform — like Nextiva’s! You’ll get access to everything you need in your tech stack without juggling multiple licenses and vendors.

What to Look for When Tracking Contact Center Performance

Your software should track these customer service metrics to help you gauge performance and determine the ROI of your chosen platform.

Customer satisfaction

CSAT measures how satisfied customers are with the service or support they’ve received. Phone support and live chat typically have the best CSAT ratings.

Send surveys and feedback forms to gather direct responses, track sentiments, and identify areas for improvement across your CSAT channels.

why-you-should-measure-your-CSAT-score

First contact resolution

This metric measures the percentage of customer inquiries resolved during the initial contact. According to industry standards, first contact resolution (FCR) is 78% for retail, 71% for call centers, and 65% for tech support.

A high FCR shows that your agents are effectively problem-solving and efficiently resolving customer issues on the first try. However, it’s also important to consider the complexity of the inquiries being handled (which may explain why the tech support FCR is much lower than for retail). As long as you’re monitoring this metric, you can improve it.

Average handle time 

Average handle time (AHT) measures the average time it takes an agent to resolve a customer inquiry. The industry average is slightly over six minutes.

Though your team should strive for low AHTs, fast customer service shouldn’t come at the expense of quality. Monitoring average call duration can help your team identify areas for improvement and brainstorm ways to streamline processes (hint: AI and automation are key).

Average-Handle-Time-calculation

After call work 

After call work (ACW) measures the time agents spend on tasks after completing a customer interaction, including updating records, adding documentation, or other less productive chores. 

Minimizing ACW improves agent efficiency, ensures agents are available to handle new inquiries promptly, and allows them to spend more time helping customers (or assisting additional customers).

Look for streamlined workflows and automation tools to slash your team’s ACW. After all, happy, less bogged-down agents lead to more satisfied customers.

Agent performance

Agent performance is one of the most vital call center metrics to measure, monitor, and improve. 

Keep an eye on individual metrics alongside overall team performance, especially:

These will help you identify top performers and areas where agents excel. You’ll also quickly see who needs additional training to get up to speed. Regular coaching and development opportunities allow agents to improve their performance and elevate the entire team. So, use these metrics to empower your agents, not micromanage them.

High-Performance Customer Service Teams Scale Faster With Nextiva

Launching a customer service contact center doesn’t have to be intimidating. Now that you know the must-have features to prioritize and the necessary advanced tools required to empower agents and satisfy customers, you can deliver unrivaled customer experiences.

Elevate your customer service with Nextiva, the advanced, top-ranked, AI-powered omnichannel contact center solution.

It unites fragmented customer communication with continuity across voice, email, SMS, chat, video, and social media. Our flexible, ultra-scalable contact center solution saves time and money, reduces agent and supervisor stress, and easily adapts to fit your needs.

The top-ranked AI-powered contact center.

See all the next-gen features your brand gets when you pick the number-one-rated contact center solution!

ABOUT THE AUTHOR

Ken McMahon

Ken McMahon leads Customer Success for Nextiva. His 25 years of experience leading various aspects of the customer experience including professional services, customer success, customer care, national operations, and sales. Before Nextiva, he held senior leadership roles with TPx, Vonage, and CenturyLink. He lives in Phoenix with his wife and two children.

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Call center quality assurance (QA) separates the high-performing call centers from the bare minimum folks.

By ensuring quality at every stage of your customer processes, you’re a step closer to resolving problems and retaining more customers.

This is why a robust quality assurance plan for your call center is essential to delivering exceptional customer service.

In this article, we’ll dive deep into call center QA, exploring its benefits, key metrics, and best practices to empower your agents and elevate your customer experience.

What Is Call Center Quality Assurance?

Call center quality assurance refers to the practices and processes used to evaluate and improve the quality of customer service interactions in a call center environment. It involves monitoring and assessing customer interactions, providing feedback and coaching to call center agents, and implementing strategies to maintain and enhance service quality standards.

Imagine you’re running a call center where customers reach out for support or to make purchases. You want to ensure they have a great experience at every contact, right? That’s where call center quality assurance comes into play.

Quality assurance (QA) is the process call centers follow to ensure all customers receive the best possible customer experience.

By maintaining standards and following set guidelines for how you treat customers and handle tricky customers, you set the bar for other call center agents and gain a competitive edge over rival businesses.

Call Center Quality Control vs. Quality Assurance

Before we dig into how we improve quality assurance, let’s clarify an often confused phrase.

👉 Call center quality control is used to ensure operational activities are in good order. These are often things like attendance, punctuality, and after-call work activities.

👉 Call center quality assurance, or call center quality management, is a process to maintain standards in your call center so your customers get the best experience. Examples include call flow, scripts, and soft skills

While both are important, they measure different aspects of the contact center experience

Consider separating operational characteristics from conversational elements when evaluating the agent’s performance.

Call center quality controlCall center quality management
Do agents arrive on time?Was your call flow followed?
Do agents provide clear notes?Did the agent demonstrate empathy?
Do agents maintain accurate documentation?Did the agent realize the urgency of the call?

