20 Sales Enablement Solutions to Help You Close More Pipelines

Looking for the best sales enablement solutions? You’ve come to the right place.

Imagine this: Your sales team is full of talented professionals, but they’re drowning in admin work. They’re chasing unqualified leads and struggling to personalize outreach. Despite their best efforts, opportunities slip through the cracks. Frustrating, right?

Now, picture a different scenario — one where your team is equipped with cutting-edge tools that automate workflows, enhance customer relationship management (CRM), and optimize every customer interaction. Your sales teams close deals faster and engage leads more effectively. That’s the power of sales enablement solutions in a nutshell.

In this guide, we’ll explore the top 20 sales enablement solutions, outline the key features to look for and explain how to leverage these tools to create high-performing sales teams.

20 Best Sales Enablement Solutions

Gartner predicts that by 2027, budgets for sales enablement will increase by 50%. This growth is primarily driven by the need for businesses to:

• Drive revenue growth
• Enhance seller effectiveness
• Address changing consumer preferences

Sales enablement solutions streamline processes and enhance efficiency by equipping your sales teams with the right tools. These include CRM integrations, automated content delivery systems, and AI-driven analytics.

Ready to supercharge your sales pipeline in 2025? These best sales enablement solutions will help you unlock data-driven insights for enhanced customer success and revenue growth.

Sales enablement software	Best for	Features	Pricing
HubSpot Sales Hub	Start-ups and SMBs	Lead management and prospecting Breeze prospecting agent Sales automation Email and call tracking	Free plan available Paid plans start at $20/user/month
Salesforce Sales Cloud	Enterprises	Activity management Forecast management Pipeline management Reports and dashboards	Paid plans start at $25/user/month
Outreach.io	Mid-sized and enterprise businesses	Pipeline management Sales forecasting Sales engagement	Contact Outreach for pricing
Gong.io	Mid-sized and enterprise businesses	Gong data engine Automatic data capture Pipeline management	Pricing depends on number of users
Seismic	Enterprises	Sales content management Learning and coaching Content automation	Pricing not provided
Highspot	Mid-sized and enterprise businesses	Sales content management Sales plays and playbooks Sales training and coaching	Pricing depends on sales enablement team size, goals, and integrated tools
Showpad	Mid-sized and enterprise businesses	Training and coaching Buyer engagement Sales content management	Contact Showpad for pricing
Chorus.ai	Mid-sized and enterprise businesses	Proprietary machine learning technology Sales call analysis Onboarding and sales enablement	Contact Chorus.ai for pricing
Pipedrive	SMBs	Automated lead nurturing Real-time sales reports Sales pipeline with custom fields and drag-and-drop interface	Paid plans start at $19/user/month
Apollo.io	SMBs and mid-sized businesses	Inbound optimization Sales engagement Conversation intelligence	Free plan available Paid plans start at $59/user/month
Mindtickle	Mid-sized and enterprise businesses	Multiple modules and content types Customizable training and coaching paths Sales content management	Contact Mindtickle for pricing
ZoomInfo	Mid-sized and enterprise businesses	Contact and company search Conversation intelligence Sales automation	Contact ZoomInfo for pricing
Veloxy	SMBs and mid-sized businesses	Customizable contact profiles Intelligent task manager Automated workflows	Paid plans start at $65/month for 40+ features Plans cost $899/month for larger teams
Reply.io	SMBs and mid-sized businesses	AI chat Smart audience suggestion Contact enrichment	Paid plans start at $59/month
Conversica	Mid-sized and enterprise businesses	Conversational AI platform Tailored conversations Access to AI agents	Contact Conversica for pricing
Close CRM	SMBs	Built-in communication tools (auto-dialer) Automation	Paid plans start at $29/user/month
LeadIQ	SMBs and mid-sized businesses	Prospecting hub Data hub	Free plan available Paid plans start at $45/user/month
Drift (now Salesloft)	Mid-sized and enterprise businesses	AI chat agents “Fastlane” feature	Pricing not provided
People.ai	Enterprises	Automation AI and analytics	Contact People.ai for pricing
ringDNA (now Revenue.io)	Mid-sized and enterprise businesses	Sales engagement automation Real-time guidance for reps	Contact Revenue.io for pricing

1. HubSpot Sales Hub

Best for: Start-ups and SMBs

HubSpot Sales Hub is a powerful CRM-based sales enablement platform that helps streamline outreach, automate sales sequences, manage pipelines, and provide real-time analytics.

