Bhavana Rana

Bhavana is the head of industry marketing at Nextiva, where she helps organizations elevate customer experiences and deliver a unified customer journey while optimizing operational efficiencies. With over 15 years of marketing strategy experience, Bhavana is focused on driving growth, bringing innovative solutions to market, and developing thought leadership for a global audience.

She has been published in Smart Customer Service, The Sunday Times UK, ABA Banking Journal, Nature Biotechnology, Insurance Journal, and others. Bhavana holds dual B.A. degrees from UC Irvine and an M.B.A. from USC Marshall School of Business.