Why You Need Call Center Quality Assurance

Quality assurance is important in call centers as it gives you the knowledge your business is providing a consistent customer experience and dealing with objections and escalations constructively.

Your call flows, scripts, and agent training are designed for a reason. 

Deviating from a tried and tested process can lead to a drop in standards. However, there is always room for agents to suggest improvements. 

In your quality assurance framework, make room for suggestions and feedback from agents who are on these customer calls all day.

Call Center - Team Performance & Rankings

When most of your customer interactions are via the phone, it’s hard to know what’s going on with every call. 

Unlike email or web chat, you can’t check keywords and sentiment 24/7. It’s impossible to keep an eye on every negative experience.

That’s where quality assurance is most important by monitoring agent performance to find room for improvements. 

Benefits of Call Center QA

A well-designed and implemented call center QA program can significantly impact a business. Here’s how:

Key Components of a Call Center QA Process

Call center QA can be of two types: manual and automated.

Manual QA

A typical manual call center QA process involves these steps:

1. Call monitoring

Calls between agents and customers are randomly selected and monitored by quality assurance specialists or supervisors. Quality monitoring specialists evaluate the agent’s performance based on predefined criteria, such as professionalism, product knowledge, call handling procedures, and customer satisfaction.

2. Quality scorecards

QA specialists use standardized scorecards or evaluation forms to objectively assess various aspects of the call, such as greeting, problem-solving, active listening, and closing. These QA scores provide a consistent framework for evaluating agent performance.

We typically see five main areas evaluated, which create a QA scorecard:

Call center QA scorecard - areas to evaluate in a call center quality assurance

3. Feedback and coaching

Based on the call monitoring and scorecard results, QA specialists provide feedback and coaching to agents. This may include highlighting areas for improvement, providing guidance on best practices, and offering training opportunities to enhance their skills.

4. Quality assurance metrics

Call centers track various metrics related to quality, such as customer satisfaction scores, first-call resolution rates, average handle time, and call transfer rates. These metrics are monitored and analyzed to identify areas for improvement and measure the effectiveness of QA initiatives.

Nextiva Contact Center - Analytics Dashboard

5. Call calibration

QA specialists and supervisors regularly participate in calibration sessions, where they review and discuss sample calls to ensure consistent scoring and evaluation practices across the team.

6. Quality assurance reporting

QA teams generate regular call center reports that summarize call quality trends, agent performance, and areas for improvement. These reports are shared with management and help develop training programs and implement process improvements.

Call center quality assurance ensures customers receive consistent, high-quality service that meets or exceeds their expectations.

By quality, we’re not referring to call quality, which is how well people can hear each other over the phone, how well your tech is performing, and the quality of service.

It’s the fidelity that your agents can fulfill the expectations customers and the business have of them. 

Automated QA

Call center quality assurance is not just about having human specialists listening in on calls. Automated QA tools are becoming increasingly popular and can take things to the next level.

An AI-powered contact center can automatically analyze and score most of your customer interactions — voice calls, chats, emails, you name it.

This intelligent software uses speech analytics, natural language processing, and machine learning algorithms to evaluate agent tone, and adherence to scripts, and even detect potentially dissatisfied customers based on linguistic cues.

Snapshot of Nextiva's AI contact center solution
Snapshot of Nextiva’s AI contact center solution

Not only does this allow for comprehensive monitoring without the need for manual call reviewing, but it also provides deeper insights into customer sentiment and conversation patterns. You can quickly identify recurring issues, frequent customer pain points, and opportunities for process improvements.

Plus, with automated QA, you get real-time alerts when potential problems are detected, like an agent going off-script or a customer becoming frustrated. This allows immediate intervention and coaching, rather than waiting for a human QA specialist to flag the issue days or weeks later.

Combining automated and human-driven quality assurance efforts can take your call center to new heights in terms of efficiency, consistency, and delivering an exceptional customer experience across all channels.

It’s like having a team of tireless quality control experts working around the clock to ensure every interaction is top-notch.

How To Create a Call Center Quality Assurance Framework

With thousands of interactions to examine, call center quality assurance initiatives need focus. 

This is where a QA framework comes into play.

Think of your QA framework as a predefined scope for your program. Instead of stumbling through random data, your framework gives you specific targets.

To start, you’ll need to set some guidelines for a QA program, such as:

What KPIs and metrics will you monitor?

Choose which key performance indicators (KPIs) make sense for your needs. You might focus on customer satisfaction (CSAT), first-call resolution (FCR), or AHT.

Examples of contact center KPIs

How will you analyze them?

Decide how to balance manual call monitoring and automatic data collection. Sensitive industries, such as healthcare, limit customer or patient data. Next, determine what technology you need to conduct contact center quality assurance.

Technology plays a vital role in streamlining call center QA. You’ll typically need:

The good news is that you don’t have to run to the store to try out different software solutions. Instead, you’ll find all of these features in one cohesive call center software.

How will you act on this data? 

Choose what happens when you have the data. This could mean updating agent scripts or creating a Quality Standard Definition Document (QSDD).