This platform includes call tracking and email tracking — features that are invaluable for sales teams. With seamless third-party integrations and alignment between sales and marketing teams, HubSpot ensures smooth workflows. It integrates with Nextiva and leverages cloud phone systems, giving users access to customer information even before they pick up the phone.

Users appreciate the tool’s intuitive interface, which simplifies adoption and daily use. This makes it a strong choice for SMBs looking for a comprehensive sales and marketing platform. That said, some users note that it comes with a learning curve. Its default workflows may also need a few tweaks to fit your team’s needs.

2. Salesforce Sales Cloud

Best for: Enterprises

Designed for enterprise sales teams, Salesforce Sales Cloud integrates AI-driven analytics, automation, and pipeline tracking to optimize sales processes at scale. It boosts productivity with automation and provides complete pipeline visibility, including sales opportunities and customer journey information. It also helps users streamline sales processes and surface insights to accelerate prospecting and opportunity management.

With thousands of integrations and advanced customizations, Salesforce Sales Cloud is a great fit for larger enterprises with complex sales processes. Users appreciate its robust tools for tracking sales progress and its seamless integration with Nextiva to enhance workflow efficiency.

However, because of its pricing, it may not be as accessible to small and mid-sized businesses. The platform itself can be complex, which means users may need time to effectively utilize all its features.

3. Outreach.io

Best for: Mid-sized and enterprise businesses

This multichannel sales engagement platform helps your sales teams improve prospect engagement and increase close rates through capabilities like AI-driven insights, conversation intelligence, and coaching tools. It streamlines complex sales processes through AI-assisted workflows and automates outreach across email, calls, and social.

Users like that Outreach.io has an intuitive interface and provides insightful analytics into customer interactions and sales performance. However, its limited integrations and per-user pricing can make it an expensive option for smaller teams or start-ups.

4. Gong.io

Best for: Mid-sized and enterprise businesses

Gong.io is a revenue intelligence platform that captures and analyzes every customer interaction, making it ideal for B2B sales teams looking to improve their sales conversations. It connects all your workflows in a single platform, simplifying collaboration and helping deliver better customer experiences. It also uses AI to analyze sales calls, meetings, and emails.

Users like that it provides insightful analytics. For instance, you can use it to identify high-impact opportunities in pipeline management to drive higher conversions. However, based on G2 reviews, some users want more flexibility in customizing data analytics. Others report that recorded calls can take a while to become available.

5. Seismic

Best for: Enterprises

As a sales content management and enablement platform, Seismic helps your sales teams access the right collaterals at the right time. Marketing teams can use Seismic to craft effective content with the help of AI suggestions and analytics. Meanwhile, sales leaders can use it to develop replicable, trackable onboarding for new reps.

Other sales enablement capabilities include:

• AI-powered content recommendations for personalized content delivery
• Data-driven insights to optimize your sales enablement strategy
• Effective content organization for activities like launches

While Seismic makes it easy to store, organize, and retrieve marketing materials, some users find its interface tricky to navigate. Its limited customization can also be a drawback for teams with unique workflows.

6. Highspot

Best for: Mid-sized and enterprise businesses

Highspot is an AI-powered sales enablement platform that centralizes content, sales training, and guided selling tools. It helps sales teams organize, distribute, and track the performance of sales materials. Highspot offers:

• Seamless user experiences to enhance productivity
• Unified actionable analytics that connects enablement efforts
• AI-assisted automation, co-creation, and coaching

Users report liking the platform’s modern, easy-to-use interface and its document management capabilities, but some find its search capabilities lacking.

