Our Story.
Caring. Forward-thinking. Simplicity. These are our core beliefs. They drive all of our actions.
Caring. Foundations of caringWe believe that meaningful human connections generate better outcomes for all. We take responsibility for our actions and always aim to have a positive impact — in our services and products, with our customers and with each other, in work and life, around the world.
Don’t let up until the customer is completely satisfied. Listen, learn, take responsibility, and fix it with both heart and mind.
Forward-thinking. Foundations of forward-thinkingWe boldly imagine and build better ways to work, to power human connections, to reveal meaningful truth, and to improve business success.
Even if something works today, it doesn’t mean it cannot be improved. We don’t believe in fixed attitudes.
Simplicity. Foundations of SimplicityWe strip the complexity out of processes, technology, and experiences to make everything we do as intuitive and easy as possible.
Simple isn’t easy - that’s why we fight for it every day.
Our fundamental reason for being. Our contribution to the world.
We help people truly understand each other on a deeper level. Key takeawayIn a world where communication channels are increasingly fragmenting— understanding each other is becoming more complicated than ever before.
Technology has the power to connect us, but too often, it pulls us further apart.
Nextiva brings people closer together by bringing all of their communication together.
Nextiva is for businesses and other organizations that want to improve and grow their relationships with the people they serve.
We integrate information from every possible communication source, making it easy for businesses to give amazing experiences to their customers, and empowering their customers to get what they really need.
The more people truly understand each other, the more valuable each relationship becomes.
Our unbreakable promises to each stakeholder we serve.
To our customers. Why we commitWe provide incredibly easy-to-use, flexible, and affordable solutions that empower businesses and teams to completely understand every customer’s needs and feelings. Nextiva’s solutions also help our customers’ employees and partners understand and connect better with each other, so that they can deliver experiences that go above and beyond customer expectations.
To our team. Why we commitWe safeguard an extraordinary, respectful, open, and creative working environment that rewards performance. We enable personal and professional growth with the freedom to decide your journey.
To our communities. Why we commitWe respect the environment and communities in which we operate around the world. We contribute to their well-being, vitality, and sustainability.
These five traits are inherent and consistently expressed in our product, our culture, our communication, our marketing, and our leadership persona in the media.
Bold.We are forward-thinking, and we are creating a whole new category for Connected Communications — we think of it as a movement and we are its leaders. We champion the entrepreneur and exist to empower them to be more successful. What we do is revolutionary yet relatable. Bold is the “Amazing” in Amazing Service. The confidence we express inspires confidence in others.
Arrogance. Over-hype. Over-claiming. So visionary that we seem out of touch.
We are real people providing real service. We use simple language, not industry jargon, and no scripts in our customer service. We share the same values with our customers because we have been in their shoes. Simplicity is one of our core values, and true understanding is at the heart of our business and brand, so we work to deliver it in our communication just as we do in our product.
Explanations that use lots of technical terminology, or messaging that’s too reduced and thus over-simplified and vague.
We go above and beyond in our service, so that our customers can do the same. We offer tips, advice, and inspiration to help our customers become ever better at understanding their customers. We are passionate about the positive impact of entrepreneurship on the world—so we inspire others to become entrepreneurs, or intrapreneurs, themselves.
Extending our helpfulness too far beyond the scope of our solution. Being patronizing or overly parental. Underestimating our customers’ own knowledge.
We are a caring brand—more like an experienced and wise friend than an authority figure. We believe in the human soul of business. We are not about faceless and cold technology, but instead, a solution and a community of real people who deepen human connections and understanding.
Minimizing credibility. Over-familiar friendliness. Fake smiling. Overdoing it.
Fun can help take pain away. Fun is charismatic, magnetic, and draws people in. Entrepreneurship is challenging but exciting, and we reflect the sense of passion and fun that is essential to keep business relationships growing. Fun is motivating and creates an environment for creative breakthroughs and better understanding. Nextiva is a brand you want to hang out with.
Lack of professionalism. Offensive irreverence. Minimizing the challenges that entrepreneurs face. Being snarky or sarcastic.
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Steve Wozniak
Co-founder at Apple
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