When building your framework, there are three standard frameworks to draw inspiration from:

Operational digs into real-time call center performance management. 

Identifying gaps in operations filters relevant agents into the right training program, helping struggling agents.

Tactical looks at process and organizational flow. 

The data will show that if there are repeat blockers in scripts or processes, agents keep getting tripped up at the same point. Amend these processes to give agents more flexibility or be more personable.

Strategic is about making your customers happier.

call center quality assurance framework

Improving metrics and benchmarks like Net Promoter Score (NPS) and Customer Effort Score (CES) leads to customer loyalty and higher customer retention.

Steps To Improve Call Center Quality Assurance

Here are some helpful quality assurance tips you can start implementing right away.

You don’t have to do all these immediately. But every minor change you make is a big step toward improving your call center quality assurance.

RecommendationExplanation
Document everythingWhen something goes wrong, document the how and the why.
Encourage agent participationOften the best process improvements come from people using them.
Include other channelsIf you’re a multichannel contact center, monitor email, web chat, and social media too.
Schedule regular trainingFor new practices and refresher coaching sessions.
Use gamificationTo inspire and motivate agents to outperform themselves and their peers.
Give low-performing agents more attentionHigh-performing agents don’t need as much help as new or underperforming staff. Split your coaching accordingly.
Promote from withinUse high performers to become your call center managers.
Be open to feedbackEncourage agents to challenge their actions, even if they believe they acted correctly
Share metrics and statsLeverage call center technology to show agents they’re making an impact.
Create a QA frameworkTo formalize and plan how and why quality assurance exists in your call center.

Call Center Quality Assurance Best Practices

When building your own framework, make sure you have these five things on your call center quality assurance checklist.

Call center quality assurance criteria

1) Plan regular quality assurance call monitoring

Make sure you have a schedule for call monitoring and establish it as routine. 

This might be X number of calls per day, per department, or even per agent.

Here’s what you should check for when monitoring calls: 

2) Have one person responsible for quality assurance

Appoint a head of quality assurance whose responsibility is ensuring the processes get followed at all times.

The quality assurance manager’s (or QA team) role includes:

While there may be a crossover with other quality assurance analysts, the QA manager holds the overall responsibility for the success of the function.

3) Make sure your goal is customer service

When you’re performing checks and listening to calls, don’t forget your purpose isn’t to call out what customer support agents are doing wrong but to help delight and retain customers.

Part of quality assurance should be the opportunity for agents to provide feedback on what does and doesn’t work well. 

In case they find something in your process detrimental to the customer experience, let them provide feedback and use that as a source of improvement.

4) Positively reinforce the good

Everyone makes mistakes. And that’s the mantra you should take when monitoring agent performance. 

There might be a good reason why Angela skipped through half of the script. But if there is no excuse for skipping customer account verification, she needs to have this addressed.

There is a right way to go about this. When reviewing calls with Angela, highlight the good and the bad. Suggest improvements rather than repeatedly calling her out on her flaws.

Factor in that your agents are real people. They have lives outside the call center, too. 

If something is going on in their personal life, punishment for deviating from your process will only make things worse.

Instead, be empathetic. Like you would with a customer. Understand why Angela had a bad call and see how you can help.

5) Measure using call center quality assurance metrics

There are many call center metrics you can choose to measure.

Each business, and sometimes each department, has its own needs.

Try these metrics out for size:

Matching these metrics to your goals and business type is crucial. 

As is making sure your call center technology gives you access to the right features and metrics.

☀️ Case Study: Titan Solar Power Scaled Its Team by 450% with Nextiva

Technology To Streamline Your QA Workflow

Your contact center software makes all the difference by analyzing and acting on the data you find from your call center quality assurance program.

Modern quality assurance programs automate data collection. A cloud-based solution such as Nextiva combines the call center features you need to stay on top of your QA process:

Nextiva’s QA software automates data collection through features like automatic call recording, call and speech analytics, and omnichannel interaction analysis.

Call Center QA Example of Call Recording

Nextiva’s contact center software provides performance metrics tracking, including number-based metrics like average handle time, outcome-based metrics like first call resolution, and feedback-based metrics from customer satisfaction surveys.

You also get agent quality scores from QA evaluations and customer satisfaction surveys automatically sent after each interaction. Automated screen pops provide customer information for efficient verification. You can also hide sensitive portions of recordings as needed for compliance.

Leaders know quality isn’t subjective

It’s easy to stick your head in the sand when customers get frustrated. Top customer experience leaders view every interaction as another opportunity to get better.

Incorporating QA into call centers is a powerful growth driver. The best contact center solution enables you to create happy customers and keep it the norm.

Teach your call center new tricks.

The perfect call center solution help you level up team performance.

ABOUT THE AUTHOR

Ken McMahon

Ken McMahon leads Customer Success for Nextiva. His 25 years of experience leading various aspects of the customer experience including professional services, customer success, customer care, national operations, and sales. Before Nextiva, he held senior leadership roles with TPx, Vonage, and CenturyLink. He lives in Phoenix with his wife and two children.

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