7. Showpad

Best for: Mid-sized and enterprise businesses

Rated 4.6/5 on G2 based on 1,730 reviews.

Showpad combines content management, training, and sales coaching features into a single sales enablement platform. It helps sales reps personalize outreach and improve buyer engagement through interactive presentations and collateral.

This sales enablement platform empowers sellers to quickly adapt to buyer needs by providing the right information and context. It also leverages AI-powered solutions to generate more relevant buyer conversations.

What makes Showpad stand out is its capability to create immersive dynamic experiences. By taking physical products and creating digital app experiences, it helps you personalize buyer communications and engage with buyers in real time.

8. Chorus.ai

Best for: Mid-sized and enterprise businesses

Rated 4.5/5 on G2 based on 2,968 reviews.

Chorus.ai is a conversation intelligence tool that records and analyzes your sales calls, meetings, and emails. This gives you the visibility you need to improve your sales process and drive better results.

This tool is designed to uncover coaching opportunities, deal risks, and sales trends. With its Deal Intelligence feature, you identify interactions that impact the progress of your sales deals. It’s also capable of relationship management, giving you a clear view of the connections that drive revenue.

9. Pipedrive

Best for: SMBs

Rated 4.5/5 on Capterra based on 3,036 reviews

Pipedrive is a CRM tool designed to help you track your sales pipeline and automate your entire sales process. With AI-powered prompts and automated sales conversations, it allows you to focus on the right leads.

Here’s what you get with Pipedrive:

• Real-time performance insights to help you evaluate what works
• A customizable CRM that adapts to your sales process
• Advanced sales metrics tools and team monitoring capabilities

While some users report liking its clean layout and automation capabilities, others find it confusing, especially when integrating with third-party tools.

10. Apollo.io

Best for: SMBs and mid-sized businesses

Rated 4.7/5 on G2 based on 8,274 reviews.

Apollo.io is an AI-powered B2B sales platform that helps you build pipelines, close deals, improve performance, and streamline operations. With its built-in database, email sequencing, and AI-driven recommendations, Apollo.io is designed to boost sales initiatives.

Other key features include:

• Contact and account search: Find the right leads from millions of prospects
• Sales engagement: Leverage AI to run effective outbound prospecting
• Account-based prospecting: Identify high-converting accounts

11. Mindtickle

Best for: Mid-sized and enterprise businesses

Rated 4.7/5 on G2 based on 2,207 reviews.

Mindtickle is a sales enablement and revenue productivity platform that enhances rep performance through coaching, role-playing, and skill assessments. It’s easy to customize, allowing you to create learning sites and content hubs that align with your go-to-market (GTM) strategy.

Mindtickle’s other capabilities include:

• Insights on rep behaviors to create custom training and coaching paths
• Multiple modules and content types to create individualized learning experiences
• Seller-focused sales enablement programs

12. ZoomInfo

Best for: Mid-sized and enterprise businesses

As a B2B market intelligence platform, ZoomInfo gives sales and marketing teams a single source of truth. It helps you access real-time, data-backed insights into prospects, scale your GTM strategy, and automate customer outreach, all with one platform.

Because it uses hard data, ZoomInfo works best for larger companies with big datasets. However, it may not be ideal for smaller companies or those in niche spaces since these typically don’t have as much hard data. Users have also reported issues with inaccurate or outdated data, like contacts being linked to the wrong company.

13. Veloxy

Best for: SMBs and mid-sized businesses

Rated 4.7/5 on G2 based on 234 reviews.

Designed for Salesforce teams, Veloxy is a mobile-first sales enablement tool. It integrates with CRM tools to provide users with AI-driven insights and automate sales tasks.

By leveraging AI, Veloxy:

• Automates Salesforce
• Engages prospects with precision
• Consolidates daily workflows into an integrated interface

14. Reply.io

Best for: SMBs and mid-sized businesses

Reply.io is a multichannel sales automation tool that leverages AI to automate outreach and convert web traffic. It helps streamline cold outreach through LinkedIn automation and multichannel sequences.

Key capabilities include:

• Audience discovery: Real-time data, including contacts and intent signals, to help you build focused lists for outreach
• Multichannel conversations: AI-powered personalized engagement across channels like email, social media, and calls
• Meeting scheduling: Automates booking meetings with qualified leads to accelerate your sales pipeline

While users love the AI writing assistant and multichannel sequences, some report encountering challenges with analyzing email response rates and issues with integrations.

15. Conversica

Best for: Mid-sized and enterprise businesses

Rated 4.5/5 on G2 based on 186 reviews.

Conversica leverages AI-powered conversations to help move leads through your funnel. As a turnkey solution, it’s trained on your brand and utilizes your unique information to drive engaging, outcome-oriented sales conversations.

Conversica is a good sales enablement platform if you:

• Want to use generative AI to craft effective sales conversations and engage contacts
• Utilize AI-powered human-like conversations to uncover hidden revenue
• Use Revenue Digital Assistants to automate tasks, warm target accounts, and deliver qualified leads to your sales teams

16. Close CRM

Best for: SMBs and start-ups

Rated 4.7/5 on G2 based on 1,624 reviews.

This easy-to-use CRM platform is designed to help your sales teams work and close deals faster. It’s equipped with built-in calling, SMS, coaching, and automation features. Close CRM is secure and has roles and permissions to regulate lead visibility. If you work with a larger team, this may not be the right sales enablement tool for you due to its limited customization options.

17. LeadIQ

Best for: SMBs and mid-sized businesses

Rated 4.2/5 on G2 based on 1,087 reviews.

LeadIQ is a prospecting and lead enrichment tool that enables sales teams to accelerate pipeline generation. Sales teams can use it to create one-click workflows, connect with the right prospects, capture and validate leads, and write personalized prospecting emails.

18. Drift (Now Salesloft)

Best for: Mid-sized and enterprise businesses

Rated 4.4/5 on G2 based on 1,251 reviews.

Acquired by Salesloft in 2024, Drift x Salesloft provides users with a better way to orchestrate personalized omnichannel buyer journeys. Drift helps you identify and interact with high-intent accounts and engage prospects in real time. It’s also capable of tracking engagement metrics and uncovering high-converting sales conversations.

19. People.ai

Best for: Enterprises

Rated 4.4/5 on G2 based on 463 reviews.

People.ai enables you to adopt a data-first approach to drive revenue growth. This AI-powered revenue intelligence platform lets you automate sales tracking, unlock predictable revenue, and build personalized account strategies.

20. ringDNA

Best for: Mid-sized and enterprise businesses

Rated 4.7/5 on G2 based on 528 reviews.

Last but not least in our list of best sales enablement solutions is ringDNA, now Revenue.io. This an AI sales engagement and conversation intelligence platform for maximizing sales productivity with AI-powered analytics for data-driven decisions. Leverage Revenue.io’s AI capabilities to grow your pipeline, create sales cadences, and support reps with AI call guidance.

Key Features to Look for in a Sales Enablement Solution

When choosing sales enablement solutions, it’s important to involve your sales teams in the decision-making process. After all, your sales success largely depends on your salespeople, their skills, and their knowledge. The right platform will help you optimize sales pipelines by giving you the tools to boost your sales team’s efficiency and effectiveness.

CRM integration

Your tool should integrate seamlessly with existing systems to ensure synchronized, consistent data and smooth workflows.

AI-driven insights

AI implementation in sales enablement platforms is now an increasingly common feature that boosts a platform’s capabilities. A 2024 Forrester report shows that AI is heavily integrated into these platforms. It allows these tools to streamline enablement, create and optimize content, and engage international audiences with multilingual content.

Choose a tool that provides analytics on sales performance, deal trends, and coaching opportunities.

Automated outreach

This feature reduces manual follow-ups by automating your email, call, and social outreach efforts.

Content management

The right content plays a major role in sales enablement. However, Forrester reports that approximately 65% of content marketing assets go unused and are considered irrelevant. That’s why your tool must offer features for effective content creation, organization, and distribution. It must also be able to track and centralize your sales materials and presentations.

Conversation intelligence

Look for a platform that analyzes sales calls and emails to help you identify opportunities for improvement.

Lead scoring and prioritization

A good tool leverages AI to rank your leads based on how likely they are to convert.

Omnichannel engagement

Find a sales enablement platform that supports successful sales outreach on channels like phone, email, chat, and video.

Performance analytics and reporting

You need data-driven insights to optimize your sales strategies and boost win rates over time. Choose a sales enablement platform that offers robust analytics and reporting features so you can track engagement and conversion rates, among other important metrics.

It’s also key for businesses to align their sales and marketing teams. This creates a more cohesive sales enablement strategy that targets the right people at the right time with the right message. Plus, sales enablement tools like battlecards and competitive analysis can give your sales reps valuable insights into market positioning and customers’ needs. These will then help them tailor their approach and build stronger connections.

Tips to Improve Sales Answer Rates

It doesn’t matter if you have one of the best sales enablement solutions; improving your sales answer rates requires a strategic approach and a deep understanding of customer behavior. These tips will help you build better connections with prospects.

Personalize outreach

Use AI-driven insights to deliver relevant content and adjust your approach with prospects.

Follow a multichannel approach

Combine different engagement channels, such as phone, email, and LinkedIn, to reach out to leads. Doing so enhances your reach, builds brand recognition, and lets you create multiple touchpoints with prospects.

Call at optimal times

To get the best response rates, aim to call in the midmorning or late afternoon, especially during the midweek (Wednesday to Thursday). According to an MIT survey, 4:00 to 6:00 pm is the best time to reach leads. While it might seem unexpected, calling around 8:00 to 9:00 am can also be effective.

Use local presence dialing

Displaying a local phone number can increase answer rates by up to four times according to a 2017 survey by Software Advice.

Follow up consistently

Persistence is important in sales, and automated sales sequences ensure persistent engagement with leads.

Why Integrate Your Sales Software With Nextiva?

Today’s sales cycles are increasingly complex. Sales enablement equips reps with the training and tools to guide prospects through the funnel while providing them with value at every touchpoint. See how Nextiva enhances the capabilities of your sales enablement tool.

Unified communication

Lack of communication between your reps can lead to confusion and may even cause dissatisfaction among customers. Nextiva eliminates siloed conversations, creating a unified customer experience. Use it to centralize all your communications from calls to emails.

Automated CRM syncing

This Nextiva feature conveniently eliminates manual data entry for your sales reps. Through contact center integrations, you can generate seamless conversations across all channels. Uncover the benefits of integrating CRM systems with your contact center.

AI-driven call insights

Build deeper relationships with customers and improve your sales readiness by leveraging deeper AI-driven insights. Use Nextiva to analyze every conversation and gain insights to improve your sales strategies and outcomes.

Scalability

Nextiva is scalable and grows with your business, whether you’re a start-up, small business, or global enterprise.

Omnichannel sales support

Seamlessly integrate multiple communication channels, deliver personalized experiences, and engage your customers on their preferred platforms.

Transform Your Sales Enablement Strategy and Fuel Business Growth With Nextiva

When you’re using one of the best sales enablement solutions, you’ll streamline processes, boost efficiency, and help sales teams close deals faster. As your business grows, so does the volume of customer interactions. Make sure your sales teams are equipped with the right training and tools.

Integrating sales enablement tools with Nextiva takes your automation and communication workflows to greater heights. Unlock better customer experience and deliver engaging, hyper-personalized interactions with Nextiva, the leading unified platform for building next-level customer experiences.

Ready to transform how you acquire and retain customers? Book a live demo today.